Through the agreement, Sportingtech will be able to offer its roster of operator partners over 15,000 online casino titles from Alea’s third-party portfolio.

These titles have been curated from several supplier partnerships formed by Alea, with the likes of Thunderkick and BGaming leveraging its distribution network. 

Robert Nevill, Senior Commercial Manager at Sportingtech, commented: “Partnering with Alea marks an exciting enhancement to our platform, giving our operator partners access to one of the largest and most dynamic game libraries in the market. 

“Alea’s commitment to providing high-quality content without technical hurdles perfectly aligns with Sportingtech’s mission to deliver versatile solutions for our clients. This partnership represents a significant step forward as we continue to expand our game variety and enrich the player experience across global markets.”

Alea’s aggregation offering will allow Sportingtech’s partners to gain access to its online casino content through an ‘optimised, ready-to-launch library’ with seamless integrations that require ‘no ongoing technical support’. 

Jordi Sendra, CEO at Alea, added: “We are delighted to partner with Sportingtech, whose comprehensive platform and expansive market reach make them an ideal partner for delivering our content to new audiences. 

“Alea’s extensive game selection, combined with our commitment to operator flexibility and player engagement, will undoubtedly enhance the gaming experience for Sportingtech’s operators. We look forward to seeing this partnership drive growth and provide operators with a unique edge in the competitive igaming market.”

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The move will see the studio’s entire collection of slot titles hosted on Alea’s aggregation platform, adding to over 16,000 games within the Alea network. 

Following the integration, BGaming’s slots will become available to over 250 online casino brands that have partnered with Alea, mainly in Latin America and Europe. 

Marina Ostrovtsova, CEO at BGaming, stated: “We are thrilled to partner with Alea as we accelerate our global expansion strategy. Their data-driven approach to enhancing player experiences aligns perfectly with BGaming’s approach to game development. 

“Its extensive reach and expertise will be instrumental in introducing our innovative games to new audiences worldwide.”

Included in BGaming’s content offering, operators with access to Alea’s online casino catalogue will be able to offer players slots such as Bonanza Billion, Aztec Clusters and Burning Chilli X.  

Jordi Sendra, CEO at Alea, added: “BGaming constantly surprises and entertains audiences worldwide, with unconventional and fresh approaches.

“We look forward to infusing this creative spark into our portfolio as we deliver its titles to our wide operator network and equip them with the products to grow their player base.”

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As a result of the strategic collaboration Alea will become the sole distributor of Comtrade Gaming’s titles in the Latin American market.

Alexandre Tomic, Co-Founder of Alea, commented on the deal: “We are excited to partner with Comtrade Gaming to bring their exceptional new games to the vibrant Latin American market. 

“Comtrade Gaming’s reputation for excellence and innovation aligns perfectly with our commitment to providing players with top-tier gaming content. Together, we look forward to delivering an unparalleled gaming experience to audiences in Latin America.”

The duo emphasised a joint goal to provide a ‘wide range of player preferences through the deal, bolstering the growing Latin American gaming market. 

Steven Valentine, Director of Comtrade Gaming, added on the deal: “We are delighted to partner with Alea and bring our games to players in Latin America through their extensive distribution network. 

“Alea’s dedication to quality and customer satisfaction makes them the ideal partner for us to start our gaming content journey in Latin America. We believe our games will have a big impact in LatAm and believe our ‘Crash Soccer’ game is ideally suited to the market.”

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As part of the C-Level changes, Ramon Glieneke has been appointed COO, where he will be responsible for the day-to-day running of the business.

Commenting on his appointment Sendra said: “I’ve been at Alea for the last three years and during this time, I’ve seen the business evolve into one of the most exciting aggregator platforms in our industry. 

“I’m delighted that Alex and the team have put their trust in me to lead this company forward and I’m also very excited to welcome Ramon to the team. 

“We are always looking for new and incredibly talented people from outside of the iGaming industry to join us on this journey. Ramon’s API aggregation experience gained from working within the travel sector will provide us with a whole new level of knowledge and perspective and will help to ensure our success moving forward.”

Looking to further bolster Alea’s footprint in new markets, Tomic will now assume a non-executive role, which will see him focus more on the overall strategy of the business in these and other emerging markets. 

Commenting on his appointment as COO, Glieneke added: “It’s a fantastic opportunity for me to bring my vast experience to the iGaming industry. 

“Alea is one of the fastest growing companies in this space and I’m thrilled to be given the position of COO and look forward to supporting Jordi as we go from strength-to-strength.”

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The independent slots studio’s portfolio of titles – including Bones & Bounty and Hot Potato –  will be available to Alea’s partnered operators across European, African and Latin American markets.

Additional future content from Thunderkick will also be integrated into the casino aggregator as part of the deal.

“Alea’s aggregator service allows us to provide our unforgettable, innovative gaming experience to even more players around the world, so we’re thrilled to have integrated our portfolio,” commented Fredrik Ekholm, Head of Sales at Thunderkick.

“Our games this year have been embraced and enjoyed by more players than ever before, and we can’t wait to keep that progress going with Alea in 2024 and beyond. It’s been a swift, smooth process thus far, and we’re looking forward to what the future holds.”

Alea’s aggregator offers its partners over 10,000 games from global providers with technology and secure API that offers a seamless experience.

Throughout 2023, Thunderkick has been raising the ceiling of its potential growth, whether it be through integration partnerships or the expansion of its own offices in Stockholm, Sweden. 

Edu Verdaguer, Partnership Manager at Alea, added: “We’re delighted to be integrating Thunderkick’s stellar portfolio of fantastic slots into our collection of games, which has now reached over 10,000.

“Our API provides a one-stop modern solution for casinos in several key markets, and we’re excited to contribute to Thunderkick’s story and provide them with a whole host of new players across the globe.”

At SBC Summit Barcelona, Alexandre Tomic, Founder and CEO of Alea, spoke to CasinoBeats about the future of casino aggregators within the igaming industry.

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Speaking in front of the casino game aggregator’s sponsored hyperbaric oxygen tank showcased at SBC Summit Barcelona, Tomic joined CasinoBeats’ Craig Davies to explain why operators are relying on aggregators to find suppliers that are the “golden nugget” hidden amidst an oversaturated igaming market. 

Detailing the extent of the igaming industry’s oversaturation, Tomic explained that supply is starting to outweigh demand, stating that “there is a bottleneck” as sometimes an operator can only “integrate one provider per month, or maybe even one provider per week, and some of them just have five games.”

“You need a partner to be able to do that for you,” he continued. “You can’t integrate all of them, it’s just not possible. You need to try all of them, because at some point there is this golden nugget in the middle.”

With Alea offering well over 10,000 games from more than 100 providers, Tomic was questioned on the company’s process for vetting suppliers to gain the best quality content for its aggregation platform.

“I’ve been in this industry for 20 years,” he began. “I don’t know if a game is going to be good before the players have adopted it. I can look at the graphics, I can look at the maths, I can play the game, I can feel the game, I can think players are going to like it, but to be honest, there’s no way I can predict [a game’s success].

“However, I can predict it by the team. You see this solid team of Product Owners and Head of Product. You look at Relax Gaming and what they did. Head of Product at NetEnt Simon Hammond moved to Relax.

“Before Money Train came out, I think it took them a year to launch a game but you knew these guys were going to rock.”

As aggregation continues to dominate headlines in the slot space, with aggregation-focused M&A going through the roof, Tomic was asked, simply: Is aggregation the next logical phase of consolidation? 

“I think so, we’ve been approached a lot,” he replied. “Basically, an aggregator is a distribution channel, you’re integrated into many operators. We are seeing more and more demands. Aggregators are definitely becoming the new kids on the block.”

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Through the deal, Spribe’s Turbo titles will be added to Alea, including games such as Mines, Dice, Plinko, Keno, Goal, HiLo, Mini Roulette, Hotline and the crash game Aviator.

Alea’s next-generation casino game aggregator features more than 10,000 titles covering classic casino games, slots, live dealer content plus exclusive games with special features.

“Alea is a company very similar to ours as we share a passion for providing new and exciting entertainment experiences to players,” commented David Natroshvili, Managing Partner at Spribe.

“It’s great to see Aviator and other games from our award-winning portfolio be made available to operators powered by Alea, and for them to be able to engage new audiences with our games while also providing existing players with fresh casino content.

“Of course, Aviator is our flagship title and we look forward to seeing it fly high with Alea, its operators and their players. It really does offer a unique gaming and gambling experience, so strap in and hold on tight.”

Launched in 2018, Spribe’s Aviator title offers “simplistic UI, multiplayer and social aspects” that allow players to play in real-time with their friends. Featuring a leaderboard to compare scores, the game has more than five million monthly active users.

“We are committed to providing our customers with high-performance gaming solutions and when it comes to content Aviator is one of the best in the business,” added Jordi Sendra, COO at Alea.

“The number of players it attracts is off the charts and it really does provide a thoroughly entertaining, interactive experience. Spribe’s other titles are just as engaging, and this is what makes this such a significant provider integration for us.”

Earlier this year, Natroshvili spoke to CasinoBeats and explained why Latin America was such an attractive market for the developer.

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Through the deal, classic games and region-specific titles from the SoftConstruct live casino brand will be integrated into the operator’s gaming portfolio, expanding the collection of games on offer to partners.

Commenting on the partnership, CreedRoomz stated that they and Alea are “confident” that the partnership will provide “continued growth and success” to both entities in the gaming industry.

Back in March, CreedRoomz launched Two Hand Roba Baccarat, an igaming solution that features a “one-of-a-kind” offering of two robot croupiers.

The live casino brand believes Two Hand Roba Baccarat can create a more enhanced player experience and increase the number of rounds players participate in.

At last year’s SBC Summit Barcelona, Christopher Smith, Chief Commercial Officer at CreedRoomz, highlighted the use of robot croupiers as an innovation that can help improve the player experience.

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Speaking on the ‘Innovation in Slots‘ panel Fellas emphasised the conflict of innovation coming from both the platform and the soft developers side of the industry.

He explained: “It’s interesting that people like Pragmatic and Iconic and Play’n Go have their in house tournament engines, which is really nice but when you, as the operator, are mainly focused on your customer journey that kinda goes out the window when you have all these different UI’s and they’re all branded differently. We shouldn’t neglect these kind of things, what they are doing is great but it’s not universal.

“From the operator perspective they have all the real core data, they have the single customer view that will allow them to create something that is a more universal cross vendor. 

“You can very easily spin up a tournament that allows you to set up tournaments based on wins and wages, you can give cash and free spin credit because it comes from the aggregator level but it does highlight the need to be able to do that internally because not everything is taken by the aggregator so you’re just bound by their slots.”

As part of the panel, Fellas was joined by Tobias Svensen, CEO at CasinoGrounds, Josefine Hellstrom, head of casino at Casumo, Nicolas Van Malderghem, head of casino at Napoleon Sports and Casino and Vladimir Malakchi, chief business development officer at Evoplay Entertainment with Alexandre Tomic, co-founder of Alea, moderating the session. 

Countering Fellas point, Alexandre Tomic, stated: “What we would like to see is a B2B platform that comes and allows the operator to provide that content without having to buy the content from an aggregator. As an operator I don’t want to be dependent on anyone from that and buy their contract to add fees on top of that.”

Van Malderghem agreed with Fellas’ point and highlighted the issues his company faces in Belgium: “A lot of suppliers create ways to offer tournaments but what we are looking at is to also have the tournament to have specific skill layers on top of the game without having the game bound to specific suppliers,” he added.

“In Belgium slot games are less popular than the dice games which have a skill element to it. We want to have the added value of a layer of tournaments above but that’s something that one supplier can’t offer.”

The debate then started to become heated when Fellas’ followed on from Van Malderghem’s point by stating the company doesn’t own the website’s IP going on to claim taking third party content diminishes the sites value. 

Tomic hit back claiming: “When a buyer comes to you and you tell the buyer that you built everything yourself and maintain everything yourself, they prefer to see that you’ve integrated 20 of the best providers within your platform and it knows how to handle it than develop everything yourself.”

Fellas, who agreed with Tomic’s point, went on to state: “I think you need to know what battles to pick. When we first launched we wanted to build an affiliate platform, we wanted to build the chat and bingo. You take that data and you have it natively and build loads of tools around and I don’t think it should be forfeited for a third party.” 

Hellstrom chipped in to note: “What we’ve seen lately is that a lot of the operators don’t have that tech back to build these products themselves. That’s why we’ve seen more companies assist and better aim at retaining our players instead of putting the focus on product innovation.”

SBC Summit Barcelona – Digital is a FREE to attend virtual conference and exhibition running from 8-11 September. To register for your free ticket or find out more please visit – https://sbcevents.com/sbc-summit-barcelona-digital/

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The firm’s latest partnership will give the operator’s online casino brands and content aggregation platform access to its entire portfolio of games and engagement tools.

“We’re delighted to work with Alea and it’s our pleasure to supply this award-winning organisation with engaging and exciting games,” noted Ivan Farrugia, managing director of Playson.

“Both companies share common values and we envisage this deal as the start of a long-term mutually beneficial partnership.”

Playson’s whole catalogue of slots, including titles such as Rise of Egypt Deluxe, Vikings Fortune: Hold and Win and Solar Temple are now available through the operator’s aggregator platform, AleaPlay, and its many online casinos including flagship entity, SlotsMillion.

Furthermore, also included as part of the deal are the developer’s array of promotional tools, such as seamless play, free spins, jackpots, and regular tournaments with daily prize drops, which have designed to not only extend dwell time but increase levels of player retention.

Alexander Tomic, co-founder of Alea, added: “Playson’s games are some of the most popular in the industry and we’re thrilled to have access to new titles along with classics such as Solar Queen and the company’s Timeless Fruits Slots series. 

“Integrating such a well-respected slot provider ensures our fans receive the ultimate gaming experience and we look forward to our partnership with the game developer.”

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