Good games are everywhere – how can they be made great? 

Everywhere you look, there are new games popping up every single week. From the latest fishing game to a trip to ancient Egypt, or a ghoulish Megaways extravaganza, there are constantly new, exciting, and engaging games being rolled out by providers of all sizes. However, in an industry that is always looking forward, with players anticipating the next big thing, how can studios ensure their products remain memorable, and achieve that highly sought-after ‘stickiness’?

Ingrained in our slot development process, is the concept of providing a game that satisfies players’ personal preferences. The success of our Freedom of Choice suite inspired Wazdan to continue looking at ways we can empower players to tweak the gameplay style and create experiences that are optimised for them. 

Using this sentiment in our innovation workshops, we came up with the idea of Chance Level, designed for players looking to activate their favourite bonuses and prizes. The in-game modifier allows players to increase their base bet, which they can switch on and off at their discretion. 

Putting Wazdan’s partners at the heart 

Early reception from our newest slots shows our engagement-boosting philosophy in action, with Chance Level proving to increase the game session time and bet sum. In our latest oriental-themed title, Moon of Fortune, 46 per cent of all bets had this feature turned on, while in one of our top-performing games Hot Slot: 777 Cash Out, 31 per cent of players had taken advantage of the feature within a month of the game’s release. These figures show an appetite from players to feel in control of their gameplay and we will be implementing it with all new releases we have up our sleeve.

Debuting in Hot Slot: 777 Cash Out, it set the pace for the new feature, and we attribute Chance Level to the slot’s success among players and operators. The list of games boasting this feature kept growing following the strong demand from our partners and it has given our renowned series, 9 Coins and Hot Slot, a new lease of life thanks to the player-focused element of this exciting new feature.

The list of our slots with this feature currently includes Hot Slot: 777 Cash Out, Hot Slot: 777 Coins, 15 Coins, 9 Coins Grand Platinum Edition, Moon of Fortune, Mighty Wild: Panther, 16 Coins, and Mighty Symbols: Crowns, with more to be released in the upcoming months. Between all games, we saw an average uptake of 30 per cent from players using the Chance Level mechanic.

Striving for excellence 

Wazdan’s commitment to our partners is to stay ahead of the innovation curve by consistently developing new features and looking for ways we can improve our games. This includes looking at our existing mechanics and finding ways to elevate them to the next level, a process that was executed with our Chance Level feature, which initially granted a 2x multiplier but was later modified to include various modes and tiers for players to benefit from.

We’re set to further build on this with the release of an upcoming game 9 Coins Grand Diamond Edition, which will be a particularly significant release for us. This sees the introduction of our biggest-ever Chance Level multiplier, 10x. In total, this will increase players’ chances of triggering the bonus round by at least 13x, in turn completely raising the stakes for players.

A fleet of customisable features

Our Freedom of Choice suite is a feature-rich premium that aims to make players feel as connected to the game and in control of the narrative as possible. As well as Freedom of Choice providing players with the ability to customise the gameplay to their needs, we also have a host of mechanics to give players the ultimate experience. Ultra Fast Mode allows players to secure wins even quicker, Volatility Levels provides an outlet for players to control the size and the frequency of wins while the popular Buy Feature instantly triggers the bonus round.

Wazdan is a pioneer in facilitating this level of customisation and making sure players can make the most of their gaming experience. Rather than endlessly searching a casino homepage for a slot to give them the gameplay they are looking for, players know that with a Wazdan title, they are in control. Our mission is to continue to provide freedom of choice for players and we’ll be carrying this through all our future releases.

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SBC Leaders: Why has Latin America been such a key focus for Wazdan over the last few years? 

Andrzej Hyla: Wazdan’s journey in Latin America began in Colombia in 2020 and has been remarkable. We’ve been making significant strides, signing deals with tier one operators, and successfully implementing our state-of-the-art gaming solutions. The region is a hotbed of development, which is precisely why we’ve honed our focus on delivering our innovative solutions to LatAm operators and aggregators. 

It’s exciting to watch the rapid growth of this prominent region, and our commitment remains unwavering as we continue to pursue high-value partnerships with operators in the thriving igaming sector. Colombia, with its solid regulatory framework, naturally became the focal point of our expansion efforts. We are eagerly anticipating the opportunity to expand our network of successful and longstanding partnerships in the region.

On a celebratory note, we’re absolutely thrilled to receive nominations in two prestigious categories at the SBC Latinoamerica Awards 2023: Rising Star in Casino and Casino & iGaming Supplier of the Year. These nominations are a testament to our continuous efforts in delivering unparalleled casino solutions and cutting-edge gaming experiences to players.

SBCL: How do you plan to use your successes in Europe to drive growth across Latin America?

AH: We’re keeping a close watch on regulatory developments across various markets. It’s crucial for us to stay ahead of the curve and adapt to evolving regulations. We’re particularly excited about the prospects of growing in newly regulated markets, such as Brazil, which is poised to join the ranks. Our determination to strengthen our presence in these emerging territories is unwavering.

Our success in Europe has been underpinned by a commitment to innovation and quality. For more than 10 years, we have been supplying the market with world-class games. Our portfolio comprises 180+ award-winning titles that are present in more than 25 markets across more than 1,500 casino brands. We plan to continue this ethos in Latin America.

However, we are not merely stopping at game offerings. We understand that the igaming landscape is evolving rapidly, and player engagement goes beyond just providing great games. That is why we constantly develop and improve our offering of promo tools, with a prominent Jackpot Rain recently joining Wazdan’s pantheon, joining Mystery Drop, Cash Drop, and many more. 

SBCL: Promotions are a popular way to engage with new bettors, but how do you effectively localise these campaigns to different audiences?

AH: Promotions are an important tool for engaging new players and increasing player retention. Localisation is pivotal to their success, ensuring they strike a chord with diverse audiences. At Wazdan, we approach this challenge with a blend of strategic finesse and cultural sensitivity. 

The key lies in recognising that each market possesses its unique characteristics and player preferences. We start by conducting in-depth research, delving into the nuances of the target audience. This insight forms the bedrock upon which we craft our campaigns.

Furthermore, regulatory compliance cannot be overstated. Adhering to local laws ensures the campaign’s legality and credibility. It’s a delicate balance, requiring constant vigilance to navigate the evolving landscape of igaming regulations.

Taking these steps enables us to run a well-received series of network promotions that utilise our award-winning Mystery Drop. This year alone casino operators have been invited to join a number of network promos which totalled €4,000,000 in prizes. The last quarter of 2023 will see yet another trio of thrilling promotions – Mystery Fall, HalloWIN Drop and Xmas Drop with a total prize pool of €2,500,000, fully covered by Wazdan.  

SBCL: Tell us about your extremely light games. How do you plan to bring something new to the table for LatAm bettors?

AH: Our extremely light titles combine our signature unique and elegant style with top-performing features and significantly improved loading speeds.

The primary goal behind the extremely light collection is to provide an optimal gaming experience on mobile devices. By creating a more lightweight design, players can now access our games without worrying about excessive data consumption or battery drain. This move opens up opportunities for casino operators to target markets with lower-end devices or less-developed internet infrastructures. 

We are putting players’ needs at the forefront, ensuring that a broader audience can enjoy our renowned features without compromise. Additionally, these games are very distinctive in the current igaming market, allowing operators to surprise their players with a breath of fresh air and a completely new experience of eco-responsible gaming.

Our extremely light collection includes new versions of our top-performing slots, such as 9 Coins, Burning Sun, Hot Slot: 777 Cash Out, Sizzling Eggs, and Hot Slot: 777 Coins. These games retain our best math models and mechanics, catering to both seasoned players and newcomers seeking a cutting-edge gameplay experience. 

We’re also not compromising on the core mechanics of our games. Players can continue to enjoy their favourite features and adjust the gameplay to their preferences with our advanced customisation suite, known as freedom of choice. This suite includes options like volatility levels, the buy feature, ultra fast mode, and chance level, giving players the freedom to tailor their gaming experience to their liking.

SBCL: Are there any other particular titles that you believe will be a big hit for players in the region?

AH: Absolutely! We have an exciting line-up of titles that we believe will strike a chord with LatAm players. 

First of all, Book of Faith combines the player-favourite Book bonus with our top-performing collect to infinity feature and lucrative Jackpots. What makes it unique is the innovative twist where expanding bonus symbols transform into cash symbols after paying out winnings and are accumulated by collector symbols. The game’s unique mathematical model is further enhanced by customisable game options like chance level, creating an immersive experience perfectly suited to the LatAm market.

Another exciting release to watch out for is Black Horse Cash Out Edition. This is the third instalment of the classic Wazdan game that has remained a player favourite for over a decade. In this edition, we added Jackpots for increased excitement and introduced two types of Cash Out symbols, including a sticky one designed to keep players engaged. 

For those who appreciate luxury and glamour, we have two prestigious titles: Mighty Symbols: Diamonds and 9 Coins Grand Diamond Edition, the next instalment of our top series in LatAm. These games are designed to provide a touch of opulence and are sure to appeal to the most discerning players.

SBCL: Walk us through the development process when it comes to creating new game features. Have you got any new features in the pipeline?

AH: The development process is a dynamic and player-centric journey. We’re proud to offer a range of unique, trademarked features that are exclusive to our games. 

These features, including collect to infinity, cash infinity, sticky to infinity, hold the jackpot, chance level, and volatility levels, are designed to immerse players in gameplay like never before. At their core, these innovative mechanics are intended to offer players increased engagement, not only boosting the enjoyment of our games but also enhancing player retention – which is a win-win for both players and operators in LatAm.

We’re committed to providing players with the freedom to choose their gaming experiences and are excited to continue pushing the boundaries of what’s possible.

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Wazdan is preparing to shake up the concept of progressive jackpots. Jackpot Rain, its latest creation, will have its premiere at Wazdan’s booth CG90 during the SBC Summit Barcelona.

We spoke to Andrzej Hyla, Chief Commercial Officer at Wazdan, about how the provider continues to enhance gameplay with heightened thrills, intensifying the excitement of grand wins.

CasinoBeats: Great to talk to you, Andrzej! First of all, what is Jackpot Rain and how does it work?

AH: Likewise! Jackpot Rain is a unique progressive jackpot promo tool, which will be integrated into all Wazdan games, current and future. It’s the fruit of many years spent working on engaging games and promotional tools while analysing the needs of operators and players. The experience gained while creating our Cash Drop and the award-winning Mystery Drop tools was poured into the development process that culminated in Jackpot Rain.

This new feature adds a progressive jackpot system to the gameplay. Each spin done by the players increases the progressive prize pool, which is represented by an in-game bar. Once Jackpot Rain is won, players can spin a wheel of fortune (which resembles an umbrella) for the chance to summon a true rain of jackpots, including the top Grand Jackpot prize.

This is a unique solution that we are introducing to the market with the aim of bringing player engagement to new heights. The option to enable it on any game for a specific period of time gives casino operators the freedom of choice and an additional incentive for players. When combined with our top-performing games, such as the 9 Coins series, operators will be able to increase their results significantly.

CasinoBeats: When are you planning to introduce Jackpot Rain?

AH: Operators will be able to try out this brand-new promotional tool during the SBC Summit Barcelona between 19th and 21st September. We’re inviting all attendees to come to our stand CG90 and experience the official launch of Jackpot Rain first hand.

Guests will be able to not only see this feature in action but also participate in Wazdan’s tournament, during which – just like in Jackpot Rain – they’ll be able to spin an umbrella for the chance to win amazing prizes. Anyone interested in getting involved can register their participation in advance. Pre-registered participants can look forward to extra perks during the tournament, too!

CasinoBeats: What benefits can operators expect by using Jackpot Rain?

AH: Using experience gained while developing Mystery Drop and other promotional tools, Jackpot Rain has been crafted in order to give operators a completely new instrument that drives user engagement. Progressive jackpots are extremely popular amongst players and, by themselves, work great to increase metrics.

However, instead of offering selected slots with progressive jackpots, our solution allows operators to turn on the feature in any of our titles, allowing them to further boost the results of the best-performing games. Player excitement and activity will reach new heights, as they will be able to spin the wheel of fortune to win additional prizes on top of their standard wins in all of their favourite titles. This makes it a perfect cross-selling tool, creating an incentive for players to play more and stay longer at a casino.

CasinoBeats: Jackpot Rain joins an already robust family of Wazdan’s promotional tools. What are some of its other members?

AH: Our ever-expanding promo suite includes such highly engaging tools as Mystery Drop, Prize Drop, Cash Drop, Free Rounds, and Wallet Free Spins.

Mystery Drop, which was named the Game Feature of the Year at this year’s CasinoBeats Game Developer Awards, is a dynamic gamification tool that randomly awards players with prizes during their game sessions. Players can pick one of nine Mystery Boxes, which house various cash prizes that can be awarded instantly on top of any other wins.

The opportunity to choose the prize works great in driving engagement. This is an extension of Wazdan’s approach to game design, where player agency is put first. This is also reflected in our advanced customisation suite – Freedom of Choice, a set of features, including the likes of Volatility Levels, Chance Level, or Buy Feature, which allow players to tailor gameplay to their specific preferences.

Using the highly customisable Mystery Drop feature, Wazdan has been successfully running multiple network promotions in 2023, covering a total prize pool of almost €4,000,000. The latest set of promotions has been planned for the last quarter of 2023 and will include a collective prize pool of €2,500,000.

Both Prize Drop and Cash Drop operate similarly, also offering randomly awarded prizes to players during an active in-game session. The former can be set up to offer a selection of physical prizes, which can include merchandise, electronic devices, or even premium rewards like holiday packages or cars. On the other hand, Cash Drop can be used to reward players with instant cash prizes – that’s on top of any normal winnings they may obtain during their gaming sessions. Data shows that this tool can increase a game’s bet sum by over 360%, game rounds by over 260%, and unique active players by over 200%.

Free Rounds and Wallet Free Spins are undeniably an industry staple when it comes to promoting games. Wazdan’s innovative solutions make awarding players with Free Spins easier and more secure than ever. Offered as an out-of-the-box solution, these features require no additional integration and can be activated hassle-free.

However, our creativity and imagination don’t stop there and we’re already working hard on new and exciting promotional tools that will be unveiled during ICE London 2024. There’s still some time until that though, so in the meantime we invite everyone attending SBC Summit Barcelona to drop by our stand CG90.

Join us to experience the new Jackpot Rain promotional tool, give a spin on some of our latest games, including the Book of Faith slot, which we are really excited about, and participate in our tournament for a chance to win some fantastic prizes! We can’t wait to see you there!

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As well as game development, the company also strives to develop new technologies and solutions to ultimately create a stand-out gaming experience. One such example of this is the launch of its Mystery Drop promo tool.

According to Andrzej Hyla, Chief Commercial Officer at Wazdan, Mystery Drop’s success was best showcased by it being awarded the Game Feature of the Year at the CasinoBeats Game Developer Awards. It provides both operators and players with exceptional results while intensifying the overall gaming experience.  Hyla gives us an overview of Mystery Drops and why he believes this will revolutionise player engagement.

CasinoBeats: What is Mystery Drop? Why was it named the Game Feature of the Year at the CasinoBeats Game Developer Awards?

AH: Mystery Drop is our proprietary promotional tool, which can be integrated into all of our games. It enhances player engagement by awarding random prizes without disrupting gameplay. We believe it was recognised as the Game Feature of the Year at the CasinoBeats Game Developer Awards due to its significant impact on player engagement.

Mystery Drop introduces an element of unpredictability by awarding unexpected prizes during the play, injecting a sense of thrill and liveliness into the experience. It comes with robust marketing functionalities that have been demonstrated to prolong players’ interest.

Its easy integration into our slot games allows operators to adjust and tweak various parameters according to their preferences. These can be as diverse as currency, minimum bet, campaign period, rewards, and more, all of which have driven substantial increases in Unique Active Players, Game Rounds, and Bet Sum.

CasinoBeats: How does Mystery Drop work?

AH: Operators can incorporate Mystery Drop into Wazdan games through network promotions or individual operator-specific promotions.

During gameplay on slots with active Mystery Drop, players have a chance to win random prizes with every spin. When a player wins, they are presented with nine mystery boxes, each hiding a reward available in the prize pool. As they are prompted to choose their prize, the tension rises and the gaming experience is amplified in turn. 

The entire setup is managed by us with no need for the operator to do anything on their end. The operators receive all marketing materials they might require during the promotion, such as banners,, marketing texts or other content for their sites. Additionally, in case of needing any personalised materials, we are happy to provide them at any time during the promotion. 

CasinoBeats: What are Network Promotions and why are they so inviting?

AH: Network Promotions utilise Mystery Drop to run simultaneously at casinos of any operator that decides to join them. They are themed promotions designed to align with specific occasions, accompanied by meticulously prepared marketing materials, ready for operators to publish on their websites. 

This year we will have a total prize pool of €3,950,000, with the entire amount fully covered by Wazdan. Throughout the year we have already held multiple promotions such as God’s Clash or Wazdan Breaks the Rules, with the latter holding a total prize pool of €1,000,000 all by itself. 

These promotions are tailored to match particular events, creating a festive atmosphere. For example, we can focus on Easter games during Easter, Irish games around St. Patrick’s Day, and so on. We strive to meet our clients’ needs ahead of time and provide them with ready-to-go promotions, encompassing all of our games, including the top-performing titles. Massive prize pools incentivize players to get engaged with the games and contribute to boosting casino results.

Players participating in Network Promotions can win rewards from the prize pool simply by opting in. They are only required to play any of our titles to have a chance of being presented with the mystery boxes. This allows them to focus on the engaging gameplay of any given slot while also having a thrill of receiving bonus rewards. 

CasinoBeats: Are there new Promotions prepared for the last quarter of this year?

AH: For the last quarter of 2023, we have prepared three new Network Promotions:

Mystery Fall: Autumn-themed promotion from September 15 to October 15.

HalloWIN Drop: Halloween-themed promotion from October 23 to November 19.

Xmas Drop: Christmas-themed promotion from November 27 to December 26.

Each of these promotions features a collective prize pool of €2,500,000 and aims to engage players with Mystery Drop rewards throughout the quarter, which is especially exciting in the run-up to Christmas and the new year. Operators still have the chance to join any and all of them and benefit from the increased player engagement, which is now a staple for our promotions. 

CasinoBeats: Do game providers need to create promo tools and other similar features to satisfy casino operators’ needs?

AH: In a constantly evolving industry, game providers are encouraged to offer more than just games. Wazdan emphasises diversification through products like Mystery Drop.

Adapting to changing market demands is crucial, and offering a variety of products is essential.

While games remain important, additional features and tools can enhance player engagement. 

We’re acutely aware that, like all games, not all features may succeed, but striving for innovation and improvement is essential, and allows us to stay ahead of the game.

Fresh and exciting promotions and tools keep players engaged and attracted to games. By embracing innovation and creating versatile tools like Mystery Drop, we make sure that operators can cater to a broader range of player and casino needs.

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At Wazdan, we are committed to leading the way in casino game development innovation. Our slots have seen incredible success thus far, with a myriad of engagement-boosting features that continue to excite and thrill players across the world. 

In today’s igaming world, more and more players are seeking perfection in simple design and gameplay without unnecessary distractions. To meet their expectations, we strive to create games that are tailored to the modern needs of our customers, while providing them with unique solutions and the highest quality entertainment in every corner of the world.

Extremely Light collection 

With that in mind, we’re gearing up for the launch of our new Extremely Light collection. This revamped range of player-favourite games features lighter, faster and much more accessible versions when compared to their full-size counterparts, without compromising on quality or mechanics.

That’s why we’re more than happy to finally shed some light on our brand-new Extremely Light slots, our intentions behind these titles and how they were produced, as we release new versions of some of our top games for the first time this year, including 9 Coins, Burning Sun and Hot Slot: 777 Cash Out.

A first for the igaming industry

We’re doing something unprecedented with our new Extremely Light edition. Our team has been hard at work creating lighter and faster versions of our top-performing slots. The collection meets the needs of modern players by combining the slots’ unique, elegant style with audio-visual simplicity, and improved loading speeds. 

Extremely Light titles feature a more lightweight design, which allows for an optimal gaming experience on mobile. Players can now easily access these games on their smartphones or tablets without consuming excessive data or draining their batteries, making them considerably more accessible no matter where they are. 

During the design process, we came up with an idea to reach out to even more players, allowing those with limited gameplay abilities to enjoy our best titles. We’re also following our mobile-first design philosophy whilst doing so, as the majority of players now choose to play on smaller screens. By reducing the game’s technical requirements, we’re opening up opportunities for casino operators to target markets with lower-end devices or weaker internet infrastructures. 

Games created for the players

With the launch of our Extremely Light titles, Wazdan is setting a precedent for igaming development by focusing on and emphasising the needs of players. Not only are we honing in on those with slower internet connections or less advanced devices, but we’re also catering to those who may prefer a simpler interface whilst still enjoying all of our innovative features. 

We haven’t compromised on any game by creating Extremely Light versions. 

These titles all retain our best math models and mechanics, appealing to players seeking perfection, including both more seasoned players and newcomers. In a world overloaded with colourful adverts, aggressive games and loud sounds, our games provide a break from the sensory bombardment and allow players to focus on the game itself in a simple, elegant style. 

As well as catering for those with limited internet connectivity, these new versions are an excellent solution for players who want to enjoy our games whilst travelling. They’re also fantastic options for people who are more concerned about their carbon footprint, as our Extremely Light versions have a much smaller impact on the environment. 

Keeping eco-friendliness in mind

Our Extremely Light games load 2.5x times faster than their full-size counterparts, effectively reducing power consumption on any device and reducing the need for frequent charging. This makes Extremely Light games a perfect choice for players looking to be as energy efficient as possible.   

In addition, as our Extremely Light slots have much smaller file sizes, they require less data to be transferred between servers and players. Their environmental impact is therefore smaller than usual, putting them ahead of the pack in terms of titles from other developers. Wazdan cares deeply about the environment and this new collection is a testament to that.

What to expect from our Extremely Light collection

The first releases from our Extremely Light portfolio will be new versions of some of our top-performing slots: 9 Coins, Burning Sun, Hot Slot: 777 Cash Out, Sizzling Eggs and Hot Slot: 777 Coins.

9 Coins Extremely Light will be the first release, premiering on the 30th of August. Players will be able to re-discover and enjoy their favourite features, including Cash Infinity and the Hold the Jackpot bonus round. 

Next up is Burning Sun Extremely Light on the 7th of September, packed full of profitable Bonus symbols alongside the Sticky to Infinity feature.

Hot Slot: 777 Cash Out Extremely Light rounds out at the end of September, with its Cash Out feature and the Grand Jackpot of 1,500x a player’s bet making a reappearance. 

Sizzling Eggs Extremely Light and Hot Slot: 777 Coins Extremely Light can be expected later this year, the latter being our latest release in the Hot Slot franchise. 

With exciting bonus features, mechanics and chances to land big prizes, our Extremely Light games do not compromise on fun or surprise. 

Giving players Freedom of Choice

Despite a simplified slot design, the mechanics of our Extremely Light games remain unchanged and players can continue to enjoy their favourite features. Whether they want to enjoy the original versions, with more animation, detailed graphics and immersive world-building or a lighter version with a more minimalist style, the game’s core mechanics remain unchanged. 

One feature we’ve made sure to retain in all of our Extremely Light games is the Advanced Customisation Suite, also known as Freedom of Choice. This means that players can continue to adjust the gameplay to their particular preferences, with options such as Volatility Levels allowing for changes to the frequency and size of winnings. 

The Buy Feature remains, giving players the chance to enter bonus rounds in just two clicks, as does Ultra Fast Mode – providing three options for the speed of gameplay. Finally, there’s the Chance Level feature, upping the players’ chances of entering bonus rounds by multiplying their bets. 

Our team of passionate developers has put in countless hours of hard work and dedication to optimise each aspect of these games without compromising on the fun and excitement that players have come to expect from us. 

With the release of Extremely Light games, we’re stepping into a new era of inclusivity, where no one is left behind in the world of igaming. We’re excited to release our top-performing games in a lighter edition and look forward to opening up our innovative titles to more players than ever before! 

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Under the agreement details, a selection of Wazdan’s slot titles will become available to Casinò Lugano’s online brand Swiss4Win, such as 9 Lions and Hold the Jackpot titles including Power of Gods: Hades and Sun of Fortune. 

“We are thrilled to have taken a selection of our renowned titles live with Casinò Lugano and its online brand Swiss4Win,” explained Andrzej Hyla, Chief Commercial Officer at Wazdan.

“We’re confident in our ability to deliver incredible content to Swiss players, giving them previously unseen levels of control over their experiences with our proprietary suite of personalisation tools.”

While playing the slot titles Swiss4Win customers will also be able to experience Wazdan’s player engagement suite, including Volatility Levels and Cash Drop promotions.

Founded in 1912, Casinò Lugano last year received an extension to its permit to offer online casino games in the Swiss market. Its online brand, Swiss4Win, grants players access to a wide offer of slots, jackpots, table games, live casino games, and many exclusive promotions.

Paolo Sanvido, CEO and Board Member at Casinò Lugano SA, said: “Casinò Lugano has a strong history of partnering with businesses that share its passion for delivering exceptional gaming experiences. 

“For this reason, we are delighted to have partnered with Wazdan, and look forward to enjoying the benefits of the collaboration.”

The deal marks additional growth for the provider as it continues its trajectory across Europe, following recent partnerships with the likes of Soccerbet, BetOlimp, Napoleon Sports & Casino, and PressEnter Group.

The post Wazdan titles go live in Switzerland via Casinò Lugano agreement appeared first on CasinoBeats.

“Wazdan’s philosophy of supporting partner growth through a commitment to innovation and finding new ways to expand our player engagement suite has continued to pay dividends in recent months,” according to Wazdan COO Andrzej Hyla.

Talking about the launch of the firm’s Collect to Infinity and Cash Infinity mechanics, he said: “We see ourselves as facilitators of growth, with innovation as our driving force. We fulfil this status by providing our partners and players with best-in-class slot products and a constantly enhanced selection of cutting-edge personalisation tools.

“Each of our pioneering solutions is well received by players and known to increase their engagement and deliver proven results to operators. It’s no different with our new Collect to Infinity and Cash Infinity mechanics. In fact, thanks to the innovative Collect to Infinity feature, our recently released Magic Spins slot has already outperformed the previously best-performing games.”       

Focusing first on Collect to Infinity, Hyla explained: “The new Collect to Infinity feature is another one of Wazdan’s added-value solutions that promise to please even the most demanding players and enhance their experience through high immersion levels. At its core, the innovative mechanism is intended to offer players increased engagement, and it’s an excellent retention-boosting tool that amplifies casinos’ results.” 

So far, Wazdan has released two games with the Collect to Infinity feature, Magic Spins and Sizzling Eggs, in which players can get a taste of the experience that the mechanism offers.

Turning to Cash Infinity, the COO continued: “Our brand-new Cash Infinity mechanic, introduced in our latest release 9 Coins, is a totally game-changing solution that increases the chances of activating the bonus round. This easy-to-understand feature guarantees next-level engagement and allows operators to generate better results.”

“We see ourselves as facilitators of growth, with innovation as our driving force”

According to Hyla, the patented features are offered as part of the hold the jackpot or free spins bonus rounds. He said: “Casino operators can supercharge their grids with our recently launched top-performing titles, Magic Spins, Sizzling Eggs, or 9 Coins, by allowing players to enjoy the truly game-changing experience that the mechanics offer 

“Enchanting players with a stunning design and the innovative features that our titles are notorious for, Magic Spins goes above and beyond to deliver a truly magical experience. The innovative Collect to Infinity feature appears in the Hold the Jackpot bonus and has the ability to deliver spell-binding outcomes that players want to return to, time and time again.”

He added: “Sizzling Eggs takes players to a mythical realm filled with flaming-hot phoenix eggs. The remarkable Collect to Infinity feature is available in the free spins round, giving players the ability to trigger seemingly endless combinations and outcomes, and demonstrating its engagement and entertainment value.     

“Our latest release, 9 Coins, stuns players with the innovative Cash Infinity symbols. They may land in the base game, making it truly riveting, and stick to the reels until triggering the Hold the Jackpot bonus game.

“Our upcoming hit, Sizzling Kingdom: Bison, will offer three exciting bonus rounds. Two of them, the hold the jackpot bonus game and free spins round, will allow players to enjoy the Collect to Infinity capabilities. We can’t wait to see if the third feature, the brand-new Wild Rampage bonus game with the Hold & Collect mechanism, will become as popular as the player-favourite Collect to Infinity and Cash Infinity features.”

Commenting on Wazdan’s commitment to its partners’ performance, Hyla stated: “Casino operators can benefit from providing their players with products that incorporate our innovative solutions, proven to increase players’ engagement and drive revenue growth for partners.     

“We are on a mission to provide our partners and players with the most advanced features on the market in a bid to deliver tangible value to both parties. Never one to sit back to reap the rewards of our hard work, we are always on the lookout for the next innovation that can help us stand out from the crowd. 

“By consistently enhancing our offering and adding new engagement-boosting solutions, we stay true to our promise of supporting growth through a commitment to innovation, and we are starting to receive widespread recognition of this.”

The post Wazdan: Collect to Infinity and Cash Infinity offer perfect fit for player engagement appeared first on CasinoBeats.

Here he explains how customisation can increase engagement, promote customer retention, increase player lifetime value, and drive revenue growth.

CasinoBeats: What does Wazdan do to provide its players with a greater level of customisation over their gaming experiences?

Andrzej Hyla: There are many things that come to mind that differentiate Wazdan from our competitors in the market, but the real difference stems from our obsession with delivering an unparalleled player experience.

Supplying audiences with customisable content is a proven way to increase engagement. By developing an innovative range of in-game features that instantly set our games apart, we have been able to improve customer journeys while also driving revenue growth for our partners. Our freedom of choice suite caters to each and every player’s preference and enables them to create an unforgettable gaming experience for themselves.

Inventive mechanics such as the Buy feature, which allows players to enjoy all aspects of the game by entering the bonus round at any time, and Cash Drop, which rewards players with random cash prizes, serve as real differentiators by creating unique outcomes for each and every round played. 

The jewel in Wazdan’s gamification crown – volatility levels – allows players to modify their win size and frequency as they please, with high volatility mode delivering less frequent, more sizable wins, and low volatility providing the opposite. 

No other supplier in the igaming space provides end-users with this level of agency over their games, which stands in accordance with our mission of giving players the freedom of choice in all of their experiences.

CB: Has the gamification of your offering had any sort of profound effect on player engagement and retention?

AH: Offering tools that boost player engagement has become a highly contested space for competing operators and suppliers. Our flagship promotional tool, Cash Drop, has been designed in this knowledge, allowing operators to set up unique promotions for players that are then managed from Wazdan’s end. This ensures that no additional resources are wasted, keeping promotions up and running.

Designed in compliance with partner and user feedback for the ultimate intuitive experience, Cash Drop is a completely customisable promotional tool that awards random prizes to players. It tangibly helps operators drive engagement and retention by providing an enhanced gaming experience without interrupting the gameplay. 

The value of the tool is evident across the entire collection of participating operator partners, who, on average, see an increase of 219 per cent in unique active players, 265 per cent in game rounds, and 366 per cent in bet sum when running the promotion. 

CB: What new forms of gamification are we seeing arriving on the scene, and which ones have proven effective so far?

AH: Gamification is not a new topic, having been discussed in the igaming industry for many years now, but it has become the hot new battleground for operators and providers in recent times. However, its full potential is yet to be fully explored in the igaming space.

First and foremost, gamification has always been a key aspect of the user experience. New generations of casino players are always on the lookout for innovative and unique gaming experiences. Therefore, there’s been a real push in the industry to develop novel solutions that attract new players and retain existing ones in order to build long-term engagement. 

It’s a broad subject and can be approached from the perspective of the operator and also the game developer. Operators naturally see gamification as more of a tool to attract new players and reward the most loyal and active users on the platform, using bonuses and promotions to stand out from other businesses. Gamification that boosts loyalty, such as VIP reward systems, tournaments, and loyalty schemes, is of paramount importance to operators.

In contrast, game developers view gamification as an opportunity to implement exciting functions into game engines in order to boost engagement and the challenge presented by a given product. Giving players a sense of agency over their experiences makes them feel valued and creates an environment that they are happy to return to, time and time again.

Delivering mini-games within games to boost wins, skill-based bonus rounds, and mission-based accomplishments are some of the ways that developers seek to boost engagement. At Wazdan, we do our best to support retention with unique features and elements that allow for greater flexibility and customisation within the products. Our gamification solutions are extremely effective, and as mentioned earlier, our partners have seen fantastic results when using our tools and promotions. 

CB: Are there any exciting products or special features in the roadmap for 2022?

AH: Our roadmap for the rest of 2022 is packed with thrilling themes, more unique features, and promotional tools that continue to benefit both players and operators. This year, we’ve been releasing more games than ever before, with two new titles hitting the casino grids almost every month, rather than the monthly release schedule that we used to follow. 

Our player engagement suite, including the newly released Collect to Infinity and Cash Infinity features, guarantees next-level engagement and allows operators to generate better results. In the upcoming months, we’ll release more engagement-boosting solutions, including the thrilling Wild Rampage bonus round with the Hold & Collect mechanism, and the new Sticky to Infinity feature. 

With exciting releases like Sizzling Kingdom: Bison, 9 Burning Stars, Burning Sun, and two additions to our popular Hot Slot series, Magic Bombs and Magic Pearls, set to be launched in the coming months, it’s lining up to be an action-packed second half of the year for Wazdan fans.

We have delivered captivating gaming experiences to the industry since 2010 and will continue to bring innovation to the space in the years to come. With recent games like Magic Spins, Sizzling Eggs, and 9 Coins, offering some of the most inventive features on the market, there is plenty for us to shout about as we continue on our impressive growth trajectory.

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Under the terms of the agreement, a variety of new, multi-genre games to Ruby Seven’s portfolio of applications will be placed on the Ruby Casino platform. 

“Social casino is a huge area of interest in North America, and we’re delighted to partner with Ruby Seven Studios,” explained Andrzej Hyla, Chief Commercial Officer at Wazdan.

“We’re very pleased to bring our games to a brand new collection of players in a new demographic, and it gives us an exciting opportunity to further grow our presence in the US.”

Moreover, this partnership will expand Ruby Seven’s vast content library of games to include Wazdan’s slots across Ruby Seven’s suite of social casino applications, including titles such as Power of Gods: Hades, Reel Joke and Sizzling 777 Deluxe.

Diana Jacob, Product Manager at Ruby Seven Studios, added: “Wazdan’s products feature immersive graphics, intense gameplay, and fantastic mechanics, and we’re very pleased to offer this to our audience.

“We’re hungry to bring the best possible games to our players and this is yet another strong integration for us.”

The deal marks further expansion in the US by Wazdan, which has witnessed a number of commercial partnerships in the nation, including deals with RushStreet Interactive and Light & Wonder, while also collecting a number of licences in New Jersey, Michigan and West Virginia.

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Ahead of the event’s doors opening today, Hyla stated the summit brings together the “crème de la crème of igaming” and hopes to get an “even better perspective” of the ever-changing regulatory landscape.

What makes CasinoBeats Summit stand out as an event?

CasinoBeats Summit series has established itself as one of the most significant industry events, which brings together the crème de la crème of igaming. It’s a no-brainer that you have to show up to be up-to-date with the latest trends and innovations and to catch up with your partners. 

Since its launch, the event has been on our radar, and we’re looking forward to this year’s edition returning in full format. In particular, we are excited about the new roundtable discussions and a chance to contribute to the industry dialogue. The opportunity for some evening networking parties in spectacular venues is a cherry on top.

We are pleased to be sponsoring the awards ceremony and thrilled to have been shortlisted in two categories.

What role does Malta play for your company in the igaming ecosystem?

Malta is one of the most prominent igaming hubs, and its progressive economy and favourable conditions for digital ventures attract many businesses to set up here. Wazdan is based in Malta; we have our offices locally. 

The MGA is one of the world’s most respected licensing bodies, and its licence was the first one for us to obtain. As it is recognised by other jurisdictions, it paved our way to access other markets. 

Each year, we take part in industry events organised in the area and aim to establish strong local bonds.

What industry innovation will capture the most attention in the next 12 months?

We are firm believers in the need for constant innovation and staying ahead of the curve as a supplier. As a game provider, we perceive innovation as responding to players’ quickly evolving needs for customisable gaming experiences, new, exciting ways to win, and diversification. 

Wazdan has been consistently implementing this approach since its inception, with Freedom of Choice being one of our core values. Customisation tools, such as our trademarked feature, Volatility Levels, facilitate the creation of flexible experiences for players and provide suppliers with an opportunity to differentiate from competitors.

There is a plethora of emerging, cutting-edge technologies on the horizon that promise to take the igaming industry to the next level, such as 5G, VR, or metaverse, to name just a few. 

Currently, our focus is on implementing and upgrading technologies available to us that have proven to be most successful with our players and operators.

What core challenges do you help solve for your customers/partners?

Modern igaming demands a constant inflow of fresh ideas and cutting-edge features. At Wazdan, we understand that and go beyond creativity by continuously innovating and enhancing our engagement suite that keeps players immersed, interested, and always coming back for more. 

Online casino grids need to stand out from hundreds of other providers, and players constantly seek new ways to engage. That’s why we offer added-value promotional tools, such as our flagship Cash Drop, mobile-first experiences, and greater control over gaming experience with our trademarked Volatility Levels.

Wazdan games load fast and run smoothly on mobile and desktop. HTML5 allows us to deliver the newest possible features and performance specs in game design. With an ever-growing list of newly launched titles and features every month, our portfolio helps operators stay fresh and ahead of the tech curve. 

Our games have earned the trust of licensed casino authorities and reputable operators across 20 jurisdictions.

Tailoring player experience to individual needs is the start of better conversion rates. Wazdan enables operators to know their players better, define segments, and then deploy engagement tools to generate interest, reduce churn, secure VIP potential, and much more. 

Cash Drop, our flagship, intuitive, and configurable promotional tool, boosts player experience and enhances KPIs, allowing operators to customise igaming content that seamlessly flows with promo periods.

Who have you especially enjoyed working with over the past year (partner/client)?

Following our entry into the US market and obtaining the New Jersey licence, we partnered with Rush Street Interactive and never looked back. Our partnership is exciting and promising, and we’re hoping together we can bring value by offering our top-performing titles for the enjoyment of local players.

What are you hoping to learn from the conference at CasinoBeats Summit 2022?

Admittedly, this year’s agenda abounds with appealing options for valuable industry insights, and the speaker line-up is compelling. Since Wazdan’s operations are strongly focused on global expansion, we are always keen to participate in the dialogue and knowledge sharing in the area of new and emerging markets, such as North America and LatAm. 

In particular, as we have entered New Jersey, West Virginia, and Michigan, we are enthusiastic about attending the panel dedicated to the US market. Most recently, we have also set foot in Ontario, so we are looking forward to further exploring the potential of this jurisdiction. 

The summit is also an excellent occasion for us to get an even better perspective of the ever-changing regulatory landscape, including the countries where we already operate, such as Sweden, Spain, or the UK.

We are equally eager to follow discussions dedicated to all aspects of responsible gaming, as this is something we are strongly committed to. We are also enthusiastic about attending the panels that focus on game development aspects, such as game mechanics and volatility as well slots quality, player engagement, and gamification. 

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