This has seen the nation’s gambling ecosystem track a 1.18 per cent overall drop year-on-year through the 31 day reporting period to DKK 513m (2020: DKK 507m), according to figures reported by the Danish Gambling Authority, Spillemyndigheden.

Contrasted to the previous month, revenue has dropped 13 per cent from DKK 590m, with each of the nation’s core divisions reporting revenue downfalls.

Online casino retained its place at the top of the tree courtesy of a slight 2.5 per cent year-on-year revenue rise to DKK 238m (2021: DKK 220m), however, this represents a 5.55 per cent monthly decrease from May’s DKK 252m (£29.04m).

Elsewhere, Denmark’s betting segment recorded a 1.91 per cent drop year-on-year to DKK 154m (2022: DKK 157m), with this figure down by a larger 26.31 per cent from the previous month’s DKK 209m (£24.09m).

Land-based casinos remained consistent year-on-year with revenue of DKK 30m (£3.45m), which is a slight decline month-on-month from DKK 31m (£3.57m). 

In Denmark’s final reporting segment, that being gaming machines, revenue dropped nine per cent and 7.14 per cent YoY and MoM from DKK 100m (£11.52m) and DKK 98m (£11.29m) to June’s figure of DKK 91m (£10.48).

Through the month, online casino comprised 43.4 per cent of total GGR, ahead of betting’s 34.14 per cent, the 17.21 per cent of gaming machines and land-based casinos’ 5.25 per cent.

On a year-to-date basis, each reporting segment tracked an increase YoY as revenue through H1 closed at DKK 3.43bn (£395.29m), up 5.17 per cent when compared to the DKK 3.26bn (£375.7m) of 2022.

It is igaming that once again makes up the largest percentage of this figure via a 5.86 per cent uptick to DKK 1.49bn (2021: DKK 1.41bn), while betting dropped 3.25 per cent as of June 30, 2022, to finish up at DKK 1.16bn (2021: DKK 1.13bn).

Elsewhere, gaming machines shot up 6.32 per cent across the six month period to DKK 596m (2022: DKK 560m), while land-based casinos reported revenue of DKK 175m (£20.17m), up 8.2 per cent YOY from DKK 161m (£18.55m).

Furthermore, the DGA’s StopSpillet compulsive gambling helpline recorded 50 related conversations through the month, while the country’s ROFUS self-exclusion scheme counted 42,604 (2022: 38,921) registered individuals as of June 2023.

In addition, the DGA has also entered into a partnership with a tripartite of high-profile betting integrity organisations.

Sportradar – via its Sportradar Integrity Services division – the United Lotteries for Integrity in Sport and the International Betting Integrity Association, have all signed a formal cooperation agreement with the regulator.

The trio will alert the DGA if unusual betting partners on Danish sports events are detected, such as the potential of match-fixing. The three organisations monitor sports events to detect irregularities, such as ‘fluctuations in odds setting or effort in the bet.

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In addition to also praising the tool as “useful and very meaningful,” the DGA revealed that player registrations have recently topped the 40,000 barrier. 

Since being introduced in 2012, the number of sign-ups has increased every year, which the regulator said falls in line with the “partial liberalisation of the Danish gambling market”. A 3.53 per cent uptick was felt from 2022’s 38,921 to the current 40,296 that are currently registered.

Since January 1, 2020, Danish facing online gambling operators, as well as land-based casinos, are required to refer to ROFUS in their marketing of gambling products.

“Since 2016, we have worked intensely on improving the awareness of ROFUS”, explained Anders Dorph, director of the Danish Gambling Authority.

“Among other things, we have launched two large campaigns on TV and social media, which were very successful. Our most recent figures from 2021 show that 45 percent off all Danes know of ROFUS. 

“I believe that our campaigns have contributed to raising the awareness of ROFUS among the Danish population. It is important to us that the Danes know that they can opt to self-exclude if they feel that their gambling activities have gotten out of control.”  

Furthermore, the Danish authority also points to two consistent results that have been witnessed through the current 11 year lifespan of the ROFUS system.

The first of these is that 66 per cent of those registered, or a little over 26,500, opted for a permanent exclusion, while 76 per cent of the total figure are men (as of February 2023).

“It is essential to ensure a safe gambling market that those who need to self-exclude from gambling for a short while or a long-term period can do it easily and effectively,” added Dorph. 

“That is why ROFUS is a success, and we are happy to be able to offer such an efficient tool for Danish players.”

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Targeting the regulated Danish market, the launch was made possible with the operational and management work of the Mad Men team, which has ensured that Vinder Casino benefits off all the native platform’s functionalities and will continue to support the team in its journey on the Danish market by using Design and UX/UI.

“Vinder Casino’s team approached us in the early stage of their brand when they were considering EveryMatrix as their platform provider,” noted Michel Groenendijk, director of Mad Men. 

“Thanks to our previous experience with EveryMatrix, and our extensive knowledge of its products, we were able to determine which of the company’s turnkey solutions would benefit Vinder Casino’s launch the most and assist by developing their modern front-end.”

With the Vinder Casino brand having launched at the end of 2021 on EveryMatrix’s turnkey platform, it includes the igaming integration and productivity platform, CasinoEngine – a cross-bonusing system, payments management module and a comprehensive player account management platform.

“Vinder Casino’s launch is the product of a successful partnership,” remarked Stian Hornsletten, CCO & co-founder of EveryMatrix. “We are more than happy to offer our modular platform to brands looking to have a great start in the online sphere. 

“Our team, together with Mad Men, will make sure that Vinder Casino gets a head start on the highly competitive Danish market.”

Bo Flindt Jørgensen, CEO of Vinder Casino, concluded: “We are happy to be live with our partners and really look forward to expanding our market presence in Denmark. Every launch will bring unforeseen issues and challenges, and it is the combined effort from our partners that will determine our long-term success – we are pleased with the development and commitment from our partners, but also recognise that we need to optimise on all areas to earn a strong position on the market. 

“We look forward to the journey with EveryMatrix and Mad Men.”

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Becoming the group’s second operator partner in Denmark, the country’s players will gain access to titles such as Deadwood, Punk Rocker, Tombstone and new introductions San Quentin xWays and East Coast vs West Coast.

Malcolm Mizzi, commercial director at Nolimit City, said of the enhanced agreement: “Videoslots and Nolimit City have enjoyed a strong partnership for over two years now.

“It’s a partnership that we’ve been very happy with so far and it’s exciting to see us both entering a new jurisdiction together, which for us also means a stronger foothold in the Danish Market, which we value deeply.”

The two parties initially debuted a partnership in 2018, and following what is lauded as “continued growth” Videoslots is to launch the Nolimit City suit across all operational regulated markets in the months to come.

William Ahlberg, head of casino at Videoslots, added: “Videoslots and Nolimit City has had a stellar partnership for almost two years now. We’re both happy and thrilled to enter the Danish market with our partner and will hopefully get to cut the ribbon on more markets together ahead.”

Last month, Videoslots called for “greater clarity to aid responsible operators like ourselves,” as the group responded to an injunction handed out by the Swedish Gambling Authority.

Acknowledging the injunction, and potential fine for non-compliance, that was issued by the Spelinspektionen, the operator asserted that it was “pleased that it confirms compliant implementation of the bonus, deposit and time limits put in place”.

However, it called the regulations “unreasonable and unjustifiable,” and maintained that “they are also completely counterproductive to their declared aim of player protection and push players into the arms of illegal operators”.

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18

Victoria has become the first Australian state to make headway into the National Consumer Protection Framework for Online Wagering, with several new rules set to be put in place to heighten consumer protection.

First established in November of last year, the framework is to see the progressive implementation of a suite of measures over an 18 month period, following uniformed agreements from Australia’s state governments.

Coming under the guidance of Daniel Andrews, the 48th Premier of Victoria, and coming into force in the state next week, online operators will have to adhere to strict requirements for betting account deposit limits, restrictions on direct marketing and a ban on perks that encourage consumers to continue betting.

It is said the new rules are to prohibit awarding vouchers as referral incentives, stop the awarding of free bets if a customer cannot subsequently withdraw the funds and will require customers to opt-in to receive direct marketing.

2020

A blow has been dealt to the progression of Japan’s proposed integrated resort developments, after it was revealed that the initial proposed date for the establishment of the country’s Casino Management Board is to be pushed back, reports Asia Gaming Brief.

The government of Prime Minister Shinzo Abe revealed the delay recently, which could see the ruling party not take up the IR issue once again until early 2020, which also pushes back the issuance of further specific bidding regulations, with only three licenses to be initially up for grabs.

As a number of global casino resort organisations begin to deepen proposals to cement their place within the country, Abe cites concern of the Japanese public, and the still hostile opinions that still exist regarding the legalisation of casino gambling, as the primary reason for the delay.

The Casino Management Board was to be established under the IR Implementation Bill, consisting of five members and operating under the umbrella of the Cabinet Office.

It has previously been stated that they will oversee IR operations, possessing the power to suspend or terminate licenses should violations of law come to the fore.

€2m

EveryMatrix is to put its sole focus into operating as a software service supplier, after shedding its Jetbull B2C brand for €2m.

Agreeing the deal with Amgo Igaming, which counts five fully owned gaming brands as part of its stable, the deal consists of €1m in cash a further €1m in newly issued shares.

Beginning on July 1, 2019, Amgo is to receive the full ownership of Jetbull, with it said that the transition phase to operate and manage the brand has already begun.

Operating on the EveryMatrix white label platform, Jetbull is a brand that offers casino and sportsbook and boasts in excess of 600,000 registered customers.

Enjoying “substantial growth over the last 24 months,” Jetbull is to continue to be operated under EveryMatrix’s Maltese, UK and Danish licenses.

$1bn

Penn National Gaming and Vici Properties have completed the previously announced $1bn deal to acquire Detroit’s Greektown Casino Hotel from Jack Entertainment.

Taking its US footprint to 42 properties in 19 jurisdictions, Penn secured the operating assets for approximately $300m, which coupled with the real estate investment trust’s $700m purchase of the land and real estate assets.

Simultaneous with the closing of this transaction, Penn National entered into a triple-net lease agreement with Vici for an initial 15-year term for approximately $55.6m per annum, with four 5-year tenant renewal options included.

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Granting the Malta headquartered content supplier access to the Portuguese igaming market through a variety of the country’s operators, it follows an influx of action in the market as the country comes under the spotlight.

Going live in 2017 and in its third year of regulation under the Portuguese Gambling Inspection and Regulation Service, it comes ahead of potential further expansion across south European markets for the firm, which it expects to undertake in the upcoming weeks and months.

Last year revenues in online gaming and betting in Portugal amounted to a €152.1m, marking significant growth compared to the previous year.

Ivan Kodaj, CEO at Synot Games, commented on the new market entry: “Portugal is another significant destination for Synot Games and marks our entry to the Iberian Peninsula. The certification underlines our commitment to further focus on expansion in regulated markets. We believe that our diverse portfolio will prove to be highly popular among Portuguese players.”

Added: “We have recently gained prestige through certification for Portugal, Spain, Sweden, Denmark and Italy. The tangible land base feel of our ‘games for true players’ will speak break through in these regulated markets.”

In May of this year Portuguese online casino operator Casino Solverde welcomed content from online and mobile casino content provider iSoftBet as well as Novomatic’s interactive division, Greentube.

Furthermore, Casino games supplier Red Rake Gaming has continued to target expansion across the Portuguese market, with its latest aligning made alongside operator Casino Portugal.

Red Rake made its entry into the market in April, bringing its “best selection of games” to the nation following entry into partnership alongside “one of Portugal’s leading operators” bet.pt.

Following this the company made moves to solidify its footprint towards the end of last month, after entering into an agreement with European online gaming group Betclic, which enjoys a strong presence in the market.

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Launching a series of new gaming titles, the agreement includes the world exclusive launch of Way Out Wilds, which will provide a teaser of H5G’s next generation products, as the first to be released ahead of a multi-game, global roll-out, which will be announced next month.

Ciara Nic Liam, product director of games of chance at Betsson Group, commented: “High 5 Games is renowned for its popular land-based smash hits, and the quality of their fresh and innovative gaming content will bring something different to the marketplace, while matching up to the standards set by the likes of all-time casino classics Golden Goddess and Da Vinci Diamonds. 

“We are thrilled to have the world exclusive on the launch of High 5’s first next generation game, Way Out Wilds, with its brand new ‘memory’ feature, and look forward to bolstering our portfolio with future releases.”

The new partnership alongside Betsson also sees H5G get set to showcase its updated user interface, containing a number of built-for-mobile features including enhanced portrait mode and floating buttons.  

“Betsson is a massive brand in the Scandinavian market and beyond, which will significantly add to the global footprint of our games. They are a fantastic partner for us to debut the first of our next generation games,” added Anthony Singer, CEO and founder of High 5 Games.

Last week H5G strengthened its presence across Europe, after securing certification to enhance its footprint across Scandinavia.

The company has received certification for a range of its slots by the Danish Gambling Authority, Spillemyndigheden, with operators in the regulated marketplace now having access to eight releases from H5G’s portfolio, with more certified titles to follow.

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Inking a fresh agreement with the Baltic state’s online casino and sportsbook operator TOPsport, Synot is to integrate its entire portfolio of titles into the igaming offering.

In a media release it’s stressed that as a result of the deal Synot is expanding its “slots offering with our new exciting titles that are currently amidst the favourite and most popular new content across regulated markets”.

Ivan Kodaj, chief executive officer at Synot Games, commented: “Lithuania is a blossoming market and represents another regulated territory we are delighted to enter.

“We are thrilled to see that the demand for our content by other aggregators and operators is increasing, strengthening our position and following our growth strategy.”

Among the titles that are to go live via the Lithuanian operator are Respin Joker, Hell Mania or Golden Myth, with TOPsport also “proudly” set to “become the very first operator showcasing our content on the Lithuanian market”.

This marks a further geographical expansion for Synot Games, licensed by the Malta Gaming Authority and recently certified for Swedish, Danish and Portuguese markets, whose suite of titles is available in 24 languages and live in over 70 casinos.

Gintaras Staniulis, TOPsport CEO, added: “We are delighted to commence our partnership with Synot Games. We are also content to see further our growth as online casino operator.

“We are confident that partnering with a provider like Synot Games with very strong gambling gaming traditions, is going to help us to sustain number one position in Lithuania, while allowing us to bring something fresh to this industry. We are sure that Synot Games is going to provide [the] best gaming content to our players.“

Earlier this week TOPsport further strengthened its output with a deal alongside casino software developer Playson.

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Under the terms of the deal the Finnish organisation is to offer its players all games streamed from Authentic Gaming’s arena studio, including its blaze variant.

Blaze Roulette is a classic roulette game delivered with a game-show format, and featuring a host as opposed to a dealer.  

Furthermore, the operator is to also take on-board Authentic roulette, which live-streams from real tables located on the floor of prestigious casinos from around the world.

Included in that list are The Royal Casino in the Danish city of Aarhus, Romania’s The Platinum Casino in Bucharest, Casino International located in Georgia’s Batumi and Bad Homburg Casino, positioned a short distance from the German city of Frankfurt.

Jonas Delin, CEO of Authentic Gaming, commented: “We are delighted to have signed another tier one online gambling brand; Paf and Authentic Gaming share the same vision when it comes to delivering the best possible player experience.

“When it comes to live roulette, no other provider offers the same range of quality live dealer products and we believe they will be hugely popular with Paf players around the world.”

As a result of the partnership, the titles are to be available to Paf consumers across a variety of key regulated markets around the world, including Sweden, Estonia and Latvia.

The firm is to also utilise Authentic’s live banners product to help market and promote the provider’s live table games to its players.

Kim Johansson, chief gaming officer at Paf, added: “We are dedicated to offering our players the best possible games on the market, and when it comes to live roulette Authentic Gaming has a portfolio of unique games that will strike a chord with our players.”

Watch the video below to hear Magdalena Podhorska, head of sales and account management at Authentic Gaming, offer more insight into the the company’s partnership with Paf.

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Agreeing the deal with Amgo Igaming, which counts five fully owned gaming brands as part of its stable, the deal consists of €1m in cash a further €1m in newly issued shares.

Ebbe Groes, founder and CEO of EveryMatrix, said of the transaction: ”Some B2B companies have their own B2C brands competing with their B2B clients. This has always been against our strategy, and with this transaction, we now completely shut down own brands and we can focus exclusively on our role as a software service supplier for casino, sports, payments and platform.

“To sell our own brand Jetbull to Amgo is an important step for us to continue developing the market’s most competitive online gaming platform, and no longer focus on being an operator.

“Amgo has the right setup for operating multi-brands in different jurisdictions, and we are sure that we will see a huge increase in Jetbull’s reputation as a strong brand in regulated markets.”

Beginning on July 1, 2019, Amgo is to receive the full ownership of Jetbull, with it said that the transition phase to operate and manage the brand has already begun.

Viorel Stan, CEO of Jetbull, commented: “There is great chemistry between Amgo and the Jetbull organisation and we will do our best to secure a successful transition. This transition will ease Jetbull’s goal of becoming a top player in all regulated markets targeted, and continue the consistent YoY growth.

“EveryMatrix will continue as the main technology provider, and we will make sure that Jetbull is supported with the newest innovations to keep the brand at the forefront of the industry.”

Operating on the EveryMatrix white label platform, Jetbull is a brand that offers casino and sportsbook and boasts in excess of 600,000 registered customers.

Enjoying “substantial growth over the last 24 months,” the brand is to continue to be operated under EveryMatrix’s Maltese, UK and Danish licenses.

Mads Jørgensen, board member and director of Amgo, added: “We have enjoyed an excellent working relationship with EveryMatrix, and this agreement will take our partnership to the next level. We are very satisfied with this agreement, and have set the strategy and performance targets to generate shareholder value.”

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