Now in its sixth year and recognising the achievements of operators, suppliers and affiliates from across all the major disciplines. This latest entrant in the CasinoBeats contenders series delves into supplier categories as we look at those vying for the ‘Innovation in Casino Entertainment’ gong.

BetGames.tv

Invention and innovation are pillars in the gaming community and while there is a sameness in operators providing daily lotteries and traditional casino games, the freshness and fluid nature of our marketplace means breaking boundaries.

BetGames.TV provides an enhanced, modernistic vision. The company created a niche market in the dynamic, fluid, rapidly changing world of gaming. We showcase a unique live dealer experience and maintain the industry norm of efficiency, speed and revenue potential.

Betsoft

2019 has been a year of significant success and innovation for Betsoft. This stems from our unique and innovative approach to slot design. Our portfolio of Slots3 games has grown considerably, and our offering now boasts a multitude of best performing games including Spinfinity Man and Viking Voyage.

However, among our most exciting titles is Max Quest: The Wrath of Ra. This game is a departure from the traditional slot model offering players a completely new casino experience and operators a disruptive, highly original, revenue generating vehicle to both acquire and retain customers.

Design Works Gaming

Design Works Gaming has an enviable history of producing slot games for land-based and social casinos. After developing titles for some of the biggest names in land-based casinos, DWG turned its gaze to the social scene with its first social casino, Diamond Sky, which was launched in 2016. We experienced significant success with Diamond Sky, and since have launched a number of social casinos, including two more this calendar year.

Evolution Gaming

Monopoly live from Evolution Gaming — a unique live online game show based on the world’s best-loved board game. It is an all-new special edition of our player-favourite Dream Catcher and created in partnership with Hasbro. It blends live game action with augmented reality, creating an entirely new player experience and has opened up live casino to an entirely new segment of players!

Green Jade Games

Being a new studio, we believe our best chance is innovation. Our vision is to deliver the next generation of casino games. Green Jade Games’ ambition is to develop the next generation casino games, based on an innovative mix of features from slots, computer games and hyper-casual games.

Greentube

Step inside Greentube’s “Home of Games” as we deliver safe and secure casino entertainment to players around the world. As the Novomatic Interactive division, we offer a diversified game portfolio of video slots, table games, AWP reloaded slots, server-based gaming, social casino gaming, video bingo and more.

Our omni-channel technology is at the forefront of gaming innovation and converges online, mobile and land-based gaming. As a full service RNG supplier we offer both customised platform solutions as well as a complete range of operation services.

Iforium

Welcome to Iforium, join us in connecting the game. Founded in 2006 and based in the Isle of Man, Iforium are a leading B2B software development company focused on providing the next generation casino platform.

Gameflex, our multi-award winning casino aggregation platform delivers the largest gaming portfolio in the industry with a focus on the regulated markets. Our portfolio now extends to over 9,000 games from 100+ content providers and is growing month on month.

The Iforium platform is live in 12 regulated markets and we work with multiple household name operators. We are presently licenced and regulated by the UKGC, MGA, ONJN and New Jersey in the US.

Playtech

Unique to Playtech games, game modifiers are “unlockable” special features available within certain games, giving licensees a cost-effective way to boost engagement through tailored, semi-personalised gameplay.

Game modifiers can be activated either manually through Playtech’s IMS or automatically via rules set in the engagement centre, either for individuals or multiple players. As well as creating an enhanced player experience, Game modifiers are designed to offer licensees a fresh alternative to traditional bonusing that does not rely on financial incentives.

By delivering something extra for players with an element of exclusivity, licensees can tackle churn, reward VIPs, promote cross-brand or cross-vertical play and much more.

Pragmatic Play

2019 has seen Pragmatic Play considerably strengthen its position as one of the leading providers of products and services in the igaming industry. Our expanding portfolio of video slots has grown in size and stature to be one of the most immersive offerings the industry has to give.

This has been supplemented by the highly successful launch of our live casino offering, and the roll-out of our pioneering Pragmatic Play Enhance tool. Much of our success has been the result of our unwavering commitment to innovation.

Red Tiger

We believe Red Tiger’s Daily Drop Jackpots Network is the greatest casino innovation for the judging period in question because, for the first time, a slots player can win an average of €56,000 every single day on our games making it the biggest daily jackpot in the industry.

This attractive prize has proved tremendously popular with players and operators alike. Unlike progressive jackpots, our daily drop jackpots are much more attainable for players and our clients have been able to harness this attraction to acquire customers and, most importantly, to retain them.

Scientific Games

Scientific Games understands its customers’ needs and always seeks to innovate to create business solutions to solve their pain points. Introducing Scientific Games’ player boutique, an innovative marketing and gift fulfilment program that is truly unique and enables operators to more seamlessly reward player loyalty, conduct special events, simplify program giving, enhance operations and improve the casino promotional environment.

Tom Horn Gaming

We make sure to create the best-in-class entertainment for those who are brave enough to embark on a thrilling journey to discover many fantastic worlds our video slots offer. 

Our slots always stimulate all your senses. Attractively done visuals with the soundtrack bouncing along, engaging gameplay with a host of amazing features just do the perfect job.

We are always setting ourselves new challenges as a brand in terms of growth, revenues, gaming concepts, innovation, technology. Our rigorous research of new technologies is always translated into our own in-house game development, that always features new game concepts and new technologies to attract new players and provide them with an unforgettable gaming experience.

The post Part 1 | CasinoBeats contenders: Innovation in Casino Entertainment appeared first on CasinoBeats.

Now in its sixth year and recognising the achievements of operators, suppliers and affiliates from across all the major disciplines. This latest entrant in the CasinoBeats contenders series delves into operator categories as we look at those vying for the ‘Innovation in Casino Entertainment’ gong.

LeoVegas

If last year’s success of casino streaming, extra chilli exclusivity and live casino expansion is anything to go by, then this year has been a feast far superior. Simple but smart innovations to the product, a swathe of new exclusives – including our very own LeoVegas Megaways slot – and new markets have certainly made this a year to remember.

Mansion

Putting our customer’s needs and expectations is at the forefront of what we do across all of our brands at Mansion. We focus on delivering exceptional products and service. This year, to maximise player’s enjoyment and casino experience, our flagship brand Casino.com launched the exciting innovative gaming experience, CasinoClub.

CasinoClub, by Captain Up is a brand-new gamification feature adding another dimension to regular casino play. It creates an exciting sense of achievement for players as they complete challenges, level-up and get rewarded for their casino play, as well as introducing them to a wider variety of games.

Videoslots

Videoslots.com is an industry-leading online casino with a comprehensive portfolio of content. It offers more than 3,800 slots and table games from the igaming industry’s leading suppliers, giving them more content than any other online operator. Our aim is to deliver the best possible user experience to players on our proprietary platform, complemented by diverse gamification and social tools. It’s for that reason we offer the personal touch, allowing players to tailor their content to suit their preferences.

Wildz

Wildz in a nutshell: Working with machine learning, giving real-time awards to the games that player actually likes with their average bets, having developed Spinback features which allows us to give extra excitement without competing with the actual games, we can say that our focus is in providing the best possible casino experience by the use of an automated, data driven casino and we use gamification to boost the casino experience by creating features that integrate with the games.

The post Part 2 | CasinoBeats contenders: Innovation in Casino Entertainment appeared first on CasinoBeats.

That’s according to Stephan van den Oetelaar, CEO of Stakelogic, who spoke to CasinoBeats about the role that their Greenlogic partner platform can play in allowing smaller studios to do ‘what they do best’, and how a collaborative approach to game development can lead to more creative releases.

CasinoBeats: How does the Greenlogic platform help create added value for development studios, especially when it comes to international exposure? 

SvdO: Greenlogic offers a wide range of benefits to studios. First of all, Greenlogic is about joint game development. Stakelogic reviews and guides the development process and our partners appreciate the support they get from our team. In some cases, a minor ‘tweak’ of the gameplay or a slight re-arrangement of the UI lay-out can – and does – have a great impact on the commercial success of a game. Greenlogic partners can leverage our experience and proven track record to take their games to the next level.   

Greenlogic also enables studios to concentrate on game development. For most studios that is what they do best and what they like doing most. The area where studios often struggle is distribution and commercials, but under the Greenlogic program Stakelogic takes care of these areas. 

We undertake sales and marketing, the back-office administration and invoicing, the distribution of the games to over 500 operators around the world and the operating of the games via our ISO 27001 certified server environment. So, yes, each studio gains international exposure as well as a host of other benefits.

“This is ‘freedom of development’ for the game studio”

CasinoBeats: How has Stakelogic’s ‘enriched wrapper’ helped minimise disruption when it comes to back-end integration?  

SvdO: Most partner programs are based on either API integration or the studio needs to adopt the development environment of the partner. Through the ‘enriched wrapper’ integration, Stakelogic offers the best of both worlds. This is ‘freedom of development’ for the game studio and ‘control over the UI’ for Stakelogic.  

The ‘enriched wrapper’ integration also minimises disruption on the side of the studio. By integrating via the ‘enriched wrapper’, the studio can continue to develop games by using the same game development environment it was using before.

For us, the ‘enriched wrapper’ allows a certain level of control over the UI, which is important as some jurisdictions might not allow certain functionality like ‘auto spin’ or ‘fast spin’. To a certain extent, Stakelogic can ensure compliance without bothering the studio.

CasinoBeats: In your opinion, does the collaborative approach to game development result in more creative releases? 

SvdO: Yes, absolutely. Greenlogic partners have created games that are different from traditional Stakelogic content, attracting new player groups. What’s more, Greenlogic partners have already entered into exclusivity arrangements with certain operators as a result of the performance of some of the first games released via the platform.

Greenlogic is also leading Stakelogic into new markets and verticals, including live roulette. We are currently developing a series of live roulette games that are new and different as they use certain Stakelogic features to deliver a unique player experience. It is a great combination and we can’t wait to debut the first titles in the series. 

“…in the coming years the community aspect of online gambling will become more important”

CasinoBeats: With further industry consolidation expected in 2021, how important are platforms such as Greenlogic for smaller studios’ survival?

SvdO: Greenlogic is not about survival but rather about doing business differently and providing an environment where smaller studios can thrive.

From a business perspective, Greenlogic can offer studios two things. The first is better distribution, while also benefiting from the Stakelogic brand name; the second is changing the business model, from one-off payments for products and services to a continued revenue flow.

For Stakelogic, Greenlogic means increasing development capacity without losing focus on the core business. Following an M&A strategy often implies that the executive board and most of the underlying management layers become involved in the restructuring processes in order to integrate the acquired companies and to achieve synergy benefits. The executive board of Stakelogic is fully focussed on game development and client relationships, which is what we do best.

CasinoBeats: And finally, what plans does Stakelogic have in the pipeline for 2021? 

SvdO: As the world leading provider of classic slots, 2021 will be a very special year for Stakelogic as numerous operators will go-live in the newly regulated Dutch market with our content. In addition to the Stakelogic game portfolio and roadmap, we have developed a large number of classic games on an exclusive basis allowing our operator partners to increase player retention. 

Such is the opportunity in The Netherlands, Stakelogic has become a co-founder of the Dutch Gaming Association. The DGA is a casino platform that provides a full suite of products and services to operators targeting the market, including the creation, maintenance and hosting of the casino website, the integration with game studios and payment service providers, back-office administration and customer support. And, of course, a large portfolio of Stakelogic classic slot games.

This year we will also make our debut in the live casino market. By introducing advanced live roulette games, whereby typical Stakelogic features and technologies are applied, we believe we will take this traditional and hugely popular casino table game to the next level.

We are also of the opinion that in the coming years the community aspect of online gambling will become more important. In the first half of 2021 we will introduce a new line of game features, to be implemented in both new and existing games, adding community elements to our titles. 

The post How Greenlogic is driving creativity among Stakelogic partners appeared first on CasinoBeats.

Included within the agreement are live roulette and live blackjack, as well as what are lauded as “popular variants on traditional classics” such as live speed roulette, with other titles in development.

Lena Yasir, vice president at Pragmatic Play, stated: “We are delighted to announce the expansion of our agreement with PlayFortuna, which will now offer our growing Live Casino portfolio alongside our award-winning slots offering.

“Expansion in regulated markets has been a priority for Pragmatic Play and this agreement further affirms our progress to become the leading multi-product provider in regulated jurisdictions across the globe.”

The announcement follows on from a “landmark agreement” recently signed between Pragmatic and LeoVegas that saw the provider take its live casino portfolio to the online gambling operator. 

Rokas Benetis, head of live casino at LeoVegas, previously commented: “We’re excited to offer Pragmatic Play’s live casino games to our players. Pragmatic Play has done a great job to build strong selection of classic table games, and I think it will be a great addition to our product portfolio”

As well as the deal with LeoVegas, the integration with PlayFortuna also builds on the recent launch of Pragmatic’s specialised language-dedicated live casino tables which are available in German, Italian and Russian.

Each roulette will have its own dedicated environment, inspired from the culture of the countries they represent and the dealers will speak the language of the player, an aspect that is expected to greatly contribute to the atmosphere and level of engagement.

At the time Lana Bleichyk, live casino operations manager at Pragmatic Play, concluded: “The announcement of our language-dedicated live casino roulettes is something I am very excited for, as it gives Pragmatic Play fans an even more immersive live casino experience.

“We are consistently looking at ways to improve and enhance our live casino portfolio to make it the best in the market and one of the routes we have found is by offering a localised solution that stands out in a number of regulated territories.” 

The post PlayFortuna to integrate Pragmatic’s live casino suite appeared first on CasinoBeats.

Having added Pragmatic Play’s complete slots portfolio earlier this year, SoftSwiss will now gain access to the company’s full-suite of live casino games.

Lena Yasir, Vice President at Pragmatic Play, commented: “We’re thrilled to have further developed our relationship with SoftSwiss and look forward to working closely with them in the future.

“Having initially provided the company with our slot portfolio we’re delighted to have added our Live Casino products to its offering.”

Under the terms of the agreement, games such as Live Blackjack, Live Roulette and Live Speed Roulette will be delivered from the Pragmatic studio. It is hoped that through the use of professional dealers, alongside the use of 4K camera technology, the offering from Pragmatic Play will deliver an “immersive and mobile friendly” live casino experience.

Max Trafimovich, Chief Commercial Officer at SoftSwiss, added: “We are continuously looking to provide innovative and exciting content and I’m sure Pragmatic Play’s Live Casino products will be very popular with our customers.

“We know players are going to enjoy the new games and we look forward to boosting our already fruitful partnership with the Pragmatic Play team.”

This deal is the latest for Pragmatic Play since the company elevated its presence in their selected European markets by liaising with Stoiximan’s international brand Betano.

The post Pragmatic Play expands SoftSwiss slots deal to include live casino appeared first on CasinoBeats.

Following in the footsteps of one of its most popular slot titles, Sweet Bonanza, we spoke with Julian Jarvis, chief executive officer at Pragmatic Play, to find out more about this eagerly awaited title.

CasinoBeats: What was the inspiration behind Sweet Bonanza CandyLand?

JJ: As I’m sure you know, Sweet Bonanza is one of Pragmatic Play’s best ever performing slot titles. Even two years after launch it is still going very strong in multiple markets, which pays testament to the ideas and mechanics that went into the original game.

There are a few different sources of inspiration, one comes from the candy theme used in Sweet Bonanza the slot. We felt the bright colours and generally more relaxed aesthetic would translate over well to a live casino setting and would make a change from the standard and more serious ‘Vegas Style’ themes that players tend to be more familiar with.

Furthermore, over time we have upgraded our live casino technology, and so we believed the candy theme would be perfect for the enhanced audiovisual experience we are now able to create. So instead of just bringing players to a live casino table, we’re using our immersive audiovisual technology to transport them to an entirely different world all together.

CasinoBeats: Do you think the title will have crossover appeal?

JJ: We’re confident that the title will resonate with those players who loved the Sweet Bonanza slot which has been one of our best performing games. We’ve remained true to the important elements of the slot title while also ensuring the game offers an authentic live casino experience. We believe that many players will make the switch to live casino to engage with the title in a different way.

We think the game has widespread appeal and will be enjoyed by various player types in regulated markets across the world.

CasinoBeats: What does Sweet Bonanza CandyLand bring to your live casino offering?

JJ: We judge the strength of our portfolio not only through the number of games but the quality and variety that we can offer, and Sweet Bonanza CandyLand brings something entirely unique to our portfolio. 

As mentioned previously, taking the audio visual experience to another level is something that we will continue to emphasise in our Live Casino offering. The game will be broadcasted from our brand new studio in Bucharest where we mix physical elements with a virtual 3D world to give a truly immersive experience. In addition, the mechanics and features of this game should really excite players with 2 bonus games and extra features to keep players engaged.

We firmly believe Sweet Bonanza CandyLand will provide a live casino experience to players that they haven’t seen before.

CasinoBeats: How does the game work and what extra features can players expect?

JJ: The new game has 6 betting positions on the wheel:​

• 4 numbers – 1, 2, 5, 10​

• 2 bonus games with the opportunity for enhanced wins

As the wheel lands on the Sugar Bomb section, a random multiplier up to 10X will be awarded and a re-spin of the wheel will be initiated.​ 

There are also 2 bonus games to give an enhanced experience to players, the sweet spins bonus game and the candy drop bonus game. These bonus games have dedicated areas within the studios with their own interactive environments, adding another layer of variety to ensure players don’t become attuned to just one setting.

CasinoBeats: What sort of benefits does this title bring to operators?

JJ: Operators can benefit from showcasing a new game to players that is already linked with an iconic slot title, so from the offset, Sweet Bonanza CandyLand will be recognisable to many. Therefore, this title should be useful especially as it relates to cross-selling for operators which can be a difficult challenge. Of course, we have a comprehensive media pack containing all necessary design resources ready to go, which makes the marketing process more efficient for operators.

I would add that the vivid colours and unique theme of Sweet Bonanza CandyLand could enhance the acquisition efforts of operators as everything about the title is built to be eye-catching. Amongst a sea of other live casino titles with red and green tables and dealers dressed in black, we are aiming to turn heads with pinks, purples and yellows.

Sweet Bonanza CandyLand adds true diversity for operators in a live casino space that can often fall victim to oversaturation of the same concepts. The hype around this product is continuing to grow, and we have a lot of faith that this product will be a disruptor in the live casino space.

The post Pragmatic Play: How Sweet Bonanza CandyLand is disrupting live casino appeared first on CasinoBeats.

CasinoBeats What were the thoughts behind the development route that Real Dealer Studios has taken?

Shane Cotter: Live casino players are drawn to the ‘real casino’ feel that studio-based games provide but are often frustrated by the technical limitations of this setup and the disrupted experience this can and does lead to.

This led us to believe that a better solution was out there, one that would provide greater stability and which would deliver a superior experience. 

That is why we took the decision to combine recorded video clips of dealers and gameplay with a powerful RNG-based engine to run the game.

The result is an engaging private-table environment delivered with Hollywood-level production values and table games that run seamlessly from the first round to the last.

CB: You say that your games are ‘designed as an alternative to live casino’. In your opinion, why was this alternative needed?

SC: Playing studio-based live casino is not always the great experience that it should be. Dealers can often seem bored and half asleep, especially during quieter periods, and it can be difficult to hear dealers speak due to the noisy studio environment. Many devices – especially mobile – also struggle with bandwidth leading to lag or low-quality resolution. 

“Our goal is to provide an alternative to live casino that offers a superior player experience“

This is simply not good enough and that is why we established Real Dealer Studios. Our goal is to provide an alternative to live casino that offers a superior player experience. To achieve this, we have created cinematic-quality games that are not limited by the issues that blight traditional live dealer games. 

Our unique approach has also seen us work with top Los Angeles film directors and a range of screen actors to create a unique and highly engaging product and experience. We plan to take this to the next level by working with some famous faces who will host games, so watch this space.

CB: LeoVegas recently said the table games vertical is enjoying ‘incredible growth’. Why do you believe this is to be the case?

SC: There are several reasons. The first is that the majority of slot providers are now focused on the quantity of games they release and not the quality of games. This means players are less excited about new releases from big studios because said studios are launching several games a month, if not more. This in turn has seen a shift in interest away from slots towards table games. 

The relatively new category of ‘show games’ – those modelled on TV game shows – has proved to be particularly popular.

Secondly, the global sports blackout that occurred during the first wave of the COVID-19 pandemic saw more bettors make the natural cross-over from sports betting to table games and, as a result, there has been an uptick in interest around live games. Because our games offer something unique, we have been able to leverage this interest for the benefit of both Real Dealer and our partners.”

CB: What major challenges do software companies face in the current climate?

SC: Remote working is a challenge for software companies, particularly when it comes to keeping employees motivated and engaged. Ensuring that information and communication flows seamlessly between people and departments is also a challenge, but one that we, like others, have had to meet over the past 12 months and will continue to meet moving forwards. 

Real Dealer has been very fortunate in this regard; our team is dedicated to developing the most engaging and entertaining games in the market and have remained committed to this despite having to work from home.

The result is that we have been able to deliver our product roadmap on schedule and with titles that are innovative and game-changing.

CB: What does the Real Dealer Studios 2021 roadmap look like?

SC: The next 12 months will be busy for Real Dealer Studios; we will be releasing new and exciting games and have plans to expand into other verticals.

We will also be releasing games with new dealers, some of whom will be instantly recognisable, and have a number of big-name operators that will be adding our games to their portfolios over the coming months.

Shane Cotter was talking to Craig Davies

The post Real Dealer Studios: Bringing a touch of Hollywood to online casino gaming appeared first on CasinoBeats.

CB: Congratulations on BETER Live’s first operator deal! Anna, can you talk us through your plans with Parimatch and what can players expect? 

AV: Thank you. As you may have seen from our launch before Christmas, we now have a brand-new BETER Live product that players can experience, within which they can expect an unrivalled professional, secure, and rewarding gaming experience that offers some of the best entertainment around. 

We’ve assembled a team of some of the leading experts from both within and outside of the igaming industry, which we are so proud of. Of course, partnering with such a well known and fantastic brand such as Parimatch is a great affirmation of what we do, and we couldn’t wish for a better partner to work alongside. 

Looking to the future, this is very much the first step in our journey with Parimatch, and we have  plenty of exciting and innovative products in our roadmap that our upcoming partners and customers will love.

We are really delighted to start showcasing what we can do, and given what we have on offer, which can now be put in the hands of Parimatch’s customers to engage with and enjoy – I’m certain they will be delighted. 

CB: Tell us about BETER Live’s philosophy – what can your future clients expect when they team up with your studio? 

AV: BETER Live has been founded on the premise of providing our partners and customers with a true next-gen gaming experience. Therefore our philosophy is all about providing what’s best for our clients. Throughout our organisation, we have years of hands-on expertise which we have called upon to create a product which is not only great for the players, but also for our customers – from a technical, integration and account management point of view. 

YS: We focus on the expertise of our team members at every level – for us, it’s all about the perfect combination of talent. Our team is truly international, with individuals from Latvia, Ukraine, the United Kingdom and many more. I believe having such a great combination of people has helped us create a unique product, unique ideas and a truly unique studio experience. 

The BETER Live team really embodies a positive mindset and Anna’s leadership is a great example of this; she inspires us to approach obstacles as a positive challenge to overcome. I’m really proud of our team and think we’re going in a great direction. 

CB: With BETER Live’s client team up and running, what are BETER Live’s plans for making a difference when it comes to servicing the likes of Parimatch? 

YS: This enables us to provide 24/7 support for our clients, maintaining very high standards and helping our customers to feel supported.

Flexibility is key for us. We have such an amazing team which means we can do everything – spanning anything from opening a studio in just over a month to adjusting to all our customer needs to provide technical support 24/7.

We can always approach what we do with our partners knowing that we can do it better. Studios and production are what really deliver value and entertainment to operator partners, which is how we will continue to make a difference. 

CB: Anna, looking at BETER Live’s first selection of games, what stands out for you in terms of player preferences? How has your development team aimed to make sure that BETER Live’s games offer a true entertainment-first experience? 

AV: The next era of live casino is all about giving control back to the players – our clients and their customers want to feel as if it’s their game, not ours. As a result, we want them to enjoy the unique and personalised product that we provide, which really is one of the best of the best. Moreover, we want to offer a product where players feel right at home. 

Of course we want to offer a player an experience that feels comfortable, but at the same time, we want to have innovative and unique features that can offer something unique and make a difference. These game features will find themselves in the players’ hands very soon, so watch this space!

CB: Yana, given your extensive experience with both Evoplay and now Parimatch, how would you describe your approach to client management? What is key for servicing clients in the live casino sector at a time when the vertical is developing so fast? 

YS: For us, the key rule regarding client management is to maintain a client-orientated approach – it’s all about thinking about our partners’ needs and being proactive in the way we manage this process. 

We firmly believe it’s all about partners rather than clients, because we’re building relationships that people want to invest their time into, and for that to happen we all need to work together.

We’re at a time in the industry where many live casino providers are offering a similar product, therefore the crucial key to success is to make sure you offer something that has real added value. This comes from building personal relationships with our partners, twinned with bringing revenue and success, which in my eyes – is a winning combination.

CB: Looking ahead to the rest of the year – talk us through BETER Live’s plans, what can the gaming industry look forward to? 

AV: This year, I’m most excited about the launch of our dedicated tables and studios. We will be growing rapidly as a company and in terms of our already exponential growth. Our goal is to be synonymous with quality, enjoyment and excitement. 

Having worked my way up in the industry, I want to bring that unique experience to BETER Live and really showcase what’s available with a tier-one entertainment product. The gaming industry can look forward to the best of the best – a responsible, sustainable product that is entertaining and exciting – continuously putting quality and client-focused advancements first.

When it comes to games in our roadmap, we have four core games already live. Our focus will be on the details that power the player journey to be easy and comfortable to play, because details matter. So much so, that I believe product personalisation is key to delivering a top-notch tailored experience for our players – it’s what they’re looking for! 

The post BETER Live: delivering new gaming experiences with Parimatch appeared first on CasinoBeats.

Hi-Lo will give players the chance to predict whether the next card dealt by a dealer is of a higher, lower or equal value to the one lying face-up on the table.

To deliver fair gameplay and dynamic odds, BetConstruct will use the ShuffleStar Continuous Shuffler hardware system to create ‘real-time non-stop shuffling action for all eight decks’.

In addition to making a prediction on the card value, players will also be able to place a number of side bets which BetConstruct emphasised will ‘liven up the game and add up revenue figures’.

BetConstruct highlighted that the ‘straightforward’ nature of the Hi-Lo game has a ‘clear and major potential of attracting mass audiences’, giving BetConstruct’s operators the opportunity to roll out the quick-to-play game for their players.

Earlier this month, Betconstruct rolled out its Swift Roulette title, introducing new rules for what it lauded as a “fan-favourite” game.

Swift Roulette combines eight different roulette tables in one view which allows players to choose their betting amount, or save their favourite bets, and play the game immediately without waiting for other players to join in. Once a player makes a bet, the payout is determined by the roulette game which is the first out of eight games to announce the winning result.

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Speaking at SBC Summit Barcelona, Chief Commercial Officer Christopher Smith was pressed on CreedRoomz’ ROBA product – a robot dealer that “acts as a real croupier”. 

Beginning the discussion, Smith looked at the ways in which CreedRoomz is helping to extend BetConstruct’s offering to new audiences. He said: “Since the separation and rebranding, it has given us more opportunities to expand our distribution network. 

“Historically, anyone that was using our product was doing so through the BetConstruct platform. But now, that can be done via our direct API. 

“People may not have previously been able to access our products because of integration issues, or any other issues. But now, that can all be done directly. It also means that we’ve got new opportunities to enter markets that we might not have previously been able to do so. That benefits us with new chances for growth, but by default also benefits BetConstruct too.”

The chat soon turned towards the range of products within CreedRoomz portfolio. Of those that have been well received by partners was a feature that transforms any live dealer table into a multiplayer experience.

Smith added: “One of our features that we’re particularly proud of is our own feature that makes any of our roulette tables into multiplayer roulette. It gives that multiplayer experience for any one of our players on any one of our games. That has been really, really well received. 

“On our blackjack tables, we have our black jackpot – a live jackpot running 24 hours a day across all of our blackjack tables. Players can win a small, medium or large jackpot at any random moment. That is seeded completely by us. So there is no cost to the player and operator. 

“It gives [operators] a free promotional tool, that no other casino supplier offers, to help them engage new players with blackjack. We also have a tournament engine that we use to run leaderboard tournaments, as well as many other side bets and features within games that aren’t offered by other live casino suppliers.”

Watch the full interview HERE

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