With this in mind, we turned to the CasinoBeats 100Club to find out just what challenges are presented by multiplayer slots, asking: 

Why haven’t multiplayer slots made larger inroads into the online casino space? What challenges do they face and what growth opportunities do they create? 

Suzanne Jiggens-Johnson, Marketing Director at Slots Temple: We’re constantly baffled at the number of businesses that haven’t made more inroads into multiplayer games. At Slots Temple we offer Slots Tournaments where players compete against each other to climb the leaderboards and win cash prizes. 

Player feedback tells us our players love the social nature of our tournaments and often we see friends competing against each other within a tournament. Bringing a social element into our products provides players both access to their favourite games alongside some playful competition within their social groups.

Anthony Gaud, CEO at GaudHammer Gaming Group: The development of sophisticated and reliable software that facilitates seamless, real-time interaction between players is a considerable challenge. It is essential that the underlying infrastructure is capable of supporting a high volume of simultaneous players, while ensuring smooth gameplay that is free of lags or errors.

There are a variety of regulatory frameworks concerning online gambling in each state and country, which will pose challenges to the mass implementation of multiplayer slots. From my experience, it may be difficult for new innovations like multiplayer slots to gain traction in some jurisdictions due to regulation regarding online gambling.

Players who are used to conventional slot machines may prefer their solitary, straightforward experience. Adapting to multiplayer slots, which can involve collaborative or competitive play and additional rules, might not appeal to existing slot players who are used to playing alone. Having said that, I have tested prototypes of these concepts with millennial players and video game enthusiasts, and they have proven extremely successful which bodes well for future audience expansion.

Slot machines with multiplayer features often require more strategic thinking and player engagement. The creation of short- and long-term, goal-oriented rewards and gameplay may prove challenging for developers without previous experience developing multiplayer video games.

Until there is clear evidence of demand for multiplayer slots, casinos will be hesitant to invest in developing or adopting this technology. Casinos are likely to wait and see what works, which creates a chicken-and-the-egg scenario for development, which has further delayed the rollout of multiplayer slots. I believe that in the short term, online casinos and websites in the EU will be the best place to experiment with multiplayer slots.

There will be a lack of awareness of multiplayer slots among most players, leading to a slow adoption rate and insufficient demand. It will be necessary for casinos and manufacturers to engage in a promotional/educational campaign to explain the advantages of multiplayer gaming. The additional expense will prevent brick and mortar casinos from adopting multiplayer slots quickly.

Multiplayer slots enable the exploration of new gaming dynamics, including collaborative and competitive play, bringing the world of slots closer to those of video games. Casinos will be able to offer a wider range of gaming experiences as a result of this innovation, potentially making them more appealing to both new and existing players.

Helen Walton, CCO at G.Games: It’s a really hard problem – technically hard, liquidity and marketing hard, user and product design hard. Multiplayer slots is – in some ways – a new genre, and that takes time, and sometimes a couple of false starts, to develop. There’s also only just starting to be true commercial pressure to do something different. 

Many of the original concepts in multiplayer are borrowed too heavily from social, for example. People don’t have the same feelings about sharing slot wins, and spend, as they do with social or skill games. 

So, what’s interesting is to look at what we can learn from successful real-money multiplayer games such as bingo, lottery and poker, to see how we can tap into what might be related motivations in slots. I would argue that no multiplayer real money slot game yet exists – we are working on that.

Alex Lorimer, COO at Gaming Corps: I look at companies like HungryBear Gaming and they seem to be moving things in this direction; their games with multiplayer battle tools seem to be getting a decent level of traction. 

The slot space has been very robust across a long period of time, but when it comes to significantly changing things and offering products to a player demographic that is used to familiarity, it takes a lot of gumption and insight to really shake things up.

You have to do this without a fear of failure, but the issue comes when people then expect consistency and continued innovation, which puts a lot of pressure on development teams. 

Any developer that can manage to do this though will certainly carve out a niche position in the market, even if it could take some time to really reap the benefits of doing so.

The post CB100 Club: making manoeuvres for multiplayer slots appeared first on CasinoBeats.

The long-term agreement secures access to G.Games existing and future releases, such as the Deluxe range including Cheeky Fruits and Clover Rainbow, as well as Elite of Evil and Psycho Candies titles.

Helen Walton, CCO of G Games, said: “Light & Wonder were one of our earliest supporters and since those early days, we have built a strong relationship. Its OpenGaming platform has helped to deliver our content to operators and players all over the world.

“The new long-term agreement provides us with a strong footing to continue rolling out a wide range of innovative, engaging content to multiple markets through the world’s biggest gaming brands.”

In addition, G.Games’s lottery offering, served to The World Lottery Association members across the world, range from multi-win scratch-cards to skill games such as Retro Solitaire and will also become available on the OpenGaming platform.

Steve Mayes, Digital Partnerships Director at Light & Wonder, added: “G.Games has built a deserved reputation for building games that are highly polished and packed with features, performing strongly on our OpenGaming platform.

“The extension of our partnership is great news for our partners, particularly given the exciting plans the studio has in place to provide multi-player content of the sort the industry is crying out for.”

The post Light & Wonder renews G.Games collaboration for four years appeared first on CasinoBeats.

Under the terms of the partnership, G.Games titles will be made accessible at online casinos such as Slotsstars, LuckyNiki, Spin Genie, EU Casino, Mega Casino, Metal Casino, AGTIGames and SkillOnNet’s flagship brand, PlayOJO. 

“G.Games is always looking to provide a better gaming experience for players, which makes them one of the industry’s most innovative developers,” explained Jani Kontturi, Head of Games at SkillOnNet.  

“Integrating games that have already proven incredibly popular around the world, is also a really exciting proposition for us and we are looking forward to showcasing them to our players.”

Slots from G.Games catalogue of titles will include Cheeky Fruits Deluxe, Elite of Evil, Clover Rainbow Deluxe and Psycho Candies, as well as skill games such as Casino or Retro Solitaire. 

The integration further establishes SkillOnNet with its game lobby consisting of over 3,500 titles covering classic slots, video slots, jackpot slots, table games, instant win, live dealer and bingo.

Helen Walton, Chief Commercial Officer at G.Games, added: “SkillonNet have been brilliant to work with and the team has a laser focus on what works for their players – which makes it all the more exciting to see our games go live with them. 

“We’ve produced a wide range of innovations, from skill games to our latest big ambition-multiplayer and we can’t wait to see the reaction from players over the next few months.”

The post G.Games integrates slots via SkillOnNet partnership appeared first on CasinoBeats.

Ahead of the summer blockbuster period, and coming off the back of probably the most controversial Oscars moment in the Academy’s history, we thought this would be the perfect moment to ask our 100 Club members their most favourite film scenes that involve casino. 

I will kick start us off with my worst and best casino scene:

The worst casino scene by far, and probably the worst within the franchise, is in Star Wars: The Last Jedi where Finn and Rose go to the desert world of Cantonica to find the code-breaker who is located within the casino city called Canto Bight. 

Though visually stunning, that section of the film is just a narrative cul-de-sac and, if removed from the film, the outside would more or less be the same. 

Now the best scene has to be from 1996’s Swingers, starring Jon Favreau and Vince Vaughn where two wannabe actors attempt to show their worth at the high rollers table as they sit down at the blackjack table and lose $300 in one hand.

Henrik Fagerlund, COO at Raw iGaming, stated that, for him, it has to be a James Bond film and stated that there is “no more iconic casino scene than in 1983’s Octopussy.

He explained: “While we are used to seeing Bond flex his muscles to beat his enemies, in this scene, it is his intellectual might and his understanding of the rules of backgammon that allow him to outwit villain Kamal who had been using loaded dice to defeat other opponents. Bond uses a quirk of the game whereby you can use an opponent’s dice to defeat Kamal. 

“There is nothing like beating someone at their own game and no one does it with more style than James Bond who in Octopussy is played by the legend that is Sir Roger Moore.”

Another one of our members, Allan Petrilli, VP of Sales & Growth at Intelitics, noted that Martin Scorsese’s 1995 film Casino, starring Robert De Niro, Joe Pesci, and Sharon Stone, has endless great casino scenes, yet highlighted the cowboy scene. 

He commented: “For me – it’s the scene in Casino when Robert De Niro has the cowboy kicked out of the casino for being disrespectful.”

Victor Pronk, CCO at Incentive Games, also remained in Las Vegas and highlighted The Hangover scene where Zach Galifianakis enters down the escalator and, well, we all know the rest.

He stated: “That is easy. The Hangover where Alan (Zach) looks like Rain Man coming the escalator.”

Helen Walton, Founder and CCO at G.Games, went in another direction to our members and, though still a casino game, it took place outside of Vegas and a legitimate brick-and-mortar property and went to the dark backdrop of a back alley boxing ring in the middle of London. 

She concluded: “Is it just casino? It has to be the poker game in Lock, Stock and Two Smoking Barrels – best high drama card playing ever put on film in my view!”

The post CB100: <br> lights, camera, action! appeared first on CasinoBeats.

These are the thoughts of Helen Walton, Founder and CCO at G.Games, who spoke to CasinoBeats ahead of her appearance at CasinoBeats Summit 2022, taking place May 24-26.

Speaking on a panel entitled High, Higher, Highest – is volatility spiralling in slots?, sponsored by Safe Affiliate Programs, Walton stated that there are two types of casino offerings for players. 

She commented: “There are casinos who really specialise in looking after the ‘everyday’ casual player. Their entire brand position is built around fun, easy-going entertainment and low-time/low-spend players. 

“For these casinos, there’s a real dearth of good quality titles aimed at their players – which of course provides an opportunity for the suppliers who can respond. Having said that, several of the ones I’m thinking of have their own in-house studios as well – so it’s not always easy for a third party to get those top positions. Nothing’s easy!

“There are other casinos where we as a supplier are asked to build high volatility slots with an astonishingly low RTP – their theory seems to be that the faster you burn through whatever the player has deposited the better. It’s not a model for longevity of player relationships or loyalty, but there’s the joy of a free market – we get to see which approach is the most commercially successful!”

“It’s not a model for longevity of player relationships or loyalty, but there’s the joy of a free market…”

On Walton’s panel, where she will also be joined by Daniel Guiffra, Brand Manager at CasinoGrounds, both speakers will be looking into the influx of high volatile games, the draw to streamers, VIP players, review sites, and casino managers, and asking if there is a limit to the volatility increases, and is we, as a sector, are alienating casual players. 

Providing a little snippet for the session, Walton pinpointed the review site BigWinBoard and tasked us to “try and find anything enthusiastic” about a low volatility slot, or one that offers under x5,000 the max min.

“The games that their reviewers like are the high volatility ones – the bigger the better,” the G.Games Founder added. “And why not? If you’re a set of casino enthusiasts who like higher volatility slots – more power to your spin!

“But I think the focus of review sites on this type of game suggests a runaway feedback cycle where streamers, casino managers, reviewers and VIPs are all focusing on higher volatility slots – something which risks ignoring the everyday player and giving them a bad experience – too many losses in a row and too fast a burn on the bankroll. 

“Standard deviation and volatility measures are up across the board – and the slots that gain the most attention are those which pump the volume on that ever higher.”

Looking into the influx of high volatility slots, Walton emphasised that, although every casino that she has come across talks “excitedly and sincerely” about its data-driven decision-making, and algorithms, every supplier will state that “a good relationship, some thrilling PR, or a high quality promotions campaign” will equate to a better position for a game launch. 

She continued: “Better position means better numbers, and better numbers will influence the supposedly objective algorithm so that the game gets more time in a good position. 

“My ideal is always to put the player in charge to play how they like to play”

“This virtuous cycle is one that everyone is always trying to influence – you can buy it with deep promotional pockets, but you can influence it in other ways as well – and one of the simplest is to build the kind of game that generates a buzz on review sites, among streamers and VIPs. 

“Those kinds of players often prefer high volatility games because they are more entertaining to watch. A streamer can ‘grind’ through a dull base game or just buy the bonus game where that’s legal. They often aren’t playing with their own real money (nor are casino managers) – and so they don’t feel the misery of losing in a base game. 

“It means that even if the market for very high volatility slots is over-saturated, the temptation to keep producing them in order to achieve a better launch position is huge.

“We’re not immune to that pressure – we’ve started putting in bigger max wins as standard in our games. But we are also trying to see if we can give players choice – we’re pioneering allowing players to select their own volatility through a ‘big bonus’ hunt feature, a volatility dial or a ‘booster’ feature. 

“My ideal is always to put the player in charge to play how they like to play. And while players may not understand what volatility is, everyone knows if they are the kind of person who likes to win little and often or is only interested in the big prize. After all, the very first cashout games we ever created were about letting players make those choices.”

Pressed on whether the industry is witnessing casino operators/managers neglecting a whole genre of players via the over-saturation of higher volatile slots, Walton expressed that there are some casinos which take “a professional approach” by segmenting their audience “much more clearly” and offer a wider range of math models and feature set slots. 

“The perfect game balances interest with a high enough win rate and a real sense of ‘meaningful’ wins being achievable”

Alternatively, she highlighted that there are also plenty of casinos where the mantra of ‘I enjoyed that one’ is the major reason for content launch and position. 

“It’s true that high volatility players are often the more valuable VIPs – and a casino manager is right to focus on them – but not to the exclusion or detriment of the everyday player (who may also be more loyal),” she said. “The perfect first visit, first return visit intro to new content… crafting these stages in a player’s journey across the site should be taken extremely seriously. 

“In general a slot where a player loses for a long period is a miserable experience for a new player or a converting/trialling player. Similarly though a high win rate that’s overly funded with sub-wins is equally disappointing. 

“The perfect game balances interest with a high enough win rate and a real sense of ‘meaningful’ wins being achievable (we usually define meaningful wins as being 5-50 times your stake).”

Looking into the impact of slot streamers, who glorify higher volatile slot titles to chase big wins for their highlight reels, Walton pinpointed that a streamer “needs to entertain” and to do that within a slot is either a “thrilling feature or a big win”.

“A streamer can autoplay through hundreds of dull spins and then spend time on the bonus – or just do a bonus buy where that’s available,” she concluded.  

“So, it’s not immediately obvious what the features are that lower volatility slots can use to offer entertainment value for streamers… at least, I hope it’s not immediately obvious. That’s because this is an area that we are working on intensively at the moment. 

“I hope that you’ll see us launch a large number of features designed to offer a more entertaining experience to players in G’s games. And if the features succeed in entertaining players – then it should be entertaining for streamers as well. 

“Finally, we’re also working on multiplayer – and if we get it right (even if we get it half right!) then that will be a new type of entertainment – one that I personally believe will blow standard slots out of the water for watchability.”

The post Helen Walton: casual players ignored due to the ‘runaway feedback loop’ appeared first on CasinoBeats.

We asked: What are you most looking forward to at ICE?

Martin Hodges, Director of Marketing, Vivo Gaming

It’s safe to say that we are looking forward to showcasing and discussing our solutions in real life. Live casino is a visual medium and seeing these set-ups and games up close is the only way to appreciate the detail that goes into making them appealing. 
 
Over the past year, we have really focused on increasing the quality of our products with high-quality streaming and improved camera angles, not to mention the new casino games. So it’s fair to say that we are all looking forward to announcing what we have come up with in that time.

Helen Walton, CCO at G.Games

That buzz of a big crowd of people who care about what they are making, looking at each other’s work and feeling inspired. That’s what happens when ICE is at its best and that’s what we’re hoping for. 

Also we’re hoping to have lots of fun and slightly silly photo opps on our stand, because… why not?

Paul Crisp, CMO at Symplify

It may sound a little odd, but human interaction. After two years of being completely separated from the industry physically, the sense of reunion is almost palpable. We at Symplify relish the opportunity of meeting face to face with new, existing and potential customers.

Lisa Karran, COO at Eminence

I’m looking forward to continuing my education in blockchain and cryptocurrency and, as always, meeting old friends and making new ones.

Nadiya Attard, CCO of Relax Gaming

A return to ICE will be the ultimate return to normality. I think that is what everyone is looking forward to. Particularly, we will be prioritising connecting with UK-facing operators. 

But, of course, this is the world’s biggest igaming event, so it’ll be an amazing opportunity to connect with our international customers who we weren’t able to visit due to the restrictions over the past two years.

Naturally, we are excited about sharing a couple of announcements that Relax Gaming has been working on but that’s all I’ll say for the moment.

Alberto Alfieri, Jada Gaming CEO and Co-Founder 

Although Jada and Symplify only began working together a few months ago, we advanced quickly and produced a lot of new and cool features that we cannot wait to show to our partners and ICE visitors.

Teams from both companies will be at the stand, and will be looking forward to showing and explaining the new opportunities generated by the artificial intelligence of Jada Brain and the ecosystem of Symplify.

Lahcene Merzoug, Chief Executive Officer at PressEnter

One of the best things about attending ICE is having the opportunity to meet and interact with existing and potential new partners face to face, which will add that extra personal touch. 

We also pride ourselves on offering the most exciting casino content to our players, and ICE is a great platform to discover new trends that are emerging and new games coming to market to ensure we are always offering the most engaging content possible. 

Discussion amongst our peers is also crucial as we share the opportunities and challenges we’re facing in the industry and ICE is the perfect venue to enable these meetings.

Tom Wood, Chief Executive Officer from RAW iGaming

Outside of meeting up with old industry friends, we are looking forward to receiving feedback on our new games and innovations along with seeing what our competitors and partners are up to, as well as finally showing off what RAW has been cooking up over the last year. 

RAW is all about standing out or standing down and for those who have been invited to see the more secretive stuff, boy are they in for a surprise.

Victor Pronk, Chief Commercial Officer at Incentive Games

Whilst the pandemic has shown that working remotely is very much possible, making new connections over Zoom or Skype is just not the same as in a face-to-face meeting. 

So, we are looking forward to seeing more than just a face and shoulders of the new relations we have made over the past 18 months. 

Finding out what our clients, partners and suppliers are like outside of work and sharing personal experiences with them that hopefully create long and lasting relationships.

Suzanne Jiggens-Johnson, Marketing Director from Slots Temple

Being able to physically be in the same place as others from the industry is massively exciting for us. It’s been a long time since we can all come together and share ideas and new innovations. 

Being able to speak with people face to face is really important in helping us build and develop existing and new relationships.

Oliver Niner, Head of Sales at PandaScore

We have so much to share at ICE, including new products to showcase including our bet builder and expanded customer engagement tools. 

We’re looking forward to seeing all our global partners and prospects, as well as sharing a comprehensive whitepaper that will serve as a north star for operators wanting to build a successful esports product.

Kevin McGinnigle, Founder of Positively Distinctive Media

Being able to put ourselves out there amongst the crowd. We’ve grown organically by adding value to those we’ve worked with and decided it was time to finally let the world know about us. 

In addition to this, we’ve got a special guest joining us at the show. He’s someone close to my heart and is rather entertaining. I’ll bet I’m not the only one looking forward to seeing him in action either! You best come to our stand if you want to find out more

Sarah Blackburn, Founder at GameOn

Seeing as many clients as possible. Over the last couple of years, we’ve started working with people that we’ve only met via Zoom, Teams and Skype etc. 

We’ve forged some really strong bonds with our clients and I’m so excited about meeting face to face and just building on those relationships further. You can’t beat a “face to face” meeting and I’m really looking forward to whatever ICE has to bring.

Abby Kimber, Head of Strategic Partnerships at Digital IOM

It will be such fantastic experience to get the sector together again under one roof on the scale of ICE – at Digital Isle of Man we’re really looking forward to meeting new and existing contacts to talk about how licensing in the Isle of Man and having a base of operations located here can benefit your business and support growth.

Joe Hall, Co-Founder / Chief Executive Officer at Gift & Go 

Looking forward to meeting all our industry friends after a two year absence and showing off all of the new features and functionality we have built for the gaming sector.

Michael Pedersen, Chief Commercial Officer at Livespins

We cannot wait to meet our industry peers again and show them what Livespins is all about and the mission we are on to socially charge the iGaming industry and create a whole new category of live entertainment while doing so.

As an industry, we have a lot of work to do to offer digital entertainment experiences that match what the consumers experience outside our industry. Livespins solves just that and we are excited to speak to providers, operators and streamers who are curious and wants to know more.

James King, Chief Executive Officer from Flows

I’m looking forward to seeing industry innovation and new products showcased as ICE has always been a hub for product launches. 

Then it’s to catch up with everyone in person from those I’ve known for years within the industry to new ‘virtual’ friends met during the pandemic.

The post ICE London is ‘at its best’ when people feel inspired appeared first on CasinoBeats.

With the event scheduled to take place on April 12-14, following the cancellation of the event in 2021 due to the pandemic. In the first of two articles, we checked in with our 100 Club members to unveil what their expectations are for the igaming conference. 

We asked: What are you expecting from ICE this year? 

Martin Hodges, Director of Marketing, Vivo Gaming

I’m expecting to see a lot of familiar faces that I haven’t seen in far too long. I’m also excited to meet people I haven’t seen in real life yet but have only interacted with through email or on video calls. It’s going to be interesting to find out how tall everyone actually is! 
 
Of course, reconnecting with our partners and clients will be a huge priority for us throughout the week.

Sarah Blackburn, Founder at GameOn

I’m expecting there to be a huge buzz and for it to be filled with people excited to have meetings and presenting new products and services. 

Although the timing of the event isn’t ideal, I think it will make people more selective as to the meetings they have and taking a more focused approach to their own business development strategy.

Abby Kimber, Head of Strategic Partnerships at Digital IOM

After what feels like a very long time, I’m expecting an exultant atmosphere at ICE this year. Although things are slowly getting back to normal, I think we all recognise that international travel might still be a little tricky depending on where you are located so I’m expecting a little less traffic but that means that we’ll get the chance for some more meaningful, in-depth conversations.

Joe Hall, Co-Founder/Chief Executive Officer at Gift & Go

We’re expecting to show both the online and offline gaming sectors how integrating Gift & Go technology into their player reward programmes and user journeys can increase the key metrics for operators acquisition and retention teams.

Michael Pedersen, Chief Commercial Officer at Livespins

I look at ICE 2022 very positively, finally the show is back in action, the wait is over. Will it be a different show this year? “Clearly, however, the fact that some exhibitors have pulled out or morphed into hospitality instead only equals opportunity for the brave and bold and we believe Livespins fits perfectly into that category of companies.

James King, Chief Executive Officer from Flows

For Flows we expect two things, the first is the opportunity to really push brand and product awareness to the largest face to face audience of the year and demonstrate to as many as possible the power of Flows. 

Secondly it’s to meet with current partners as well as those we’re already in talks with in person both on stand as well as at our hosted dinners.

Kevin McGinnigle, Founder of Positively Distinctive Media

I have no expectations for two reasons; 1) I’ve never exhibited at ICE before and have only ever been part of the crowd and 2) having moved the dates, I’ve no idea what to expect in terms of attendance. 

Of those who do attend, I would imagine they’ll be excited to get out of their houses and or/offices and put in some facetime. We’ve all been locked up far too long and it’s nice to be able to get back to some sort of normality. I know I am.

Suzanne Jiggens-Johnson, Marketing Director at Slots Temple 

We’re hopeful ICE will be just as exciting as previous years. It’s an important opportunity for us to reconnect with our partners, as well as discover new technologies and services. 

Being able to fully immerse ourselves in all the exciting developments happening in the industry at the moment is really important for us to be able to stay at the forefront of where the gambling industry is heading.

Oliver Niner, Head of Sales at PandaScore

We’re expecting great things from ICE after it’s long hiatus, particularly how much growth and success esports has experienced since the last conference, including PandaScore’s contribution to this.

Contributing to the ESIC conference running in tandem is a great opportunity to continue building greater integrity in esports and how the gambling sector engages with these competitions.

And seeing the global iGaming community together again and striving for further exciting product innovation is always fantastic.

Victor Pronk, Chief Commercial Officer of Incentive Games

With the event running up to the start of the Easter Holiday period, the ongoing uncertainty with regards to the pandemic, the situation in the Ukraine and the additional and continuously changing travel requirements we have already seen several big exhibitors that have withdrawn. 

Therefore we expect a smaller exhibition, that is more online focused and with a dominant UK/European visitor attendance. This is an opportunity for smaller innovative suppliers to step into the spotlight.

Tom Wood, Chief Executive Officer at RAW iGaming

ICE is an amazing opportunity for RAW iGaming to showcase for the first time our new, patent pending game engine, SuperSlice to a larger audience.  

We will also be revealing our up-and-coming SuperSlice games and new, secretive, patent pending innovations for selected operators. 

Lahcene Merzoug, Chief Executive Officer at PressEnter

There are some great conferences happening throughout the year like the SBC and CasinoBeats Summits and iGaming NEXT to name just a few but ICE is traditionally the biggest event of the year for igaming and where all the latest features and innovations are showcased. 

Although there will be less attendee’s than usual given that it is being held over the Easter holidays, we do anticipate more of the same, as many providers reveal new products for the first time and use ICE as the launchpad for their new offerings. 

We expect it to be a very busy event and our team is really looking forward to attending.

Nadiya Attard, CCO at Relax Gaming

I’m expecting to truly appreciate the value of face-to-face meetings once again. Technology has played a fantastic role in keeping business going over the last couple of years, but a Zoom meeting doesn’t hold a candle to the productivity of a group of like-minded people in a room together.

That being said, the gaming sector thrived in the adversity of the pandemic – innovating its way to success all the way through. This period of necessarily thinking outside the box will lead to some exciting new ideas, which always come to the fore at ICE. I wouldn’t miss this year’s show for the world!

Jeremy Coleman at Commercial Director at PearFiction Studio

A much smaller show with most of the big industry names missing. This is a shame but we cannot be surprised because the Easter/Passover week will be difficult for many attendees.

Lisa Karran, COO at Eminence

I expect it to be a very different event this year with more of a focus on getting together over huge exhibits on the expo floor. 

If people are not required to be manning large stands all day they will have more opportunity to attend educational sessions and networking. I’ve no doubt there will still be good attendance.

Helen Walton, CCO at G.Games

Reconnecting with some operators we haven’t been able to meet in person. We’re hearing a lot of negativity from some people about the event, but I think it will prove very effective still for the online gaming industry.

Paul Crisp, CMO at Symplify

A great event and a chance to get going. Meet face to face. Hear and understand challenges, present our vision in terms of creating solutions.

Gaming for us has always represented one of the most dynamic and fast moving industries, the more we get to speak to the people behind the curtains of the industry, the better.

Alberto Alfieri, Jada Gaming CEO and Co-Founder  

In a very hectic environment, due to the COVID emergency and more recently the international political turmoils, we expect ICE to represent a return to some sort of normality where meeting and getting together with colleagues and peers will be the most welcome novelty.

The post ICE 2022: What do CB100 members expect this year? appeared first on CasinoBeats.

Serendipity – Yggdrasil & G Games

The gentle breeze and cherry blossom will wash away players’ cares in the tranquil mountain valleys of this 5×3, 10-payline video slot with features including free spins, scatters, wilds and a wheel of fortune multiplier.

The orb represents the scatter symbol, and landing three to five of these will trigger 15 free spins. During the feature, landing three, four or five scatters will in addition pay an immediate win of x2, x20 and x200 the total bet, respectively.

Moving onto the wild symbol, this appears as lady luck and replaces any other symbol except the scatter, acting as a x2 multiplier to any win that it contributes to. 

Lastly, at the start of the free spins bonus, a x2 x3 or x5 multiplier will be selected by the multiplier wheel of fortune and the result be applied to all wins within the bonus game. 

“Following from our debut success Tiger Tiger, Serendipity offers an artfully crafted environment with big win potential. We continue to work closely with Yggdrasil to develop exciting, unique products and can’t wait to see how this title performs,” remarked Helen Walton, CCO at G Games.

Lady Merlin – Yggdrasil & Boomerang Studios

Yggdrasil and Boomerang Studios have rolled out an electrifying new hit with this 5×3-4, 432-payline video slot which incorporates a Lightning Chase mechanic and a Boom+ ante bet.

Featuring the Lightning Chase mechanic, this sees coils randomly land on the reels with a cash value. Should the player also land six or more coils, they’ll be awarded with the respins feature.

The dashing titular character acts as a wild, whilst a wild multiplier is also in play, starting at x2 in the base game. Utilising Boomerang’s Boom+ ante bet extends the suite of features. 

Moreover, in order to trigger the free spins mode, players must land three or more scatters, represented by Lady Merlin gazing into her orb. During the round, whenever a wild or scatter lands on the reels, the wild multiplier and free spins counters will increase by one for extended bonus game play and increased win potential.

“Following Boomerang’s recent classic-themed Joker slot, Lady Merlin is an exciting, feature-filled fantasy hit, showcasing the studio’s dynamic and creative remit,” remarked Stuart McCarthy, head of partner programs at Yggdrasil.

“With two types of bonus rounds, huge multiplier potential and an innovative art style, there’s lots to look forward to in our latest YG Masters release.”

Luck O’ the Irish Gold Spins – Blueprint Gaming

More treasure has been added to the pot in this 5x4x4, 40-payline video slot following the launch of Luck O’ The Irish Fortune Spins 2 earlier this year and ramping up the win potential with the all-new gold spins round.

To trigger the gold spins, players must land three bonus scatters. Here, only wilds and the three highest-paying symbols are in play, providing players with a far greater chance of a super-stacked win.

In addition, the dual-action gamble feature allows players to spin the wheel and gamble for a bigger cash prize or win up to 50 gold spins. 

Lastly, fortune spins present the chance to experience four spins simultaneously, with all wild symbols that land in view transferring to remaining reels.

“Our Luck O’ The Irish game family continues to resonate with a wide audience and so we’re delighted to introduce another action-packed, Irish-themed gaming experience,” said Jo Purvis, director of key accounts and marketing UK at Blueprint Gaming.

“Whilst retaining the key characteristics of the brand that players love, we’re hopeful that the new Gold Spins round and inclusion of the Dual-Action Gamble feature will make this our most entertaining Luck O’ The Irish release to date.”

The Last Sundown – Play’n Go

It’s the end of the world, Earth has become a wasteland and the fight to survive becomes increasingly tricky in this  5×3 video slot with 243-59,049 ways to win incorporating Dynamic Payways.

With just two bonus features to cover, on any base game spin, the splitting symbol feature may trigger. When activated, one symbol is randomly chosen to be the splitter. When any instance of this symbol type lands on the reels, it is split into two, increasing ways to win.

Moving on to the free spins feature, players must land three, four or five scatter symbols to trigger this, awarding eight free spins and a payout of x5, x10, or x50 the bet. 

Once triggered, one pay symbol is chosen to be a splitting symbol and one other regular pay symbol is selected for collection. Whenever the chosen collection symbol lands during the bonus, it fills the collector by one. 

“The inspiration for this game is from the ever-present problems that climate change presents and how society would have to deal with extreme weather conditions,” said Play’n Go’s head of games, Charlotte Miliziano. “The contrast of the scorching daytime heat to the freezing nights.

“This is our first game that focuses on a dystopian world; we wanted to create a game with really gritty characters that players could get excited about. We see Rae and Devin as the end of the world’s answer to Robin Hood.”

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The agreement, which is part of their Powered By partnership programme, offers G.Games access to the content providers distribution network and operator partners, including the likes of Kindred and Lifland.

Relax Gaming’s Powered By partnership agreements allow existing studios to harness its scalable technology and integration platform under transparent commercial terms

The deal adds another brand to Relax Gaming’s Powered By partner base as it continues to sign platform-to-platform agreements with profile operators.

On the agreement, chief procurement officer of Relax Gaming, Simon Hammon, said: “G.Games has been on a home-run since it merged in 2018, developing unique content that appeals to a broad range of player demographics and performs well in multiple markets. 

“We see great potential in the mutual benefits of this partnership and look forward to offering its games to our integrated customers, boosting our portfolio with titles that will attract new audiences.”

This is the latest partnership announced by Relax Gaming after the content provider, last week unveiled the deal with Global Gaming which saw the firm launch its entire portfolio of proprietary and third-party slot games with the operator’s flagship brand Ninja Casino.

G.Games was formed in October 2018 following the merger of London-based games supplier Gamevy and its German counterpart Gluck. 

Chief commercial officer, Helen Walton, revealed that customers had been “urging” them to integrate with Relax for several years. She added: “It’s been very clear to us that Relax has a magic recipe for making customers happy – and that means we’re absolutely delighted to be delivering our content via its platform and making those same customers even happier.”

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