SBC: Why is blackjack such a popular game for UK players?

Ville Saari: Blackjack’s popularity comes down to its perfect mix of simplicity and strategy. It’s a game where skill really matters—you’re not just relying on luck like you might with slots. Players love the fact that they can influence the outcome with smart decisions, and that keeps them coming back.

It’s also incredibly versatile. Whether you’re playing a traditional table game, a live dealer version, or one of the various spins on the classic, blackjack offers something for everyone. The game has stood the test of time because it can be reinvented again and again while staying true to its core appeal.

SBC: What are some of the key factors you consider when evaluating blackjack casinos on Bojoko?

VS: When we evaluate blackjack casinos, we look at everything a player might care about, starting with the basics: game variety, quality, and accessibility. A good blackjack casino needs to offer multiple variations—classic, European, multi-hand, and so on. Live blackjack is another must-have, and we pay close attention to how engaging and polished the live dealer experience is.

We also look at extras. Does the casino offer blackjack tournaments? Are there cashback deals or bonuses specifically tailored to blackjack players? These features can set a casino apart, especially in a market as competitive as the UK.

Finally, we factor in trustworthiness, including licensing, security, and fair gaming practices, though this is the same across all our lists.

SBC: What are the benefits of ranking high on your list of best blackjack casinos?

VS: Game-specific pages like our blackjack rankings are where motivated players go. These are people who know what they want—they’re searching for the best blackjack experience, not just a general casino. Ranking high on these pages means you’re in front of an audience ready to sign up and play.

The numbers speak for themselves. Thousands of UK players are searching for the best blackjack casinos every month. And it’s not just blackjack; other games, like roulette, see similar or even greater search volumes. If you can position yourself as the go-to destination for blackjack, you’re tapping into a significant and highly targeted audience.

I believe you have even spoken to our Head of Marketing, Christoffer Ødegården, in the past about how ranking high on pages for payment methods, including pre-paid cards and bank transfers, can make a big difference. Blackjack and other games work the same way. Players want something, and they want to know where to get it. The big difference is that when a list ranks you based on how well you cater to blackjack fans and other games, there are very simple things you can do to improve and rank better.

SBC: How important are live blackjack offerings for UK players?

VS: Live blackjack is massive in the UK. Many players prefer the immersive experience of live dealer games—it feels closer to being at a physical casino, and the social interaction with the dealer and other players adds to the excitement.

Operators who invest in a great selection of high-quality live blackjack tables from top studios are positioning themselves for success. Exclusive VIP tables can also appeal to high rollers and players looking for a premium experience.

SBC: What role do extra features like tournaments and bonuses play in defining the best blackjack casinos?

VS: They can make such a difference. Blackjack tournaments, for example, add a competitive edge that many players love. It’s not just about beating the dealer—it’s about outperforming other players and climbing the leaderboard, adding a new layer of excitement.

Bonuses tailored to blackjack players are another big draw. Standard casino bonuses often exclude table games or come with high wagering requirements, so it really stands out when a casino offers something specific for blackjack. Cashback offers, reduced house edge tables, and free bet promotions are all great ways to attract players.

These extras show that a casino is serious about catering to blackjack fans, which can play a big role when players decide where to play.

SBC: What’s your advice to casinos looking to become a top destination for blackjack players?

VS: Focus on the player experience. Offer variety, but don’t sacrifice quality—every game should be polished, engaging, and accessible. Invest in your live blackjack offering, as that’s where a lot of the excitement is right now.

Pay attention to the extras. Blackjack players want more than just a game—they want tournaments, cashback offers, and tailored promotions that make them feel valued.

Also, work with affiliates like Bojoko. We connect casinos with players who are actively searching for the best blackjack experiences. A high ranking on our site can drive significant traffic and help you stand out in a crowded market.

The post The future remains bright for Blackjack engagement appeared first on CasinoBeats.

CasinoBeats spoke to Christoffer Ødegården, Head of Marketing at Bojoko.com, to get the answer to these questions. Bojoko tracks the success of casinos based on a number of criteria and can immediately see how well they promote on their roulette bonus page convert. In this interview, Ødegården breaks down his insights into how you can use roulette bonuses effectively.

CasinoBeats: Most bonuses mainly target slots. Is that a mistake? How essential are roulette bonuses in the UK market?

Christoffer Ødegården: It makes complete sense to tailor most bonuses to slots. They have lower RTPs and pose less of a risk. However, roulette is one of the most iconic and widely recognised casino games and has a huge following in the UK. Many players are specifically looking for roulette bonuses, and creating specific bonuses tailored for these players, or alternatively, more general table game or live casino bonuses, can give you a decent boost.

A well-structured roulette bonus incentivises discerning roulette players to sign up and your existing players to stick around. It’s about showing players that the casino values them and understands their preferences. In a crowded market, where many operators focus on slot bonuses, offering a roulette-specific bonus is a great way to stand out.

CasinoBeats: How can offering roulette bonuses help casinos stand out?

Christoffer Ødegården: Most players compare casinos before deciding where to sign up, and platforms like Bojoko are where they do this. Pages like our roulette bonus overview are specifically designed to highlight the best roulette experiences, and a strong bonus can really catch a player’s eye. Better roulette offers will also help you in the rankings.

A generic welcome offer might appeal to some, but a roulette bonus speaks directly to fans of the game. It shows that the casino is serious about catering to roulette players. Whether it’s cashback on losses or free bets on roulette, these tailored offers can be the deciding factor for players choosing between two otherwise similar sites.

CasinoBeats: What makes a great roulette bonus?

Christoffer Ødegården: A great roulette bonus needs to be both attractive and fair. There might not be too many great offers out there specifically for roulette, but it’s a big pond and experienced British players are generally discerning and know where to look. They also know to look beyond the headline offer and check the terms. A bonus with impossible wagering requirements or heavy restrictions won’t do you any favors.

However, roulette players understand that bonuses for their favorite games are unlikely to have stricter terms than slot bonuses. A good roulette bonus can even be a standard offer that allows you to play roulette, just with a lower contribution. However, a customized offer is great and can be significantly smaller than your regular slot bonuses. 

You should also strongly consider live casino bonuses, as they are a great way to get serious players engaged.

CasinoBeats: How popular is roulette in the UK, and how does it compare to other games?

Christoffer Ødegården: Roulette is one of the most popular table games in the UK. It has a timeless appeal—its simplicity makes it accessible to beginners, while its strategic elements keep seasoned players engaged.

While slots dominate in sheer numbers, roulette attracts a different kind of player who’s often looking for a more interactive and social experience, especially with live dealer games. 

What I can tell you is that thousands of Brits search for casinos with great roulette selections each month, and in the same time frame, hundreds of Brits are specifically looking for roulette bonuses. These are big numbers and should not be ignored, regardless of how they may pale in comparison to slots.

CasinoBeats: How can casinos ensure their roulette bonuses stand out on platforms like Bojoko?

Christoffer Ødegården: To stand out, casinos need to offer bonuses that are not only generous but also tailored to the needs of roulette players. Being featured on Bojoko’s roulette-specific pages means getting in front of players who are actively looking for roulette-focused experiences. If your bonus is compelling and well-presented, you’re much more likely to convert those players into loyal members.We also recommend keeping the terms player-friendly. For example, lower wagering requirements, bonuses usable on live roulette, or cashback deals tied to roulette play are all very appealing. At Bojoko, we evaluate and rank casinos based on what they offer, and bonuses play a significant role in those rankings.

The post Bojoko’s Christoffer Ødegården on the Power Roulette Bonuses appeared first on CasinoBeats.

To get the full lowdown, we spoke with Joonas Karhu CEO of Bojoko.com, a UK igaming affiliate business. According to Karhu, adding pay-by-phone solutions to your casino is one of the easiest ways to increase your FTDs, but how exactly does this work? 

Here, we will explore his insights into the data behind the number of Brits looking for pay-by-phone casinos and their conversion potential.

CasinoBeats: How popular are pay-by-phone solutions with UK players, and what trends are you seeing in this space?

Joonas Karhu: It is one of the most popular search terms among UK casino players. Tens of thousands of British players search for casinos that support pay-by-phone options every single month. These are just incredible numbers, especially as these are players who are actively searching for casinos where they can deposit through their phone bills. 

Not only is this a strong signal of demand, but the trend shows no signs of slowing down. For operators, this means that adding a pay-by-phone solution is one of the easiest ways to increase first-time depositors and capture the attention of players who prioritize convenience and security in their payment methods.

CasinoBeats: How does adding the ability to pay by phone bill impact FTDs, and why should operators consider it?

Joonas Karhu: The potential is enormous if you add a pay-by-phone solution and ensure you are listed on the relevant pages of affiliates like Bojoko. We have a page dedicated to helping players choose between casinos that let them pay by phone bill. It has about 10 thousand visitors each month and is, at the moment, one of our three most popular pages.

These aren’t just casual browsers; these are players actively searching for casinos where they can deposit via phone bill. That’s a very targeted audience looking for this exact payment method, and operators who offer it are well-positioned to capture those FTDs.

The average casino listed on our page gets around 10-15 extra FTDs per month, but your position matters. The casino listed as number one can get around 200 extra FTDs just from us. You can speak with our competitors to get numbers from them. It should all add up very nicely.

This is also why I say that allowing pay-by-phone solutions is one of the easiest ways to boost FTDs. Just by setting up one additional payment method, you can get similar numbers to what you’d see if you drastically improved your bonus or offered no-deposit free spins. 

CasinoBeats: How do pay-by-phone solutions help operators stand out on affiliate platforms like Bojoko?

Joonas Karhu: Only about 20-25% of the British casinos we have reviewed allow their users to deposit via their phone bill. Given the interest, this means that the competition is shockingly low. 

As mentioned, casinos that add pay-by-phone solutions will instantly be featured on our dedicated overview, where practically every position will boost your FTDs. Just being on it and similar pages at our competitors will help you stand out. Players will also spot this information in our reviews and, more importantly, can filter all our lists by payment method. 

There is, of course, also the added element of trust when being on comparison sites that carefully vet all the brands they trust. However, this exposure isn’t just about traffic or sign-ups, as is often the case with no-deposit offers; it’s specifically about conversions. By being featured on pages where players are specifically searching for payment options, operators tend to see higher FTD rates. This is because the intent is to sign up and make a deposit. For operators, this visibility on affiliate platforms can be a significant advantage in driving traffic and deposits. 

CasinoBeats: Are there any challenges or limitations operators should know regarding pay-by-phone payment options?

Joonas Karhu: While pay-by-phone solutions are incredibly convenient for players, there are a few limitations to consider. One of the main ones is that the maximum deposit is relatively low. This is manageable for many casual players but may not appeal to high rollers or those looking to make larger deposits.

Another consideration is that these solutions can only be used for deposits, not withdrawals. Players will need an alternative method to withdraw their winnings, which can cause issues with the verification process before a player’s first cashout. 

CasinoBeats: Why do you think pay-by-phone solutions have become so popular among UK players?

Joonas Karhu: Convenience is a huge factor. Depositing via their phone bill allows players to deposit funds directly through their mobile phone bills almost instantly. With just a few clicks, they’re ready to play, and the amount is either deducted from their prepaid balance or added to their next bill.

With so many payment options out there, pay-by-phone solutions offer a combination of ease and security that resonates well with players, especially those who want to make smaller, manageable deposits. This is particularly important in the UK market, where player protection and responsible gambling are priorities.

CasinoBeats: Do you see the demand for pay-by-phone growing, and how should operators prepare for it?Joonas Karhu: Yes, I think the demand for depositing via phone bills will continue to grow, especially as more players become familiar with it and trust it as a fast, secure payment method. Operators who add pay-by-phone solutions are likely to see strong results, especially with first-time depositors for the foreseeable future, though I expect the competition to increase. My advice is to get in on the pay-by-phone players now before half or the entire market is fishing in the same pond.

The post Bojoko: adding pay-by-phone solutions is one of the easiest ways to gain extra FTDs appeared first on CasinoBeats.

In this interview, we speak to Ville Saari, the Lead Content Manager at Bojoko, who oversees the team of igaming experts who vet and review gambling sites. Saari discusses the firm’s review process, how brands end up among their top-rated, and how its commitment to honest, comprehensive UK online casino reviews has contributed to its success.

CasinoBeats: Bojoko has won a long list of awards and has become a trusted platform for casino reviews amongst British gamblers. To what extent do you believe your review process and how you test and review casinos, has played a role in your success? 

VS: There is undoubtedly a strong connection between the success of Bojoko and how we review casinos and present this information. Unlike many of our competitors, we are by players, for players, and our casino experts evaluate everything from the user experience to the fine print of bonus terms. 

Our review process is built on transparency and depth, ensuring that every detail of a casino’s offering is thoroughly tested and analysed. Every feature is scrutinised from the perspective of a UK-based player. This includes game variety, user interface, bonuses, and, crucially, customer service and payment processing times. This method allows us to provide reviews that British gamblers can trust. 

Our users are able to trust Bojoko, as we report any small print that may get in the way of their fun or be a nasty surprise. They know we cover every brand and rate them based on consistent criteria. If players could not trust us, we would not be where we are today.

CB: In such a crowded market, how do you ensure that your reviews stand out from the competition?

VS: It comes down to integrity and depth. We don’t just skim the surface of a casino’s features—we dive deep into elements like payout speed, how accessible support is, and even things like game performance on mobile versus desktop. We go through their entire library, see if key jackpots are present, and, as you know from your recent chat with Christoffer Ødegården, we look at the number of live casino game shows. 

The fact that each casino we list is tested and, just as importantly, vetted by casino experts creates a great deal of trust.  You can’t reinvent the wheel with a casino review, but you can make it easy to discover whether the casino might be for you and make an informed decision. When you combine this with our special features, such as our quick filters, Bojoko has a somewhat unique product that empowers our users.

CB: With so many casinos offering similar promotions, like bonuses, how do you evaluate and rank these features?

VS: Bonuses are an area where transparency is key. A big welcome bonus isn’t necessarily the best option if it comes with convoluted terms. Our experts focus on the fine print—wagering requirements, withdrawal limits, and time restrictions. We evaluate bonuses not just based on the offer itself but also on how easy it is for players actually to benefit from them. This ensures that players aren’t misled by flashy offers that may be difficult to capitalise on.

In terms of ranking bonuses, it gets easier and easier the better the offers are, but yes, it is certainly the case that many generic bonus offers will have no significant differences from each other.

CB: How does Bojoko maintain impartiality in its reviews?

VS: We ensure impartiality by adhering to a strict, objective set of criteria when rating casinos. Our rating process is consistent, meaning that all casinos are evaluated based on the same key features, including bonuses, user experience, payment options, and customer support. 

As an affiliate, we have commercial relationships with the casinos we list, but an entirely different department handles these ties. Our casino experts are not the same people who set the affiliate deals. Additionally, as I mentioned earlier, trust is critical. If we promoted mediocre casinos with high expert ratings, our users would abandon us. It does not make financial sense to be biased. Honesty is always the best policy.

If a casino lacks critical features—such as fast payouts, clear bonus terms, or a responsive support team—its rating will reflect that. This approach guarantees that our reviews remain fair and unbiased, focused entirely on delivering accurate and trustworthy information to players.

The post Bojoko’s Ville Saari on Casino Review Processes and the Importance of Trust appeared first on CasinoBeats.

CasinoBeats: Could you tell us why you believe live casino game shows are gaining so much traction among players?

Christoffer Ødegården: Absolutely. Live casino game shows offer a unique blend of entertainment and interactivity that traditional casino games may lack. They provide players with an immersive experience that mimics the excitement of being in a real casino, all from the comfort of their own homes. 

CB: That sounds intriguing. Can you give us some insight into which live game shows are currently the most popular among Bojoko users?

CØ: Some of the standout favourites include variations on real-world classics like “Deal or No Deal” and “Monopoly Live,” as well as newer additions like “Crazy Time” and the close to be a classic in its outrights, “Dream Catcher.” These games offer a mix of familiar concepts with innovative twists, keeping players entertained and coming back for more.

CB: Could you give us some insight into when live casino game shows first started emerging and what they added to the live casino experience?

CØ: I can still remember online casinos before the live game shows came in. In fact, I can remember them when live casinos didn’t exist, and what a game changer it was when it finally arrived. Players could interact with real croupiers and get a bit of that real brick-and-mortar experience.

It took a fairly long time before live casino game shows entered the race. I believe the very first live casino game show was Dream Catcher, which Evolution launched back in 2017. It was clear from the beginning that they were onto something, and we saw a quick rise in popularity in the late 2010s. 

The change is pretty extraordinary. Before, players could only play classic casino games with a real croupier. Then, with the creation of live casino game shows, they were exposed to diverse experiences they had never had before, or at least not at an online casino.

These game shows added a new dimension to the live casino experience, allowing players to participate in games that closely resembled those seen on television, complete with real-time interaction and the chance to win exciting prizes.

I would be as bold as to say that live casino game shows are the most significant reason for the rise of live casinos in general over the last few years. 

CB: How does Bojoko help players find casinos offering these immersive experiences?

CØ: Our mission is to empower players by providing comprehensive and unbiased information about online casinos and their offerings. When it comes to live casino game shows, we understand that players are looking for an engaging and authentic experience. That’s why we’ve curated a dedicated section on Bojoko specifically for the casinos that offer live game shows. Players can easily browse through our listings, compare different casinos, and find the ones that provide their favourite game shows.

CB: That sounds quite convenient for players, but with the increasing demand for live game shows, how does Bojoko ensure that its listings are up-to-date and relevant?

CØ: We have a large team of casino experts who regularly monitor the online casino market to ensure that our listings reflect the latest offerings and developments. We also rely on user feedback to keep our information accurate and relevant. Additionally, we work closely with our casino partners to ensure they provide timely updates regarding their game offerings so players can always find the most up-to-date information on our platform.

CB: Looking ahead, do you foresee any changes or trends that will further improve the player experience of live casino game shows?

CØ: As the popularity of live casino game shows continues to soar, we anticipate seeing more innovation in terms of game concepts, features, and technology. Providers are constantly pushing the boundaries to deliver unique and engaging experiences for players. We expect to see a wider variety of game show formats with more interactive elements and immersive features. 

Additionally, technological advancements, such as virtual and augmented reality, may further enhance the live casino experience, creating even more immersive and realistic environments for players to enjoy. I would say the future of live casino game shows promises to be exciting and full of opportunities for players and providers alike.

The post Bojoko’s Christoffer Ødegården on the rise of online casino game shows appeared first on CasinoBeats.

Christoffer Ødegården, Head of the Casino at Bojoko, walks us through an extensive study they have conducted on the factors that can drive increases in first time depositors for online casino operators.

CasinoBeats: What were the main findings from your study?

CØ: What we found was that while the most obvious options to increase FTDs in the UK, such as offering enticing bonuses, indeed lead to more FTDs, there are other alternatives. Less talked about solutions, such as implementing lower deposit limits and ensuring that an extensive range of payment methods are available, have a significant and measurable effect on FTDs. 

By understanding each factor’s importance and impact on FTD generation, operators can make informed decisions when designing their strategies to attract and retain new players.

CasinoBeats: It is interesting to hear that even increasing the number of payment methods can significantly impact FTDs. Why do you think this is the case, and what were the effects you detected in your study?

CØ: We can start with the why first, which is that players typically don’t have every payment method at their disposal, and even if they do, they tend to prefer some more than others. We are seeing a high search volume for casino queries related to all the key payment methods in the UK market. As we rank well for these terms, this translates to traffic for our pages dedicated to casinos offering Skrill, Neteller, Paypal and other popular payment methods.

One thing that is easy to forget is that the intent of searches and queries are different. For example, when a player is looking for a casino that accepts Skrill as a payment method, they tend to do this because they want to make a deposit using Skrill. 

For this reason, we have created a specific page where players can compare all Skrill casinos we have reviewed. Their preferred user journey is to find the options that suit them best and proceed. In other words, these users are far more likely to become FTDs.

Circling back to the key part of your question, namely impact, it is not actually the standard payment methods that are likely to drastically increase the FTDs for a regular casino brand. While our pages for the most popular payment methods have a high conversion rate, the competition is also high. Not all casinos will stand out in a list of top Skrill casinos.

What is impactful, across the board, is incorporating niche payment methods such as Payforit, Boku and Pay by Phone. What we saw from our study was that casinos that added selected niche payment methods would gain an additional 10 to 15 FTDs per month from our platform alone. These are relatively high numbers for small operators and are an excellent way for casinos with limited budgets to stand out. 

CasinoBeats: You mentioned that a casino lowering the deposit limits also significantly impacts FTDs. Can you explain why this is the case?

CØ: It is a fascinating case, and lowering the deposit limits is not often brought up as one of the big solutions to increasing the number of FTDs a casino can bring in. However, our research proves that this is one of the most effective strategies for increasing FTD numbers. 

I have concluded that players are more inclined to test a website before making significant monetary investments. By setting low deposit limits, online operators can provide a positive player experience and foster customer loyalty. 

Our data shows that operators who lowered their deposit limits from the standard £10 or £20 to £5 experienced an increase of 3-8 FTDs per month, just from our platform alone. The lower the minimum deposit, the higher the FTDs. Meanwhile, operators who set the limit at £3 saw an increase of 10-20 FTDs per month. 

CasinoBeats: What bonuses have the most significant impact on FTDs?

CØ: Based on our findings, two kinds of bonus offers are particularly effective in attracting and engaging new players. These are high-percentage welcome bonuses and, of course, no-deposit bonuses.

Our study revealed that even a slight increase in the welcome bonus percentage beyond the usual 100% had a measurable impact. Meanwhile, Casinos that offered a bonus of 200% or higher would expect to gain an additional 8 to 15 FTDs, just from our website. 

As expected, no-deposit bonuses have the potential to have a larger impact, but it is less notable than we thought. Casinos that add a no-deposit bonus offer can expect to gain 8 to 20 more FTDs from us, which is a very similar range. Of course, the better the no-deposit is, the higher the potential for more FTDs.

CasinoBeats: How does Bojoko’s platform contribute to increasing FTD numbers for online casinos?

CØ: Bojoko’s platform plays a vital role in driving FTD acquisition. We have a data-driven approach to assessing what players are interested in, what makes them choose one casino over another, and what visibility is most likely to benefit any given casino. We use this knowledge to simplify their user journey and drive them towards the best casinos for their needs.

Through our comprehensive platform, players can quickly compare casinos based on their bonus offerings and all other vital attributes. Casinos that partner with us will be listed on every page relevant to their brand. This includes pages for specific payment methods, bonus offers and other key features, such as low minimum deposits. All our pages also have advanced filters, allowing players to trim the list of casino options down and find their perfect match.

Through our commitment to enhancing visibility, Bojoko creates a mutually beneficial ecosystem for both players and casinos. Players benefit from a centralised platform that simplifies their search for appealing bonuses and other casino bonuses, while casinos gain increased exposure and engagement from their target audience. 

The post Bojoko: there’s more to increasing FTDs than just bonus offers appeared first on CasinoBeats.

But with so many stakeholders active in Ontario, what can casino and slot companies do to stand out from the competition? Christoffer Ødegården, Head of the Casino at Bojoko, shares his views on engagement and retention strategies used by igaming operators as well as the importance of responsible gambling tools for players.

CasinoBeats: What do you believe is the most important factor for a new slot site to stand out in Canada?

CØ: While there are several aspects to consider, offering attractive bonuses and promotions, providing a diverse range of convenient payment methods, and ensuring a seamless user experience are paramount. 

We do vigorous analysis of what casinos convert on our platform, and what pages these conversions come from, and you might be surprised by how easy it is to stand out in the Canadian market. 

This is how we can say with certainty that simply increasing the bonus percentage so that it is somewhere over the norm of 100 per cent has an instant impact, while adding niche payment methods instantly makes you attractive to additional player groups you may otherwise miss. 

The game library is also incredibly important, from the live casino offering to the slot selection. Slots in particular is the game of choice for most players, but the number of slots tally into the thousands. It is possible to build a solid user base by only offering the essential classics and the latest hits, but you will be losing players along the way. Just as with payment methods, catering to as many niches as possible will open you up to more players.

Additionally, a smooth and user-friendly experience enhances player satisfaction and fosters loyalty. By delivering on these core elements, new slot sites can differentiate themselves and make a memorable impression in the competitive Canadian market.

CasinoBeats: When it comes to game selection, what strategies do you suggest for new slot sites to attract Canadian players?

CØ: Canadian players appreciate a diverse range of high-quality games. It is important to offer both quality and quantity. In our handpicked selection of the best new slot sites in the Canadian market, we highlight the casinos that manage to be the full package, delivering the big classics, the hottest new slots and still manages to satisfy key niches. 

Canadians have diverse preferences, so catering to different tastes can help attract and retain players. I can also not stress enough how important it is to regularly update the game library with fresh releases.

CasinoBeats: Bonuses and promotions are always enticing to players. What kind of offers do you suggest new slot sites provide to attract Canadian players?

CØ: Yes, bonuses and promotions play a significant role in attracting players. New slot sites should put a lot of their focus on offering attractive welcome packages. As I mentioned earlier, just offering a bonus percentage slightly above the norm has an instant impact, but I would recommend setting your welcome bonus to 200%. Any casino that does this can expect a near-instant increase in FTDs.

Of course, bonuses are not just about attracting new players, they are also about keeping the players you have secured happy. Regular promotions such as reload bonuses, cashback offers, or tournaments help retain players’ interest. 

It’s essential to ensure that these offers come with fair terms and conditions, transparent wagering requirements, and are communicated clearly to players. By providing appealing and transparent promotions, new slot sites can captivate the attention of Canadian players and encourage their loyalty.

CasinoBeats: How can new slot sites be seen as safe in the Canadian market?

CØ: While it’s important to note that currently only Ontario has a licence for online gambling, new sites operating in the rest of the Canadian market can still showcase that they are safe by displaying licensing information from regulatory bodies, not to mention certificates from review sites, such as our own. 

Canadians do their due diligence when choosing casinos to play, for instance by signing up through a service such as Bojoko, where all casinos we list are safe, trusted and tested. This is an instant way for players to know that they are signing up at a casino they can trust.

Additionally, they can promote responsible gambling by providing tools for setting limits, offering self-exclusion options, and collaborating with organisations that support responsible gaming. The industry standard utilising SSL encryption to protect player data and transactions is also a must, as is working with trusted payment processors. By following these measures, new slot sites can prioritise player safety and provide a secure experience for Canadian players, regardless of the limited licensing options.

CasinoBeats: How can new slot sites ensure they get the necessary exposure in the Canadian market to reach potential players?

CØ: Gaining necessary exposure in the Canadian market is crucial for fresh slot sites, and this is where affiliates like Bojoko play a vital role. While bigger brands can spend money on large advertisement campaigns, paid search, etc. smaller casinos can actually drown in costs due to exuberant campaigns.

This is where we come in. When partnering with Bojoko, casinos only have to pay for the players that actually register and make a deposit. And of course, we come with a large built-in user base that uses our platform to find their next casino. Casinos will be available on all lists relevant to them, including lists showcasing bonuses, payment methods, game developers and all other key attributes a player might be interested in. 

This is another reason to focus on having a large number of payment methods and quality offers, as it also increases your exposure on our platform. However, regardless of how many attributes you may have, all the latest casinos will be added to our lists dedicated to new casinos and new slot sites.

Generally, a small casino should prioritize affiliation, but if you have the funds, carefully targeting paid advertising, engaging with players through social media channels, and collaborating with reputable influencers and content creators can also contribute to gaining exposure in the Canadian market.

The post Bojoko: making a ‘memorable impression’ on the Canadian market appeared first on CasinoBeats.

Following the launch of the group’s sports betting offering last year, Bojoko’s bingo addition is a one-stop shop for players looking to learn more about the game and find the brands to play at. This includes being able to access informative pages written by experts with a passion for bingo.

Visitors can also browse and choose from an array of UK-licensed online bingo brands, with each listed said to have passed the company’s strict criteria for delivering the best player experience. 

Each brand has also been put through its paces by the Bojoko team, who check all aspects of the site prior to it being listed. The group also offers a selection of tools in a bid to to make it easy for players to find bingo brands based on the criteria that matter to them most. 

Joonas Karhu, CEO of Bojoko, explained: “We are thrilled to officially launch Bojoko bingo. This comes off the back of achieving big things in a small space of time with Bojoko sports betting. 

“This success encouraged us to look into other verticals and with bingo being so popular and such fun to play, it was the natural choice for us. 

“Launching something new is always exciting but it does come with challenges. For this, it was mostly around code and recruiting the right people. 

“We were incredibly lucky with the latter and have welcomed additional people to the team which now stands at 15 highly talented individuals with extensive knowledge of the industry. 

“Cracking the code was a bigger undertaking, but the work the team put in means that we can now easily add and manage verticals on the Bojoko platform.”

The post Bojoko looking to build on short-term successes with UK bingo launch appeared first on CasinoBeats.

The online gambling affiliate says that Bojoko.us and Bojoko.ca “have been completely redeveloped under the hood,” in a bid to provide “accurate and up to date information” to players regarding the online casino entities available to them in specific states and provinces.

In an effort to deliver a localised product across an array of markets, the Bojoko digital offerings includes a series of filtering tools to aid players as they assess numerous brands as well as written contributions regarding the online gaming space across each country.

The group has also rolled out its “double layer” testing and review process for all of the casinos listed in the US and Canada. Each brand is put through its paces by a team of independent testers who sign up, deposit and play at each before leaving feedback on the experience they receive.

Furthermore, this is combined with player reviews and ratings that aim to ensure Bojoko members know exactly what to expect before they sign up and play at any of the listed casinos.

Joonas Karhu, CEO of Bojoko, commented: “Canada and the US are two of the largest online casino markets in the world and we wanted to offer players a truly localised version of Bojoko to help them learn more about online casino and find the brands that meet their preferences the most.

“We realised the only way to do this was to launch dedicated domains for the US and Canada. This was a significant undertaking, and certainly from a technical perspective, but our team has overcome all challenges faced and we now offer a superior user experience as a result.

“We have already gained great traction in both the US and Canada and now look forward to driving even more growth with our dedicated domains.”

The post Bojoko aiming to drive North American growth through fresh launches appeared first on CasinoBeats.

The two businesses had previously teamed up to promote BB Casino – one of Winning Partner’s whitelabel offerings – which had ‘a positive outcome for both parties’.

“We’ve been preparing for the launch of Oink Bingo for a long time,” said Bohdan Saranchuk, Affiliate Manager for Winning Partner. “Our players will be delighted to experience what we have prepared for them. So, I am really excited to kick off and finally launch the brand.”

Winning Partner is an igaming operator with a catalogue of 13 whitelabel bingo, slots & casino sites and offers a ‘hand-crafted’ affiliate platform for its business partners. Owned by Traffic Label, Winning Partner has relaunched a number of sites since 2021, including 333 Casino, Rich Ride and Miami Jackpots. 

Meanwhile, Bojoko.com is a casino comparison site available online that offers ‘independent reviews for online casino, slot and bingo sites that help players make the right choice’.

Christoffer Ødegården, Head of Casino for Bojoko, stated: “We have been working with Winning Partner for a long time now, and have consistently been impressed by their professionalism and support. 

“We are particularly happy with our partnership for BB Casino, which has proven to be extremely popular with our users. We are very excited to see how a new and upcoming brand like Oink Bingo will be received by our audience.”

Oink Bingo runs on the Dragonfish network that previously existed under the ownership of Lindar Media, and closed in 2019. However, Winning Partner and Traffic Label have retooled the site for this 2022 launch with a brand new design, featuring ‘new logos, iconography & colours’, as well as a fresh suite of bingo and slot games.

On the partnership with Bojoko, Saranchuk added: “We’ve been working with Bojoko for a significant amount of time, so we understand how professional they are. We are happy to work with a partner whose trust among users is indeed unquestionable.”

The post Winning Partner & Bojoko join forces for Oink Bingo launch appeared first on CasinoBeats.