Fanatics Casino recently launched its standalone app in the three states, as well as West Virginia. A press release announcing the partnership claims Fanatics is “America’s fastest-growing online casino.”

Kieron Shaw, Manager of the company’s Casino Games Content commented: “We’re thrilled to partner with Bragg Gaming Group to bring their diverse and engaging iGaming content to our players in New Jersey, Michigan, and Pennsylvania.”

“This collaboration is a significant step in our strategy to expand our iGaming offerings and capitalize on the substantial growth projected for these key markets. 

“Bragg’s impressive catalogue, including titles from Wild Streak Gaming and their third-party studio partners, along with their innovative promotional tools, will undoubtedly enhance the gaming experience for our users and help us springboard our presence across these important states.”

Fanatics Expansion In Gambling Industry Continues

Fanatics Betting and Gaming launched in 2021, and the company accelerated its growth in the market through the acquisition of PointsBet in 2023. 

The company now says that “Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S.”

The launch of the Fanatics Casino app and partnership with Bragg marks an increased focus on the lucrative iGaming market. 

Pennsylvania, Michigan, and New Jersey online casinos all generated over $2 billion in gross gaming revenue last year. 

Fanatics is estimated to hold roughly 5% of the market share in the three states, trailing behind leading operators BetMGM, FanDuel, and DraftKings. Together, these three operators have between 70-80% of the online casino market.

The company hopes the launch of its standalone app and integration of Bragg’s games can close the gap on the gaming giants. 

Bragg Expanding Its Reach In US Market

The deal also continues Bragg Gaming’s expansion into the US casino market. The company expanded its partnership with Caesars earlier this year and announced last month that it had signed a deal with Hard Rock Bet to develop exclusive online casino games. 

The company also provides its gaming services to BetMGM at its online casinos in Pennsylvania. 

Commenting on the deal with Fanatics, Matevz Mazij, CEO of Bragg Gaming Group, stated, “With its history of connecting sports fans with merchandise they love and with sports betting and the strong cross-sell between sports betting and iGaming, this launch represents a great opportunity to showcase Bragg’s amazing titles across the three biggest iGaming markets in the U.S.”

“We look forward to developing our relationship as a key partner of Fanatics Betting and Gaming in the North American market as we continue the roll-out with regular new game releases planned.”

In addition to expanding its presence in North America, the company has entered into the newly regulated market in Brazil and other Latin American markets. 

In total, the company says it “is licensed, certified, or otherwise approved and operational in over 30 regulated iCasino markets globally,” with a significant presence in Europe as well as the Americas. 

The post Bragg Gaming Launches On Fanatics Casinos In Three States appeared first on CasinoBeats.

Association of Gaming Equipment Manufacturers

David Lucchese, executive vice president of sales, marketing and digital of Everi Holdings, has been named as the president of the Association of Gaming Equipment Manufacturers.

The Las Vegas non-profit international trade association, which represents manufacturers and suppliers of electronic gaming devices, lotteries, systems, table games, welcome Lucchese on a two-year term which began on January 12, 2021.

Stating the he is looking “forward to working with the entire AGEM leadership team and our member companies,” Lucchese is focused on ensuring that the voices of AGEM’s worldwide members are heard on important political, regulatory, problem gambling and other matters

“AGEM is very pleased to welcome David Lucchese as our president for the next two years,” said Marcus Prater, executive director of AGEM. “His vast experience and deep understanding of the issues facing gaming suppliers will serve him well as we navigate a difficult path brought on by the pandemic.

“We will forge ahead under his leadership and the overall gaming industry will emerge from this in a better position by working together to promote a spirit of cooperation championed by Dave, the AGEM Officers, and our member companies.”

Kaizen Gaming

Kaizen Gaming has named Claus Jansson as head of affiliate marketing and media buying, with the group focused on a strategic approach for local and international growth.

Jansson’s primary responsibility will be overseeing the firm’s strategic local and international expansion plans for its flagship Betano and Stoiximan brands, and will report directly to company CMO Panos Konstantopoulos.

Κonstantopoulos stated: “We are very pleased to welcome Claus to Kaizen Gaming family and highly confident that he has the full potential to thrive in communicating the company’s great dynamics and values, while developing new, innovative ideas.

“His expertise and extensive experience in our industry offers great value to our company and could be no less than a testament of our growth; we are looking forward to further enhancing our Affiliate Marketing strategic positioning across all markets of operation under his guidance.”

FanDuel 

FanDuel Group has appointed Andrew Sneyd as senior vice president of brand, bringing more than 20 years of global marketing experience, specifically in the Fortune 100 consumer packaged goods and technology sector.

He will take ownership of creative and brand strategy, consumer insight, product marketing, team and league marketing, press relations, integrated campaigning, and creative operations. He will report to FanDuel Group CMO Mike Raffensperger, effective immediately.

“We are amidst a pivotal moment in history where, as a brand, we have the opportunity to make a true impact both for our customers and industry at large,” noted Raffensperger.

“Andrew’s expertise with iconic brands will be invaluable as we continue to drive transformational impact and give sports fans the best experience possible.”

Bragg Gaming Group

Bragg Gaming Group has confirmed the appointment of former Ontario Lottery and Gaming Corp chair Paul Godfrey to its board of directors with immediate effect.

According to the firm, Godfrey’s experience in the Canadian gaming industry will prove valuable as the government moves forward with its recently announced proposed federal legalization of single-event sports betting. He will guide Bragg’s strategy in this evolving market.

Adam Arviv, CEO of Bragg, commented: “Paul’s extensive experience in the media, gaming and sports worlds will be invaluable as we move forward with our rapid growth plans. We’re extremely pleased to have him join the championship team that we’re building and look forward to his guidance.”

Sazka Group

Justin King CBE has become the latest British business figurehead to join Sazka Group’s bid to ‘refresh and revitalise’ the National Lottery.

The former Sainsbury’s CEO will sit on the company’s ‘advisory board’ to provide counsel to Sir Keith Mills’ bid team, which is competing to win the government’s fourth National Lottery tender.

King will play a pivotal role in developing Sazka’s business strategy on how a revamped National Lottery can recover from the unprecedented COVID impacts.

Mill explained: “Justin King is one of the UK’s leading experts in the retail sector. He has a track record of turning around businesses, which will only strengthen our efforts to make the British public fall back in love with the National Lottery.

“With Justin on board, we will present a plan that modernises retail channels to ensure that not a single National Lottery player or retailer is left behind.

“Justin’s experience will also be of huge benefit for our transition plans which must be submitted to the Gambling Commission as part of our bid. Over the next few weeks, I look forward to welcoming more experts to our team, who will help us to share our vision for the National Lottery as the fourth licence competition progresses.”

The post Part 52 | On the move: Recruitment round-up appeared first on CasinoBeats.

The launches in the North American markets follow previous collaborations from Bragg and Caesars in New Jersey and Michigan, growing the reach of the supplier’s content on the Caesars Palace Online Casino and Caesars Sportsbook & Casino platforms.

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, commented: “Expanding our catalogue of best-in-class online casino content remains a focus for us. We are proud of our partnership with Bragg, and this expansion is a positive step forward in our journey to bring an elevated experience to our online casino players.”

Through the deal, Caesars’ online casino players in Pennsylvania and Ontario will be able to play Bragg games, including titles featuring the operator’s IP, “Boardwalk Slots Bankers & Cash” and “Lady Luck Egyptian Magic”.

Titles from Bragg’s multiple studio partners, including Incredible Technologies, Bluberi, King Show Games and Sega Sammy Creation, will also be available, as well as titles from the Atomic Slot Lab studio such as “Cai Fu Emperor Ways” and “Queenie” among others.

All online casino games provided via Bragg’s RGS technology come with Fuze promotional tools, which offer player engagement features on games such as free rounds, tournaments and quests.

Garrick Morris, Senior Vice President of Commercial for the US and Canada at Bragg Gaming, added: “We’re delighted to be able to build on our existing relationship with Caesars Digital to include these new regulated jurisdictions which are both very exciting and very important markets for Bragg.”

Earlier this month, Bragg CEO Matevž Mazij showed confidence in the company’s second half of the year and 2025 outlook, following a Q2 financial period where a new quarterly record was achieved.

Mazij added that the provider has diversified its business over various growing igaming markets and product verticals. However, gross profit and adjusted EBITDA were down in comparison to the same period the previous year.

In July, Caesars Entertainment reported its Q2 results, declaring a new Q2 adjusted EBITDA record for its Caesars Digital segment but also a significant total net loss for the quarter.

Tom Reeg, CEO of Caesars, expressed the company’s optimism for the balance of 2024 due to “strong operating trends” from Las Vegas and Digital and the “expected openings of the permanent facility in Danville”, coupled with its $430m capital investment in its rebranded Caesars New Orleans.

The post Caesars Digital and Bragg Gaming partner in Pennsylvania and Ontario appeared first on CasinoBeats.

GeoComply

GeoComply has detailed a pair of appointments that will be charged with shaping the group’s continued growth strategies as further expansion is eyed.

The first of these sees Lindsey Drake become Chief Financial Officer, where she will oversee operations that include financial planning, budgeting and capital management.

In addition, Kelly Schaefer joins as Chief Human Resources Officer to spearhead the company’s HR strategy, focusing on talent acquisition, development, and engagement. 

“We are thrilled to welcome Lindsey and Kelly to the GeoComply team,” commented Anna Sainsbury, GeoComply’s CEO. 

“Their extensive expertise and leadership in their respective fields will be instrumental in guiding our financial strategy and strengthening our talent capabilities. 

“As we continue to expand our market presence and develop groundbreaking cybersecurity solutions, their contributions will be critical in driving our growth and further solidifying our position as a global leader.”

Quick Custom Intelligence

Jarvis, a generative AI rules engine that talks to four target operational systems, has been deployed as the Chief Operating Officer of Quick Customer Intelligence.

The company, which specialises in such technologies, will be responsible for project management, task escalation and currently reads and processes all of the CEO’s emails.

Ralph Thomas, CEO of QCI, explained: “Our growth is enabled by generative AI, this democratises our company by allowing organisation and management skills to be facilitated, thus empowering our team members and removing the need for an additional management layer. 

“Jarvis is at the centre of our system and his interface provides for a single view to all systems running the QCI business. 

“This arms our team members with algorithm driven analysis of issues and challenges and gives them the tools to reach a quick and efficient resolution.”

Bragg Gaming

Chris Looney has announced his departure from Bragg Gaming Group, where he held the position of Chief Commercial Officer for a two and a quarter year stint.

However, the former Red Tiger Commercial Director, who was also previously at Microgaming for almost nine years, has stressed confidence that the company “is very well set up for continued growth”.

He wrote: “A heartfelt thank you to all of my friends and colleagues at Bragg Gaming for making the last two years fun and exciting – there are too many names to mention individually.

“It’s been tough but we’ve changed the face of the business, created a super successful content vertical, hit huge milestones and grown exponentially into new markets with all products. And of course there is the run club 

“We’ve forged great relationships with customers on both sides of the pond and I personally look forward to reconnecting again in the future.”

San Manuel Band of Mission Indians

Simon Fothergill has been appointed as Chief Information & Technology Officer at the San Manuel Band of Mission Indians.

In the role, he will report to Brigitte Saria, Chief People & Infrastructure Officer, in overseeing the development, continued growth and strategic execution of the technology roadmap for gaming, hospitality and entertainment, as well as the tribe’s future business endeavours.

He initially joined San Manuel in 2019 as Vice President of Information Technology Business Services, when he was responsible for identifying talent, innovative technology, products, and systems in preparation to scale and innovate for the opening of Yaamava’ Resort & Casino at San Manuel

“It’s an honour to be given this responsibility and an exciting opportunity to be tasked with executing the tribe’s vision,” Fothergill said.

Star Entertainment Group

Star Entertainment Group has suggested that it has completed an ongoing board renewal program following the appointment of Peter Hodgson as a Non-Executive Director.

The beleaguered casino group, which has faced regulatory action across Australian states and also has AUSTRAC action and class action lawsuits pending, initiated a board overhaul last year.

Hodgson will join the board immediately upon the receipt of all necessary regulatory approvals. In the interim he will serve as a board observer. 

David Foster, The Star’s Chair, noted: “On behalf of the board, I welcome Peter to The Star. With his extensive commercial, governance and risk management experience, Peter is well positioned to contribute to The Star’s remediation and transformation.”

Citizen

Dr Toby Sucharov has been appointed Chief Technology Officer of Citizen – a payment services provider to the igaming industry.

He had previously served as Playtech’s Head of UK Innovation and as Head of Games Platform as a Service.

“As Citizen gears up for more growth as we enter the second half of 2023, it is vital that we have the best leadership team in place to support and drive the business forward,” commented James Neville, Co-Founder and CEO of Citizen.

“Toby brings a great wealth of experience from the igaming sector and in scaling-up technology solutions, and we look forward to working with him on our mission to simplify the way we pay by leveraging innovations in alternative payment methods.”

Atlas-IAC

Atlas-IAC has hired Miloslav Ivanov as the latest member of its senior management team, with this latest addition taking on the role of Chief Sales Officer.

One of Ivanov’s primary responsibilities will be to establish strong partnerships with Atlas’ global client base, playing a role in its plans for continued growth throughout 2023.

On his new role, he remarked: “I am thrilled to be joining such an upwardly mobile brand in Atlas-IAC. The company has such a talented team and I am sure we will do great things together.

“Our aim will be to continue with our expansion across regulated territories with a huge focus on the LatAm market.”

The post San Manuel, QCI, Bragg & GeoComply: on the move appeared first on CasinoBeats.

In the latest stage of the group’s North American expansion strategy, customers of Caesars’ online casino offering will be able to access a raft of proprietary and third-party titles.

The former will see content such as Egyptian Magic, Fairy Dust and the Girl with the Golden Eyes from Bragg’s Atomic Slot Lab studio go live, which will be complemented by exclusive offerings from the company’s partner studios.

Matthew Sunderland, Senior Vice President of iGaming at Caesars Digital, said: “We have enjoyed a very productive relationship with Bragg and are pleased to extend our companies’ partnership as we know their slot content resonates with our players. 

“The launch of new content from Bragg will further help us bring our customers in New Jersey a best-in-class igaming experience.”

The roll-out of Bragg’s new content with Caesars in New Jersey extends an existing collaboration between the two online gaming companies in North America, with commercial tie-ups already underway in the Garden State and Michigan via Bragg’s Spin Games RGS.

“The iconic Caesars brand is synonymous with the very best in casino gaming entertainment in the US, and as we continue to successfully deploy our rich new content portfolio across North America, we are delighted to further build on our long-standing relationship by extending the reach of these new games to their players in New Jersey,” commented Yaniv Sherman, Chief Executive Officer for Bragg Gaming Group.

“This launch is an important step for us, as the integration of our new RGS technology opens the door to a stellar line-up of premium casino content we have planned for release throughout the year and beyond.”

The post Bragg extends Caesars partnership to New Jersey appeared first on CasinoBeats.

The content distribution partnership marks a new step in Bragg Gaming’s overall growth strategy, with the developer highlighting that its Swiss expansion “underlining the local popularity” of its portfolio.

Lara Falzon, President and Chief Operating Officer at Bragg, said: “Rolling our content out with another Swiss operator is a fantastic achievement for us and Swiss Casinos provides a strong and established platform to reach even more local players with our premium and high-performing titles.

“We are set to further expand across numerous regions in 2023 and the maturing Swiss market will play an important part going forward thanks to the collaborations with our leading partners.”

Bragg Gaming explained that it will continue to make new content available to Swiss Casino’s digital brand “at regular intervals”.

Patrick Mastai, Director Online Casinos at Swiss Casinos, said: “Bragg’s library of slots is already performing well in our online casino and we are very pleased with the start of our relationship. 

“We look forward to adding additional content from Bragg and working together to further both our positions in the exciting Swiss market place.”

The post Bragg Gaming grows European footprint with Swiss Casinos deal appeared first on CasinoBeats.

This will see the igaming group take its range of igaming content live with the Superbet Group brand, with Bragg looking to establish a strong profile among Belgian players. The company’s entry into the region follows licence acquisition being received last year.

Philippe Joos, CPO at Napoleon Sports and Casino, noted: “Bragg’s reputation in igaming is renowned and its provision goes from strength to strength, so this partnership is a natural fit for an innovative and forward-looking operator like Napoleon Sports and Casino.

“We are on a mission to provide our players with the most thrilling and responsible entertainment in a safe and protected environment. This collaboration fits perfectly with that goal as we’ll be able to provide titles that speak for themselves in terms of quality and we’re confident our players will see that too.”

The online casino market in Belgium was estimated to be worth $395m in 2022 according to H2 Gambling Capital and, Bragg noted, represents further opportunity to drive growth in a number of key regions.

“It’s always exciting to go live in a new jurisdiction, and particularly so when it’s with a market leader like Napoleon Sports and Casino,” stated Lara Falzon, President and Chief Operating Officer at Bragg Gaming.

“We’re proud to continue to deliver on our new market expansion strategy, and it is a testament to the hard work of our teams and the quality of our product offering that we can align with so many at the forefront of the industry. I look forward to a fruitful relationship with Napoleon Sports and Casino as we roll out our exclusive content in Belgium.”

The post Bragg Gaming makes Belgian entry alongside Napoleon Sports and Casino appeared first on CasinoBeats.

The deal will allow the igaming provider to distribute information and assets, for both its in-house and partner studios, for the purpose of gaining B2C traction and visibility on game launches for studios such as Atomic Slot Lab and Indigo Magic. 

Moreover, this deal would also include selected Bragg partners, who will all gain access to more than 800 approved affiliates and publishers across the globe. 

Niklas Mravlje, Director of Product Marketing at Bragg Gaming, explained: “This is an important step for Bragg Studios and for our studio partners from the Powered by Bragg range, allowing us to ramp up the visibility of our rapidly expanding games portfolio to an even bigger audience.

“Competition for player attention is incredibly fierce among studios, and First Look Games will help us to be heard above the noise being made by our rivals and to drive awareness of the Bragg name, our collection of studios and the thrilling titles that we produce.”

As a First Look Games partner, Bragg Gaming can upload game sheets, logos, images, videos and even demo games for each of its slot titles to a dedicated library. These assets can then be downloaded by FGL-approved affiliates, either individually or in bulk.

Publishers use this information to create game reviews and other traffic-generating content about the studio and its game portfolio, which are then published across a combined global audience of more than 20 million players.

Bragg can also decide what information it shares with affiliates and when that information is made available to them. Compliance is ensured via a suite of tools, including a free age-gate for relevant markets and the automatic accuracy monitoring of published content.

Tom Galanis, Founder of First Look Games, added: “Bragg Gaming is a major igaming content provider, and we’re thrilled to be helping to ramp up the promotion of games developed on its remote gaming server via our network.

“Affiliates present a massive opportunity for studios to drive awareness of their titles among huge audiences of engaged online casino players around the world. First Look Games does much of the heavy lifting, allowing the likes of Bragg to engage this significant audience easily and cost-effectively.”

The post Bragg Gaming notes ‘important step’ with First Look Games partnership appeared first on CasinoBeats.

This becomes the latest such undertaking by the company, following a similar move with Rush Street Interactive in New Jersey, and sees the offerings live at six online casino operators across three North American markets.

This will see proprietary content such as Egyptian Magic from Bragg’s Atomic Slot Lab, as well as new exclusive titles from partner studios, become available to BetMGM’s customers following the launch of the firm’s remote games server technology with the operator.

The rollout of the new content and tech with BetMGM is an extension of an existing collaboration between Bragg’s Spin Games studio and the operator, which has been in place for several years across New Jersey, Michigan and Pennsylvania.

According to H2 Gambling Capital, the online casino market in Michigan is on track to generate gross win of over $1.5bn during the current year. Furthermore, Eilers & Krejcik Gaming placed BetMGM as the market leader with a 38 per cent share.

Lara Falzon, President and Chief Operating Officer for Bragg Gaming Group, explained: “We have placed an emphasis on expanding our existing relationships with North American igaming operators to include content from the new proprietary studios we launched this year, as well as exclusive games from our latest third-party studio collaborations. 

“This new launch with BetMGM further expands on our successful execution of this strategy, which we expect will help drive consistent, long-term growth. 

“We are pleased to build on our existing relationship with BetMGM and look forward to providing them with content that helps them continue engaging with their existing players at high levels and attract new players.”

Last month, Bragg asserted that it was looking to maintain operating momentum into the remainder of the year and beyond after reflecting on the “steady progress” continuing to be made due to a number of “strategic initiatives”.

This came as the group reported a 62.3 per cent year-on-year revenue increase to $20.9m from the $12.9m recorded through 2021.

Wagering revenue rose 43.75 per cent to $4.6bn (2021: $3.2bn) which Bragg noted reflects a change in product mix towards PAM, managed services and proprietary content.

The post Bragg maintains US igaming ramp-up with an extension in Michigan appeared first on CasinoBeats.

In the latest expansion of the group’s footprint in the US, this has seen exclusive content from the former’s Atomic Lab Studio become available via the BetRivers online sports betting and igaming brand following the first launch of Bragg’s RGS in the state.

As a result, this deployment will also enable further titles from Bragg’s US content roadmap to be rolled-out, which will include games from proprietary studios Atomic Slot Lab and Indigo Magic.

Moreover, this will also include exclusive content from Galaxy Gaming, Bluberi and Incredible Technologies, as well as partner studios Sega Sammy Creation, King Show Games and Gaming Arts during 2023.

Richard Schwartz, Chief Executive Officer at Rush Street Interactive, noted: “From our experience of working with Bragg in a number of markets, we know that its slot content is of the highest quality and resonates well with our players. 

“We are pleased to launch the portfolio in New Jersey at Betrivers.com to further enhance and strengthen our partnership and bring our BetRivers customers more best-in-class casino content.” 

The roll-out with RSI in New Jersey is an extension of an existing collaboration between the two online gaming companies in North America, with Bragg launching its RGS tech and content with the operator in Ontario and Michigan earlier this year.

Lara Falzon, President and Chief Operating Officer for Bragg Gaming Group, explained: “We already see strong demand for our games in New Jersey, where our Wild Streak Gaming and Spin Games studios have been live for several years. 

“Now this rollout of our new RGS technology in the market with RSI’s BetRivers brand unlocks our rich new US content roadmap to a new group of players. 

“We are pleased to extend our long-standing partnership with Rush Street Interactive whose well-established brands and broad reach make it the perfect partner for us as we set out to further grow our presence in North America and introduce our premium content to local audiences.”

The post Bragg extends New Jersey roll-out with ‘perfect partner’ Rush Street appeared first on CasinoBeats.