For TVBet, its new partnership with AfricaBet means that it can now provide its portfolio of live games across the bookmaker’s properties in Zimbabwe. As a result, AfricaBet’s players can now enjoy betting on sports events as well as TVBET’s suite of live games 

Peter Korpusenko, TVBet’s CEO, told CasinoBeats: “We do our best to provide land-based bookmakers and casinos with a full-fledged product that will make their players delighted. Fans of betting shops have the same features and capabilities as online bettors. 

“Therefore, with our solutions, retail punters can place bets on our alternative product, which helps bookmakers to diversify their portfolios. Moreover, our team is always ready to help with product customisation and its maintenance.”

When it comes to delivering its portfolio to the retail customer, TVBet explained that the process is not as difficult as it might seem at first glance. 

Emphasising that its team is on-hand to support the overall integration process, the supplier noted that the process takes four hours in total: five minutes for software installation, two hours for setup and then two hours for cashier training.

Weaker internet connections are not an issue when providing its range of services, TVBet shared, as partners can benefit from its TVBet Satellite and TVBe Virtual Solutions. 

With TVBet Satellite, the connection is provided through satellite dishes and decoders meaning that betting shops won’t have any troubles with the broadcasting signal due to the increased stability and lack of delays. 

By using TVBet Virtual Solutions, bookmakers can benefit from a vast media base of pre-recorded games which allows partners to broadcast them offline, while also maintaining the randomness of the outcomes. 

Multiple recorded draws for each game eliminate the repetition of outcomes in games, so players get a similar experience as in live streaming.

Furthermore, players in retail are not limited in the capabilities and functionality offered by TVBet. They have exactly the same game betting options as online players and can win jackpots just as well. 

The post TVBet: Bringing our games to retail customers across Africa appeared first on CasinoBeats.

The company’s chief product and business development officer, Ian Catchick, lifts the lid on this year’s development strategy before looking ahead to 2022.

CasinoBeats: The recent relaunch of BetGames’ flagship lotto product has been a great success; how much of that revamp has been influenced by the changes on a technical level?  

Ian Catchick: We’ve been focusing on a number of areas in which we can make our games more appealing. From a technical perspective, our aim is to continue to provide a stable, resilient and flexible solution that will delight our customers. Our goal is to always adapt and evolve and with that comes changing and optimising our technology.

Overall, we’re delighted with the technical advances we’ve deployed as part of this ambitious relaunch. It was vital that all the hardware we used was state-of-the-art and this is reflected in the end result. 

CB: With the industry focusing heavily on providing mobile and online services, what challenges does this bring to product development and how does BetGames leverage the modern technology resources available?  

IC: The advent of mobile-facing content has caused a lot of suppliers to think hard about ways in which they can offer premium content without sacrificing quality, as mobile and PC platforms require different solutions.

At BetGames, we’ve adopted a philosophy that allows us to overcome these hurdles, through the offering of simple, yet engaging products that focus on the players gaming experience rather than implementing or forcing too much content. 

We are also starting to evolve our products based on a ‘less is more’ philosophy, so that we can provide a clean and compelling gaming experience to our end-customers. 

We place a lot of emphasis on trying to simplify and streamline content, so that a customer has a simple and fun playing experience. This often means a lot of care, thought and attention – all of which is needed to look into ways in which we can enable mobile play to be entertaining and accessible to players on all device types, which adds a few layers of complexity for us to work with, but really brings results.

CB: From a supplier perspective, how much of a shift have you seen from retail to online in recent times? Does that influence the R&D that goes into creating new products?  

IC: Unsurprisingly, we have seen strong growth across online, although we are very fortunate to also have a strong and loyal retail customer base who will continue to enjoy their gaming experience. For us, this proves that there’s a healthy demand within that channel, which shows no signs of changing.

From an R&D perspective, more focus has shifted towards our online offering, and we have more tools available to help us develop and test concepts and understand player behaviours ahead of any major launch. We always focus on developing products that are appropriate for all channels, and we have specific plans and solutions to ensure we have a strong retail product in addition to our delivery. 

It’s crucial that industry-leading suppliers do not neglect retail operations, simply because there’s been an increase in activity online – it’s all about delivering a product that can work flawlessly across every channel.

That being said, our current portfolio serves around 1500 web platforms worldwide. Therefore, it’s vital that we keep an eye on any developments or shifts that occur within the igaming industry. This is of course something we take very seriously at BetGames, and we’re always committed to delivering the very best.  

CB: Having spent over 20 years in the gambling industry, leading product development for a number of major companies, how are you channeling your experience into BetGames’ ambitious product strategy? 

IC: The BetGames product strategy for the year ahead will be transformative, with a lot of ambitious, exciting, and innovative projects ahead of us. As a team, we are relishing this, and with such a large transformation programme, it can become very easy to work on too many things. My experience helps us to prioritise and ensure that we keep completely focused on delivery, while maintaining focus on world-class execution. After all, this is what’s expected from a tier-one supplier. 

Additionally, we will drive activities to ensure that the company continues to progress and evolve, whilst maintaining its record of creating immersive live dealer products, as with the Lotto Reloaded re-launch. I truly believe the company is entering a new chapter whilst continuing to reinvent itself as an igaming supplier – which I’m delighted to be a part of.

CB: BetGames has been expanding rapidly in recent times; does that make your job easier or more difficult? What challenges does such growth present?  

IC: The pace of expansion adds more pressure to keep innovating, to meet the growing expectations that arise from this, so I would say it’s a great challenge to tackle. So far, I would say that we have managed to strike the correct balance of optimisation, innovation and new product development. 

This has allowed us to continue focusing on improving our existing product portfolio, whilst also ensuring we can continue to recognise and address the growing needs for the evolving demographics we serve. 

To add to the excitement, we are also working on something completely new that we will share more details on in the New Year. While I can’t say too much yet, I am confident it will drive the BetGames proposition into an exciting new era, significantly impressing consumers and partners alike.

CB: There have been several product overhauls for BetGames in the last year. Is this set to continue with the remainder of your products?  

IC: There will be an ongoing focus on optimising, improving and innovating in all of our existing games across the portfolio, and this level of intensity and pace of change will increase further in 2022. With our recent relaunch and product overhaul, we plan to continue reinforcing ourselves as a supplier to maintain rapid growth. A good example of this is how we will continue to develop our bespoke solution opportunities to our partners, which have proven extraordinarily successful in recent years.

CB: Looking at 2022, what does the BetGames roadmap look like? Can you give us any insight into new product-based or market directions that you have in store?  

IC: We have great ambitions, and a committed board willing us to push even harder in 2022. Our plans will focus on three areas – simplification and optimisation of our existing products, development of customer loyalty/engagement tools, and innovation and development of new products with the launch of an exciting new product vertical, which we’ll share more information on in the new year. 

Looking ahead, there are many exciting milestones in our roadmap that will be introduced in 2022, and this will allow us to continue enhancing our portfolio and ensuring we hit our ambitious growth plans with ease.

The post Relaunched and revitalised: A tale of 2021 for BetGames appeared first on CasinoBeats.

CasinoBeats: For those who might not know, what is Uplatform? And what is your unique contribution to the betting and gaming industry?

Kate Romanenko: Uplatform is a comparatively new technical solution on the igaming market; it provides a few business services – you can use it as a turnkey operating platform for your existing business and apply your own licence or just integrate our Usports API, and support your existing operations.

Our platform consists of the following units: Usports – namely, sportsbook in iframe with all traditional sports and esports feeds, Ucasino online casino games portfolio of must-have content for successful operations in the right jurisdiction and tailored for each client, Utools – technically, the fundamental solutions for running and analysing your business performance and supporting business growth.

Uplatform’s unique offering, in my opinion, is that it was developed with a focus on regulated markets first and foremost, as Europe and the rest of the world is moving closer to regulated gaming and implementing specific localised rules and tax regimes on a daily basis; as a result, we put this at heart of our strategy. 

As for the role, we are looking into settling in the industry as a trusted long-term brand and provide maximum flexibility for our clients as we expect the industry to keep changing more and more in the future, so we must ensure our clients will have all the needed tools and solutions at their fingertips.  

CB: From a casino product perspective, what has changed the most in recent years? If we matched up the typical casino portfolio of today with one from a few years ago, what would stand out as the key differences? 

KR: Today’s portfolio is definitely broader than the one a few years ago. Although this is a very predictable trend – the number of game studios is growing, people are leaving game development companies and starting their own studios. In turn, they release their own portfolios, which multiplies the number of games overall in the igaming industry. 

What’s interesting though is that there are more unique mechanics present nowadays than a few years back – there are Pop Wins, Infinite Reels, which I find extremely engaging. Speaking of mechanics, it’s great to see that BTG have licensed their Megaways mechanics and the whole niche of game suppliers has benefited from this licence. 

Last but not least, it’s amazing to witness the development of the live games niche – finally, we can see emerging competition in this sector, regardless of quite a larger cost involved, when compared with RNG game development.

CB: And how big a part does live casino now have?

KR: I’d say it’s amazingly bigger than it used to have just a few years back. There is definitely a greater number of Live Games suppliers nowadays, like On Air Entertainment, Provision Games, Swintt Live, Stakelogic Live, EGT Live – as some RNG game providers also expanded into the Live Games niche. 

On the other side “of the screen” we can also admit that the overall playing interest in live casino has grown to a considerable extent. Partly due to pandemic and restrictions to access real land based casinos, so far, these two reasons – growing player appetite for live games and the emerging amount of such content and choice have developed this vertical noticeably during the past few years. 

Online gambling is growing as an entertainment vertical in general. Live games are a great leisure activity with social elements, so it definitely remains to be popular among players.

CB: What is your approach to servicing players in different countries? In your experience, what is the bigger pull for slots players – the theme/premise of the game or the individual game mechanics?

KR: In this regard, year-or-year statistics and continuous market research of online casino businesses is helping us decide what content to add and promote into a specific country or region. Players are actually showing what they prefer to play – and operators just need to listen and look thoroughly at their requests and the statistics. 

The stats and knowledge we possess, for example, is that players in the CIS region are more into traditional classic themes and often are not even using the buy bonus feature, while most of EU players are very active in the buy bonus feature and are attracted to slots with “Progress Bar” mechanics, when there is game-in-game, and so on.

CB: Speaking of games, do you have any thoughts on what to look out for in 2022? Are you expecting some new innovations?

KR: To be very honest, yes, I think we will see some new content coming in 2022, I expect some new Live Games titles – targeting Asian and South Asian markets in particular. I’d also expect new Live studios to see the first results after their launch this year and acquiring some of the market share – this trend is quite interesting to monitor, I’d recommend watching the live casino market share changes in 2022.

As for RNG games, speaking mainly of slots, I think a couple of new studios will likely arise. Hopefully, we will see new mechanics coming or a new player engagement tool. I’m sure there is space for innovation in slot games development; we just need to put the right talent into the right conditions, and the magic will happen. As for the studios to watch in 2022, I’d keep an eye on Nolimit City, BTG, High5 Games, Stakelogic, to name a few.

CB: How has the splurge of M&A activity (both on the studio and platform side) impacted the casino sector? Might we see more of a closed shop for smaller companies wanting to break in if the trend continues?

KR: Honestly, I personally see it as a positive trend, as long as M&A does not bring massive redundancies that impact human lives and wellbeing, and as long as they promote variety and differentiation in products and work approaches. 

At the end of the day, it shouldn’t matter who owns whom – as long as the iGaming industry itself blossoms with innovation and diversity and business is constantly developing and growing – this will be more than healthy and empowering for all of us. 

Although, if the impact would be negative, bringing about limitations, imposed decisions, politics and unprofessionalism, then our industry would face an unhealthy situation, and we will lose or discourage great minds that could deliver great things.

CB: And finally, how successful has 2021 been for Uplatform? And what would constitute a successful year in 2022?

KR: In fact, we spent the year quite busy polishing every process and detail – legal and compliance departments have been actively working all year long setting a solid basis for our business, the technical parts are being polished, and even the designers have been busy working on the tools’ look and feel. 

We exhibited at our first expo with a Uplatform stand at iGB in Amsterdam this year, which we are very proud of. We attended other industry events, met up with our existing partners, and acquired future partners. 

Long story short, everybody has been busy in 2021 so far. In 2022, we are expecting to boost our presence and launch new clients into regulated markets, keep working on our portfolio and offering, and just keep following the industry trends and appetite.

The post Uplatform: A platform to meet fast-changing <br>regulated market demands appeared first on CasinoBeats.

Lauded as a game which is “extremely simple yet incredibly interesting and unique”, TVBet is confident that Andar Bahar will be a successful product in the provider’s lineup.

But firstly, what is Andar Bahar? It is a popular betting card game which has attracted the attention of gamblers for centuries. There are many questions surrounding its origin, but many believe that it originated in Bangalore, the capital of Karnataka in South India.

It is believed that the game stemmed from the locals’ love of playing cards, with Andar Bahar involving all travelers searching for entertainment in this process. For this reason, TVBet believes that it is the perfect addition to its portfolio.

Andar Bahar from TVBet

Despite its simplicity, TVBet explained that “this unique game is great fun”. The game is played live, 24 hours a day, and uses one standard deck of 52 cards and consists of two stages. 

In the first stage, the joker card is dealt. In the second stage, cards are dealt one-by-one to the Andar and Bahar sides alternately until a card with the same value as the joker card is dealt.

The game aims to guess whether a card with the same value as the joker card will be dealt to the Andar or the Bahar side. The game has only two possible outcomes: Andar to win or Bahar to win. The game cannot end in a draw.

Betting options

Through the addition of Andar Bahar, TVBet will be able to deliver a range of new betting options for players. The main option, the solutions provider highlighted, is to choose which side will win — Andar or Bahar. Herewith, punters may bet on the number of cards to be dealt, joker card, the color of the winning card. 

Each game includes two betting rounds for submitting standard and/or combination bet slips for participation.

Before each game, bettors can place bets on both the current game and on upcoming games. Equally, multiple bets on different games can be placed in combination on Andar Bahar and other TVBet games offered by the bookmaker to get increased odds.

In addition to winning, TVBet will also drive player engagement through a number of different features, with each game featuring up to three jackpots.

The post TVBet: Creating new betting options through Andar Bahar appeared first on CasinoBeats.

A nice analogy to understand the innovative approach at Quik Gaming, described in detail by head of games Jade Pecorella as part of an exclusive interview for CasinoBeats. 

She tells us more about delivering the best of the land-based slots experience in a live setting, combining scheduled live draws with a single player alternative, and why it chose the unconventional presenter-free approach to eliminate the chance of human errors.

CasinoBeats: First of all, can you just explain what you do at Quik Gaming?

JP: I manage the creation and direction of the games, continuously pushing innovation the industry has not seen before and what operators would love to offer to their players to play. Together with a team of talent we evolve the ideas of game mechanics to art direction and a math modal into magical moments that keep players on the edge of their seats.

CB: Why is Quik Gaming different from other live game providers?

JP: From the start, Quik Gaming set out to create games that are different to what’s already out there. We have witnessed what slots achieved in gamification and elevated that by mixing in the live element, bringing together the best of both worlds. But we’ve taken all this a step further and created live as well as single player versions of all our games. We’re really leaving no stone unturned.

Every game we produce and launch has the live element at its core, but in a way that’s entirely different to what we’re used to seeing in game shows and live games. Since its founding, Quik’s intention has been to offer a live studio game environment without game presenters, instead integrating elements of slots and lotto to provide the ultimate entertainment experience to all players, ranging from slot players to live and lotto players.

Whether by way of our various live lotto machines or a stunning live wheel, the draw machines are all self-contained, free from any human intervention and so there’s no chance of error. The innovation adopted in the way the draws are carried out means that the integrity of the game is intact. This is what sets us apart.

Presenters are not required to anchor in conversation as the games are fast, interactive and all so absorbing for the player, that they need no one to keep a player locked in. The games are simple and engaging, and players don’t need a presenter to remind them how to play or tell them the outcome. They can simply focus and enjoy it.

We bridge the experience of different game types, creating unique content which others don’t offer. The games are fast and dynamic with multiple layers of playability – something never experienced before. We focus on placing the player at centre stage in the realm of a live casino game. Adding gamification gameplay to keep players on the edge of their seat.

CB: Using auto draw machines rather than game presenters is certainly unique; what are the pros and cons of going down this route?

JP: The magic is created through Quik’s live equipment operating from our innovative studio. Most of the magic happens in our studio based in Malta. What sets us apart from everyone else is not just what we do – but also the way we do it. 

We work in an unconventional way, using a fresh approach and breakthrough technology that guarantees transparency and automation, while our system ensures that the least amount of mishaps occur during live games.

This is because our games eliminate the chance of human error. Using a state-of-the-art lotto machine instead of a game presenter offers a heightened level of trust for players, and drastically reduces the chance of mistakes or inaccuracies. 

Presenting the draws live in our Malta studio assures that they are completely transparent. For each outcome, a live draw machine shuffles the balls for the guaranteed random amount and draws them once all bets are placed. Players will experience a build-up of excitement as they watch it draw real balls one by one, in real-time, to match their predictions.

In live studio environments, we rely on robust hardware that delivers the best player experience as well as the most compatible high-quality stream for a player to view. 

At the Quik studio, there is no room for compromise. Our set-ups aim to achieve complete autonomy with environments that are reminiscent of game shows, built on excitement, experience and expectation. Innovation is always at the forefront of our studio design and implementations, with the underlying purpose of delivering unique content to players. 

We understand that game presenters engage the players and explain the game to new players but are making sure to create tutorials and information that provides the players with all that they need.

CB: You also have the single player versions of your games; is this meant as an easy ‘way in’ for new players or just about giving more control than the live draws?

JP: The single player games are an easy introduction for our player base to understand how the game works, as they’re in control of the experience with the tap of a button. They have a Go Live button feature, exclusive to all our single player games, which will seamlessly take players to the Live game.

Both versions have the same rules and gameplay. The only difference is that, in Wheel of Fire for example, single player uses a visually rich, animated wheel, with a player in control of the timing of spins. Whereas in the live game, there is a live video stream of our custom-made wheel which spins when the timer counts down to zero.

CB: Why do you think that the overall package from Quik delivers a better blend for slots and live casino players than the traditional offering?

JP: Quik’s games are for all players, and with the single player and live games, we bring the land based experience of an exciting, familiar, slot-inspired bonus game to the live experience of casinos. Quik combines the familiar setting of the live entertainment environment with big wins and immersive bonuses, as well as familiar characters that players can relate to.

CB: And finally, what are the key goals for the company? Where do you want to be in 12 months time?

JP: Establish ourselves and the brand in the market. We have already steered the attention of several influential operators and with this we would bring the brand and our unique game offering to players to consume. This alone will give Quik Gaming the space to grow. With our new ideas and concepts in this hybrid game offering we are attracting the right attention to develop the products and get the right market positioning.

Our roadmap for 2022 includes 13 new games with a mix of live and single player, more bespoke draw machines and twists on traditional games. We want to be the company that provides a new gaming experience to all kinds of players.

We take pride in our hard work and how far we go to create an unforgettable player experience. We take innovation seriously, and our young and dynamic team is shaping the gaming industry in ways we never thought would be possible. We often get told we don’t fit in a particular box, and I think my team will agree when I say that that’s the way we like it – it’s the only way we can think outside of it.

The post Jade Pecorella: How the unique Quik Gaming experience is keeping the player centre stage appeared first on CasinoBeats.

Over the last 12 months, betting companies were forced to re-evaluate their options, with some turning towards political events, Belarusian football and even tiddlywinks as alternative betting markets for their punters. 

But for some bookmakers, live card games and lotteries became the markets of choice which proved to be advantageous – largely in part to these games not being tied to a sporting event, meaning they could be broadcast all year round. 

We’re also expecting an increase in demand for our games. After all, those who like to bet on sports also prefer to bet on TVBET games. According to our internal analysis, carried out by one of our top partners, 80 per cent of sports betting fans bet on TVBET games. 

Besides, during the first month of sports suspension (in March 2020), TVBET noted a 31 per cent increase in the total number of bets placed. Since that time, the popularity of these games has not stopped growing. We think there are a key few reasons why punters are choosing to bet on TVBET live games. 

Firstly, bets on TVBET games can be placed in between live sports games. More often than not, players tend to find themselves being distracted during the half-time breaks – and TVBET games can act as a suitable solution to that mid-game boredom.

In addition, players are confident in the fact that our games are fair. Currently, eight out of 12 TVBET games are GLI certified, which guarantees 100 per cent random outcomes.

TVBET games are also well-known card games and lotteries – but in a completely new format. And even if the rules of a game are unknown, it is easy and simple to understand it, since the interface and rules of the game are intuitive.

Overall, 2021 is expected to have a heavier sports season and an increase in rates this year. So the numbers promise to improve compared with a year earlier. Online betting platforms are also expected to flourish even more since more and more competitors appear on the market every day, which sets new rules for the market. 

So judging from the success of our games in 2020, and the return of the sporting calendar, this year promises to be an exciting year for TVBET.

The post TVBET: Assessing the betting landscape in 2021 appeared first on CasinoBeats.

One such company whose RNG mechanics are delivering a “100% fair and transparent” to players through its B2B partners is live games supplier TVBET, who believes a subtle approach to random outcomes is the key to success when it comes to engaging your audience.

“We strive to incorporate RNG into all of our games and are confidently moving towards achieving this,” explained TVBET CEO Peter Korpusenko. “After all, this is what will ensure the fairness and transparency of the results of the game, which is extremely important for the players.”

So, how has TVBET ensured both fairness and transparency for its games? When it comes to building confidence among its players, the supplier explained that it has transferred two more of its games onto the platform which supports RNG mechanics. 

In addition, these two games – War of Elements and JokerBet – have also acquired Gaming Laboratories International certified shufflers, which guarantees that they have passed the RNG mechanics examination. 

War of Elements takes place around the clock between a player and the dealer. Praised by the supplier for its simple rules, once the player and dealer are each given a card, the player must then predict which card is highest before both cards are compared. The game offers betting options on the result, colour, suit, and the exact value of the next card. 

Meanwhile JokerBet uses a regular deck of 52 cards plus two jokers. At regular intervals during the game, players are offered the chance to predict the next card to be drawn from the deck. Similar to War of Elements, the game offers a range of options for betting, including the exact value of the next card, suit, colour of the card, number or picture.

With the addition of GLI certified shufflers, the live games provider believes that this should have a positive impact on player confidence in the results of the provider’s live games.

Korpusenko continued: “We aim to make an interesting, and first of all, certified and honest product. Therefore, we are making every effort in this direction. This is an important step and part of our mission to make the game comfortable and the results of it undoubtful. Everything is done to please the end consumer.”

These two new GLI certified games bring the total number of live games from TVBET which carry the test-lab’s mark of approval to eight, with War of Elements and JokerBet joining 1Bet, 5Bet, 7Bet, Lucky6, WheelBet and FruitRace.

TVBET added that it has huge plans in the pipeline for this year as it aims to implement equipment that supports true RNG mechanics for all 12 live games in its portfolio.

The post TVBET: Driving player confidence through RNG mechanics appeared first on CasinoBeats.

Online gambling stands out as an excellent example of a sector in which ongoing marketing and product placement, alongside careful analysis of operational status, is so important. 

To put the battle for market share into context, a study from Grand View Research Inc has predicted that the global market size will reach $103bn by 2025, registering a compound annual growth rate (CAGR) of 11.5 per cent over the next six years. We expect live games to play its part in this boom, growing to take a 30 per cent share of the market.

Whether it’s live games or traditional slots, operators must be at their best to keep attracting and retaining customers. Contrary to popular belief, it is no longer enough to just to obtain the right licences, connect some third party games and products, launch a site and wait for a flow of traffic to translate to huge gross gaming revenues (GGR). 

In the long term, such an approach post launch date will likely result in a suspension of operational activities due to a lack of liquidity. So, how can you counter this? How can you reinvigorate traffic flow to the games without a sufficient marketing budget? Are you held back by an inability to allocate the right resources to running jackpots and player bonuses?

We are aware that the list of problems may be very different, stretching across both internal and external factors. Therefore, at TVBET we decided to create a dedicated partnership department to help our operators, the main objective of which is to provide ongoing development and marketing support for an operator post integration.

Instead of stopping communication after integration, it should be the other way round. The partner deploys our games and receives – as a bonus – a marketing team that will work with them in three main areas: on analysis of the operational status, development of a product promotional strategy and implementation of the strategy together with the operator’s team.

An excellent tool for attracting and retaining new players is the use of jackpots. On average, we are helping our partners to run 660 jackpot draws (around 20 a day) each month, for a total average sum of €30,000 per operator. Of course, this average could be higher or lower depending on the size of the operator and its target audience.

It might not seem like huge pools of money, but it is enough to maintain interest across the suite of live TVBET games and in turn produce a constant growth in GGR. It is also a carefully managed amount – at current betting volumes – to retain an exclusive feel for the jackpots, rather than ‘devaluing’ the product through running too many.

How do we know it works? Well, since implementing promotional tools such as jackpots through the partnership department, the total audience for TVBET’s live games on one of the operators we are working with has gone out from 1.5 million to 2.2 million. Our analytics also tells us that those who use jackpot tools are 27 per cent more popular than those who don’t.

However, it’s not just about jackpot promotions. This partnership department also provides additional marketing promotions for live games – so that operators don’t need to use up too much of their own resources trying to popularise the games – and implements tools such as contests, promo codes, cashback and free bets. Our experience working with both sports and casino operators helps us to deploy the right tools on a case-by-case basis.

The collaborative process must not stop at the launch date. To make the most of the partnership with your provider, it’s essential to consider the right promotional tools and marketing support to grow in parallel with the increased demand for live games.

The post Peter Korpusenko, TVBET: Post integration <br> support the key to a successful launch appeared first on CasinoBeats.

TVBET representatives are using iGB’s Affiliate Lisbon conference (16-19 October) to demonstrate all features of Lucky6 to delegates at the event.

It’s the 11th fast live-game that the company has released since the beginning of 2019 when it began its pursuit of global market share.

“Being one of the leaders of the global live games market, TVBET focuses on providing our clients with the most relevant content,” said TVBET CEO Peter Korpusenko. “The new Lucky6 is in full accordance with the requirements of this demanding audience.

“This game is popular for its genre, and our company has launched it in a highly qualitative live-format including also adjustable bonuses, promo codes and jackpots. Today, we’re happy to present the content that will help our partners in reaching their business goals.”

Lucky6 is a classic game in which the player is offered 48 numbers, 35 of which are selected randomly. The player is asked to guess six balls. 

The “special fortune” arrives with your last ball, but the winning ratio depends on its position as the earlier the selected balls fall out, the greater the winning amount will be.

The post Lucky6 launched as the 11th live game for TVBET appeared first on CasinoBeats.