Evil Devil, a 6×7 high-volatility game that features up to 117,649 ways to win, is the latest in a string of releases that are causing internal optimism, with Commercial Director Yann Bautista outlining a number of standouts that players should look out for.

In addition to the above, elaboration is offered on just what this latest launch comprises, challenges associated with Peter & Sons’ approach to slots design, if we are witnessing an increasing demand for buy features, and much more.

CasinoBeats: Peter & Sons has a healthy mix of styles evident within its slots catalogue. What challenges does sticking to what seems to be a strategic path such as this entail?

Yann Bautista: The challenge of maintaining a consistent style is ensuring we stay true to our identity without repeating ourselves. Each game needs to feel fresh and innovative, while still being recognisable as a Peter & Sons title. 

It’s a delicate balance – bringing in new mechanics, themes, and narratives, while also meeting the expectations of players who love our games. 

This approach requires careful attention to both market trends and our internal vision, making sure we push boundaries creatively without straying from what makes our games unique and engaging.

CB: What was the inspiration behind Evil Devil, and how do you believe that it complements your gaming portfolio?

YB: Evil Devil was inspired by the idea of merging dark, supernatural themes with a fun, energetic vibe. We didn’t want to make something overly serious or intense; instead, we aimed for a playful spin on the ‘hellish’ theme. 

The game’s fiery visuals and thrilling mechanics strike a balance between suspense and lighthearted fun, which fits perfectly within our existing portfolio. 

It allows us to explore edgier territory while maintaining the quirky, distinctive style that players recognise in all of our games. Evil Devil adds a fresh dynamic that keeps our offerings diverse and exciting.

CB: Various elements have been implemented within both the base game and free spins modes. Could you talk us through these and why you believe they will resonate with players?

YB: In the base game, Evil Devil brings a lot of excitement with its 117,649 ways to win and sticky respin feature, which keeps the winning symbols in place while the others respin. This gives players a second chance to improve their payouts on each spin, creating a fast-paced and rewarding experience. 

In the free spins mode, things ramp up even more with skull multipliers and power splits, which increase the chances of landing big wins. The variety of features ensures that players stay engaged and always have something to look forward to, whether they’re aiming for smaller wins or waiting for that huge payout in the bonus rounds. 

The buy feature is particularly appealing to players who don’t want to wait for the free spins to trigger, giving them direct access to the game’s most thrilling aspects.

CB: This slot offers a buy feature. Do you believe that there’s an increasing demand for developers to offer these? If so, is this driven more from players or operators?

YB: Yes, there’s a growing demand for buy features, especially in markets where it’s allowed. This trend is mainly driven by players, particularly in high-volatility games like Evil Devil. 

Players don’t want to wait for the bonus rounds to naturally trigger – they want to jump straight into the action and experience the excitement of the free spins mode right away. 

The buy feature offers them that control, and it’s a great fit for games with bigger win potentials, where the thrill lies in those high-risk, high-reward moments. 

Operators benefit from this too, as it keeps players engaged longer, but the push for buy features is definitely more player-driven.

CB: Do you envisage Evil Devil delivering significant success across any particular markets? If so, why do you believe that this is the case?

YB: We believe Evil Devil will be successful in many of the same markets where Peter & Sons games have already resonated – specifically in Europe, CIS, Canada, and parts of Asia. 

High-volatility games tend to do well in these regions, and Evil Devil fits that mold perfectly with its big win potential and thrilling mechanics. Additionally, the game’s theme has a seasonal appeal that will perform particularly well around Halloween, adding to its success. 

The game’s blend of exciting features, strong visual identity, and massive win potential makes it a natural fit for these markets where players are drawn to high-risk, high-reward slots.

CB: What further titles to be released before the end of the year are causing internal optimism and should the industry and players be looking out for?

YB: We have some exciting titles coming up that we’re really optimistic about. First, we’re launching Barbarossa Revenge on October 1, which is the sequel to one of our most successful games, so expectations are high for that one. 

Then, we have Steameworks, a classic 3×3 slot with a unique Peter & Sons twist, and Muddy Watters, a fishing-themed game that adds a fun, adventurous tone to our catalog. 

Lastly, Greedy Alice, a high-volatility game with increasing multipliers, is another standout that we believe will attract players looking for big wins. Each of these titles brings something fresh to the table, and we’re confident they’ll resonate with both our loyal players and new audiences.

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The most recent developments have served to cement this interest as both Thailand and Japan sought to take strides forward in the race for legislation. 

Both Japan and Thailand present very different prospects for operators looking to enter – where they place their focus will be fascinating as both continue to unfold in terms of regulatory frameworks. 

MGM appears to have very much secured its position in Japan after the group waived its right to withdraw from the market sector, putting the country on the path to a 2030 launch, in relative tandem with Thailand. 

Localisation is going to be essential for MGM in the region as it looks to guarantee market share and tap into the cultural nuances of Japanese players. 

Meanwhile, all signs in Thailand point to a more competitive market – with  Prime Minister Paetongtarn Shinawatra bringing an end to a period of political disruption by using her policy statement as a launchpad for plans for the sector. 

It is likely that 10% of integrated resort venues will be able to focus on gambling, whilst the rest are committed to entertainment. It was also reported that there will be a total of seven resorts in Thailand including three in Bangkok. 

Given the thriving tourist economy it’s hard to put a ceiling on just how major these venues could be as hotspots within the country and how much footfall they could generate. 

For operators expanding into Thailand they will need to bring a high level of allure to tourists, generating the feeling that players are at a venue that taps into the essence and appeal of the country’s culture.

There are also moves afoot in the Philippines to tap into the gaming sector in a bid to bolster its economic output. 

Looking to urge operators away from engaging with the grey market, The Philippine Amusement and Gaming Corporation (PAGCOR) moved to reduce steps to reduce fees for operators by 2025. 

The development was confirmed by Alejandro Tengco during a keynote address at the IAG Academy Summit on Tuesday, who confirmed that licence fees for online gaming operations will be lowered to 25%.

Furthermore he added that they will drop to 30% for other integrated resorts and land-based operators. 

The changes are taking place as the region takes significant steps to clean up its gambling sector and tackle the black market, with licensed integrated resorts set to see a reduction of 10% in charges on GGR.

Speaking at the Summit, Tengco emphasised that gentrification of the business “encourages operators away from the grey markets and to embrace the mainstream”, something that will prove vital as he unites with governmental forces to bolster the crackdown on illegal operations in the region. 

On the other hand, the capital of gambling in the region Macao is seeking to diversify its economy, with newly elected CEO of the region Sam Hou Fai warning that the country will be left with no choice but to identify new income streams.

Responding to a journalist’s question on the current state of play for the gaming industry and its role in the economy of the area, he opined that it is a sector that has become ‘uncontrolled’.

He said: “After the return of sovereignty, Macau held an open tender for the gaming industry, and the tourism and gaming industry developed rapidly afterwards, but for a period of time, it developed in an uncontrolled manner.

“The Central Government’s proposal for Macau to develop its economy in an appropriately diversified manner is a mandatory question for the Macau SAR Government, not a question of choice.”

Continuing on a cautionary theme, Hou Fai advised that the task of economic diversification could be a difficult, but essential journey as he warned of the major impact of the country losing ‘momentum of development’. 

It’s hard to truly predict exactly how gaming markets will unfold within Southeast Asia. But while it’s a case of much remains to be seen, there’s no doubt that this vibrant region presents one of the most significant new opportunities for operators.

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The Bangkok Post reported that the Bhumjaithai Party, which is part of a coalition government in the country, took exception to various elements of the bill, concerns that were fuelled by the backing of opposition benches.  

They raised concerns over the validity of the financial and tourism uplift of the region as a result of the legalisation of casinos, citing that Thailand’s tourism economy is already thriving. These claims were also supported by the democratic party, which dispelled the notion that the sector in Thailand can replicate the success of Macau. 

A tourism boost and enriching the fun economy were central to the pursuit of former Prime Minister Srettha Thavisin when it came to the opening of the casino sector. 

Thavisin was, however, removed from office in the past week over an ethical violation. The plans for casino legislation were very much key to his agenda and his departure may well be seen as a setback for the sector. 

He has been replaced by Deputy Prime Minister Phumtham Wechayachai, who was reportedly supportive of his plans. Nonetheless, the legislative credibility of the governing party has taken a key hit amidst the departure of Thavisin.

Regulations within the bill sought to ensure that venues were entertainment resorts rather than solely casinos, limiting them to just 5% of their venues being committed to gambling. 

Bhumjaithai took issue with this section of the bill as well, emphasising a belief that it would dilute the employment opportunities for domestic workers. 

Thailand’s market has attracted significant interest from a myriad of key global operators, including Genting which had pinpointed the region as a key one for growth opportunities. 

As operator interest increases, the bidding processes for the casinos are also set to be completed this year, which will also be required to go through regulatory sign-off procedures. 

Most recently, the bill was put back to the public for feedback, with ambitions that the region could win the race against other new markets such as the UAE and Japan and open its first casino by 2029.

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In addition to going into deep detail regarding how the company’s USPs deliver much needed distinction within an increasingly saturated space, sights are also cast towards a core ambition of all similar such group’s on the market. That being international expansion.

For Champion, which boasts a presence in 24 countries worldwide, with a focus on Europe, Latin America, and Central Asia, the outlook is a simple one. The globe is awash with opportunity.

“Our existing footprint is strong, but our ambition doesn’t stop here,” he says. “We are committed to not only maintaining but also strengthening our position in these key markets, which will naturally propel further expansion.

“The feedback from our players has been overwhelmingly positive, and this is what fuels our expansion strategy. If our games aren’t available in a particular region, we see it as an opportunity to bring our unique gaming experiences to those players. 

“By strengthening our position in the markets where we already operate, we are creating a robust platform that will support our continued global growth.”

“This inclusivity allows players from diverse linguistic backgrounds to fully engage with our games”

However, to achieve such lofty ambitions is certainly no mean feat. When faced with such intense competition, and therefore a multitude of options when looking at things from a player perspective, the complexities of being truly unique are vast.

Continuing the conversation, Chumel was pressed on just why Champions bills itself as a “provider that delivers best user experience for each player”, and just how the company plans to ensure that it lives up to this mantra.

To not just live up to but surpass this motto, a four fold multifaceted approach was elaborated on in enabling the group to continue a commitment to deliver the best user experience.

“Multilingual support ensures our platform is accessible to a global audience,” Chumel comments. “This inclusivity allows players from diverse linguistic backgrounds to fully engage with our games.

“Multi-currency payments facilitate seamless transactions by supporting payments in multiple currencies, including cryptocurrencies. This flexibility ensures that players can easily deposit and withdraw funds in their preferred currency, enhancing their overall experience.

“Every game starts with a unique concept that is tailored to meet both market trends and player preferences”

“Multi-platform access guarantees that our games are optimised for a variety of devices, including laptops, mobiles, and tablets. This ensures that players can enjoy a consistent, high-quality experience regardless of their device.

“We also prioritise the visual and immersive aspects of our games. Our in-house development team creates rich, engaging graphics and animations, and builds game characters from scratch, making each game a visually stunning experience.”

Subsequently, all roads led to the discussion point of game development; notably the overarching approach taken by Champion in aiming to achieve all of the above.

In elaborating on the perceived crucial steps that must be taken to ultimately deliver success, Chumel outlines a strategic three point plan:

• “Conceptualisation: Every game starts with a unique concept that is tailored to meet both market trends and player preferences.
• “Design and development: Our in-house team meticulously designs and develops each aspect of the game, from characters to mechanics, ensuring a seamless and immersive player experience.
• “Testing and feedback: Rigorous testing phases allow us to fine-tune the game based on player feedback, ensuring it meets our high standards before launch.”

“This diversity ensures that we captivate both nostalgic players and those seeking new, innovative experiences”

As the conversation drew towards a close, talk once again reverted back to the fundamentals of Champion that not only establish the company as a worthy contender, but one that can rise above competitors, surpass client expectations and appeal to players.

This sees Chumel touch on what USPs of the company and its range of titles ensure that they are sufficiently different from the overwhelming wave of games currently on the market and consistently continuing to flood it.

“Champion stands out in a crowded market due to several USPs,” he says. “Original storylines and characters see each game we develop feature its own unique storyline, characters, and avatars, all meticulously crafted by our in-house team. This originality sets our titles apart from the plethora of generic games flooding the market.

“Our diverse gaming catalogue includes a mix of classic and modern games, appealing to a broad spectrum of players. This diversity ensures that we captivate both nostalgic players and those seeking new, innovative experiences.”

To bring things full circle, the issue of geographies once again reared its head as the conclusion loomed over the horizon.

“The ambiance created by our games … is tailored to appeal to different cultural nuances”

In closing out the discussion, Chumel chose to look at just how Champion makes sure that titles appeal to players across geographies, and the difficulties that differences in regulations have on the company.

“Champion’s titles resonate with players globally through various strategies,” he concludes. “A localised content strategy sees some games gain popularity because they incorporate elements familiar to specific countries, whether through game mechanics, cultural references, or thematic elements.

“The ambiance created by our games, including music and overall vibe, is tailored to appeal to different cultural nuances, enhancing their global appeal and fit for every type of player preferences.

“In addition, certain games are designed to resonate with specific seasons or events, further increasing their appeal across different regions.”

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Organised by SBC in partnership with Georgia-based company SMH, and supported by presenting partners EGT Digital and Amusnet Georgia, the sports betting and igaming event offered a thorough exploration of Eastern European and Central Asian markets, spotlighting Georgia, Ukraine, Armenia, Bulgaria and Romania, among other markets. 

Speaking of what sets SBC Summit Tbilisi apart from other industry events, Denis Karpovich, CTO/Technical Director at EGT, commented: “It’s the unique blend of regional focus and international scope. The event effectively addresses the specific needs and challenges of the region while also providing a broader industry context. This dual focus enhances its value for industry professionals by offering both local relevance and global perspectives.”

Davit Nozadze, Head of CRM at Leader-bet.com also noted that while there may be larger summits elsewhere, none are as regionally focused as SBC Summit Tbilisi.

Vagelis Bairlis, Sales Manager at Alternar, affirmed that the event effectively educated attendees about the intricacies of the markets, particularly beneficial for companies new to the region, stating: “You get a feel for the industry across all of Eastern Europe. We’ve been around and know the area quite well, but it’s always beneficial to have a local event to further promote the local markets. For us, it’s particularly important because we’ve just officially entered the market and want to establish ourselves.”

Notable guests at the event included Chris Bird, former Manchester City COO and founder of EQ Esports and Gaming, who kicked off the event with an opening keynote address, delving into his career in football and recent foray into esports.

“Attending this summit provided a great educational opportunity. It allowed me to meet more people and understand the perspectives of different brands and their visions for the future. Additionally, coming to a place like Georgia made me realise its immense potential. It’s very vibrant, youthful, and ambitious—exactly the kind of place I enjoy being,” he commented.

The conference programme, boasting over 60 industry experts, included a host of C-Level executives from leading regional and global brands. The opening session featured CEOs Simon Westbury (CEO, Sports Generate) and Savo Bakmaz (CEO and CFO, MaxBet) as they discussed the socio-economic impact of igaming in the region.

Reflecting on his experience speaking on several panels at the event, Westbury said: “This conference serves not just Georgia, but also Armenia, the Caucasus, Eastern Europe, and the Baltics. It’s a very different dynamic from what we are used to in Western Europe. Speaking to this market and discussing its specifics with very interesting industry speakers has been very insightful to me.”

Commenting on the diverse perspectives of leading industry voices presented at the event, Vasilii Gamov, CEO at PeakyAds, remarked: “I know many operators from both Eastern and Western Europe. With events like this, we can gain more insights into different cultures because gambling markets are deeply connected to culture. You need to understand the audience, their pains, and their feelings, and implement this understanding into your marketing strategies.”

Like many other attendees, Irakli Zenaishvili, Head of Risk, Fraud, and RG at Avento MT, attended the summit to reconnect with familiar faces, network, and focus on processes often overlooked in daily operations. “Seeing how they (the gambling markets examined) are tackling challenges from both regulatory and market viewpoints was really interesting. I am very happy with what I learned,” he said.

Nozadze also highlighted the event’s ‘matchmaking’ aspect and its approach to fostering productive business connections, saying: “The summit brings in companies from different fields, and this is an opportunity for us to see what our options in these fields are and how we can improve our connections with them. I have found four different companies that I was looking for, and they are meeting all my needs at the moment.”

For Maia Odishelidze, CEO of Port:80, this was her second time attending the SBC Summit Tbilisi. “I don’t recall any other summits held in Georgia, or even in the region, where you can find such a high concentration of industry professionals,” she said.

The CEO praised the conference for covering critical topics from data analysis to payment systems and user acquisition, offering valuable insights from local and global industry experts.

“I also want to highlight the work done by the organisers. As attendees, we had the opportunity to plan meetings in advance with other participants and panel speakers, allowing us to schedule meetings ahead of time and meet them at the venue. The atmosphere here is very relaxed, with networking areas where you can approach stands and start discussions with the people you want to meet,” Odishelidze said.

Gary Sonyak, Founder of GamerPro, echoed the sentiment: “What we are looking for at these kinds of events is building partnerships with industry stakeholders. SBC conferences, including SBC Summit Tbilisi, are the best conferences to achieve those goals.”

Stay tuned for more information on the upcoming edition of SBC Summit Tbilisi.

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The research, which looks at the period from September 2022 to August 2023, was backed by SOFTSWISS’ casino platform data analysis and aimed to “create profiles of contemporary players across three regions: Europe, Latin America and Asia”.

The platform provider emphasised that when looking at these three regions, it is essential to localise your offering and create products that are tailored to individual audiences. 

SOFTSWISS found that 68.3 per cent of bettors favoured mobile devices compared to 69.2 per cent in Latin America and 71.6 per cent in Asia.

Average bet size in Asia was found to be the highest, said to be 2.5 times higher than Europe and “leaves the average bet size of LatAm players trailing behind by more than fourfold”.

Carla Dualib, Regional Business Development Manager in LatAm at SOFTSWISS, commented: “Local online casino players tend to place small but regular bets. This sets them apart from European players, who, in turn, opt for less frequent but larger wagers when betting online.”

Of note, the research identified some of the most important aspects of a gaming experience from different players. For European bettors, payment systems are a top priority.

Darya Avtukhovich, Head of SOFTSWISS Casino Platform, said: “One of the important aspects for the European market is payment systems. Due to diverse player locations, operators need multiple payment options, which becomes even more complex in regulated markets. 

“SOFTSWISS is actively addressing this by obtaining licences and certifications. We also integrate payment systems into the Casino Platform, ensuring flexibility for operators entering specific markets.”

In both Latin America and Asia, players showed a strong preference for slot games. In Asia, slots accounted for 80 per cent of the games chosen by players. Meanwhile in Latin America, roulette has been gaining momentum.

Avtukhovich added: “Another key difference between LatAm players and players in other regions is their unwavering love for sports betting, especially football. However, when it comes to classic online casino games, local players are active in slots and roulette games. 

“The latter is gaining momentum – according to the Game Aggregator statistics, roulette games make up 21.8% of all types of games preferred by Latin American players, which is 2–4 times more than in Asia and Europe.

“Operators catering to the Asian audience should include traditional regional games in their portfolio. This involves not only stylising content using well-known Asian symbols, such as dragons, but also bringing familiar table games for local players online, such as Mahjong and others. 

“Similarly, in sports betting, offering bets on traditional sports like Muay Thai and Kabaddi alongside popular international sports will significantly enhance the online casino’s offerings.”

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Through the collaboration, NuxGame will aim to help its clients by “increasing retention rates and audience reach in new markets” as it distributes igaming titles from FC FA Chai’s product portfolio. 

Bar Konson, Head of Sales and Business Development at NuxGame, said: “Offering the widest variety of content is key to ensuring our operator partners can attract new players and retain those already utilising their platform.

Included in FC FA Chai’s content offering, NuxGame will integrate over 40 slot releases into its online casino product, including Star Hunter, Money Tree Dozer and Chinese New Year, as the company looks to “broaden its vast content provision” with the Asian developer’s games. 

Konson continued: “We are pleased to be working with FC FA Chai Gaming as it has a wide array of titles that are as entertaining as they are engaging, and we look forward to seeing the reception they receive from our clients and their playerbases.”

The deal comes shortly after NuxGame signed a separate content collaboration earlier this month, enhancing its casino offering with titles from Espresso Games.

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Through the deal, the South Korean destination will also install Light & Wonder’s slot and electronic table games for customers to enjoy.

“Light & Wonder offers one of the most technologically advanced systems in the industry,” commented Mohegan COO Jody Madigan.

“Integrating Light & Wonder’s advanced solutions into the new property will be integral to the success of our operations and will allow us to obtain real-time insights to drive business­. Implementing these technologies will help us deliver significant value to our players.”

Scheduled to open in the fourth quarter of 2023, Mohegan INSPIRE will have “three 5-star hotel towers with a total of 1,275 rooms, a 15,000-seat multi-purpose arena, a foreigner-only casino, indoor and outdoor attractions and commercial facilities”.

The resort is also an hour away from downtown Seoul and just 10 minutes from Incheon International Airport’s Terminal 2.

Siobhan Lane, Light & Wonder CEO of Gaming, added: “A partnership with Mohegan INSPIRE offers a tremendous opportunity for Light & Wonder in the Asian market. INSPIRE will be an incredible all-new, state-of-the-art destination and we look forward to its historic debut.

“We couldn’t be more proud to expand our existing relationship with Mohegan and continue to provide our robust portfolio to enable the highest level of efficiency for the resort, while also allowing guests to enjoy an unmatched player experience throughout the property.”

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Taking the form of an ebook The Slotegrator Guide to iGaming in Asia addresses 22 Asian countries, including regulation, yearly turnover, analytical forecasts, payment methods, favourite games, and more. 

Announcing the publication, the firm noted: “Gambling is woven into the fabric of many Asian cultures, so there’s no surprise that the continent is home to a variety of massive igaming markets, including long standing giants and up-and-comers.” 

The guide provides important statistics and background information on each country, highlighting cultural and economic characteristics, describing regulations, and giving key facts about the market. These include local gaming and betting preferences and popular payment methods.

It also steers the reader on how to localise their sports betting data feed for Indonesian players, why Bitcoin casinos are popular in Georgia, why Armenia’s market has tripled in size since 2018, and why Vietnam has launched a pilot program to test the potential of regulated gambling.

Said the firm: “Asia is home to 60 per cent of the world’s population (and therefore a high proportion of its gamblers and sports bettors), different levels of gambling regulation, and diverse cultures and economies, meaning operators need an appreciation for the nuances of the region’s gambling markets.

According to the guide, while some aspects of gambling are popular everywhere (e.g. betting on football), casino games and sports betting preferences vary from country to country. The ebook collects game preferences in countries across Asia, including which sports are popular in India, Japan, and Kazakhstan, which players like poker rooms and which prefer live dealer dragon tiger, and where players bet on dominoes and mahjong. 

Slotegrator added: “One important theme throughout the online guide is the importance of cryptocurrencies, especially in countries where gambling is strictly limited or even forbidden. 

“Many players use cryptocurrencies to make deposits and withdrawals in casinos and even look for platforms that accept their chosen coin — cryptocurrency holders tend to be loyal to their chosen currency, so it pays for operators to know which ones to support.

“This guide is ideal for aspiring entrepreneurs looking to enter the Asian market, land-based casino operators planning to open an online destination, investors with an eye on the igaming space, and anyone interested in gambling and sports betting in Asia.”

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Running until June 30, 2024, the association will see Khelraja provide its users the opportunity to engage with all La Liga and Copa del Rey matches featuring Sevilla FC. 

This will be leveraged by the club’s wide reach and popularity, for example after winning the UEFA Europa League a record six times, with the most recent victory coming in the 2019-20 season.

Sevilla FC President, José Castro, stated: “We are very pleased to have signed this agreement which will allow us to continue growing in our process of internationalising our brand, both globally and in Southeast Asia, a market that we consider strategic in our expansion process. 

“Sevilla is going to become an ambassador of LaLiga with this sponsorship agreement and we are undoubtedly taking an important step in this region.”

Viren Modi, CEO of Khelraja, said: “The passion for football in India is on the rise, as can be seen in the growing popularity of overseas football leagues. Partnering with Sevilla FC, one of the biggest and most illustrious clubs in Spanish football, is a moment of great pride for us. 

“The association will provide football fans on the Khelraja platform with yet another avenue to not only engage with Sevilla FC’s games online but also win lucrative rewards while doing so. We are looking forward to the partnership and will be exploring more such engagement opportunities with other football clubs, both in India and overseas.”

The club has previously formed similar collaborations with betting companies, for example an Asian betting deal with TLCBet – which was extended last year – and a principal partnership with Maronthonbet, which was formed in 2019.

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