Raketech

Raketech and CEO Oskar Mühlbach have jointly agreed to go their separate ways due to different views on the company’s strategic direction. 

With Mühlbach departing from a role he has held since December 2019, Co-Founder and former board member Johan Svensson will become acting CEO until a new permanent replacement has been appointed.

Ulrik Bengtsson, Chair of the board in Raketech, commented: “During his four years as CEO, Oskar Mühlbach has led the company through a strategic transformation and a growth journey. As Mühlbach and the board of directors have different views on the strategic considerations for the company going forward, we have agreed to part companies.

“The board is confident in appointing the co-founder and former board member Johan Svensson to lead the company until a new permanent CEO is in place. The board would like to take the opportunity to thank Oskar Mühlbach as he has played an important role in the company’s success over the past four years. Thanks to his leadership, the company has a strong foundation to build upon moving forward.”

A founder at Raketech, Svensson stepped down from the company’s board to focus on his Chief Commercial Officer role. He was previously CEO of Raketech Group Holding until 2017, before becoming CCO and working with M&A and business integrations. 

Raketech added that its full-year guidance for 2023 remains unchanged.

PressEnter Group

PressEnter Group has promoted Hampus Eriksson to the position of Deputy CEO.

Eriksson will continue as Chief Product Officer too, a role he has held for the past two years, helping to rebuild the company’s product capabilities and processes.

Lahcene Merzoug, CEO of PressEnter Group, said: “Hampus has achieved great things since joining PressEnter Group and this promotion is a reward for his hard work. This will also help to free up my time so that I can focus more on strategy and long-term projects.

“I have worked with Hampus for more than ten years. He is a highly experienced executive and product specialist and knows exactly how to run a business that is as effective as it is efficient. Through his bold leadership and natural talent, I am confident that we will continue to progress at pace over the months ahead.”

As Deputy CEO, Eriksson will be responsible for the operation’s strategies and goals, ensuring they are fully executed throughout 2024 and beyond.

Eriksson added: “Following the management buyout, the company is in a much stronger position with the foundations in place to deploy smart, effective strategies for growth.

“We are combining this with an incredibly talented team, and a skilled, ambitious C-Suite to ensure that we not only meet but exceed our goals. I am thrilled to have been promoted to the role of Deputy CEO and look forward to working alongside Lahcene to lead this organisation to the greatness I know it can achieve.”

Light & Wonder

Light & Wonder has appointed Michael Marchetti as a board of directors member, effective January 15.

Marchetti previously served as a director of SciPlay Corporation, whose remaining public shares were fully acquired by Light & Wonder in October last year.

At Light & Wonder, Marchetti will stand for re-election at this year’s annual meeting.

“We are pleased to welcome Michael to the Light & Wonder Board as a new independent director,” commented Jamie Odell, Executive Chair of Light & Wonder.

“Michael has a wealth of mobile gaming experience and a strong financial background that will help us continue to maximise value for our shareholders.”

Currently the CFO of Age of Learning, Marchetti has held various leadership positions in both financial institutions and gaming companies, including Merrill Lynch, Electronic Arts, and Buffalo Studios.

Marchetti added: “I’m excited to join the Light & Wonder Board at this time. Light & Wonder is operating from a position of strength, and I look forward to applying my experience and passion for the business, along with my fellow directors, to deliver value to the shareholders of this great company.”

GameOn

GameOn Marketing has added Erin Gallagher as a Content Strategist.

With a degree in International Relations, Gallagher was previously part of the SBC editorial team from 2018 to 2023 in the roles of Journalist, Media Executive, Senior Media Executive and Media Manager.

Commenting on her appointment, Gallagher stated: “I am thrilled to be joining the GameOn team. The company’s specialised focus on B2B PR in the igaming sector perfectly aligns with my expertise and passion. I am eager to contribute my skills and insights to further elevate GameOn’s standing in the industry.”

Andy Blackburn, Chief Operating Officer at GameOn Marketing, added: “Erin brings with her a wealth of experience, as well as a broad range of skills and contacts.

“Her deep understanding of the industry, coupled with her media management skills, will undoubtedly strengthen our offering to the industry as GameOn continues to grow in 2024. It’s fantastic to start the year with such great news.”

Hong Kong Jockey Club

The Hong Kong Jockey Club has promoted Moray Taylor-Smith to the position of Executive Director of Security, Integrity and Information Security, effective January 15.   

Reporting to CEO Winfried Engelbrecht-Bresges, Taylor-Smith will also be a member of the company’s board of management. He has been a part of the company since January 2020, assuming the position of Director of Security & Integrity in March that year.

Taylor-Smith will be responsible for the security and integrity of the Club, helping to combat criminal and corruption risks, as well as mitigating the risk to intangible Club assets. 

He will also be in charge of information security strategy and policy, including cyber security, managing information security risks, risk assessment, risk mitigation, risk monitoring and incident response, as well as strengthening the Club’s incident management capability.

Before joining the Club, Taylor-Smith was the Regional Head of Major Investigations and Financial Crime Threat Mitigation for HSBC in APAC. He was also previously the Regional Security Officer for Fidelity International.

Allwyn

Incoming UK National Lottery operator Allwyn UK has appointed Steve Parkinson as its Brand and Marketing Director. 

Parkinson will be replacing Ivor Burns, who is stepping down in April after 14 years with the National Lottery.

Allwyn’s Chief Commercial Officer, Lucy Buckley, commented: “In Steve, we have appointed a proven marketing leader who has been integral to the development and growth of key media brands. We’re excited about what he can bring to Allwyn and the National Lottery, with his wealth of experience in senior marketing roles.

“We’re hugely grateful to Ivor for everything he’s done for the National Lottery and would like to thank him for his enormous contribution. We’ll continue to benefit from his expertise right up until April as he hands over the reins to Steve – but he leaves the National Lottery’s brands in great shape.”

Parkinson joins Allwyn from Bauer Media, where he held senior marketing and business leadership roles, including overseeing the growth and brand development of Kiss, Magic, Absolute Radio, Jazz FM and Planet Rock. 

He was most recently Head of Strategic Partnerships and Events for Bauer and Executive Lead for its national charity, Cash for Kids. He has also worked in Director and marketing roles at EMAP and Chrysalis for the Heart, Galaxy and LBC brands.

“I’m delighted to be joining Allwyn at such an important time as we approach the start of the fourth National Lottery licence period,” stated Parkinson.

“The National Lottery is a huge part of UK life and contributes so much to society through good causes funding – so to come on board at the very beginning of a new era, with a new operator, is incredibly exciting.”

The post Raketech, PressEnter, Allwyn: on the move appeared first on CasinoBeats.

However, among the multitude of strategies and expert tutorials on how best to achieve such a goal, is there question of: how much do you know about your network? With this in mind, CasinoBeats is aiming to take a look under the hood, if you will, and has tasked the 100 Club to help out.

The latest person to jump into the Pathways hotseat was Sarah Blackburn, Director at GameOn, who took us back to her cabin crew days, “blagging” her way into a job and believing one giant igaming firm was “going nowhere”.

CasinoBeats: Could you begin by talking us through any past experiences that have been gained outside of the gambling industry? Could your career have taken any different paths?

Sarah Blackburn: When I left school, I didn’t want to go to university because I just didn’t know what I wanted to do. I started an office job, but then quickly decided that wasn’t for me and a job application to be cabin crew for the local airline came up. So I went for that. And at the time it was a very prestigious job.

I secured that job and became the youngest cabin crew member that they hired and did that for three years, which I absolutely loved.

I wanted to get into marketing and I thought it was going to be very Mad Men style. Going back to the Isle of Man, the marketing jobs were very much in insurance, life insurance and banking. I applied for so many jobs, but because I’d gone straight from school to cabin crew, I think there might have been an assumption with many that why would they take me on.

I just needed them to give me a break. Somebody did, and then I then quickly realised it was nothing like Mad Men and it was dead boring.

CasinoBeats: What was it that eventually led you into this industry?

Luckily for me a PR agency that was very established on the Isle of Man was looking for a junior. I blagged my way into the job, promising them that I knew even what a press release was, which I didn’t know at the time, really.

I then got the guy who was training me and my previous job to quickly give me a four week lesson on how to write content and then joined the PR agency, which I did for five years, and I absolutely loved it. 

Then the gaming industry arrived with quite a big bang on the island. There was a marketing role going for a big company that was headquartered there and it just offered a whole new world for someone from the Isle of Man to travel, to see the world, to meet really new, exciting people, very as we know, very entrepreneurial, very innovative people.

That’s kind of how I then launched myself into gaming.

CasinoBeats: How would you assess your progress through the industry to date? Are there any interesting anecdotes that would interest our readers, or any standout experiences that may not have been possible without the current, or a past, role?

I moved to London and I started working for a company called Evolution Gaming. At the time, they were working out of the broom cupboard on Wigmore Street in London. There were about four or five of us and it was at such early stages. I was going out to Riga to show the live game studios to operators who couldn’t quite get their head around this live casino but thought there was something in it

I was helping with marketing, but I was also helping with licence applications and there was no guarantee that they were even going to be able to pay us each month because it was early days. 

So I quickly decided that this company was going nowhere and decided to get out of it, which now, in hindsight, I might bitterly regret because I could have worked for shares. 

I left and I put my CV out and Rob Dowling and Bruce Gamble approached me and asked me if I’d be interested in setting up a PR agency because they saw a gap in the market. So I put a business plan together and through multiple conversations GameOn was born.

CasinoBeats: What would you say have been the major changes during your time working in the industry? Both for the better and worse.

I feel like I’ve grown up with the industry. I started young when it was young and we’ve matured together. Going back to the heavy days when I first joined, you know, it was brilliant funand the parties were wild and it was awesome.

It just seemed to be a bit more carefree and a bit more relaxed, but that’s what it was at the time. The industry has matured and it has become more serious and more professional and that’s all fantastic and as it should. 

You couldn’t pay me enough money to air some of the stories from 20 years ago.

CasinoBeats: If you could ask the 100 Club any questions, or task them with tackling any issue, what would that be?

What are they doing with their businesses to make sure that they are offsetting their carbon emissions for when the law comes in and in seven years time and then again in nine, 10 years time when they’ve got to be 100 per cent carbon neutral. That’s quite a big talking point for us at the minute.

So that’s what I would ask: what are you doing, and also, are you doing it or is it just something that you say you’re doing because it’s great PR?

The post CB100 pathways through gaming and beyond, with Sarah Blackburn appeared first on CasinoBeats.

These were the thoughts of Siobhan Neligan, Director and Founder of Minty Creative, who spoke to CasinoBeats as the firm approaches its one-year anniversary of the investment of GameOn into Minty Creative, providing an update on the cohesion, how the companies have navigated any challenges and what to expect in the future. 

CasinoBeats: It’s been a year since the announcement of the investment of GameOn into Minty Creative, can you give us an update on what each team has been working on?

Siobhan Neligan: Over the past year, our partnership has become even stronger. We offer a comprehensive, fully integrated social media management service, as part of the GameOn portfolio, and we’ve implemented a number of processes that makes our collaboration smarter, slicker and more effective for our clients.

Aside from that, we’ve welcomed new clients and used the funding round to build out the team and its capabilities. We are proud to have increased our headcount across both businesses with a dedicated team of talented professionals to further support our clients.  We’ve also invested our technology to offer best-in-breed solutions to optimise and track social media performance with laser precision. 

It seems like social media marketing has risen up the brand agenda too, as even smaller companies are recognising the importance, and are looking to upskill and bring the responsibilities in-house. We know this from the number of recent enquiries for training. In response to this, we are currently building a bespoke iGaming social media marketing course to help businesses that want to better harness the benefits of social media, while retaining autonomy over the delivery. 

Of course, this approach doesn’t work for everyone, as social media is both a skilled and volume task, meaning that for many smaller businesses, it makes sense to outsource this to industry specialists. 

CB: What advantages does your partnership offer to gaming businesses, particularly those looking to stand out in an increasingly crowded market?

NS: Effective PR and marketing are even more important to differentiate your brand in an increasingly competitive market. How you tell your story and connect with potential clients or customers could be the deciding factor in purchasing choices, when other aspects, such as technological capability or product types, are matched. It’s also what makes companies unique and makes for a really varied day job when building and executing marketing strategies.  

In the “age of the influencer” personal brands are essential, and we’re using our combined firepower to showcase key business professionals as the go-to experts and thought leaders in that field. My favourite quote is a modern twist on the old adage: “it’s not what you know, it’s not who you know; it’s who knows you.” Great PR is vital for creating that narrative, and social media works incredibly well as a vehicle for communicating it and multiplying those brand touchpoints. 

From embracing the metaverse and new technologies, to collaborations with celebrities or streamers, to incredible new game categories or mechanics, we’re continually inspired by the creativity and innovation we see from our clients, and it’s our job to amplify that. 

CB: It’s been quite a tumultuous year – are there any shifts or trends you’ve noticed as a result?

SN: It certainly has! Just when we thought we were over the pandemic, war broke out in Europe and that has directly affected us and some of our clients. We’ve been working hard to support them as best we can, but there is no blueprint for the types of challenges we’ve all faced in recent years. It’s not something any of us have experienced in our lifetimes, so it’s been a case of doubling down, communicating carefully and addressing topics sensitively. 

The global gaming industry is a remarkably resilient one though, and there has been a sense of “blitz spirit” in the face of these challenges. We’re definitely seeing an appetite for deeper connection, whether it’s virtual, or face-to-face. Social media is the ideal channel for this, as users can celebrate, commiserate, or show their support for their peers together, in an authentic and acutely “human” way. We see this regularly on social media platforms, especially LinkedIn, and interestingly, these are the types of posts that often perform best. 

CB: How have you navigated those challenges?

SN: We’ve had to be responsive to changing circumstances and priorities, and as a team, we’ve risen to this. Working with subject matter experts offers some reassurance in the face of the unknown, and it’s all about working together to come up with innovative solutions. 

When pivoting plans or directions, marketing is all about testing and optimisation, and social media is no different. Part of its intrinsic power is the volume of data it generates – from audience demographics to granular KPI metrics.

We’re able to offer our clients detailed insights as to the impact of their activity and campaigns, and that provides valuable business intelligence to inform future priorities and strategy. That can really help when businesses are considering where best to deploy their marketing spend to achieve ROI if a new direction is pursued. 

CB: What can we expect moving forwards? 

SN: Regulations are ever-changing, with the Gambling Act Review due out in the UK imminently set to impact some of the traditional major brand marketing channels. Player behaviours are evolving even quicker, influenced by wider consumer and technology trends. As an industry, we’ll need to be more creative than ever to be able to market our services and products in a responsible and sustainable way. 

Remote working means the world has got bigger – and we need to consider cultural differences in how we communicate. Even down to something as obvious as time zone variations necessitates consideration for how and when we publish information, to generate maximum coverage and impact. 

The burgeoning North American market is also a major focus for us. Many of our existing and prospective clients are increasing their footprint in the continent, as more states welcome online gambling. We’ve adopted a global outlook and reach, to help power our clients’ growth, wherever they or their customers are based.

The post Neligan: In the ‘age of the influencer’ personal brands are essential appeared first on CasinoBeats.

With the event scheduled to take place on April 12-14, following the cancellation of the event in 2021 due to the pandemic. In the first of two articles, we checked in with our 100 Club members to unveil what their expectations are for the igaming conference. 

We asked: What are you expecting from ICE this year? 

Martin Hodges, Director of Marketing, Vivo Gaming

I’m expecting to see a lot of familiar faces that I haven’t seen in far too long. I’m also excited to meet people I haven’t seen in real life yet but have only interacted with through email or on video calls. It’s going to be interesting to find out how tall everyone actually is! 
 
Of course, reconnecting with our partners and clients will be a huge priority for us throughout the week.

Sarah Blackburn, Founder at GameOn

I’m expecting there to be a huge buzz and for it to be filled with people excited to have meetings and presenting new products and services. 

Although the timing of the event isn’t ideal, I think it will make people more selective as to the meetings they have and taking a more focused approach to their own business development strategy.

Abby Kimber, Head of Strategic Partnerships at Digital IOM

After what feels like a very long time, I’m expecting an exultant atmosphere at ICE this year. Although things are slowly getting back to normal, I think we all recognise that international travel might still be a little tricky depending on where you are located so I’m expecting a little less traffic but that means that we’ll get the chance for some more meaningful, in-depth conversations.

Joe Hall, Co-Founder/Chief Executive Officer at Gift & Go

We’re expecting to show both the online and offline gaming sectors how integrating Gift & Go technology into their player reward programmes and user journeys can increase the key metrics for operators acquisition and retention teams.

Michael Pedersen, Chief Commercial Officer at Livespins

I look at ICE 2022 very positively, finally the show is back in action, the wait is over. Will it be a different show this year? “Clearly, however, the fact that some exhibitors have pulled out or morphed into hospitality instead only equals opportunity for the brave and bold and we believe Livespins fits perfectly into that category of companies.

James King, Chief Executive Officer from Flows

For Flows we expect two things, the first is the opportunity to really push brand and product awareness to the largest face to face audience of the year and demonstrate to as many as possible the power of Flows. 

Secondly it’s to meet with current partners as well as those we’re already in talks with in person both on stand as well as at our hosted dinners.

Kevin McGinnigle, Founder of Positively Distinctive Media

I have no expectations for two reasons; 1) I’ve never exhibited at ICE before and have only ever been part of the crowd and 2) having moved the dates, I’ve no idea what to expect in terms of attendance. 

Of those who do attend, I would imagine they’ll be excited to get out of their houses and or/offices and put in some facetime. We’ve all been locked up far too long and it’s nice to be able to get back to some sort of normality. I know I am.

Suzanne Jiggens-Johnson, Marketing Director at Slots Temple 

We’re hopeful ICE will be just as exciting as previous years. It’s an important opportunity for us to reconnect with our partners, as well as discover new technologies and services. 

Being able to fully immerse ourselves in all the exciting developments happening in the industry at the moment is really important for us to be able to stay at the forefront of where the gambling industry is heading.

Oliver Niner, Head of Sales at PandaScore

We’re expecting great things from ICE after it’s long hiatus, particularly how much growth and success esports has experienced since the last conference, including PandaScore’s contribution to this.

Contributing to the ESIC conference running in tandem is a great opportunity to continue building greater integrity in esports and how the gambling sector engages with these competitions.

And seeing the global iGaming community together again and striving for further exciting product innovation is always fantastic.

Victor Pronk, Chief Commercial Officer of Incentive Games

With the event running up to the start of the Easter Holiday period, the ongoing uncertainty with regards to the pandemic, the situation in the Ukraine and the additional and continuously changing travel requirements we have already seen several big exhibitors that have withdrawn. 

Therefore we expect a smaller exhibition, that is more online focused and with a dominant UK/European visitor attendance. This is an opportunity for smaller innovative suppliers to step into the spotlight.

Tom Wood, Chief Executive Officer at RAW iGaming

ICE is an amazing opportunity for RAW iGaming to showcase for the first time our new, patent pending game engine, SuperSlice to a larger audience.  

We will also be revealing our up-and-coming SuperSlice games and new, secretive, patent pending innovations for selected operators. 

Lahcene Merzoug, Chief Executive Officer at PressEnter

There are some great conferences happening throughout the year like the SBC and CasinoBeats Summits and iGaming NEXT to name just a few but ICE is traditionally the biggest event of the year for igaming and where all the latest features and innovations are showcased. 

Although there will be less attendee’s than usual given that it is being held over the Easter holidays, we do anticipate more of the same, as many providers reveal new products for the first time and use ICE as the launchpad for their new offerings. 

We expect it to be a very busy event and our team is really looking forward to attending.

Nadiya Attard, CCO at Relax Gaming

I’m expecting to truly appreciate the value of face-to-face meetings once again. Technology has played a fantastic role in keeping business going over the last couple of years, but a Zoom meeting doesn’t hold a candle to the productivity of a group of like-minded people in a room together.

That being said, the gaming sector thrived in the adversity of the pandemic – innovating its way to success all the way through. This period of necessarily thinking outside the box will lead to some exciting new ideas, which always come to the fore at ICE. I wouldn’t miss this year’s show for the world!

Jeremy Coleman at Commercial Director at PearFiction Studio

A much smaller show with most of the big industry names missing. This is a shame but we cannot be surprised because the Easter/Passover week will be difficult for many attendees.

Lisa Karran, COO at Eminence

I expect it to be a very different event this year with more of a focus on getting together over huge exhibits on the expo floor. 

If people are not required to be manning large stands all day they will have more opportunity to attend educational sessions and networking. I’ve no doubt there will still be good attendance.

Helen Walton, CCO at G.Games

Reconnecting with some operators we haven’t been able to meet in person. We’re hearing a lot of negativity from some people about the event, but I think it will prove very effective still for the online gaming industry.

Paul Crisp, CMO at Symplify

A great event and a chance to get going. Meet face to face. Hear and understand challenges, present our vision in terms of creating solutions.

Gaming for us has always represented one of the most dynamic and fast moving industries, the more we get to speak to the people behind the curtains of the industry, the better.

Alberto Alfieri, Jada Gaming CEO and Co-Founder  

In a very hectic environment, due to the COVID emergency and more recently the international political turmoils, we expect ICE to represent a return to some sort of normality where meeting and getting together with colleagues and peers will be the most welcome novelty.

The post ICE 2022: What do CB100 members expect this year? appeared first on CasinoBeats.

As the group’s former CMO, Carrion will now shift his focus on developing a ‘high performing’ organisation by thaligning the company’s technology, business and marketing services to operate as one.

Carrion shared that he is proud to be trusted in the new position, adding: “During my time here, the company has excelled in every area and continues to see rapid growth.”

Carrion has previously developed the strategy, teams and tech stack around SEO, PPC, paid social, affiliates and display advertisement, as well as multiple award-winning campaigns.

These have included GameOn and the PokerStars NLHE Championship which helped him earn a place on Gaming Intelligence’s prestigious Hot 50 list of online gaming’s most influential professionals.

“We have bold aspirations for the future, our goal for the Gaming1 interactive business line is to outperform market growth, we are set to double our revenues within the next five years. We aim to do this based on scalability and by delivering real quality to the player,” he continued.

The franchise this year became the first company to launch a live casino in Columbia via its collaboration with live casino provider, Evolution.

Additionally, Gaming1 also expanded into the US market and claims that it now has plans to also launch in the Netherlands in the coming months, while it continues to grow in Belgium.

Commenting on the appointment, Sylvain Boniver, co-founder of the enterprise, added: “Everyone at Gaming1 is delighted to have David take on more responsibilities as the company’s new COO Interactive.

“During his time as a chief marketing officer, David showed his quality and experience in delivering impressive growth strategies. We are confident that in his new role, David will excel and continue being a tremendous and valuable asset to the company and its partners.”

Further previous experiences of the new appointee include Spanish Casino Group Cirsa, and also at The Stars Group where Carrion led digital marketing before becoming Marketing Director of PokerStars.

The post Gaming1 promotes David Carrion to COO in growth strategy appeared first on CasinoBeats.

Noted as a “quarterly report that breaks down a topic or trend into key talking points”, the first edition looks into innovation in responsible gambling and includes contributions from Future Anthem, SkillOnNet, FSB, Betsson Group, CEGO and Better Change. 

Asking the question whether the industry is “doing enough to innovate” in responsible gambling, the report cites a recent study from GambleAware which it says provides a simple “no”. 

The charity’s Behavioural Insights Team has just published a study which found that safer gambling tools lead to fewer customers setting deposit limits.

Rosanna Barry from the Behavioural Insights Team said that while deposit limit tools have the potential to deliver benefits, “innovation and development has been lacking”.

Following on from the GambleAware findings and Barry’s comments, the report went on to ask its contributors if the industry is making enough progress with responsible gambling, with Better Change’s co-founder, Victoria Reed, likening responsible gambling to diet and weight. 

She explained: “No one wants to be overweight and unhealthy, but we can all push ourselves more to do what we know is the right thing. It’s the same for operators.

“It is not healthy to have problem gamblers on the books and it’s certainly not good for business. So, while I think they don’t get enough credit for the work they’re already doing, it is true that they could always do a little more.”

Adding to Reed’s point, head of platform at FSB, Achilleas Chrysafis, believes the industry is making enough progress, noting that whilst the starting point was “low” the sector has seen some “great progress in the last few years industry wide”.

“From our side, our overall management of responsible gambling, the customer journeys involved in that and looking out for potential problem behaviour has increased tenfold,” added Chrysafis. “Today, it is very much a key part of our operations.”

Moving forward within the report, ReportOn looks at what’s stopping operators from innovating around responsible gambling and safe gaming, highlighting a contributing factor being the “patchwork approach to regulation and licencing”.

On that point, Future Anthem’s CEO and founder, Leigh Nissim, expressed that levels of operational and financial commitment “differ significantly” between geographies and “largely as a result of the regulations”.

“The UK is clearly the most advanced in this regard, with other markets following at various stages of maturity when it comes to responsible gambling,” claimed Nissim. “But the size and available resources of the operator also plays a part. 

“Large operators are perhaps better placed to implement some of the best safe gaming practices due to the size of available budgets, depth of resources and lower proportionate revenue exposure to high risk players. 

“But even for some of the biggest brands in the business, being compliant with the different regulations in different markets requires tremendous resources.  

Within ReportOn, Head of responsible gaming at Betsson Group, Eduards Jakubov, explained that as a multi-market operator, his company needs to consider certain elements of regulation that are different in each market, otherwise “it is just not going to work”.

“Inevitably there are always differences – of which we wish there were less of – but the truth is that every regulator manages to come up with a specific process which ultimately has the same result as in other jurisdictions,” he commented. 

“Another argument is that operators are simply not incentivised to push the boundaries when it comes to responsible gambling and safe gaming. In the UK, for example, they are mandated by the Gambling Commission to allocate funds to help promote responsible gambling but are heavily constrained in the way these funds are directed. 

“This is something Reed and Better Change call a ‘polluter pays’ strategy and one that does not encourage operators to go above and beyond their licence obligations.”

GameOn and Ghostfoundry’s inaugural ReportOn goes on to look into the “innovators and forward thinkers” within the gambling industry, progress at “risk of the status quo” and how AI could be a “game changer” to the industry.

The post Progress made on responsible betting but innovation is lacking: ReportOn appeared first on CasinoBeats.

SoundOn allows company representatives to record short video clips that are fully branded and include additional, unique information about the news being announced or product/service being launched.

The video clip is then embedded into the press release and distributed to key industry press, and can also be uploaded to social media platforms such as LinkedIn and Facebook where video content can significantly boost engagement and interaction.

Sarah Blackburn, director of GameOn Marketing (pictured below, showcasing SoundOn), said: “We are really excited to launch SoundOn, which will deliver yet more added value to our clients. They are quick to record, fully branded and will significantly increase exposure.

“Video content is now a must for those looking to have their voice heard and we are proud to offer such an engaging service to clients.”

The post GameOn ups ante with SoundOn video quotes service appeared first on CasinoBeats.