helio gaming Archives - CasinoBeats https://casinobeats.com/tag/helio-gaming/ The pulse of the global gaming industry Thu, 29 May 2025 11:34:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://casinobeats.com/wp-content/uploads/2025/01/cropped-favicon-32x32.png helio gaming Archives - CasinoBeats https://casinobeats.com/tag/helio-gaming/ 32 32 Part 9 | On the move: Recruitment round-up http://casinobeats.com/2019/11/20/on-the-move-recruitment-round-up-9/ Wed, 20 Nov 2019 12:30:50 +0000 http://casinobeats.com/?p=24135 With plenty of movers and shakers around the industry, allow CasinoBeats to give you the rundown on a number of recent appointments. MGM Resorts International Jyoti Chopra has joined Las Vegas-based MGM as senior vice president, chief diversity and sustainability officer, reporting directly to president and COO Bill Hornbuckle. Driving the firm’s social impact and sustainability efforts, Chopra […]

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With plenty of movers and shakers around the industry, allow CasinoBeats to give you the rundown on a number of recent appointments.

MGM Resorts International

Jyoti Chopra has joined Las Vegas-based MGM as senior vice president, chief diversity and sustainability officer, reporting directly to president and COO Bill Hornbuckle.

Driving the firm’s social impact and sustainability efforts, Chopra is to also work to expand data-driven methods to measure progress in attaining key social impact and environmental sustainability goals by 2025.

Chopra will also oversee the MGM Resorts community engagement, diversity and inclusion, and environmental sustainability teams and departments, including oversight of the nonprofit MGM Resorts foundation and community grant fund, corporate giving program and employee volunteer program.

Of her new position, Chopra stated: “I am honoured and proud to join MGM Resorts to build our roadmap for a sustainable future that improves the quality of life for humanity and protects our planet.

“I look forward to collaborating with our employees, guests, investors, partners and communities to support economic development, provide environmental leadership and advance inclusive people practices.

“Importantly, our work in these arenas will be aligned with leading global reporting frameworks and environmental, social and governance practices for maximum measurable impact.”

Helio Gaming

Keith Galea has been appointed as the new CEO of lottery games provider Helio Gaming, building up a prior role of COO which was undertaken in June.

Galea is to manage the company’s day-to-day functions, as former CEO Richard Mifsud moves to a consultancy role with a focus on ensuring business continuity and growth.

“I’m delighted to be taking over as CEO of Helio Gaming and honoured to be given the opportunity to help build on the company’s commercial achievements to date,” Galea said of the promotion.

“Helio Gaming’s lottery solutions are an asset for any operator looking to diversify its games portfolio, and I think their universal appeal will help the business go from strength to strength in the years to come.”

Sycuan Casino Resort

The Sycuan Tribal Council has appointed Robert Cinelli as the new general manager of Sycuan Casino Resort, beginning the employment on January 1, 2020.

Cinelli currently serves as the senior vice president of casino operations at the Venetian and Palazzo, and has been with the Las Vegas Sands Corporation since November 2011.

“The Sycuan tribe is excited to have Mr Cinelli join our team,” said Sycuan chairman Cody Martinez. “He brings incredible financial talent and an abundance of management experience and customer focus in a highly competitive gaming market.

“Rob’s breadth and depth of knowledge and goals for our new property, mesh well with the goals and objectives of the tribal council and the entire tribe.”

Betfred USA

Betfred has appointed Bryan Bennett as chief operating officer for their US operations, subject to the necessary regulatory approvals.

Bennett will oversee Betfred’s US operations of on premise, online and mobile wagering and its full suite of managed products: BI/analytics, anti-fraud, trading, compliance/GDPR, customer support, payments, marketing and managed trading operations support.

Mark Stebbings, Betfred Group chief operating officer, noted: “After a thorough process we have appointed Bryan Bennett as the Betfred Sports US chief operating officer. Bryan has a wealth of experience and an exemplary track record. He shares our vision for our US operation and this appointment will help us achieve our goals in this exciting new market.”

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Part 1 | On the move: Recruitment round-up http://casinobeats.com/2019/06/28/on-the-move-recruitment-round-up/ Fri, 28 Jun 2019 08:15:59 +0000 http://casinobeats.com/?p=18185 In the midst of a hectic period of recruitment within the industry, allow CasinoBeats to give you the rundown on a number of recent appointments. Digitain The casino and sports betting platform provider has recruited Simon Westbury as its head of international business development, bringing a wealth of experience to the role. Expressing delight to […]

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In the midst of a hectic period of recruitment within the industry, allow CasinoBeats to give you the rundown on a number of recent appointments.

Digitain

The casino and sports betting platform provider has recruited Simon Westbury as its head of international business development, bringing a wealth of experience to the role.

Expressing delight to be joining the firm as well as excitement at “ambitious expansion plans,” Westbury’s most recent role was as CCO of VSoftCo where he was responsible for growing the firm’s customer base, strengthening relationships with partners and elevating the brand to become a stand-alone leading supplier within the virtual sports space. 

Suren Khachatryan, CCO at Digitain, said of the appointment: “His proven ability to work with a wide range of commercial stakeholders, as well as his deep understanding of global markets, makes him a perfect fit for us. I’m very confident that he will play a major role in helping us achieve our growth targets and contribute to our success for many years to come.” 

Svenska Spel

Eva Stoppel is to take up the role of CFO at Swedish state-owned gambling operator Svenska Spel, and will formally assume the position on Sunday September 1, 2019.

Forming a part of group management and reporting to the CEO, Stoppel joins from Swedbank after a long career in the Bonnier Group that included being investment director at Bonnier AB, and CFO of Bonnier News, Daily News and Scribona Sverige.

Patrik Hofbauer, president and CEO at Svenska Spel, commented: “I am very happy to welcome Eva Stoppel to Svenska Spel. In addition to her extensive experience as CFO she has valuable expertise in business development and change management. 

“She also has knowledge of digital transformation, something that will be a great asset for us. With Eva, we get a CFO who has all these key elements and who also knows how it is to work in regulated and highly competitive industries”

Of the appointment Stoppel added: “I am very pleased to be entrusted with responsibility for the finance and business support function for Svenska Spel. I hope to contribute with my experience in charge of management and digital transformation in other competitive industries”

Helio Gaming

Lottery games provider Helio Gaming has strengthened its operational arm, with the appointment of Keith Galea as chief operating officer.

Bringing a “demonstrable track record of operational success,” Galea joins Helio from Bit8 where he occupied the chief product officer position, but despite the new role will maintain his position of managing director at his consultancy firm Consult Labs.

Richard Mifsud, CEO at Helio Gaming, stated: “We’re delighted to announce the appointment of Keith as COO. Having invested in Helio Gaming, he understands how we work, and the experience he offers will take us to the next level.

“The addition of Keith will play a major role in helping us achieve our growth targets, and be an important member of the team for many years to come.

Okto Group

Okto Group, the financial technology provider, has appointed Simon Dorsen as director of gaming as it strives to consolidate its presence and drive its growth in the industry.

Set to be supported by “a growing team of gaming experts,” Dorsen joins as the firm sets a vision to gamify the payment experience, and establishing Okto “as the true player’s wallet”.

Filippos Antonopoulos, co-founder of Okto, said of the appointment: “Simon is an industry veteran with a gamer’s heart and the entrepreneurial spirit to drive growth and positive disruption in our industry. We welcome him with delight.

“We have been tailoring our market-leading payments and financial ecosystem to the gaming industry to provide a full-service payments and fintech model. Simon’s proven ability across a wide range of well-known gaming suppliers and operators, as well as his deep understanding of the technology behind it, makes him a perfect fit.

“I firmly believe that he will play a major role in successfully growing our gaming business.”

Bringing 16 years experience across the gaming and payment sectors, Dorsen has previously held senior roles with Trustly, GTech and IGT, where he is credited with establishing the company’s first omni-channel sales team.

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Helio Gaming integrates content with Pariplay’s Fusion https://casinobeats.com/2021/06/08/helio-gaming-integrates-content-with-pariplays-fusion/ Tue, 08 Jun 2021 11:20:00 +0000 https://casinobeats.com/?p=49944 Pariplay, the Aspire Global online casino aggregator and content provider, has bolstered its Fusion platform through the addition of Helio Gaming’s lottery-based games. As it continues on a mission of offering a diverse and broad content portfolio, Pariplay is to gain the content suite of Helio Gaming, which produces lottery-based games, betting on the outcome […]

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Pariplay, the Aspire Global online casino aggregator and content provider, has bolstered its Fusion platform through the addition of Helio Gaming’s lottery-based games.

As it continues on a mission of offering a diverse and broad content portfolio, Pariplay is to gain the content suite of Helio Gaming, which produces lottery-based games, betting on the outcome of international lotteries and bespoke games specific to operators’ market needs.

“We pride ourselves in offering interesting alternative content and our games have been proven to attract different demographics, boost retention and to galvanise dormant players,” commented Keith Galea, CEO at Helio Gaming

“Featuring on Pariplay’s platform will guarantee our portfolio reaches top tier operators across numerous key markets and we are excited to further push the lottery vertical together.”

The deal adds a new vertical to the Fusion offering, via a suite of lottery games which give players the chance to win large jackpots in hourly, daily and weekly draws.

As well as its own in-house content, Pariplay provides its Fusion aggregation platform which features over 12,000 games from global suppliers. The platform, licensed in more than 16 regulated markets, and also hosts a range of conversion, retention and tool mechanics to help operators increase engagement and retention levels. 

“Helio Gaming’s innovative lottery products will help operators attract new players to one of the most traditional gaming verticals and with several hourly, daily and events-based draws, customers have plenty of opportunity to win big,” Christine Lewis, chief commercial officer at Pariplay, said of the group’s latest agreement.

“Our mission is to have a diverse and broad content offering available on our Fusion platform and by adding Helio Gaming’s portfolio, our operator partners’ selection has just been significantly enhanced.” 

Pariplay has documented an array of agreements in recent times, with Helio Gaming following in the footsteps of the SoftSwiss, NuxGame, Greentube, Videoslots, Tenlot Group, Codere, and Amelco.

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EveryMatrix bolsters CasinoEngine via Helio Gaming https://casinobeats.com/2021/04/12/everymatrix-bolsters-casinoengine-via-helio-gaming/ Mon, 12 Apr 2021 11:30:46 +0000 https://casinobeats.com/?p=47356 EveryMatrix has rolled-out a content partnership that will see its CasinoEngine igaming integration platform gain access to Helio Gaming’s range of lottery products. Helio Gaming offer bets on a number of lottery games, including Lotto Rush, Lotto Hero, The Daily Hero, HeroMillions and MegaMillions amongst many others, all of which will be integrated into CasinoEngine’s […]

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EveryMatrix has rolled-out a content partnership that will see its CasinoEngine igaming integration platform gain access to Helio Gaming’s range of lottery products.

Helio Gaming offer bets on a number of lottery games, including Lotto Rush, Lotto Hero, The Daily Hero, HeroMillions and MegaMillions amongst many others, all of which will be integrated into CasinoEngine’s existing collection of titles. 

Keith Galea, CEO of Helio Gaming, commented: “EveryMatrix is a well-established industry player with whom we are delighted to partner. There is a well-crafted integration with CasinoEngine where operators can leverage the data that we provide to be able to create cross-selling incentives between gaming verticals, apart from offering attractive large jackpots to their players.

“Becoming the company’s first lottery provider is another great step as we continue with our promising commercial expansion across various geographic regions.”

Producing their own branded lottery games based on a proprietary certified RNG, Helio Gaming is lauded as “an established lottery provider” in Europe, Canada, and Latin America.

The latest addition of titles complements an offering that numbers 11,500 games from over 175 providers and more than 450 local and global jackpots. Operator partners include Flutter Entertainment, OPAP, Norsk Tipping, or BetVictor.

Amund Stensland, CasinoEngine COO at EveryMatrix, added: “Helio Gaming is at the forefront of lottery products in igaming and their content is a great addition to CasinoEngine. I’m glad to partner with Helio Gaming and offer our operators the possibility of breathing new life into their existing offerings.”

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Helio Gaming inks lottery content deal with Singular https://casinobeats.com/2019/11/26/helio-gaming-inks-lottery-content-deal-with-singular/ Tue, 26 Nov 2019 11:00:46 +0000 http://casinobeats.com/?p=24355 iGaming supplier Singular has penned a new deal with Helio Gaming, which will see Helio deliver a number of bespoke lottery games across the Singular platform.  The new partnership is expected to boost Singular’s portfolio of products, offering its network of operators access to the online lottery vertical. Players will also gain access to tailored […]

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iGaming supplier Singular has penned a new deal with Helio Gaming, which will see Helio deliver a number of bespoke lottery games across the Singular platform. 

The new partnership is expected to boost Singular’s portfolio of products, offering its network of operators access to the online lottery vertical. Players will also gain access to tailored jackpot games and prize draws. 

Keith Galea, CEO at Helio Gaming, said: “Singular is a well-established industry player with whom we are delighted to partner.

“Becoming the company’s first lottery provider is particularly pleasing and continues our promising commercial expansion across regulated territories.”

Under the terms of the new agreement, Singular will integrate Helio’s full offering of lotto games including its flagship product, Lotto Hero. The games are expected to be hosted across a multi-tenant platform, with the products delivering risk-free distribution as well as a commission structure for operators.

Robert Dowling, Chief Commercial Officer at Singular, added: “We are thrilled to make Helio Gaming our first ever lottery provider.

“With its impressive range of engaging lottery titles, we look forward to introducing Helio’s portfolio to operators around the world.” 

The news follows on from Singular’s announcement that it would be launching its new fourth-generation proprietary sportsbook platform at this week’s SiGMA Malta conference. 

Its newly revamped sportsbook provisions will pave the way for deeper personalisation and improved reporting of customer life-cycles.

Singular’s sportsbook platform is built on a modular framework. By leveraging big data and AI modules, it will allow customers to deploy ‘configurable player journeys’ to drive higher engagement of players.

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Helio Gaming introduces live lottery provisions https://casinobeats.com/2019/08/01/helio-gaming-introduces-live-lottery-provisions/ Thu, 01 Aug 2019 11:15:23 +0000 http://casinobeats.com/?p=19518 Lottery gaming supplier Helio Gaming has announced a boost of its product portfolio, after launching its suite or live lottery draws. Allowing players to buy unlimited tickets as well as interact with its hostesses via a live chat facility, the new offering affords users the chance to scoop jackpots of up to €50,000 from broadcasts […]

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Lottery gaming supplier Helio Gaming has announced a boost of its product portfolio, after launching its suite or live lottery draws.

Allowing players to buy unlimited tickets as well as interact with its hostesses via a live chat facility, the new offering affords users the chance to scoop jackpots of up to €50,000 from broadcasts every three minutes throughout the day and night.

The products are designed to enhance player acquisition and retention, in addition to helping operators cross-sell attainable jackpots to both casino and sportsbook customers.

Helio’s range now boasts the hero family of high-frequency, customisable lottery games, as well as betting on some of the world’s biggest state-run lotteries and live offerings.

Richard Mifsud, CEO of Helio Gaming, stressed that hostesses would add a touch of glamour to the studio: “We are delighted to launch our live lotteries and are confident that it will be a great addition to operators in a wide variety of markets. 

“As we have seen from live casino, players love the interaction they get with hostesses and the excitement generated from a live event – particularly when there are life-changing sums of money available every few minutes. 

“Not only is it a great standalone product, it is also hugely complementary to existing sportsbook and casino sites and can be a great acquisition and retention tool.”

Helio’s launch follows the news that it has signed a new content-based deal with BetConstruct’s B2C online sportsbook and gaming brand, Vbet

The agreement sees the provider’s entire portfolio of lotto games, including their customisable family of hero titles, made available to Vbet players, giving them access to daily, weekly and event-based draws.

Requiring no skill or pre-existing knowledge, the titles strive to boost acquisition and retention as well as enhancing an operator’s ability to cross-sell players through the offer of high-frequency jackpots.

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Helio Gaming takes lottery portfolio live with Vbet https://casinobeats.com/2019/07/30/helio-gaming-takes-lottery-portfolio-live-with-vbet/ Tue, 30 Jul 2019 13:00:32 +0000 http://casinobeats.com/?p=19422 Malta headquartered lottery gaming supplier Helio Gaming has agreed a new content-based deal with BetConstruct’s B2C online sportsbook and gaming brand Vbet. The agreement sees the provider’s entire portfolio of lotto games, including their customisable family of hero titles, made available to Vbet players, giving them access to daily, weekly, and event-based draws, as well […]

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Malta headquartered lottery gaming supplier Helio Gaming has agreed a new content-based deal with BetConstruct’s B2C online sportsbook and gaming brand Vbet.

The agreement sees the provider’s entire portfolio of lotto games, including their customisable family of hero titles, made available to Vbet players, giving them access to daily, weekly, and event-based draws, as well affording the ability to bet on the outcome of some of the world’s biggest international lotteries.

Requiring no skill or pre-existing knowledge, the titles strive to boost acquisition and retention as well as enhancing an operator’s ability to cross-sell to both casino and sportsbook players through the offer of high-frequency jackpots.

Vigen Badalyan, CEO at Vbet, commented: “We’re very pleased to be able to add Helio Gaming’s games to our product mix. They are one of the most interesting lottery suppliers in the industry at the moment and we know our customers will be delighted with their products.”

Helio offers several customisable lottery games including daily, weekly, and event-based draws, which can be branded by individual operators to appeal to a large number of player demographics. 

With unlimited jackpots, the draws can use the supplier’s certified RNG or live broadcast using existing casino studios, and even include non-monetary prizes such as cars, yachts, and luxury holidays.

Richard Mifsud, CEO at Helio Gaming, added: “We are thrilled to be up and running with Vbet, who are one of the most popular operators in central Asia. 

“We are always evolving our suite of games in order to tailor them to individual markets and I’m confident there will be something for everyone here, whether they are existing lottery players, or arrive from sportsbook or casino.” 

Last month Vbet announced its biggest commitment to the UK betting market, confirming that it has become the official betting partner of Arsenal FC.

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Richard Mifsud – Embracing the lottery resurgence https://casinobeats.com/2019/05/21/richard-mifsud-embracing-the-lottery-renaissance/ Tue, 21 May 2019 14:47:44 +0000 http://casinobeats.com/?p=16850 The opportunities for modern day lottery products are being investigated and taken aboard by many across the industry, with growth across a number of markets worldwide. One such organisation occupying a portion of this space is Helio Gaming, who are coming out of a busy first quarter and eyeing an equally as bustling rest of […]

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The opportunities for modern day lottery products are being investigated and taken aboard by many across the industry, with growth across a number of markets worldwide.

One such organisation occupying a portion of this space is Helio Gaming, who are coming out of a busy first quarter and eyeing an equally as bustling rest of the year.

Recent deals saw Asian opportunities embraced before Risq recruited the firm to drive its jackpot offering. Richard Mifsud, Helio’s CEO, spoke to SBC News about a variety of issues, starting with a quick update on how the vertical has changed in recent times:

“For many years, lottery was seen as the ugly duckling of the gambling world, particularly when it came to innovation,” he said. “Despite being a huge industry, and probably the most common form of wagering on the planet, it was beginning to wither on the vine.

“It was concentrated in the hands of very few, often state-run, operators, and primarily retail-focused, with an ageing demographic. Whilst other sectors embraced online, and mobile in particular, it wasn’t really making that transition. In truth, this was mostly because the majority of lotteries were sitting in a very comfortable and protected position as state monopolies.

“The advent of betting on lotteries has really shaken that up. There is a new-found desire to reach out to a newer, younger demographic with an improved product that chimes with modern consumer habits, and is far more relevant to today’s casual gambler.”

We are hopeful that this product will have a similar effect to what live dealer had to casino”

With this wave of demand currently enjoyed, Mifsud moved on to address how Helio evolves its product to suit the changing landscape. He added: “Players want far more regularity and accessibility when it comes to lottery, just like they get through other gaming verticals such as sportsbook and casino.

“The days of waiting for a weekly draw are well and truly over. We have a number of different lottery draws available in the Hero family of games, and our betting on international lotteries is very popular.

“We will shortly add a new dimension by broadcasting live lottery draws from our studios here in Malta that bring a unique interactive and visual excitement to the process. It is probably too early to compare the two as equals, but we are hopeful that this product will have a similar effect to what live dealer had to casino.”

“The beauty of modern lottery products is that any operator can take advantage. State lotteries have been bolstering their offering with casino, but with a more nuanced and varied selection of lottery products they can engage their existing audience far more, as well as attracting new customers.

It is also a hugely attractive product to cross-sell to existing customers”

“But casino and sportsbooks can also set up their own lottery tab to attract new customers who might not ordinarily seek out their site. It is also a hugely attractive product to cross-sell to existing customers in between sports bets or casino sessions.”

Concluding, Mifsud gave a brief insight into where Helio sees, and is looking to embrace, further growth: “The simple answer is everywhere,” he said. “But I’d say that for us in particular, we’re looking at Asia and Africa. We were out in Manila last month attending various conferences and there was a lot of interest.

“We’ve also been very active in a number of different African companies. We already have clients live across the continent, but there are a number of other operators in countries who could really benefit from modern lottery products.”

To read the full interview with Richard Mifsud, click here.

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Helio Gaming drives jackpot offering alongside RISQ https://casinobeats.com/2019/04/15/helio-gaming-drives-jackpot-offering-alongside-risq/ https://casinobeats.com/2019/04/15/helio-gaming-drives-jackpot-offering-alongside-risq/#comments Mon, 15 Apr 2019 10:13:38 +0000 http://casinobeats.com/?p=15611 Lottery gaming supplier Helio Gaming has unveiled a new agreement alongside RISQ, as its strives to enhance its offering further still via the delivery of “industry-standard changing jackpot games”. Selecting to enter into partnership with the risk-management and insurance specialist, RISQ is to act as insurance supplier for betting on Helio’s range of lottery solutions […]

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Lottery gaming supplier Helio Gaming has unveiled a new agreement alongside RISQ, as its strives to enhance its offering further still via the delivery of “industry-standard changing jackpot games”.

Selecting to enter into partnership with the risk-management and insurance specialist, RISQ is to act as insurance supplier for betting on Helio’s range of lottery solutions and Hero Games suite of products.

Julian Borg-Barthet, RISQ’s director of business development, said of the deal. “We are very pleased that Helio Gaming has decided to use the RISQ iGaming insurance platform iGiP, to back the hero products and their betting on lottery suite.

“We are looking forward to a mutually beneficial and prosperous partnership. The new deal reflects a shift in the industry towards proprietary lottery games, and giving more players access to international lotteries”.

Via utilising the RISQ’s iGiP, Helio is to be able to offer high-value jackpots up to €150m as part of their Hero Games, custom branded lottery games and betting on international lottery games.

Richard Mifsud, CEO of Helio Gaming, commented: “Working with RISQ will give Helio Gaming the flexibility to deliver even more attractive lottery solutions to our clients. Partnering with RISQ will set new standards in delivering high frequency and high-value jackpots in the gaming industry”.

This follows the company setting its sights on a period of sustained Asian expansion, with Helio stressing an intention of building on the “popularity and prevalence of sportsbook and casino” across the region.

Mifsud added last month when revealing the fresh focus: “The popularity and prevalence of sportsbook and casino in Asia is undisputed, but the adoption of next generation lottery has yet to be exploited, particularly outside of the big state lotteries.

“Lottery used to be the domain of lottery operators only, but it is so much easier just to add the vertical to existing operations, where you can introduce new players to your site and cross-sell really appealing opportunities to win large jackpots to existing customers.

“The live lottery element will also be very appealing and fit easily given the preference for the live dealer format in casino. I really think lottery could be the next big thing in Asia.”

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Helio Gaming embraces Asia’s “great opportunity” https://casinobeats.com/2019/03/18/helio-gaming-embraces-asias-great-opportunity/ Mon, 18 Mar 2019 08:43:02 +0000 http://casinobeats.com/?p=14727 Helio Gaming is setting its sights on a period of sustained Asian expansion, as the lottery gaming supplier stresses an intention of building on the “popularity and prevalence of sportsbook and casino” across the region. Spearheaded by chief executive officer Richard Mifsud, stakeholders are to be told that the continent represents a “great opportunity” to […]

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Helio Gaming is setting its sights on a period of sustained Asian expansion, as the lottery gaming supplier stresses an intention of building on the “popularity and prevalence of sportsbook and casino” across the region.

Spearheaded by chief executive officer Richard Mifsud, stakeholders are to be told that the continent represents a “great opportunity” to embrace a growing new wave of online lottery products.

The organisation made its Asian debut in Macau and Japan last year, bringing a portfolio offering betting opportunities on a variety of international lotteries, which the organisation states “will have particular resonance to audiences in the Far East”.

Helio Gaming’s hero titles now include daily, weekly, and event-based draws, which can be branded by individual operators to appeal to a large number of player demographics.

Offering unlimited jackpots, the draws can use the supplier’s certified RNG or live broadcast using existing casino studios, and can include non-monetary prizes such as cars, yachts and luxury holidays.

Mifsud, who is to join nine other Malta-based suppliers in front of operators at the SiGMA roadshow in Manila, which takes place after the ASEAN gaming summit in the Philippines capital, commented: “The popularity and prevalence of sportsbook and casino in Asia is undisputed, but the adoption of next generation lottery has yet to be exploited, particularly outside of the big state lotteries.

“Lottery used to be the domain of lottery operators only, but it is so much easier just to add the vertical to existing operations, where you can introduce new players to your site and cross-sell really appealing opportunities to win large jackpots to existing customers.

“The live lottery element will also be very appealing and fit easily given the preference for the live dealer format in casino. I really think lottery could be the next big thing in Asia.”

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