Live Solutions Archives - CasinoBeats https://casinobeats.com/tag/live-solutions/ The pulse of the global gaming industry Mon, 11 Mar 2024 13:49:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://casinobeats.com/wp-content/uploads/2025/01/cropped-favicon-32x32.png Live Solutions Archives - CasinoBeats https://casinobeats.com/tag/live-solutions/ 32 32 iGP integrates Live Solutions titles into iGaming Deck https://casinobeats.com/2024/03/11/igp-live-solutions-igaming-deck-deal/ Mon, 11 Mar 2024 15:00:00 +0000 https://casinobeats.com/?p=92249 Casino table games platform Live Solutions has been integrated into iGaming Platform’s iGaming Deck aggregator solution. Live Solutions’ platform uses high-quality video streaming to offer live casino experiences, with more than 3,500 table hosts speaking 55 languages in multiplayer interactive environments. “We are thrilled to announce this integration with iGP, which represents a significant milestone […]

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Casino table games platform Live Solutions has been integrated into iGaming Platform’s iGaming Deck aggregator solution.

Live Solutions’ platform uses high-quality video streaming to offer live casino experiences, with more than 3,500 table hosts speaking 55 languages in multiplayer interactive environments.

“We are thrilled to announce this integration with iGP, which represents a significant milestone for Live Solutions,” noted Jean-Pierre Houareau, CEO at Live Solutions.

“We want to give our games as wide an audience as possible and working with iGaming Deck will achieve that goal.”

iGaming Deck will distribute Live Solutions’ Multiplayer Live streaming platform to its operating partners, which includes classic casino games such as Blackjack, Roulette, Baccarat, Craps, Dragon Tiger and Fan Tan.

The aggregator solution already includes more than 10,000 game titles from established brands and up-and-coming studios, all within a cloud-based centralised hub that offers seamless integration.

Inesa Glazaite, COO, at iGaming Platform, added: “iGaming Deck is designed to deliver a flexible and effortless solution for operators and their customers. 

“Our single API ensures seamless integration and our constantly growing games library is unique in offering detailed information on each slot. Working with an innovative content provider such as Live Solutions enables us to maintain our high standards.

“As a constantly evolving tech company, we will shortly be releasing new features to make iGaming Deck even more responsive and accessible.”

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Live Solutions utilises Gametech’s ‘stellar reputation and global reach’ https://casinobeats.com/2023/11/09/live-solutions-gametech-solutions/ Thu, 09 Nov 2023 11:00:00 +0000 https://casinobeats.com/?p=89247 Live Solutions has joined forces with Gametech Solutions, offering the Isle of Man-based Asian aggregation platform its ‘state-of-the-art’ live casino product – Casino Floor Live.  The solution provider’s flagship live casino video platform will allow Gametech Solutions’ partnered operators to offer a plethora of live casino content using over 3,500 live and AI hosts in […]

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Live Solutions has joined forces with Gametech Solutions, offering the Isle of Man-based Asian aggregation platform its ‘state-of-the-art’ live casino product – Casino Floor Live

The solution provider’s flagship live casino video platform will allow Gametech Solutions’ partnered operators to offer a plethora of live casino content using over 3,500 live and AI hosts in games like Blackjack, Roulette, Baccarat, Craps, Dragon Tiger, and Fan Tan. 

Jean-Pierre Houareau, CEO at Live Solutions, explained: “We are dedicated to delivering excellence, which is why partnering with industry leaders is our goal. Gametech’s stellar reputation and global reach make them an ideal partner, and we are excited about the possibilities this collaboration brings.

“Live Solutions and Gametech, two powerhouses in the gaming space, are joining forces to bring players an unmatched level of quality and innovation.”

With live dealers and hosts available in 55 languages, players can engage in real-time social interactions with both hosts and other players on multiplayer tables, aiming to provide a ‘dynamic, immersive, and limitless’ experience. 

A Gametech Solutions spokesperson also commented: “We are impressed with Live Solutions’ product and believe that offering our existing players a unique and differentiated experience is a winning strategy. Since its launch, we have already seen promising results, and we are eager to build on this excellent start.”

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AI, Quantum Computing and VR: locating the next tech step with CB100 https://casinobeats.com/2023/07/11/ai-quantum-computing-vr-cb100/ Tue, 11 Jul 2023 08:30:00 +0000 https://casinobeats.com/?p=84202 So far, 2023 belongs to technology. The AI boom continues to produce awe and amazement while the progression of VR continues to excite tech fans across the globe.  As an industry that has constantly evolved with the never-ending advancements in modern technology, we probed our CasinoBeats 100 Club on the topic by asking:  What is […]

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So far, 2023 belongs to technology. The AI boom continues to produce awe and amazement while the progression of VR continues to excite tech fans across the globe. 

As an industry that has constantly evolved with the never-ending advancements in modern technology, we probed our CasinoBeats 100 Club on the topic by asking: 

What is the next technological step that could sweep across the online casino industry? And why?

Raphael Di Guisto, Founder at Silverback Gaming: The next technological step that could sweep across the online casino industry is the use of generative AI for generating game concepts and design concepts. This advancement has the potential to revolutionise the industry by significantly reducing production times for new games.

One notable example of this technological advancement is showcased by Silverback’s two upcoming games, Banana Blitz Deluxe and Mariachi Wild Fiesta. By utilising generative AI, Silverback has been able to streamline their game development process, cutting production times by six to eight weeks per game. This accelerated timeline allows for faster releases of high-quality games, keeping up with the growing demands of the online casino market.

Generative AI enables the automatic generation of game concepts and design elements based on predefined parameters and patterns. This technology can generate a wide range of innovative ideas, saving developers substantial time and effort in the initial stages of game development. By automating the concept and design generation process, developers can focus more on refining and enhancing the gameplay experience, resulting in more engaging and immersive games for players.

Thomas Kolbabek, CTO at Golden Whale: Forward looking, predictive operations, powered by AI. Shifting customer interaction gradually from past observations to future predictions is the equivalent of inventing the weather forecast. A convenience we take for granted today.

More specifically, predictive operations leverage existing operational platforms and gaming data, which is available in abundance in our industry. When such source data is processed, enriched with industry experience, and prepared to apply machine learning models efficiently, we can predict what players will want and enjoy in the next moment or the near future.

Why does AI excel at this? It finds correlations efficiently and without personal bias in very large data sets beyond what we as human beings can comprehend with reports and charts.

How will we take this to the next level? While AI is improving speed and capabilities of data analysis and predictions, we can focus our energy on testing hypotheses many times faster than with traditional A/B testing processes and devise new and innovative incentives for our players.

So rather than worrying what kind of clothes to pack for tomorrow’s trip we can focus on making the most out of our journey for us and everyone around us.

Max Sevostianov, Chief Operating Officer at Betbazar: I believe there are several major developments that will shortly sweep across the online casino industry. The first is the emergence of improving virtual reality and extended reality technology, which will provide a new layer of immersion and engagement for players. 

Using VR/ER tech, players can – for example – virtually sit across from the dealer at a table and look at their cards, replicating the feeling of being in an actual bricks-and-mortar casino venue and bringing them that much closer to the action.

The second is the wider adoption of cryptocurrencies and blockchain technology, because both bring an increased level of security and transparency to online casino games. 

Accepting cryptocurrencies allows for secure, anonymous transactions, while the addition of blockchain technology can also be used to create provably fair games where players are able to verify the randomness of outcomes. 

Both of these things lead to increased transparency and – ultimately – a much safer experience for the player. The introduction of AI and machine learning is also a very important step. This technology can help answer questions and provide information really fast, so I think it will play an important role in improving customer service. 

AI and machine learning can also be used to personalise your content as they can analyse player behaviour and create smarter games that are tailored for individual users. All of these points are tied to improvements in the speed and coverage of internet services globally.

In recent years, we’ve seen the percentage of players using mobile increase dramatically, to the point that I now believe it’s vital for operators to offer an app or something that allows them to bet and play wherever they are. Improvements in the 5G network – and whatever the next level of coverage will be – will increase the potential in continents like Africa, where internet penetration is currently very low.

Jean-Pierre Houareau, CEO at Live Solutions: The slots sector is highly competitive but there is only so much that can be done to differentiate products in this area. The game show sector is interesting as more studios develop new concepts for this format. We believe that the live casino sector has the most potential for innovative change.

There is also a perception that live casino means live dealer only. The live dealer model has many challenges. It relies on studios and staff, both of which have to be licensed in regulated jurisdictions and in many cases, studios have to be geographically located within those jurisdictions. 

Studio’s also require a physical infrastructure including tables, casino equipment and premises. Because this setup is costly and time consuming, operators are keen to have as many players as possible on each table at any one time. This impacts on a player’s experience as it’s likely they will have to queue for a table and get very little personal attention.

There is therefore the potential for a new approach to the live casino sector which would really allow players and casinos to properly appreciate one another. This is already happening with products like our own – players, game presenters, casino staff and VIP managers are all able to talk to each other face to face at the tables without ever having to queue. 

We are very happy to be pushing the boundaries of live casino, leading with the player experience, and always interested to see other innovations in this area.

Aleksandra Andrishak, Editor in Chief at Slotsjudge: The metaverse represents a new frontier for online casinos. As VR and AR technologies continue to mature, I anticipate seeing immersive, interactive, casino gaming experiences being developed within the metaverse, creating an environment that replicates the thrill of a physical casino, but with the accessibility of online gaming. 

The integration of blockchain, DeFi, NFTs, AI, and the metaverse can potentially revolutionise the online casino industry, providing an experience that is more engaging, fair, and exciting for players. However, there will be challenges to overcome, primarily regulatory concerns and technological implementation.

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Hub88 to offer ‘real-life casino table experiences’ via Live Solutions https://casinobeats.com/2023/03/29/hub88-live-solutions-live-casino-games/ Wed, 29 Mar 2023 14:30:00 +0000 https://casinobeats.com/?p=80789 Platform provider Hub88 has entered into a collaboration with casino table games platform Live Solutions for “real-life casino table experiences”. Through the deal, the Live Solutions platform will be integrated into Hub88, including Casino Floor Live, which offers video streaming for games such as blackjack, roulette, baccarat, craps, dragon tiger and fan tan. Live Solutions’ […]

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Platform provider Hub88 has entered into a collaboration with casino table games platform Live Solutions for “real-life casino table experiences”.

Through the deal, the Live Solutions platform will be integrated into Hub88, including Casino Floor Live, which offers video streaming for games such as blackjack, roulette, baccarat, craps, dragon tiger and fan tan.

Live Solutions’ real-life casino experiences feature more than 3,500 table hosts speaking 45 languages, and an “eye in the sky” operator management platform to monitor tables in real-time and also process age verification, KYC and player welfare checks quickly.

“We’re always looking for the latest trends and cutting-edge technologies to work with, and we’re excited to be entering into a partnership with Hub88, which has an API that gives great access to the best quality content,” commented Jean-Pierre Houareau, CEO of Live Solutions.

“We believe working with Hub88 will give our product even better exposure and we’re looking forward to the opportunities our partnership will bring.”

Live Solutions’ offering will be joining Hub88’s single, agile integration platform that gives operators instant access to content and features from third-party suppliers via a single API.

Ollie Castleman, Head of Hub88, remarked: “This exciting partnership will surely advantage both organisations and, with their thrilling Casino Floor Live product creating the stir of land-based casino play, I’m confident beyond doubt that all of our operators will enjoy Live Solutions’ game content.

“They are a fast-growing name in the Live Casino space and we’re happy to wish them a warm welcome into our rich portfolio of partners.”

Earlier this month, Hub88 added content from development studio Platipus and supplier Urgent Games to its platform.

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Live Solutions takes ‘exciting step forward’ alongside MostBet https://casinobeats.com/2023/03/14/live-solutions-step-forward-mostbet/ Tue, 14 Mar 2023 15:30:00 +0000 https://casinobeats.com/?p=80097 Live Solutions has entered into a partnership with sports betting and casino games operator MostBet that the group said represents “ an exciting step forward for both of us”. Through the Casino Floor string platform, Live Solutions provides access to games such as Blackjack, Roulette, Baccarat, Craps, Dragon Tiger and Fan Tan among others, each of […]

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Live Solutions has entered into a partnership with sports betting and casino games operator MostBet that the group said represents “ an exciting step forward for both of us”.

Through the Casino Floor string platform, Live Solutions provides access to games such as Blackjack, Roulette, Baccarat, Craps, Dragon Tiger and Fan Tan among others, each of which will now become available via the MostBet platform.

Live Solutions’ platform aims to mimic the thrill of playing at a real-life casino table, with the group looking to “transcend the live dealer experience”.

In addition to providing more than 3,500 table hosts that speak 45 languages, players and hosts are able to interact with each other, via live streams, at multiplayer tables in a number of languages.

Furthermore, MostBet, which operates in 93 countries, will also gain access to an Eye in the Sky operator management platform.

This permits the monitoring of tables in real time and has been designed to be used as a social responsibility tool for age verification, KYC and player welfare.

Jean-Pierre Houareau, Live Solutions’ CEO, said: “We pride ourselves on delivering excellence and that’s why we want to work with the leaders of the gaming and sports betting industries.

“MostBet is a top-quality partner, with a long track record of providing great products and services to many people around the world, so working with this leading provider is an exciting step forward for both of us.”

Earlier in the year, making waves across the Americas was identified as a prime target for Live Solutions through 2022, however, as Houareau noted, this is merely one step in a much larger journey.

After debuting three years ago, the casino table games platform provider is looking to make headway into the US’ igaming ecosystem during 2023, with expansion further south also being sought by the group under a widespread expansion project.

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Live Solutions aligns with ‘major player’ Parimatch  https://casinobeats.com/2023/03/01/live-solutions-parimatch/ Wed, 01 Mar 2023 11:00:00 +0000 https://casinobeats.com/?p=79491 Live Solutions has hailed a partnership alongside “a major player” in the European gambling space after entering into an agreement with Parimatch. The will see a range of content from the igaming table games provider’s Casino Floor Live streaming platform be distributed by the online casino and sports betting operator. Under the terms of the […]

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Live Solutions has hailed a partnership alongside “a major player” in the European gambling space after entering into an agreement with Parimatch.

The will see a range of content from the igaming table games provider’s Casino Floor Live streaming platform be distributed by the online casino and sports betting operator.

Under the terms of the partnership, among the titles to become available are classic casino games such as Blackjack, Roulette, Baccarat, Craps, Dragon Tiger and Fan Tan.

A brand representative from Parimatch said: “We are always looking for the best content to provide to our users, and Live Solutions will offer just what we’re looking for, through their quality streaming capabilities and range of table host languages.”

Live Solutions’ platform aims to mimic the thrill of playing at a real-life casino table, with the group looking to “transcend the live dealer experience”.

In addition to providing more than 3,500 table hosts that speak 45 languages, players and hosts are able to interact with each other, via live streams, at multiplayer tables in a number of languages.

Jean-Pierre Houareau, Live Solutions’ CEO, noted: “We’re excited to be teaming up with Parimatch, a major player among Europe’s gambling providers. 

“We’re sure that our top-quality live streams will engage their players and provide the excellence of service they’ve come to expect.”

Earlier in the year, Houareau suggested that making waves across the Americas is a prime target for the company through the current year, however, it was warned that this merely represents one step in a much larger journey. Read more HERE.

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Live Solutions: this is just the beginning of our plans for world domination https://casinobeats.com/2023/01/31/live-solutions-plans-world-domination/ Tue, 31 Jan 2023 09:30:00 +0000 https://casinobeats.com/?p=78280 Making waves across the Americas is a prime target for Live Solutions through the current year, however, as CEO Jean-Pierre Houareau noted, this is merely one step in a much larger journey. After debuting three years ago, the casino table games platform provider is looking to make headway into the US’ igaming ecosystem during 2023, […]

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Making waves across the Americas is a prime target for Live Solutions through the current year, however, as CEO Jean-Pierre Houareau noted, this is merely one step in a much larger journey.

After debuting three years ago, the casino table games platform provider is looking to make headway into the US’ igaming ecosystem during 2023, with expansion further south also being sought by the group under a widespread expansion project.

To do so, Live Solutions is looking to swell its content range, with Houareau having suggested that the likes of Andar Bahar, Teen Patti, Sic Bo, 32 Card, Casino Hold’em and 3 Card Poker will be “coming to a screen near you very soon”.

This would bolster a gaming suite that currently stands at 16 games and that includes Blackjack, European Blackjack, Roulette, Baccarat, Asian Baccarat, Craps, Dragon Tiger and Fan Tan.

“Our product is different from other live products in many ways,” Houareau began upon being quizzed one what makes the company’s live dealer products stand-out amid much competition. 

“Firstly, the outcome of the games is determined by random number generators rather than physical casino equipment, meaning our hosts have no hand in the outcome of the games. Also, our live presenters do not work from studios. 

“We say we have the largest casino floor in the world, and we do”

“Another key difference is that the players are also video-streamed and can talk to each other and the table host, making for an experience that’s just like a land-based casino.

“The use of video rather than text for chatting means nobody types out their messages, and everyone engages in conversations with each other naturally. 

“Casino operators also get to join their players at the tables. This is really useful for them because they might use this personal contact for VIP management or compliance functions, which are much more easily carried out face-to-face. 

“We say we have the largest casino floor in the world, and we do, with 3,500 table hosts speaking 45 languages. Unlike live dealers, our product is infinitely scalable as we’re not restricted by studio space, meaning more players can get onto tables without queuing.”

In addition to having heaped much praise on the group’s streaming capabilities and tech usage, Live Solutions’ CEO also touched upon a belief that “our games are much more natural to play”.

This, Houareau continued, is due the social aspects that mimics the engagement at a brick-and-mortar casino table, rather than “wasting time” to type out. “It just feels so much more relaxed,” it was said.

On the compliance front, it is asserted that the human eyeball, in the form of the group’s network of presenters, is “still far more effective than any algorithm” when it comes to player management, in detecting signs of player distress, bad behaviour, or anything else that causes concern.

“Face-to-face interaction is still the most effective and accurate way to deal with issues such as compliance, age verification and gambling problems”

“Face-to-face interaction is still the most effective and accurate way to deal with issues such as compliance, age verification and gambling problems,” he stated.

Subsequently, attention turned to that of operators, and a Control Room facility that enables such actors to access full reporting and instant replays of any round at any time.

“They can set betting limits in a granular way, either for their entire site or individual players,”  Houareau explained. “Operators can add their own users using the access control systems for their staff and setting privileges. 

“They can manage the branding with card back design and table logos for as many brands as they have. From the control room, operator staff can also either look down at their tables like an ‘Eye in the Sky’ or visit their tables and chat face-to-face with their players.” 

To conclude, attention turned to the future as Houareau elaborated on company ambitions through the remainder of the year: “We’re expanding into the US and South America during 2023, which is just the beginning of our plans for world domination.

“Our product makes it easy to service any market as we provide multiple languages, offer free, fast integration and cover all currencies including all kinds of crypto. 

“Players wanting a smooth, fun and engaging live casino experience should take a seat at our tables, where there’ll be a warm welcome awaiting them and, best of all, no queue for the action.”

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Live Solutions takes Casino Floor Live to SOFTSWISS aggregator https://casinobeats.com/2023/01/10/live-solutions-softswiss-aggregator/ Tue, 10 Jan 2023 12:15:00 +0000 https://casinobeats.com/?p=77381 “We want to give our games as wide an audience as possible,” noted casino table games platform provider Live Solutions after forming an alliance with SOFTSWISS. This will see the former’s Casino Floor Live streaming platform, which houses games such as Blackjack, Roulette, Baccarat, Craps, Dragon Tiger and Fan Tan, become distributed through the SOFTSWISS […]

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“We want to give our games as wide an audience as possible,” noted casino table games platform provider Live Solutions after forming an alliance with SOFTSWISS.

This will see the former’s Casino Floor Live streaming platform, which houses games such as Blackjack, Roulette, Baccarat, Craps, Dragon Tiger and Fan Tan, become distributed through the SOFTSWISS gaming aggregation platform.

Titled Game Aggregator, the offering currently provides access to more than 13,000 games from more than 180 igaming content developers.

“We are always looking for the best content, which the SOFTSWISS Game Aggregator can distribute to online casinos, and get players interested,” stated Nikita Keino, Partner Managers Team Lead at SOFTSWISS Game Aggregator.

“And we are sure that the integration with Live Solutions, whose games stand out for their quality and ability to engage players, will bring exciting experiences for both parties and the igaming business.”

The Live Solutions platform aims to offer “the thrill of real-life casino tables”, and features more than 3,500 table hosts speaking 45 languages.

Jean-Pierre Houareau, Live Solutions’ CEO, added: “We’re very pleased to have our top-quality games available on a content hub that will reach a large number of people from many different locations.

“We want to give our games as wide an audience as possible and working with SOFTSWISS will achieve that goal.”

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Pariplay seeking ‘something different’ via Live Solutions’ Fusion addition https://casinobeats.com/2022/10/19/pariplay-live-solutions-fusion/ Wed, 19 Oct 2022 10:30:00 +0000 https://casinobeats.com/?p=74033 Pariplay has expanded its Fusion roster after the NeoGames subsidiary formed an alliance with Live Solutions. As part of the new latest integration, which will boost the developer’s global reach, Live Solutions’ Casino Floor Live will become accessible to Pariplay users to experience real-life casino tables online, including live presenters and fellow players through video […]

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Pariplay has expanded its Fusion roster after the NeoGames subsidiary formed an alliance with Live Solutions.

As part of the new latest integration, which will boost the developer’s global reach, Live Solutions’ Casino Floor Live will become accessible to Pariplay users to experience real-life casino tables online, including live presenters and fellow players through video streaming. 

Callum Harris, Director of Partnerships at Pariplay, said: “We are always on the lookout for innovative casino experiences that can provide players with something different, and the Live Solutions platform does exactly that.

“Casino Floor Live combines the essence of the land-based experience with everything players love about RNG-based games. It is a pleasure to welcome Live Solutions as a Fusion partner and we look forward to entertaining players across the world together.”

Each game is RNG-based and server controlled, within a platform that allows for multiplayer video chat to replicate sitting at a bricks-and-mortar casino table. Live Solutions’ Casino Floor Live provides live table hosts across 39 languages in a mobile-ready format with fully customisable design and branding elements.

Following the integration, Pariplay’s Fusion offerings now consist of over 14,000 games from more than 80 suppliers, which deliver an array of verticals alongside casino and live games, such as sportsbook and fantasy sports, as well as a suite of back-office conversion and retention tools. 

Jean-Pierre Houareau at Live Solutions, added: “The integration of Casino Floor Live onto the Fusion aggregation platform offers us new and exciting opportunities with major operators across a host of high-profile markets around the world. 

“We believe our innovative approach and commitment to developing mobile-first casino content with a strong social element will prove to be popular with players, and that this new agreement will help to turbo-charge our growth.”

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Simon Croft: Societal changes are driving live innovations https://casinobeats.com/2020/04/23/simon-croft-societal-changes-are-driving-live-innovations/ Thu, 23 Apr 2020 08:00:03 +0000 http://casinobeats.com/?p=29968 Much has been said, written and is still to be debated during the following weeks and months, and maybe beyond, regarding the current climate of not just the industry but society on a global scale. Narrowing that focus, cross-selling and virtuals have formed a central theme of many discussions, however CasinoBeats was recently invited to demo a […]

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Much has been said, written and is still to be debated during the following weeks and months, and maybe beyond, regarding the current climate of not just the industry but society on a global scale.

Narrowing that focus, cross-selling and virtuals have formed a central theme of many discussions, however CasinoBeats was recently invited to demo a further such timely introduction over two years in the making.

Live Solutions displays a product offering that is very much a hybrid between RNG table games and live casino, designed win engagement at the forefront of end goal ambitions.

Following a meticulous process in aiming to get the product offering to its current capabilities, presenters withing the offering also all work remotely anywhere they like in the world and not from studios.

Simon Croft, CEO of Live Solutions, delves into the inner workings of the introduction, placing safer/responsible gambling at the core and ensuring social elements remain a crucial aspect moving forward.

CasinoBeats: Thanks for agreeing to speak to us, could you begin by talking our readers through the Live Solutions offering and its USP/s?

Simon Croft: Live Solutions in basic terms is a casino table games platform provider, offering live video streaming for online players across a variety of the most popular casino games. These include Blackjack, Roulette, Baccarat and Craps, plus the likes of Fan Tan, Dragon Tiger and Asian Baccarat for our Asia-facing operators, but our technology and gaming experience is far more reaching than that.

This community lead experience promotes strong player retention”

Our RNG casino table games feature state-of-the-art video chat, allowing all parties involved the very best interaction and recreating the excitement of a real-life casino environment. Players and presenters can converse seamlessly during games, levelling up the traditional typing-based communication of other online gaming formats.

Players are made to feel welcome and comfortable by our live presenters, who host the live table games which are available in any language or currency. With more than 1800 table hosts, speaking 39 languages, we are able to cater for any jurisdiction and player demand. This social emphasis on our online casino gaming encourages the participants to interact and build relationships, something which cannot be realised through text alone.

This community lead experience promotes strong player retention. Through the use of presenter fan clubs and face-to-face video chat for VIP management, the divide between operator and player is broken down and made much more personable. Enhancing the customer involvement and reaching them on a level unseen with other formats available.

All our available card games are multiplayer and multi-handed, harnessed within our advanced HTML5 gaming interface which allows for super-fast loading and cross-device capability. Optimised for the best possible performance across lower-end technology and low data consumption situations, our software enables all players the optimum playing experience.

The Eye in The Sky, our all-seeing control room ensures everything runs smoothly across all games and encompasses our key focus towards social and gambling responsibility, as you would experience in a land-based casino. The face-to-face contact our presenters have with players advocates an even bigger opportunity to spot the warning signs and act accordingly without delay, protecting players before issues get out of hand.

“…The idea of a completely distributed business, void of an office, was our plan from the outset”

Our pit bosses cycle through all active tables regularly to ensure players and presenters are acting responsibly, plus all table participants have the ability to curb any video stream which automatically activates a table check procedure. 

CB: Many within the industry are anticipating that the COVID-19 pandemic is to bring long-term change, have current issues been factored in? Were such changing dynamics envisioned during the long process to get where you are now?

SC: The current global situation is unprecedented and will continue to disrupt the industry for the foreseeable future. This disruption, although catastrophic for many businesses has opened opportunities for others, such as Live Solutions.

Although we’ve been pushing the concept of live tables all along, this enforced change in society has created the ideal environment for our platform.

Nobody could have envisioned the position in which we all find ourselves, but the idea of a completely distributed business, void of an office was our plan from the outset. This has meant our business hasn’t skipped a beat and continues grow without interruption.

Being 100 per cent online, from our staff, to our players and clients means the entire infrastructure of our offering can be accessed from home. Players can use any platform and clients can access the back-office control room from any location simply by hooking up to an internet connection.

These imposed lockdown restrictions across the world are forcing a complete rethink in how companies and people work. It’s inevitable that online businesses, such as ours, will benefit from this new thinking and new working practices.

We wanted to emulate this experience and the interactions … and bring it to the online world”

CB: There’s numerous examples of firm’s aiming to recreate the look and feel of land-based casinos, but why did your focus enter around that of engagement with dealers and fellow players alike?

SC: People visit real bricks and mortar casinos not only for the thrill of gaming, but also for the community side. We wanted to emulate this experience and the interactions which take place and bring it to the online world.

It’s human nature to chat, to be personable and this is exactly what we’ve been able to build into our products. Live streaming means players can interact like never before at online tables. They can build a rapport with the presenter and other participants.

Our client’s VIP management is not a faceless bonus email, they are visible and approachable. Our client’s social and gambling responsibility is no longer solely reliant on the success of a coded algorithm, it is personal. One presenter monitoring 10 players is far more effective at spotting potential issues than any computer-generated assumption.

Those who believe that customers are solely there to play and try to win in this type of gaming genre are very wrong. Players are there to socialise, share their experiences and enjoy their gaming time with real people, not just randomly selected names on a screen.

CB: Responsible and safer gambling measures are of the utmost importance, especially in the current climate, how much of a part of Live Solutions do presenters play regarding those issues?

SC: Our presenters are our first line of defence. Face-to-face live streaming means everyone at a table can see and been seen by each other. The presenters can see the players at first hand, rather than simply seeing them as an avatar image and user account name tag.

Presenters are specifically trained to spot the signs which might lead to future issues”

The ratio of presenters versus players has been kept low deliberately for this reason. On most tables this ratio is 10/1, but on our Blackjack table this ratio is even lower at 7/1. This enables close contact and a constant link between the table host and players for the duration of the session.

Presenters are specifically trained to spot the signs which might lead to future issues. If any concerns are raised, a simple escalation to our Eye in The Sky control room means the correct help and advice, which might be the difference between a player spiralling out of control, can be provided at the earliest opportunity.

CB: What further safeguards are in place across the wider product offering? 

SC: Aside from the Eye In The Sky technology and live presenter awareness, we also offer client operators the ability to push and pull data from our servers to assist with real-time RG interactions with players. 

For example, the platform casino back-end can automatically alert our pit bosses that a player is staking outside of their usual behaviour pattern using data from the operator. This in turn would trigger a welfare check with the player, utilising the 2-way chat functionality of the video streaming.  

This rapid response mechanism means operators and ourselves can act in real-time to alleviate a problem, as opposed to the rather laborious 24-48-hour timescales of other online gambling genres.

CB: How, for example, would a user displaying erratic behaviour be picked up and what action would be taken?

SC: Most likely the table host would alert the control room.The control room is the hub of everything and most notably our focus on responsible gambling. Once a presenter has escalated a concern to the control room it is investigated further, and details are passed onto the relevant operators.

In the most extreme cases, if no response is received from the operator, we can act ourselves by following a number of internal procedures which range from direct welfare conversations with the player, to removing the player from a table thus putting an immediate halt to an intensifying issue.

The post Simon Croft: Societal changes are driving live innovations appeared first on CasinoBeats.

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