mechanics Archives - CasinoBeats https://casinobeats.com/tag/mechanics/ The pulse of the global gaming industry Thu, 12 Dec 2024 10:18:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://casinobeats.com/wp-content/uploads/2025/01/cropped-favicon-32x32.png mechanics Archives - CasinoBeats https://casinobeats.com/tag/mechanics/ 32 32 Blueprint Gaming: we’re always trying to add value and innovate new mechanics https://casinobeats.com/2024/12/12/blueprint-gaming-value-innovate-mechanics/ Thu, 12 Dec 2024 10:00:00 +0000 https://casinobeats.com/?p=99220 Blueprint Gaming’s reputation of incorporating industry-leading jackpot systems within their slot offering was further enforced in June with the release of Rapid Fire Jackpots. Jo Purvis from the UK slots developer speaks to CasinoBeats to discuss both systems’ performance throughout 2024 and what we can expect from the mechanics moving forward as Blueprint sets its […]

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Blueprint Gaming’s reputation of incorporating industry-leading jackpot systems within their slot offering was further enforced in June with the release of Rapid Fire Jackpots. Jo Purvis from the UK slots developer speaks to CasinoBeats to discuss both systems’ performance throughout 2024 and what we can expect from the mechanics moving forward as Blueprint sets its sights on the new year.    

CasinoBeats: Blueprint Gaming launched Rapid Fire Jackpots back in June. What impact has the new system had on titles since its release? 

Jo Purvis: This summer, Rapid Fire Jackpots (RFJ) was introduced as a complementary offering to the industry-renowned Jackpot King progressive system. You have your jackpot players and non-jackpot players; among the latter, some believe that a significant win or Jackpot King may be unachievable. RFJ counters this by offering more frequent pot wins and thrilling sessions that have accompanied our revered branded and proprietary titles since its launch in June. 

The results speak for themselves. An impressive £4.5m has been distributed in payouts so far, with RFJ particularly resonating with players across Canada, Denmark, Brazil and the UK, underlining its global impact in just six months. Majestic Fury stands as our top-performing RFJ title for PPU and SPU while featuring in our top five games for the same metrics against all titles released since January 2023. This is particularly impressive, as the game was only launched in August 2024. Another prominent performer has been King Kong Cash DJ Prime 8, which stands at number three in the PPU/SPU rankings despite being the first game to offer RFJ. Strikingly, plays, stakes, and GGR stand three times higher than the non-RFJ version.   

CB: It’s now been eight years since Blueprint first launched Jackpot King™. How has the industry’s most established and revered jackpot system evolved and continues attracting players to its game portfolio? 

JP: At Blueprint, we always try to innovate new game mechanics to enhance player engagement while securely providing that substantial value. The Jackpot King progressive system is designed to boost the chance of sizeable payouts to our players, and looking at the average bets placed on our Jackpot King™ titles that have been won, we believe we constantly deliver on these grounds! Since Jackpot King™ was released back in 2016, we have made 31 players into millionaires with just under £194 million paid out via different pot sizes across over 60 titles with the Jackpot King™ system in the UK. Incorporating Jackpot King into our latest releases offers an extra dynamic to gameplay and stresses the mechanic’s timeless nature. Deal or No Deal: Banker’s Boost, released in October, has already seen a Blueprint player score just under £4.5 million from a £2 stake. 

We’re constantly monitoring which games can join the Jackpot King family, as well as identifying fresh ways we can update gameplay and the overall appearance. Jackpot King remains a key asset for us, and as long as players yearn for those dream wins, we will keep making them possible.       

CB: As more Blueprint titles launch paired with both jackpot mechanics, have players been more responsive to the possibility of winning smaller, more frequent jackpots, or do they remain enticed by the anticipation of a more lucrative offering? Is there a distinct split among player preferences, or do both continue to offer a broad appeal? 

JP: As mentioned earlier, the goal when launching RFJ was to have both jackpot systems working in tandem to cater for a wider pool of players, and we are pleased this vision has developed tangible results. For instance, the fact that King Kong Cash DJ Prime 8 debuted with RFJ tripled its plays, stakes and GGR compared to the non-RFJ version indicates an evident player segment enthused by the more frequent drops. Despite this, Jackpot King remains a consistent inclusion within our latest releases, which also rank amongst our top-performing titles as of late and have continued to deliver mammoth payouts, as Deal or No Deal: Banker’s Boost pays testament to. 

CB: How heavily can we expect both mechanics to feature across Blueprint’s roadmap for Q1 2025? Will new jurisdictions be targeted, or will it be a case of building on existing market share?

JP: We have a host of thrilling additions to some of the most iconic game families landing in Q1 of 2025, with both jackpot mechanics set to feature on a series of titles, including King Kong Cash: Even Bigger Bananas 2 and The Goonies Megaways. Continuing to build on our established UK presence and current international regions, including Canada, Italy, the Netherlands, and Denmark, remains a priority, but we are always seeking new territories that we believe will resonate with our offering. Watch this space; big things await in 2025!

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Blueprint Gaming: Rapid Fire Jackpots breathes new life into jackpot mechanic https://casinobeats.com/2024/06/25/blueprint-gaming-rapid-fire-jackpots/ Tue, 25 Jun 2024 09:00:00 +0000 https://casinobeats.com/?p=94754 James Raraty, Product Executive at Blueprint Gaming, tells CasinoBeats all about the launch of the company’s brand new jackpot system and its new Rapid Fire Jackpots title.  CasinoBeats: Tell us about the new Jackpot King system and the launch of Rapid Fire Jackpots.  James Raraty: Rapid Fire Jackpots (RFJ) is one of the biggest shifts […]

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James Raraty, Product Executive at Blueprint Gaming, tells CasinoBeats all about the launch of the company’s brand new jackpot system and its new Rapid Fire Jackpots title. 

CasinoBeats: Tell us about the new Jackpot King system and the launch of Rapid Fire Jackpots. 

James Raraty: Rapid Fire Jackpots (RFJ) is one of the biggest shifts we’ve seen in the jackpot game space in years. There has been little evolution in the classic mechanic but we feel we’ve plugged a gap in the market with our new product.

As many will know, we have a long-established heritage in this area with the industry-renowned Jackpot King progressive system and that will see no change with this development, nor is RFJ a competitor for it.

There was initially a name link in the early stages of development but we wanted to be clear that the two are separate entities.

We know how successful Jackpot King is and how it continues to be strong for us, especially within the UK market, but we felt that there was room for a system that offered smaller, more frequent pots. 

RFJ features five progressive pots ranging from £200 to £7,500, along with four fixed pots, all of which will be dropping very frequently. If all goes well at launch, which we expect it to, the pots should be dropping as often as multiple times every hour, for the smaller variants. The frequency of the largest pot will become higher the more it is played.

CB: Why did Blueprint Gaming feel as though you needed to move towards offering more frequent, lower jackpots? 

JR: We feel that there is a player base there. You have your jackpot players and your non-jackpot players and among the latter, there are some who believe that a major win on Jackpot King may be unachievable. RFJ counters that by delivering regular drops that will address that engagement.

That said, we believe that RFJ shouldn’t be viewed as a jackpot or a non-jackpot product. This will appeal to a mass market, especially in the UK. Our development for RFJ has been ongoing for over two years and we’ve seen from our research on player trends that market forces promote shifts in their behaviour.

So you might see at one end of the scale higher-value players (who we wouldn’t normally consider to be jackpot players) that have a wide scope of sites they visit to play, versus mass-market regulated UK sportsbook players and we believe that RFJ will be able to cater to both demographics.

This is the feedback we’ve had from operators too and we feel that this is a perfect product to bridge that gap. We know how strong Jackpot King is and it’s been out for a decade now and we feel that there is demand for the next step. RFJ is that step.

CB: Do you find that players are more engaged by having smaller jackpots more often compared to the anticipation of a more lucrative jackpot? 

JR: As a player, if you’re seeing three of those five progressives dropping multiple times every hour, it’s going to feel very achievable and you’ll probably stay with the hope of hitting it yourself. 

Comparing RFJ to Jackpot King, players are approximately ten times more likely to drop the jackpot, albeit much smaller than those enjoyed on Jackpot King. 

So, while this is all currently conjecture as we haven’t launched yet our research, development and preparation all point to this being the case and we’re confident the performance will match our expectations.

CB: What is Blueprint Gaming’s strategy for the rollout of these new games and in which jurisdictions will they be rolled out? 

JR: The first game to feature RFK will be King Kong Cash DJ Prime8, launching on June 27th.  It made sense to us to combine the launch with the latest version of one biggest IPs and one of the strongest mechanics that we’ve launched in the past 18 months. 

From there we’ve got about roughly two games a month including Luck O’ The Irish Cash Strike, The Goonies™ Deluxe and the much-anticipated Rick & Morty™ Strikes Back. We should have approximately ten games featuring RFJ live before the end of the year.

Initially, we will only offer standard and also RFJ versions until integrations with all operators have been completed. Obviously, with the huge number of partners we have, the rollout takes a little time!
After we’ve launched the first batch of games we’ll offer a RFJ, Jackpot King and non-jackpot standard variant so we’ll have a product for every possible operator requirement. 

Day one certified markets will be the UK, Sweden, the Netherlands and .com-regulated regions via direct integrations with additional markets including Ontario to come online shortly afterwards.

CB: Are these new games going to be supplementary to the regular Jackpot King system games or is this a concerted effort to move towards Rapid Fire Jackpots? 

JR: After the launch of RFJ and we’ve hit the number of titles we want to get to market, both systems will occupy equal billing eventually. We’re not trying to move Jackpot King players onto RFJ, as mentioned, we believe that the two systems will offer enough to satisfy their demographics. There will be some crossover, of course, but we’re confident they will find their niches among the player base.

Our ultimate goal is to have two distinct systems that have their own identity and offer different things. We’re just trying to accommodate everyone.

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Imitation vs innovation – mechanic creation is always a stab in the dark https://casinobeats.com/2022/10/18/imitation-innovation-mechanic-creation/ Tue, 18 Oct 2022 08:30:00 +0000 https://casinobeats.com/?p=73848 Mechanics are “the most important part of why a game is good or bad”, according to Jack Anthony, Head of Product at Eyas Gaming, who discussed his belief that slot studios are consistently “competing for people’s free time” at September’s SBC Summit Barcelona. Contributing to the ‘Let’s Talk Mechanics’ panel, Anthony described the monotonous state […]

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Mechanics are “the most important part of why a game is good or bad”, according to Jack Anthony, Head of Product at Eyas Gaming, who discussed his belief that slot studios are consistently “competing for people’s free time” at September’s SBC Summit Barcelona.

Contributing to the ‘Let’s Talk Mechanics’ panel, Anthony described the monotonous state of recurring slot mechanics, stating that he feels “less and less excited” about the abundance of Megaways titles pitched to him “every week”. 

When questioned by moderator Jessica Welman, Editor at SBC Americas, on the saturated state of the slot market, Eyas’ Head of Product questioned whether there was any innovation left.

He stated: “I’m getting pitched a Megaways game every week from a new provider, and I don’t know about everyone else but I’m getting less and less excited about them, because what else is there left? 

“I’m waiting for the next big Megaways mechanic to come along, or the next advancement on Megaways, because there is still a market of people who will only play Megaways content. Probably a quarter of my site at the moment is Megaways content. 

“We’re competing against not just other gaming sites, we’re competing for people’s free time”

Jack Anthony, Head of Product at Eyas Gaming

“It cannot be a simple 1 in 300 bonus round with cascading reels and increasing multipliers. I just don’t think that is going to cut it anymore. Even if the theme is fantastic. I think we just need a bit more innovation and something that can build on that existing great brand.”

As Welman further pressed on Anthony’s disregard of seeing the same branded mechanics, he added: “We’re working in entertainment right? We’re competing against not just other gaming sites, we’re competing against Youtube, against TikTok, against going out for dinner, to the cinema or to see your friends. We’re competing for people’s free time. 

“I think for your average player, and certainly for the regulated markets that I work in, I don’t think that the limited entertainment and budget that people have will do. I think there needs to be a shift to a more entertainment-based approach.”

Anthony continued: “I would love to see improvements on original proven mechanics. I think a great example of this is Fishin’ Frenzy, a fantastic game. It’s been performing fantastically for donkey’s years and then they released The Big Catch which now has just one tiny improvement in the bonus round, it creates that extra bit of something to game for. 

“If you can improve on an already proven mechanic, I think that is the best way to innovate, rather than trying to create something completely new from scratch. It’s risky for us as operators to invest so much in that.”

Alongside him onstage was Asko Heiskanen, Head of Game Studio at Veikkaus, who compared the art of making slot mechanics to that of making music, stating that there is “no formula” for this process that can take “one day or five years”. 

Heiskanen repeatedly highlighted the importance of knowing your customer base when it comes to designing new mechanics. 

“It is more or less becoming a category within the slots world”

Asko Heiskanen, Head of Game Studio at Veikkaus

“The key element is that you have a certain vision of how you want players to feel when they are playing the game. So that’s a starting point,” he commented.

“It’s more actually understanding your customer and basically trying to figure out what the key moments are, for example, in the game flow where you need to support players, encourage them to press one more time, one more time. What are those moments?

“What are they looking for in their playing experience? Mechanics is one of the many elements that will contribute to the game and create that gaming experience that players are looking for.”

He continued by suggesting that studios and developers are at an advantage when it comes to catering slots to specific audiences, thanks to the abundance of AI and technological solutions that can farm and analyse player data, helping companies to “really understand what makes our players tick”. 

Upon being questioned on the potentially saturated market of branded slots, Heiskanen claimed that using previously established mechanics can be a “door-opener” due to getting “awareness with the brand”, which gives developers “a better chance of catching the audience than doing a game with no branding at all.” 

On that note, Heiskanen responded to Anthony’s disregard of the rising megaways influx, saying: “It is more or less becoming a category within the slots world. It’s not something that is going to fade away, it will stay there and it will stay there very strong.”

He added: “From our studio side, it requires challenging our mindset of how we can improve that gaming experience, particularly keeping in mind who we are targeting.”

In a focused discussion on why the industry has turned to a slew of copycat and branded mechanics, Heiskanen was quick to explain that the efforts needed to revitalise the industry are uncertain, ambiguous and cannot guarantee success, simply stating that “The creation of mechanics is always a stab in the dark.”

“engagement is at a different level when you do something other than just pressing the button to spin”

Asko Heiskanen, Head of Game Studio at Veikkaus

Both Anthony and Heiskanen were questioned by Welman on their attitude towards crash titles, which are making waves in the igaming scene with an abundance of new releases. Heiskanen stated that crash games were a “great example” of an innovative mechanic. 

“It’s a very bespoke, standout mechanic,” he stated. “When you begin to drill down the players who play crash games, what is actually driving them? It’s the perceived control of the game, so they want to be involved. 

“When they are successful with the bet, it’s all about the knowledge and the skills. When they lose, it’s all about that luck. It is very, very rewarding for the player.

“The profound thing there is that the connection between the cold game and a human being is filled when you interact with that. Basically, the engagement is at a completely different level when you do something other than just pressing the button to spin the reel you feel that you’re actively influencing part of the game.”

However, Anthony highlighted the importance in knowing which market is fond of these rising mechanics, and which could not care less. He said: “I think we tried a few crash games in the UK, and that pretty much crashed.

“It’s players who want a feel of control over the outcome. That is perhaps a new brand of player that we are seeing and market localisation is something that’s so important for mechanics. 

“What works in Finland will be completely different to what works in the UK, and over the border in Sweden and Norway. Tailoring the approach to the market is one of the key things we can do.”

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Daniel Mitton: suppliers need to innovate in-house instead of Megaways gravy-train https://casinobeats.com/2022/07/21/mitton-suppliers-need-to-innovate-in-house-instead-of-megaways-gravy-train/ Thu, 21 Jul 2022 08:30:00 +0000 https://casinobeats.com/?p=69887 Currently, everyone is trying to jump on the Megaways train and the market is oversaturated, according to Daniel Mitton, Director of Gaming at Soft2Bet.  Speaking earlier this year at CasinoBeats Summit 2022 in Malta, Mitton was part of a panel session entitled ‘Let’s talk Mechanics’ – a discussion which is set to continue at SBC […]

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Currently, everyone is trying to jump on the Megaways train and the market is oversaturated, according to Daniel Mitton, Director of Gaming at Soft2Bet

Speaking earlier this year at CasinoBeats Summit 2022 in Malta, Mitton was part of a panel session entitled ‘Let’s talk Mechanics’ – a discussion which is set to continue at SBC Summit Barcelona in September. 

Joining Mitton on this session, which was sponsored by Lady Luck Games, was AvatarUX’s CEO, Nicola Longmuir and Kasper Bach, Head of Sales at CasinoGrounds

Continuing with Mitton, he expressed that Megaways “hit the market by storm” and stated that a lot of start-up providers believe that this route is the “market edge” rather than trying to build their own mechanic. 

He continued: “You can obviously jump on the so-called gravy train, which is the revenue stream from the Megaways brand, but at the same time I think you need to work on your own innovation in-house and try and find something that’s unique to you. 

“That’s what PopWins did, or xWays from Nolimt City, they’ve kinda created their own Megaways but jumping on to new providers and saying I can actually get a piece of this pie by creating a new IP and driving innovation. 

“There might be spin offs to innovation, it might just be a slight adaptation, but that is where the extra revenue is being taken from providers in regards to the Megaways mechanic and it’s not necessarily you take the IP from Megaways and you have an instant hit. 

“There’s a lot of games that come to market that expect an instant revenue driver, just because of the IP and have fallen by the wayside but there’s these new providers coming in that are driving something unique to the players and taking off that revenue share. 

“Additionally, if we just look at the growth of Pragmatic away from IPs, they’re not driving IPs away from their games but what they’re doing is choosing known mechanics that work for their players, slightly adapting them, pushing them out and they’ve got successful releases – maybe three every month.”

Adding to the thoughts of Mitton, Longmuir insisted that she is “very much a believer in non-commodity gaming” emphasising that it is “all about quality” instead of “just pumping out volume”, may that be in quality of the games or the mechanics.

“It is a modal and it does work in some cases but I  think you have to have large scale production to do that,” explained AvatarUX’s CEO. 

“I’m from a start-up, we’re in a rapid growth phase now and coming out of start-up but the ethos has always been around quality and continuing to innovate on the really successful mechanics. 

“We work with the streaming community to look at the feedback that we get there and that really helps to drive that innovation as well. I think that really has a big influence with the operators as well, receiving the reviews from the streamers and partners out in the market, really informs the operators where they’re positioned in the real estate. 

“From a commercial standpoint, having the brand attached to that which is recognisable, I worked with the people at Slingo and at Gaming Realms, and I can see the value in that brand.”

Providing a view from the streaming angle, CasinoGround’s Bach noted that, when deciding on which studio to work with, his company tends to look at firms that are “exciting to the community” and want to work on “big mechanics”. 

Bach added: “If you push out eight games a week, or eight games a month, it’s going to be hard to pinpoint which one is the good release because they might always be decent releases but they don’t have that edge which drives engagement to the customers. 

“We would rather work on big releases and the mechanics need to be there because it creates that big marketing push.”

However, looking into Big Time Gaming’s success and route with Megaways, which has seen it link-up with countless studios to provide its IP for an array of titles, Longmuir voiced her concern that there is “a danger” in having the “right level of control” when it comes to other suppliers utilising another company’s mechanic. 

She continued: “Obviously, the Big Time Gaming model of pushing our Megaways and giving it to different studios and I think there’s been a tendency now to have a lack of control and maybe Megaways, what it was in its inception is not what it is now.

“PopWins at the moment, from a commercial perspective, in order to drive distribution for us eventually we want to collaborate with other studios so they could push out the PopWins brand and trademark in other jurisdictions. 

“However, the key thing about that as a B2B supplier is the control around that and making sure it’s true to form and adds something, rather than causing issues for your brand.” 

iGaming Innovation

iGaming Innovation is to form one key aspect of this year’s SBC Summit Barcelona 2022, which takes place at Fira Barcelona Montjuïc on 20-22 September.

This will see 6,000 delegates enjoy a 12-track conference covering all aspects of the international sports betting and online casino industries, an exhibition with 200 companies showcasing their latest innovations, and a programme of spectacular evening networking events. 

Visit the SBC Summit Barcelona website to book your all access or discounted group pass.

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Shkarbanova, Playson: Book-centred slots have ‘room for evolution’ https://casinobeats.com/2022/06/07/shkarbanova-playson-book-centred-slots-have-room-for-evolution/ Tue, 07 Jun 2022 08:30:00 +0000 https://casinobeats.com/?p=67230 Book-centred slots have “room for evolution”, according to Natalia Shkarbanova, Product Owner at Playson, who believes new mechanics and features can be included into future releases.  Speaking to CasinoBeats on Playson’s latest slot title Book del Sol: Multiplier, released yesterday, Shkarbanova stated the aforementioned mechanics and features can “diversify the gameplay and open up more […]

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Book-centred slots have “room for evolution”, according to Natalia Shkarbanova, Product Owner at Playson, who believes new mechanics and features can be included into future releases. 

Speaking to CasinoBeats on Playson’s latest slot title Book del Sol: Multiplier, released yesterday, Shkarbanova stated the aforementioned mechanics and features can “diversify the gameplay and open up more win opportunities”. 

On the point, Playson’s Product Owner highlighted that the diversifying of gameplay was one of the reasons the company included the Bonus Buy feature within its new titles, stating that the gamification addition is a “popular format” with a certain segment of players who seeks to gain instant access to free spins. 

Looking into the thinking behind the development of an Aztec-themed slot of the Book of Ra genre, Shkarbanova commented: “The Aztec theme remains hugely popular within the online casino sector and has traditionally been incorporated into book-styled games. 

“However, we saw a gap in the market to create a title that included high quality visuals, an aspect of existing Aztec-themed games that we feel are inferior.

“Therefore, when creating a new book-styled slot we aimed to elevate the design by leaning on our reputation for wrapping stunning graphics around solid game mechanics. We wanted to make a really beautiful game that not only did the Aztec theme justice but placed great emphasis on the overall experience. 

“With its eye-catching graphics and engrossing animations, we feel we’ve created a game that will fulfil the needs of fans that adore the Aztec theme.”

Delving into what features within the title will attract players, Shkarbanova explained that the title includes a “combination of familiar book-styled game mechanics”, as well as more “progressive features” – such as multipliers and the aforementioned Bonus Buy. 

“The variety of these modern elements allows the game to separate itself from previous titles and gives players a new gameplay to explore,” she added. “It’s a balancing act of providing players what they are accustomed to, while also introducing small tweaks to offer them something new.”

As with a selection of themes throughout the slot sector, the book-centred games is currently experiencing a high volume of options available to players to experience. 

Asked the question of why this genre continues to grab the interest of players, Shkarbanova noted that its due to these titles being “fairly straightforward to follow” with players having a “clear expectation” of how the gameplay unfolds being key to why customers gravitate to the games. 

She continued: “That familiarity is proven to drive engagement, as players are more willing to engage with a product they understand. However, as we progress as an industry it’s important to stay up to date with technological advancements and give players something new.” 

Looking into if the sector, and players of Playson’s titles, can expect to witness more variations of this type of game style from the supplier, its Product Owner, stated that it “all depends on the response” it gets from the consumers and their stance will be in a few months time. 

She explained: “If we feel that our target demographic would be interested in a sequel, we’ll of course factor that into our future development plans.” 

Casting her eye into the future, Shkarbanova cautiously stated, without wanting to give too much away, that Playson is planning the development of its current game series and exploring ways in which it can enhance its suite of games by “adding some exciting titles”. 

She concluded: “We’re also looking at some new experimental projects that will further elevate the Playson brand, giving our fans and partners something fresh and exciting to look forward to. So stay tuned to our website and social media feeds to be the first to know more details.”

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AvatarUX: ‘being part of community play will have a big impact’ https://casinobeats.com/2022/05/26/avatarux-being-part-of-community-play-will-have-a-big-impact/ Thu, 26 May 2022 08:00:00 +0000 https://casinobeats.com/?p=66788 Set to be part of the expert speaker line-up at this month’s CasinoBeats Summit 2022 conference in Malta is AvatarUX CEO, Nicola Longmuir, at the ‘Let’s talk Mechanics’ panel session. Ahead of the event, we caught up with her to discuss the role of Malta in the igaming system, innovation, and what the company hopes […]

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Set to be part of the expert speaker line-up at this month’s CasinoBeats Summit 2022 conference in Malta is AvatarUX CEO, Nicola Longmuir, at the ‘Let’s talk Mechanics’ panel session.

Ahead of the event, we caught up with her to discuss the role of Malta in the igaming system, innovation, and what the company hopes to learn from the conference. 

CasinoBeats: What industry innovation will capture the most attention in the next 12 months?

Nicola Longmuir: Innovation is a key driver for our industry and there are plenty of new developments in the entertainment space. One that particularly caught my attention is the further focus on the social and community aspect in our industry.

Introduction of features and concepts such as Beyond Play’s offering and Live Spins’ Bet behind, which allow players to interact with favourite streamers, and being part of community play is something I believe will have a big impact. 

CB: What makes CasinoBeats Summit stand out as an event?

NL: The CBS event is a renowned event in the iGaming community, and it attracts many professionals across the industry. Hence, we believe it offers a wealth of opportunities for exposure and business development. In addition, the professionalism of the SBC team who always take care of every detail as well as the fantastic event location and setting is what made us choose it. 

CB: What role does Malta play for your company in the iGaming ecosystem?

NL: Malta is a key location for the entire industry. Many important companies have chosen the island as their headquarters and our presence here is crucial. We want to be close to both existing and potential clients on the island as we want enhanced communication and, of course, strong business relationships. 

CB: What core challenges does AvatarUX help solve for your customers/partners?

NL: Firstly, content. We offer unique and innovative games with ground-breaking mechanics, thus helping partners release very appealing content to their players. Our slots are built with the original PopWins mechanics and complete with innovative features, full range of language and currency support, as well as multiple RTP variants.

Furthermore, we pride ourselves with proprietary modern framework and tools that allow us to deliver a top-notch service to clients with no platform downtime. Thanks also to our flexible business model, we can release content directly with operators or via global and regional resellers, distributors and sheltering partners. 

And that is not all, with the IP licensing option we offer for our mechanics, we also provide solutions to other game studios who’d like to release games with innovative and well established on the market mechanics.  

CB: Who have you especially enjoyed working with over the past year (partner/client)?

NL: We respect and enjoy working with all our partners, whether they are directly integrated with us or they release our content through a third-party platform. We believe that when there is strong collaboration and mutually beneficial relationships, partnerships are all enjoyable.                       

CB: What are you hoping to learn from the conference at CasinoBeats Summit 2022

NL: Plenty of topics I am really interested to explore further and listening to different opinions and insights. The player engagement is one that I am really looking forward to and of course, discussing mechanics at the panel I am attending. 

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AvatarUX: PopWins defines us and is part of our brand identity https://casinobeats.com/2021/09/02/avatarux-popwins-defines-us-and-is-part-of-our-brand-identity/ Thu, 02 Sep 2021 08:55:00 +0000 https://casinobeats.com/?p=53979 “We wouldn’t be where we are now without the PopWins mechanic,” explained Marcus Honney, managing director at AvatarUX Studios.  The company’s PopWin mechanic currently resides in all but one of its titles, including its latest release PapayaPop, and other games such as BountyPop, CherryPop, TikiPop and HippoPop.  Speaking to CasinoBeats, Honney delved into the original […]

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“We wouldn’t be where we are now without the PopWins mechanic,” explained Marcus Honney, managing director at AvatarUX Studios

Marcus Honney
Marcus Honney, managing director at AvatarUX Studios.

The company’s PopWin mechanic currently resides in all but one of its titles, including its latest release PapayaPop, and other games such as BountyPop, CherryPop, TikiPop and HippoPop. 

Speaking to CasinoBeats, Honney delved into the original concept behind PopWins, the impact it had on the players’ experience and how it propelled the company’s growth. 

CasinoBeats: We’ve seen AvatarUX release various titles within the PopWin series. Can you just explain what the PopWins mechanic is?

Marcus Honney: PopWins is our proprietary game mechanic. Ultimately, it is a game feature that enhances win potential by creating additional win possibilities. Simply, every time a player spins a winning combination, extra symbols “pop” to create new wins.

CB: What was the original concept for PopWins and why did AvatarUX decide to create this mechanic?

MH: As a newly emerging studio, we obviously wanted to stand out of the crowd and build our identity on something totally new. Something that can define us and at the same time disrupt the industry by offering players a unique game experience. 

This is how the idea of PopWins was born – bonus mechanics offering enhanced spin sequence and reel potential. 

CB: How does the mechanic impact the player’s experience? Moreover, how does it affect player acquisition and retention?

MH: It is an innovative feature that is enhancing game play hence offering a more thrilling experience to players. And we know that every player enjoys that extra win potential, so whether we are talking about attracting new players or offering extra entertainment to the seasoned ones, PopWins has a lot to offer, making it an exciting feature for any type of player. 

This is obviously confirmed by the great performance of our games in different slot rankings. 

CB: What has been the industry reaction to PopWins?

MH: The feedback was really great and this is the reason why we built (and continue doing so) our games portfolio with this concept. PopWins is extremely versatile and it can be seamlessly integrated with any game theme, which makes it a real groundbreaking feature. 

We have also won an important Game innovation award for our games TikiPop, CherryPop  and HippoPop driven by this mechanic after only 17 months from when the PopWins was first introduced. 

CB: How has the introduction of the PopWins mechanic propelled AvatarUX’s growth in the industry?

MH: PopWins is part of our brand identity, our competitive advantage and what, ultimately, defines AvatarUX. We wouldn’t be where we are now without the PopWins mechanic. With exception to Lilith’s Inferno all our games are built with it. 

Of course, the concept has evolved in the different games and we have added to it; but this is in the core of our games and we will continue building on and evolving it to continue offering thrilling experiences to players. 

CB: Looking into the near future, how will AvatarUX look to evolve the PopWins mechanic?

MH: We are working on plenty of permutations of PopWins. You will see features like PopCoins, ClusterPops, StickyPops, JackPops and PopXReels. 

Some feature rich games with exciting pre-bonus games, re-triggers, and also jackpots. Basically we are stepping up our game being more elaborate but always with PopWins close at heart.

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Wild Worlds – NetEnt https://casinobeats.com/2019/04/09/wild-worlds-netent/ https://casinobeats.com/2019/04/09/wild-worlds-netent/#comments Tue, 09 Apr 2019 09:19:56 +0000 http://casinobeats.com/?p=15442 Wild Worlds is the latest superhero-themed slot from NetEnt, in which the developer introduces a series of new game features. RELEASE DATE Out now. THE PITCH “Superhero-themed slot sees players fight mighty monsters as they travel through realms of Ice, Fire and Dark Forest.” GAME DETAIL The 5×5 cluster match three-slot is a multi-level gaming experience […]

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Wild Worlds is the latest superhero-themed slot from NetEnt, in which the developer introduces a series of new game features.

RELEASE DATE

Out now.

THE PITCH

“Superhero-themed slot sees players fight mighty monsters as they travel through realms of Ice, Fire and Dark Forest.”

GAME DETAIL

The 5×5 cluster match three-slot is a multi-level gaming experience with big-win potential and discovery.

It contains three thrilling Free Spins worlds, where heroes attack evil monsters with different game mechanics.

Each world includes its own special features: Dark Forest (Spreading Wilds), Ice World (Heavy Wilds) and Fire Lands (Random Wilds), with a player’s destination determined by a spin of the wheel that reveals what Free Spins world they get into.

“we’ve listened to our customers and players”

The release of Wild Worlds sees the debut of the base game’s Destroy Feature, which removes symbols of all colour but one on activation, and Hero Wilds, which turns all high pay symbols of the same type into Wilds whenever there is a win on a premium symbol.

WHAT DOES BRYAN UPTON SAY?

“We are very proud to welcome Wild Worlds to the NetEnt portfolio – it is a game like no other. Again, we’ve listened to our customers and players. They wanted games with elements of discovery, something different and entertaining.

“So, we have taken this game in a bold and new creative direction and the result is an incredible visual journey that is sure to captivate players. What’s exciting is the unseen levels of storytelling and content that will boost engagement and ensure it becomes a standout game. Try defeating the boss and see what happens…”

IS THERE A DEMO VERSION?

There most definitely is, here.

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