games Archives - CasinoBeats https://casinobeats.com/tag/games/ The pulse of the global gaming industry Thu, 29 May 2025 11:08:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://casinobeats.com/wp-content/uploads/2025/01/cropped-favicon-32x32.png games Archives - CasinoBeats https://casinobeats.com/tag/games/ 32 32 Part 2 | On the move: Recruitment round-up http://casinobeats.com/2019/08/13/on-the-move-recruitment-round-up-2/ Tue, 13 Aug 2019 13:59:44 +0000 http://casinobeats.com/?p=19975 With plenty of movers and shakers around the industry, allow CasinoBeats to give you the rundown on a number of recent appointments. Realistic Games Casino content supplier Realistic Games has unveiled a strengthening of its commercial department, via the promotion of Lauren Bradley. Joining the firm in 2018, Bradley has been named as head of […]

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With plenty of movers and shakers around the industry, allow CasinoBeats to give you the rundown on a number of recent appointments.

Realistic Games

Casino content supplier Realistic Games has unveiled a strengthening of its commercial department, via the promotion of Lauren Bradley.

Joining the firm in 2018, Bradley has been named as head of commercial and account management, progressing from her prior role of commercial manager, to oversee business developments.

Robert Lee, Realistic Games’ commercial director, commented: “Lauren has been instrumental to our commercial success in the last two years, consistently growing our client portfolio.

“She will continue to add great value in her new role, and I expect her knowledge and experience will take the company from strength to strength.”

Blueprint Operations

Blueprint Operations, part of the Gauselmann Group whose UK-facing brands include, Praesepe, Regal Gaming and Betcom, has confirmed the appointment of Nicola Wallbank to the newly created role of head of corporate accounts.

Initially joining the company in 2016 Wallbank is based in Newark, where she is responsible for responsible for a growing team of customers and account managers, and reports directly to managing director David Purvis.

Of the appointment, Purvis stated: “We are pleased to have been able to promote from within the Blueprint business. Nicola has the necessary experience to enhance our customer relationships and make a significant contribution to our growth plans.

“Nicola has a detailed knowledge of the gaming industry and is passionate about delivering a service excellence. I am confident that our customers will benefit enormously from her personal drive and positive approach to our business.”

Gauselmann has also confirmed that appointment of Janika Gauselmann to its supervisory board, succeeding Max Walberer, who passed away earlier in the year after serving for 28 years.

WeAreCasino

Italian actor Rocco Siffredi has unveiled a new collaboration with WeAreCasino, after signing on to an upcoming games project that is currently being developed.

Working alongside Rocco’s Studios, this project will include WAC’s newest slot builder features, the first games of which are expected to be released this winter.

Sem Moioli, WAc CEO, explained: “This is an extremely significant achievement for WeAreCasino, our first important gaming license that will give us the perfect opportunity to launch our new slot builders 2.0 features at their fullest potential. We are incredibly excited to build these games with Rocco and we are also already working to secure more licenses of this calibre.”

Stars Group

John Schappert has been appointed as a new independent director of the Stars Group as well as a member of the board’s compensation and technology committees, with immediate effect.

Schappert currently serves as chairman and CEO of Shiver Entertainment, a company that develops video game software for consoles, as well as chairman of Motorsport Games, a developer and publisher of video games, and Pipeworks Studios, a firm that develops video games and software.

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Six years of SYNOT Games: Martina Hrabinska on new markets and a growing games portfolio http://casinobeats.com/2022/05/17/6-years-synot-games-martina-hrabinska-new-markets-growing-portfolio/ Tue, 17 May 2022 08:30:00 +0000 https://casinobeats.com/?p=66529 Celebrating six years of SYNOT Games, Chief Commercial Officer Martina Hrabinska looks back on the company’s highlights and outlines some of the plans for the next 12 months as the games developer continues to expand its international footprint. 2021 was an extremely busy and successful year for SYNOT Games. We kicked off the year with […]

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Celebrating six years of SYNOT Games, Chief Commercial Officer Martina Hrabinska looks back on the company’s highlights and outlines some of the plans for the next 12 months as the games developer continues to expand its international footprint.

2021 was an extremely busy and successful year for SYNOT Games. We kicked off the year with great news – we obtained the UKGC licence and entered the UK market, distributed our content portfolio in the German market and well-established markets such as Italy, Portugal, Romania, etc. through our partners operating there, leveraging the many opportunities we have out there. But it is important for us to maintain a stable position as a top provider in Slovakia and Czech Republic, our domestic markets.

Our game portfolio now boasts over 90 titles, with at least one-two games being developed per month. A lot of thought and effort went into their creation as they combine innovative concepts with different themes and designs, high-resolution graphics, and a rich array of in-game features such as variations of game volatility, an assortment of bonus wilds, multiplier symbols, the Hold and Win feature, not to mention the integration of our progressive bonus.

At SYNOT Games, we have a clear path ahead of us. We will continue to focus on regulated markets and maintain compliance throughout our operations. 

Our aim remains to continuously strive for industry standards showcasing product and technical excellence and powerful collaborations. So, networking and keeping up with our partners is an essential part of our business. 

Two exciting markets have a prominent position in our roadmap for this year – Bulgaria and Switzerland. These are regions to keep an eye on because the SYNOT Games logo will soon pop up much more often in these quarters.  

The SYNOT Games slot development roadmap for the first half of 2022 has been announced and there’s plenty of great content to look forward to – new themes and sequels of our top performers, like Respin Joker.  We are already unpacking a fantastic range of new games every month with still more to come. 

We are also expecting to see many more customers offering our content with an integrated SYNOT Progressive Bonus as we continue to integrate our proprietary bonus tool with their platforms. Plus, we have some surprises for our customers and players in the shape of holiday-themed slots, one launching very soon. 

We are about to launch a new Hold and Win feature, which has recently become very popular among slot lovers of all types. Hold and Win is regarded as one of the more accessible features and it’s equally appealing to fans of traditional games and those who prefer modern releases.

In the coming months, players can look forward to another hot news item in our portfolio, Buy Feature. This option is exciting from the perspective that it lets gamers play the bonus at any time and furthermore, gives them an opportunity to chase huge prizes whenever they feel like doing so.

Our focus for this year is to stand out in a crowded digital space and strive for new ways to truly be distinguished. We plan the team growth as well, not just in a product department but across the whole company. 

This year we celebrate the 6th year anniversary of SYNOT Games and it’s unbelievable to see that from just a small group of e-gaming enthusiasts we have grown into a team of 140 experts.

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Spinomenal: we’re only just beginning to play and experiment with our Universe https://casinobeats.com/2023/03/22/spinomenal-play-experiment-universe/ Wed, 22 Mar 2023 09:30:00 +0000 https://casinobeats.com/?p=80403 “We have already incorporated crossover characters from different game series in our Universe,” Nir Ronen, Spinomenal COO, begins to kick-start the second portion of CasinoBeats 100 Club special. As part one closed by taking a look at the potential of creating bespoke games that fit within the storyline narrative, the concluding chapter begins by revisiting […]

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“We have already incorporated crossover characters from different game series in our Universe,” Nir Ronen, Spinomenal COO, begins to kick-start the second portion of CasinoBeats 100 Club special.

As part one closed by taking a look at the potential of creating bespoke games that fit within the storyline narrative, the concluding chapter begins by revisiting a theme highlighted last time out.

This touched upon the potential of an igaming studio crafting its very own iteration of the MCU, with Ronen subsequently quizzed on the potential of characters from across the Spinomenal Universe cropping up in other games series.

With each occupying a space in the same universe, it is noted that titles such as Lucky Jack and the Book of Rebirth have brought this concept to reality. 

Future games, including Wolf Fang and the Spear of Fire, will be among a consistent stream of similar such plans in the igaming studio’s roadmap.

“…we are open to incorporating more crossover characters in the future”

“We believe this creates an exciting and immersive experience for our players, and we are open to incorporating more crossover characters in the future,” he said.

In addition, specific themes or events could also bring unity across Spinomenal’s creation, with January’s ‘Egyptian Darkness’ offering connecting several games in the supplier’s Egyptian Empire series through a shared storyline.

“This event not only added depth and continuity to the games but also provided an opportunity for players to participate in a tournament,” Ronen continued.

“We also recognise that some casinos have their own mascots, and we feel it would be exciting to incorporate these mascots into exclusive mashups within our Universe. 

“This not only creates a unique and personalised experience for operators but also adds to the richness and diversity of the Universe concept.”

As part one placed a central focus on development, challenges encountered and overcome and the innovative potential offered, the sequel hones in on the player experience and nuances of the concept itself.

Next up is how players will be carried through a storyline once in the Universe, as well as if outside events can trigger individuals to enter.

Regarding the former, it is noted that a narrative games switch incentive popup feature has been implemented to help carry players through a storyline. This, it is added, allows players to switch between games and join a story seamlessly within the iFrame.

“This concept allows for different storylines and characters to co-exist in the same universe and potentially interact”

This feature not only refreshes the player when they get tired of a particular game but also adds another layer to the gameplay experience.

“With this feature, players can switch between games much quicker than if they were to load the entire casino lobby, making it a convenient base for promotion and task system mechanics. 

“During our soft launch with Soft2bet, we found that most players chose to take the journey and that session KPIs were very high.”

In addition, despite no such feature existing to trigger players to enter from outside, Ronen suggested that this could potentially be introduced in the future should it be deemed to enhance the experience and fit within the framework.

Furthermore, as previously alluded to, as each collection of titles coexist in the same universe, the space is far from having a fixed frontier and certain actions could well occur to ensure that games are reactive.

“This concept allows for different storylines and characters to co-exist in the same universe and potentially interact with one another. 

“For instance, the Egyptian Empire series and Lucky Jack Tut’s Treasures take place in the same universe, which allows for Lucky Jack to visit ancient Egypt and potentially cross paths with characters from the Egyptian Empire series.

“Similarly, The Wolf Pack series provides an interesting perspective on how different games in the same series can be affected by events in the varying spaces they occupy. 

“Its very essence is adaptability and that means that it will be open to change if we conjure up a good idea”

“The idea of the series is that all the wolves in the games are descendants of the original wolf from Wolf Fang, and over time, they have adapted to the different spaces they occupy. 

“This provides an opportunity for the wolves to interact with characters from other games in the same series, potentially creating a reactive gameplay experience for the players.”

With our two-part deep-dive almost over, only one question remains, and that concerns how much we can expect the Spinomenal Universe to progress over time. 

“We’re only just beginning to play and experiment with our Universe,” Ronen concluded. “Its very essence is adaptability and that means that it will be open to change if we conjure up a good idea that warrants us altering the roadmap.

“One element we certainly know that will be launched soon is a new promotion tool. It will include a substantial prize pool budget and will be permanently activated in all our games, corresponding to the Universe stories and events. 

“This will reflect what is simultaneously happening within real-world promotions and prizes. In addition, we are working on a new game engine that will improve our tech capabilities and will open a whole new horizon with where we can take our Universe.” 

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Aspire makes proprietary offering available to Esports Technologies https://casinobeats.com/2021/09/20/aspire-makes-proprietary-offering-available-to-esports-technologies/ Mon, 20 Sep 2021 15:00:00 +0000 https://casinobeats.com/?p=54925 Aspire Global has entered a “strategic licence agreement” which will see US-based Esports Technologies gain the group’s entire proprietary offering. The group becomes the second esports partner to have selected Aspire’s complete offering, which includes platform, sportsbook, games, game aggregator and managed services. Esports Technologies is planning to launch its esports/sportsbook Gogawi.com in certain key […]

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Aspire Global has entered a “strategic licence agreement” which will see US-based Esports Technologies gain the group’s entire proprietary offering.

The group becomes the second esports partner to have selected Aspire’s complete offering, which includes platform, sportsbook, games, game aggregator and managed services.

Esports Technologies is planning to launch its esports/sportsbook Gogawi.com in certain key markets on Aspire Global’s platform, and intends to launch an additional entity in the future.

Furthermore, Aspire will also make the operator’s proprietary esports feed available to its partners.

Bart Barden, COO at Esports Technologies, commented: “At Esports Technologies, we are at an exciting rapid growth phase, expanding our business across multiple markets and service offerings. 

“When executing on our plan to expand our presence in key markets, we searched for a solution which allows us to further differentiate us and to become the world’s number one esports company. In Aspire Global, we have found a long-term partner which meets our high demands.”

Esports Technologies, founded in Nevada in September 2020 and listed on Nasdaq in the US in May 2021, is currently developing predictive esports gaming technologies for distribution to customers and business partners

“We are happy to welcome Esports Technologies as our second esports partner who has chosen our complete, proprietary solution for igaming operators,” stated Tsachi Maimon, CEO of Aspire Global.

“We are thrilled to team with Esports Technologies and to make their ground-breaking odds modelling and market creation as well as engaging wagering products available for esports fans and bettors in the US, Brazil and other countries around the world.”

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Pariplay seeks ‘rapid progress’ following Joey Hurtado appointment https://casinobeats.com/2021/09/15/pariplay-seeks-rapid-progress-following-joey-hurtado-appointment/ Wed, 15 Sep 2021 13:30:00 +0000 https://casinobeats.com/?p=54638 Joey Hurtado has been appointed as managing director of the Pariplay games division, as the group looks to continue making inroads into globally regulated igaming markets. In the new role Hurtado, who has spend the past two years as head of product operations at Gamesys, is charged with leading the strategic development of Pariplay’s in-house […]

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Joey Hurtado has been appointed as managing director of the Pariplay games division, as the group looks to continue making inroads into globally regulated igaming markets.

In the new role Hurtado, who has spend the past two years as head of product operations at Gamesys, is charged with leading the strategic development of Pariplay’s in-house games studio and proprietary content, with a strong emphasis on empowering this division as a distinctive business unit and delivering greater value to partners.

His decade spent in the industry also includes roles at 888 Holdings, Unibet Group, GVC and Betsson, where he was managing director of operator brands including Casino Euro, Norges Automaten and Suomiarvat.

Hurtado commented: “It is a privilege to be joining a company with a well-earned reputation for excellence in both aggregation and the production of its own high-quality in-house content. 

“My goal now is to use my own industry experience to drive forward Pariplay’s games development strategy so that we can put our titles in front of as many eyes as possible around the world.”

In recent times, Pariplay has enhanced its Fusion platform by adding titles from a wide range of studios, signed deals to add its proprietary games to new platforms on a global basis, and gained supplier licences for Greece and West Virginia.

Adrian Bailey, managing director at Pariplay, stated: “Joey brings the sort of experience and deep industry knowledge that will prove invaluable as we implement our growth strategy for proprietary games content. 

“I look forward to working together as we continue to make rapid progress in an ever-increasing number of regulated markets.”

Pariplay games are now live and certified for more than 15 regulated jurisdictions, including New Jersey, UK, Spain, Colombia, Sweden, Bulgaria, Italy, Portugal, Denmark, Romania, Switzerland and Germany. The company also holds B2B licenses in New Jersey, West Virginia, UK, Malta, Gibraltar, Romania and Greece.

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Everi praises improving industry trends amid record second quarter https://casinobeats.com/2021/08/04/everi-praises-improving-industry-trends-amid-record-second-quarter/ Wed, 04 Aug 2021 14:30:00 +0000 https://casinobeats.com/?p=52846 An improvement in industry trends, as well as the execution of ongoing growth initiatives, have been praised as driving Everi to record second quarter financial results. This comes in line with Q2 expectation asserted by the firm in June 2021, however, revenue, net income, adjusted EBITDA and free cash flow are all slightly above the […]

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An improvement in industry trends, as well as the execution of ongoing growth initiatives, have been praised as driving Everi to record second quarter financial results.

This comes in line with Q2 expectation asserted by the firm in June 2021, however, revenue, net income, adjusted EBITDA and free cash flow are all slightly above the respective ranges reported earlier in the year.

Furthermore, the results also represent a quarterly sequential improvement from the year’s first quarter, reflecting continued strength in casino patron demand, while still reflecting an ongoing, but reduced, impact of the COVID-19 pandemic.

Revenues for the period ending June 30, 2021, increased 33 per cent to $172.6m when compared to 2019’s $129.7m (2020: $38.7m), with the group’s games segment reaching a record $99.3m (2020: $20.9m & 2019: $69.4m) and fintech also reaching an all-time high of $73.2m (2020: $17.8m & 2019: $60.3m).

“The strong momentum to-date this year in revenues, earnings and cash flow is being driven by consistent improvements in our games and fintech segment operating performance, demonstrating yet again the substantial demand that exists for our high-value products,” stated Michael Rumbolz, CEO of Everi.

“A key highlight of our significant growth compared to pre-pandemic periods is the strength of our recurring revenue streams, which comprise an increased percentage of our overall business mix. This revenue is a significant contributor to our growing free cash flow, which in turn has allowed us to dramatically lower our net leverage. 

“Accordingly, we are favorably positioned to prudently invest in both internal product innovation and complementary, high-return, accretive acquisitions that will support our future growth.”

The second quarter also saw net income reach $36.2m (2020: -$68.4m & 2019: $5.5m), with adjusted EBITDA up to $92.5m (2020: $3.3m & 2019: $64.1m). Free cash flow increased 462 per cent to $39.2m compared to $7m two years earlier.

Randy Taylor, Everi’s chief operating officer, explained “Our record quarterly revenue was up 33 per cent over the pre-COVID 2019 second quarter, primarily driven by the strength in our recurring revenue operations in both our games and fintech segments. 

“Our games segment momentum reflects the continued growth in our installed base of gaming operations units, particularly increased placements of our higher-earning premium units that drove the increase in daily win per unit. 

“In addition, slot machine sales increased by 49 per cent sequentially from the 2021 first quarter, reflecting what we believe is another quarter of higher ship share of replacement units. 

“Second quarter unit sales also benefited from a larger share of shipments to new casino openings and expansions than we have historically achieved together, with a greater number of new casino openings and expansions than typically experienced in a quarter.

“Our fintech segment continues to benefit from our comprehensive, integrated financial access services and regtech software solutions, as well as our newer loyalty products such as our updated and upgraded self-service loyalty kiosks. 

“Our strong fintech industry position enables Everi to benefit from the widespread increase in casino player activity, which drove mid-teens percentage growth in the number of financial access transactions we processed as compared to 2019 second quarter volumes; a rate that was significantly above our historical rate of growth. 

Furthermore, Everi has also provided full-year expectations, with the company anticipating revenue of $615m to $635m, net income of $87m to $95m, adjusted EBITDA of $332m to $342m, and free cash flow of $168m to $177m.

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Thunderkick content to feature on Pariplay’s Fusion https://casinobeats.com/2021/07/06/thunderkick-content-to-feature-on-pariplays-fusion/ Tue, 06 Jul 2021 11:30:00 +0000 https://casinobeats.com/?p=51310 Pariplay has added yet more depth to its Fusion platform offering, after the Aspire Global online casino aggregator and content provider welcomes the Thunderkick content suite. The partnership will see Thunderkick’s content added to Pariplay’s Fusion aggregation platform, ready to be rolled out to operators in regulated markets. Founded in 2012 in Stockholm, Thunderkick’s slots […]

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Pariplay has added yet more depth to its Fusion platform offering, after the Aspire Global online casino aggregator and content provider welcomes the Thunderkick content suite.

The partnership will see Thunderkick’s content added to Pariplay’s Fusion aggregation platform, ready to be rolled out to operators in regulated markets.

Founded in 2012 in Stockholm, Thunderkick’s slots suite includes releases such as Esqueleto Explosivo, Pink Elephants, Fruit Warp, the Beat the Beast series, Carnival Queen, and more.

Thunderkick holds Malta Gaming Authority, UK and Romanian supplier licences, along with certification for an array of regulated markets, including Sweden, Denmark, Gibraltar and Portugal.

“As a studio that prides itself on independence of spirit, our games are distinctive and fresh and have proven to be potent in entertaining and also retaining players,” noted Jan Lunde, commercial director at Thunderkick.

“The chance to feature on Pariplay’s platform means that our games will now reach a wider audience than ever before, landing in a number of key markets with leading operators.” 

As well as its own in-house content, Pariplay provides its Fusion aggregation platform which features over 12,000 games from global suppliers. The platform, licensed in more than 16 regulated markets, and also hosts a range of conversion, retention and tool mechanics to help operators increase engagement and retention levels.

“Independent and proud, we believe Thunderkick’s innovative and beautifully presented content will greatly help operators in the Nordics and beyond attract and retain players,” added Christine Lewis, chief commercial officer at Pariplay.

“We are on a mission with our Fusion platform to provide the broadest and best possible content offering. By joining forces with Thunderkick, we have certainly boosted our operator partners’ hand with games that are both distinctive and highly entertaining.”

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Everi anticipates record second quarter performance https://casinobeats.com/2021/06/21/everi-anticipates-record-second-quarter-performance/ Mon, 21 Jun 2021 14:30:00 +0000 https://casinobeats.com/?p=50539 Everi is anticipating record second quarter revenues, as the gaming content provider also unveils plans to capitalise on favourable market conditions to refinance its outstanding total debt and extend maturities. The company says that its Q2 performance demonstrates “meaningful quarterly sequential improvement,” as well as substantial growth compared to the pre-pandemic 2019 second quarter results, […]

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Everi is anticipating record second quarter revenues, as the gaming content provider also unveils plans to capitalise on favourable market conditions to refinance its outstanding total debt and extend maturities.

The company says that its Q2 performance demonstrates “meaningful quarterly sequential improvement,” as well as substantial growth compared to the pre-pandemic 2019 second quarter results, even with a continued, albeit lesser, impact from the COVID-19 pandemic.

Everi says that revenue through the three month period should fall in the $167m-$172m boundary, representing an uptick Q1’s $139.1m and a rise of over 25 per cent from $129.7m from 2019.

Furthermore, the group anticipates that net income will fall between $31m-$34m compared to $20.5m in the first quarter and $5.5m in the same quarter two years ago.

Adjusted EBITDA should fall between $87m and $91m during the timeframe, compared to $75.4m in the 2021 first quarter and $64.1m in 2019’s second period. 

The company expects that games and fintech segment contributions to revenue and adjusted EBITDA will approximate a proportional split in a manner consistent with Q1.

As a result of the higher revenues and net income, free cash flow is expected to be $32m to $36m for the second quarter. 

Reflecting the benefits of improved revenues and consistent operating execution, which is driving higher margins, Everi’s cash and cash equivalents rose to $360.8m as of May 31, 2021, compared to $335.1m as of March 31, 2021, and $251.7m as of December 31, 2020. 

Michael Rumbolz, CEO of Everi, explained: “Our expected record 2021 second quarter results highlight the ongoing strength of our core recurring revenue businesses and the benefit of our organic growth initiatives. 

“Both our games and fintech segments are performing significantly above pre-pandemic periods, driving substantial improvements in our total revenue, net income, adjusted EBITDA, and free cash flow. 

“Since March, the total value processed of our financial access transactions on a same-store basis has been consistently trending at a mid-teens percentage growth rate above the comparable 2019 volumes. 

“This is significantly higher than our mid-single digit percentage historical average growth rate. Additionally, our gaming operations installed base has continued to grow, fueled primarily by a greater number of premium units, which is also driving new record levels of daily win per unit. 

“We also expect our gaming machine unit sales in the second quarter will well exceed the level shipped in the first quarter of 2021.”

The company is looking to refinance its $35m revolving credit facility and $820m term loan facility which are due on 2022 and 2024, prepay in full its $125m incremental term loan facility due 2024, and redeem the $285.4m of unsecured notes due 2025.

After refinancing its $1.1bn total outstanding debt, the company expects to have $1bn of outstanding total debt and to have a new $125m revolving credit facility that will be undrawn at closing.

“Our strong performance is driven by the collaborative efforts of the worldwide Everi team to continuously enhance our product portfolio, and innovate new products that help our customers extend the connection with their guests and operate more efficiently, as well as our focus on providing unmatched customer service,” added Rumbolz.

“Given the momentum of our products in both of our business segments and our continued focus on operating execution, as well as the potential opportunity to lower our annual interest expense through refinancing of our outstanding debt, we believe Everi is well positioned to continue to generate strong free cash flow and further grow shareholder value.”

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Roundtable: Platform integration – challenges facing operators https://casinobeats.com/2019/08/22/roundtable-platform-integration-challenges-facing-operators/ Thu, 22 Aug 2019 08:50:41 +0000 http://casinobeats.com/?p=20310 In a first CasinoBeats roundtable we challenged industry professionals on all things platform integration, from issues faced, to a content overload and the necessity to ensure a consistent level of human interaction. Continue on to hear the views of Jane Ryan, Nektan COO, Amir Gharani, Greentube’s head of games integration and Ruben Loeches, R Franco Group CMO. CasinoBeats: […]

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In a first CasinoBeats roundtable we challenged industry professionals on all things platform integration, from issues faced, to a content overload and the necessity to ensure a consistent level of human interaction.

Continue on to hear the views of Jane Ryan, Nektan COOAmir Gharani, Greentube’s head of games integration and Ruben Loeches, R Franco Group CMO.

CasinoBeats: Casinos and sportsbooks are being bombarded with fresh content on a weekly basis. What is being done at a platform level to make the on-boarding of that content easier?

Jane Ryan, Nektan COO.

Jane Ryan: For most operators, using an aggregator for the on-boarding of fresh content helps to cut down the overhead, hassle and time to market. It also allows the operator to focus on player marketing and retention rather than managing multiple supplier integrations.

The downside is sometimes a compromise in promotional tools, so it’s important to select a full-service aggregation platform that allows a wide range of promotions, including free spins, across the library of games.

It’s interesting that you use the word “bombarded” – yes, there are a lot of game studios and games in the market, but choice is a good thing for operators and players as long as they’re working with a supplier who can help you segment the games, and understand what fits for specific casino brands and player segments.

“It’s no longer good enough to focus solely on front-end innovation if you want to stay competitive”

We also like to champion the smaller niche studios and allow operators to build their own
games onto our RGS, to ensure operators have some differentiation. As an analogy we’d say our competitors are more like Sky TV with key suppliers and blockbuster games, and we’re more Netflix with selected blockbusters, indie studios and niche content.

Amir Gharani, Greentube head of games integration.

Amir Gharani: It’s no longer good enough to focus solely on front-end innovation if you want to stay competitive in today’s market. In conjunction with offering a quality and diverse portfolio, platforms need to provide a seamless integration process that is both cost and speed efficient.

We’ve recently launched nJoin, a pioneering B2B platform, which allows our operator partners to roll out our extensive catalogue of games in a matter of days with minimal effort on their side.

CB: Can platforms play a greater role when it comes to compliance?

AG: Without a doubt. Regulation is heading in a direction that expands way beyond the traditional silos. It’s important that platforms keep abreast of incoming changes to legislation and compliance requirements, as operators will inevitably need to adapt our systems to their relevant markets.

Ruben Loeches, R Franco Group CMO.

Ruben Loeches: Yes – and this is something we excel at better than anyone else. While our Iris Platform is the driving force behind our multi-channel solution, our Iris Vault is for compliance, which is an independent layer compatible with any gambling provider or platform, is key to all of our partners’ needs.

In its essence, it works as a black box that captures and registers transactions of all gambling operations. The Vault is hosted in a unique virtual machine to ensure no transfer of data and includes a data capture tool, a data warehouse for all gambling transactions and full traceability of data for a sustained period.

This gives us a huge advantage compared to legacy platforms when it comes to integrating in newly regulating markets, particularly in Europe and LatAM, as we’re able to provide for all of our partner’s regulatory needs as a bolt-on to our existing platform.

“Regulation is heading in a direction that expands way beyond the traditional silos”

CB: Would it not be easier for operators to take all their content from a handful of aggregators, rather than individual suppliers as is often the case in Asia. What is the business case for multiple integrations?

JR: If you’re an operator looking to boost your casino offering in an efficient way, content
aggregation platforms offer the best option. One simple integration opens the door to a diverse range of new content that appeals to a wider audience.

We understand that sometimes operators will want the flexibility to take some suppliers direct at a point in time, but generally if the add-on platform features are innovative and easy to use, and the commercials are viable, then most operators don’t see the need to.

AG: Both come with advantages and challenges, the answer is dependent on the operator’s strategy and agility. While partnering with aggregators offers quick access to a vast library of games with less integration endpoints, with individual suppliers there’s greater opportunity to develop exclusive games and bespoke content.

We’ve found that when the on-boarding process is as quick and simple as it should be, offering transparency as well as quality, then the additional integration is actually seen to provide greater flexibility.

“To succeed in any new market, success comes from utilisation of local knowledge”

RL: In my view, a ‘one-size-fits-all’ approach is never the best strategy. A handful of aggregators covering various themes and appealing to all types of players is key to providing operators with the tools to provide a bespoke, successful offering across all areas.

Only by knowing how players source their games, how and when they play them, and what they look for in their jackpots, can operators truly succeed across each individual country. This is especially the case in LatAm, where operators eyeing the market have Europe-focused core products, which creates a struggle to work to the requirements of players and regulators.

To succeed there, it has become more important than ever to work with those with a know how of the local area to adapt products and games to be suitable from the off, which can only be achieved with flexibility of supply.

Will increased platform functionality do away with the need for account managers or will there always be a need for human interaction?

JR: I’m a big fan of automation where possible and instant chat tools have fundamentally changed the way we work, but let’s not forget we’re in the entertainment industry and human interaction is key between both operators and players, and operators and suppliers.

“A ‘one-size-fits-all’ approach is never the best strategy”

Technology is fantastic for the dissemination of information (such as game specs, asset packs and roadmaps) and for mass and/or instant communication, but good old human interaction is vital for strategy and customer support. Customer service is an important topic for me which is why I spend an evening in our call centre whenever I can.

RL: There is of course the argument that technology will supplant the role of human account managers, and to a certain extent that may be true – none more so when it comes to compliance facing activities. In my view however, there will always be the need for a human element to the account manager role for international operations.

To succeed in any new market, success comes from utilisation of local knowledge. A human will always provide for this better than any automated function, and while I don’t have a crystal ball to hand – I certainly wouldn’t bet on it changing anytime soon.

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Synot Games expresses excitement over 2021 slot roadmap https://casinobeats.com/2021/01/06/synot-games-expresses-excitement-over-2021-slot-roadmap/ Wed, 06 Jan 2021 09:00:17 +0000 https://casinobeats.com/?p=42254 Among a very challenging year for various well documented reasons, Synot Games ended the year on a euphoric high as it claimed the Rising Star in Casino Innovation/Software at the SBC Awards last month.  Commenting on what the award meant for the company, Synot CCO, Martina Hrabinská, noted: “This is one of those reaffirming moments that […]

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Among a very challenging year for various well documented reasons, Synot Games ended the year on a euphoric high as it claimed the Rising Star in Casino Innovation/Software at the SBC Awards last month. 

Commenting on what the award meant for the company, Synot CCO, Martina Hrabinská, noted: “This is one of those reaffirming moments that put a big ‘way to go’ sticker on your work, especially since 2020 was so challenging. 

“It is rewarding to reap the fruits of your day to day labour. We have come a long way since we started, and we are happy that the goals we set for ourselves are being met.” 

Hrabinská attributed the company’s success to its ‘ever-growing’ portfolio of games which she claimed Synot are ‘very proud of’.

She continued: “With each day our brand becomes more recognisable with its in house production of games from code to sound. The energy we put into each detail from graphics to overall playability is one of the key ingredients we add to all our games. 

“Keeping our motto in mind ‘games for true players’ has brought us a long way. This has also become our best strategy, as it was the player community which made us the stars we are today.”

Reflecting back on the previous 12 months, which included many well documented hurdles, the industry found itself adapting and changing consistently. Hrabinská claimed Synot were ‘no exception to this rule’.

“Our greatest challenge was our land-based division as the lockdowns and safety measures across different jurisdictions had greatly affected casinos around the world,” noted Hrabinská.

Our roadmap for 2021 is full of surprises”

“We were able to make internal changes which shifted the focus of our teams more towards online game development and overall maintenance. Thanks to that we did not face any layoffs or major losses. We hope next year will be safer and business will stabilise for all of us.”

Entering 2021, Hrabinská hopes that the industry sees a re-introduction to travel and face-to-face meetings and conferences. 

Alongside the personal touch, Synot Games has expressed anticipation in increasing its catalogue of slot titles on its platform and to its players. 

“We are most looking forward to all the games we have been preparing to release in 2021. We are excited to have feedback coming in from the players,” Hrabinská concluded.

“In the upcoming year we will be adding some thrilling games to our portfolio and doing more work around player retention. We hope to launch the new Synot Progressive Bonus feature with multiple providers very soon, which will be a great milestone for us. We have been preparing this feature since the start of 2020 and are pretty excited to see it rolled out globally. 

“Apart from that, we plan to work on new promotional tools for operators and award players with many more exhilarating bonuses.

“Our roadmap for 2021 is full of surprises. Fans can look forward to a mix of revamped top titles as well as brand new hits coming to online and brick and mortar casinos. Online fans can look forward to regular releases, with a new game coming each month.”

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