Hi Ilana, by way of introduction, tell us about your role at awager and how you came to work with the company.

My experience in igaming spans more than 17 years. During this time, I’ve held various senior-level positions, including Head of Product Management at 888 and VP of Products at Neogames.

I’ve known Roy Greenbaum, awager’s CEO, for many years and he’s someone I’ve looked up to and respected for a long time. I’ve also seen his passion for developing awager and the vast interest it’s received from other leading brands within the industry. Therefore, when I was presented with the opportunity to be part of this innovative company that is truly looking to revolutionise the industry, I was happy to join.

What excites you most about awager’s brand and product portfolio development?

I truly believe awager’s products will transform the gaming industry. The transition of brick-and-mortar players to online has been a long-standing challenge, with many companies trying to replicate the genuine casino experience and often “digitally” falling short. awager’s proposition is different; it’s a real machine, a live stream, which lets us offer familiar experiences to the most valued land-based players. Using awager, brands can now transition their most top-tier land-based players to online, allowing them to play their favourite physical games anytime, anywhere. 

That’s quite an offering! Could you walk us through the current stage of awager’s product offerings and how they deliver on it?

After enjoying great success in several North American casinos, we are now working on our third iteration of the product after a fantastic reaction and high demand for our technology.

The most notable feedback we got from customers was that our technology delivered impressive performance, especially the retention rates which surpassed expectations and which is vital when operators are looking at new products to market.

I believe this latest version will be a game-changer and will be rolled out globally. It will also enable us to demonstrate our technology in the best possible way, offering a familiar and almost identical experience to a land base casino, complete with multiple camera angles, a chat option, full touchscreen support, 4K video quality, minimal lag, high-quality sound capture, and much more. The main concept is to provide the closest experience to a physical casino in an online setting, and this version will deliver just that. 

You’re set to launch with the three biggest brands in the US, which is a significant milestone. What should we expect? 

This launch marks a significant milestone for awager. We have developed a unique product that is fully customisable, ensuring that each operator receives a product that is tailored and aligned to their specific brand and preferences and, most importantly, audience. This flexibility allows us to deliver a highly personalised experience that resonates with players and maximises engagement. 

Glimpsing into the future, what’s the outlook for awager on the product development front? What can the industry expect to see in the coming months in the way of new and innovative offerings? 

Our roadmap is filled with new features that will be designed to enhance the overall player experience with elements that have previously been challenging to bring online – until now. We’re leveraging insights and pushing boundaries to integrate proven strategies from the land-based casino world into the digital space. While I can’t disclose everything, we know that our offering will be particularly suited to the high-value players. We aim to help operators address their players’ needs and experiences, and that is the direction in which we will enhance and expand our technology.

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Increasing the synergy between the two experiences should be a key focus for operators intending to expand their audience according to the omnichannel effectiveness panel at the Summit. 

Nick Patrick, Co-Founder and CEO at Radar underlined the importance of digital gaming being able to raise the ceiling of engagement for the land based player. 

Integral to this is personalisation and geolocation Patrick believes, stating it is a significantly ‘underutilised tool in terms of combining the retail and digital sectors’. 

It can also provide support for evolving player expectations, with seamlessness a minimum standard for the modern player. 

Oliver Bartlett, Vice President of Gaming – Product & Content at BetMGM expressed that the digital industry at times is ‘guilty of not taking land-based players on the journey with us’. He pinpointed bonuses and promotions as being key assets that need to transcend both retail and digital casinos. 

‘There’s a significant opportunity for the European market to learn from the land based experience of the North American market’ stated Bartlett, as he warned that simply taking tried and tested methods from the European market is the incorrect approach.

When it comes to specific tools that he feels could be pivotal to bolstering cross platform player engagement, he drew attention to the potential of omnichannel jackpots and table game jackpots. 

Furthermore, there could be room for some of the non-traditional games that have taken off in digital space to transition to land based locations as finding synergy between the two experiences increases in importance. 

Declining footfall in Atlantic City has widely been blamed on the growth of igaming, however, this is something that Zoe Ebling, VP of Interactive at AGS, was quick to dispel.

Bridging the gap between the two spaces, Ebling also cited education as a key instrument – ensuring that players hold knowledge of when games are launching and what their USPs are, crucially also how the digital and land based versions of the game complement each other. 

She warned that until we shift attitudes towards understanding that online and digital can align in their approach the industry is missing key opportunities. 

One of the areas that this is prominent is in the promotion of licensing. Stacey Rowland, SVP and General Counsel at Genting Americas, underlined the vital nature of the role of brick and mortar casinos when it comes to licences. 

She also provided a tentative but optimistic outlook into what the future holds for New York legislation, which was echoed by Bobby Soper, CEO at Sun Gaming & Hospitality, who revealed his belief that the next five years could see a big run for igaming legislation in North America.

As market dynamics continue to evolve, Soper also pinpointed ilottery as being a key catalyst for operators, as the whole ecosystem is driven by new tastes in preferences. 

Catering to the evolving tastes Jason McCulloch, Vice President of iGaming at Galaxy Gaming emphasised that branded studios are now essential for operators if they want to truly tap into what players desire. 

When it comes to table games he highlighted that operators need to attempt to transcend the live experience from a brick and mortar casino to the online space, truly making it an event for the player. He also urged caution from all elements of igaming to avoid working in silos and bolster collaboration across the board. 

Discussions around the relationship between the brick and mortar sector and the digital space were escalated as the next panel explored ‘whether igaming has cannibalised the brick and mortar sector’, or whether it’s merely healthy competition amidst its evolution.

Given the brick and mortar experience is steeped in heritage and history in North America, it is a debate that is sure to be prevalent for discussions around future frameworks, with stakeholders eyeing a space that allows brick and mortar casinos to thrive.

Catie Di Stefano, Director of Community Marketing at onlinegamblers.com revealed that cannibalisation isn’t a subject that should be feared, stating that operators should focus on trying to cross promote. 

She underlined that the communication needs to heighten from land based casinos in order to boost the omni channel experience for players. 

Placing a closer analysis of the demographics, Erik Nyman, President – Americas at EveryMatrix stated that in order to maximise engagement it’s ‘crucial that players are addressed in the right way as clearly there is a younger demographic that plays online – some of them have never even ventured into a casino’.

Nyman also warned that regulatory frameworks simply need to move faster in order to keep up, looking specifically at the impact of sweepstake casinos, which are an indictment of how rapidly the market is growing. 

Melissa Blau, CEO iGaming Capital compared the surge of sweepstake casinos to the previous elevation of DFS, underlining her belief that there is significant hesitancy from land based casinos to put their name to sweepstakes given ‘a fear of the unknown’.

Nonetheless, ‘the growth of igaming isn’t about cannibalisation but is instead around increasing competition’ according to Quincy Raven, VP, North America at NeoGames/Aristocrat. 

Raven suggested that land based operators elevate the way they utilise the igaming space to unlock new avenues to engage with their audience as they are provided with a deeper opportunity to cross promote and enrich the customer viewpoint. 

Tim Cogswell, Senior Director iGaming at betPARX underlined the starkly different experiences that are encompassed between the two igaming journeys. Anticipating that 2025 will be a key year for the growth of igaming legislation, he emphasised the essential need for alignment in terms of strategy. 

Fuelling this collaboration can be the forming of a virtuous loop between the two journeys, a challenge that can only be achieved amidst increased communication and togetherness between the two sectors. 

Blau also warned against allowing different departments to get ‘territorial’ – cementing the need for all sectors to be working together towards a common goal. 

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Mohegan

Mohegan Tribal Gaming Authority has appointed Joseph J Hasson as interim Chief Operating Officer, who is currently the General Manager of Mohegan Casino at Virgin Hotels Las Vegas.

Effective August 1, 2024, Hasson will be replacing Jody Madigan in the COO position, who has resigned and will be taking a leave of absence pending his departure.

Reporting to President and CEO Ray Pineault, Hasson will serve as interim COO and retain his current General Manager role, subject to necessary regulatory filings or approvals.

Mohegan added that Hasson was an “obvious choice” with his more than 40 years of gaming and hospitality experience, as he has also been COO for Station Casinos and Red Rock Resorts.

Pineault commented: “Joseph J Hasson’s deep understanding of the gaming and hospitality industry makes him exceptionally qualified to maintain our high service and operational excellence standards.

“We are confident that Joe’s extensive experience and proven leadership will ensure continuity in our operations and guest experience.”

The Star

The Star Entertainment Group has announced that Jessica Mellor, CEO of The Star Gold Coast, has tendered her resignation to the operator’s board, effective May 24, 2024. 

Subject to regulatory approval, The Star Gold Coast’s current General Manager of Gaming, Ian Brown, will take on additional responsibilities as acting CEO. Mellor has agreed to provide support until September 2024 to assist with the transition.

Mellor became The Star Gold Coast’s youngest and first female CEO when she was appointed in October 2023. She was previously the COO of the property from 2019. 

She played a key role in helping the venue become “an iconic Gold Coast tourism and entertainment precinct, including the development of the $2bn masterplan part of a joint venture consortium”.

The Star has begun its search for a new CEO for its Gold Coast venue.

Executive Chair, David Foster, noted: “Jessica has led The Star Gold Coast through some challenging times including through COVID and has been instrumental in developing the Gold Coast property into an iconic world-class integrated destination resort with our joint venture partners.

“Jessica has decided the time is right to move on and she leaves with both the board’s and my personal thanks, for her tireless efforts as CEO of The Star Gold Coast.” 

PAGCOR

The Philippine Amusement and Gaming Corporation has appointed Wilma Eisma as its new President and Chief Operating Officer. 

Becoming the agency’s first-ever woman President and COO, Eisma succeeds Atty Juanito Sanosa Jr, who resigned from the position last January.

A lawyer by profession, Eisma has a law degree from the Ateneo de Manila University and was previously a member of the Development Bank of the Philippines’ board of directors.

She also served as the first woman Administrator and Chair of the Subic Bay Metropolitan Authority and has held leadership roles with PMFTC Inc, the Philippine affiliate of Philip Morris International, as well as key positions at the Department of Trade and Industry.

Commenting on Eisma’s appointment, PAGCOR Chair Alejandro Tengco said: “We are happy to welcome Atty Wilma Eisma as PAGCOR’s new President and COO.

“We know she will be a great asset, and her vast experience in both the government and private sectors will surely be put to good use here.”

NeoGames

NeoGames has added Christopher Shaban to its leadership team as Managing Director of iLottery, effective immediately.

The appointment of Shaban is part of the company’s plans and progression towards the closing of its acquisition by Aristocrat, expected in the second quarter of 2024.

With over 27 years of experience in the global lottery industry, Shaban initially joined NeoGames in 2021 as EVP of Global Business and Customer Development for the company’s ilottery business.

Moti Malul, CEO at NeoGames, said: “Chris is hugely respected within the lottery industry and his track record speaks for itself. I am thrilled about his appointment and look forward to seeing him drive us forward in our ilottery business.”

Shaban will oversee all ilottery activity for the group globally, including new business and customer growth, as well as the continued global expansion of its ilottery solution and in-house game studio, NeoGames Studio.

Shaban added: “It has been a few wonderful years with NeoGames and I am excited to continue in this new role as Managing Director, iLottery. 

“Working together with the extremely talented people in our company, we are poised to expand our efforts under Aristocrat to best support our global lottery customers on their interactive journey.”

EPIC

EPIC Global Solutions has announced the departure of Mark Potter, who served as Head of Delivery and was the company’s second-longest-serving member of staff.

Potter initially joined the organisation nine years ago, when he teamed up with EPIC Founder and CEO Paul Buck as a Lived Experience Facilitator, before moving into the role of Head of Delivery.

EPIC noted that Potter played a critical role in the company’s work over the years, sharing his own gambling harm story to “educate thousands of at-risk demographics and making a real impact” across the business and its global partners.

“We wish Mark all the best for the future and thank him for his time and efforts in seeking to prevent others from experiencing harm,” stated EPIC.

Aspire Global

Aspire Global, a NeoGames subsidiary, has appointed Jonathan Chilton as Managing Director.

Chilton brings over 19 years of igaming knowledge to the role, with previous experience across B2B and B2C operations.

He previously worked as Chief Operating Officer and Executive Director at GM Gaming Limited, a Betway company under the Super Group umbrella, leading its expansion in several regulated European markets while serving as a director on seven licensed entities.

Commenting on his appointment, Chilton said: “It’s fantastic to be joining Aspire Global at what is a very exciting time for the company and its growth prospects. We have a talented team here and I’m determined to accelerate our growth through the delivery of a full spectrum of cutting-edge solutions.”

Chilton also spent 12 years at Osiris Trading in South Africa across several roles, introducing Betway into African markets.

Moti Malul, NeoGames CEO, added: I’m thrilled to welcome Jonathan onboard. Jonathan brings a vast wealth of experience with him and will be a major asset both for Aspire Global’s white label focus as well as the broader NeoGames group.”

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As a result, games from Pariplay’s Fusion aggregation service will be made available to the group’s range of brands, including its flagship ComeOn.com platform. 

Andrew Maclean, VP of Sales at Pariplay, said: “ComeOn Group is one of the foremost operator groups in Europe and this is an important agreement for us. We believe that we will deliver a games portfolio that speaks directly to player appetites through the Fusion aggregation platform, starting with our own Wizard Games content.

“It’s fantastic to be able to welcome ComeOn Group as a valued partner and we look forward to a bright future working together.”

Pariplay will first integrate content from its in-house studio, Wizard Games, with plans in place to follow that up with a roll-out of further suppliers. 

Cristiano Blanco, Chief Product Officer at ComeOn Group, added on the deal: “We are excited to be partnering up with Pariplay to expand and build on our portfolio and range of titles, as we continue to enhance the entertainment offering for our customer base. 

“We are always looking for partners that put a safe entertainment experience at the forefront of their business, which we feel we have found in Pariplay as a partner. We look forward to going live next year and look forward to how our customers react to the range of premium content.”

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Through the partnership, Pariplay has offered Tipico a collection of proprietary slot releases from its slot studio brand Wizard Games, in addition to third-party content from its Fusion aggregation platform. 

Tsachi Maimon, President and Head of iGaming at NeoGames, said: “We’re thrilled to be able to provide a wealth of fantastic content to Tipico US at the start of 2024 for their updated online casino in New Jersey.

“Following our successful collaboration in the European market, we can’t wait to bring our Wizard Games and Fusion offerings to even more players in North America, a key region for us. 

“With excellent results emerging from regulated states so far, we’re confident this partnership will take Pariplay to new heights.”

The content integration is set to take place in Q1 2024, building on an existing partnership between NeoGames and Tipico that has previously led to similar arrangements in European markets.  

Adrian Vella, US CEO at Tipico, added: “As we celebrate the launch of our new and improved, industry-leading online casino platform in New Jersey, we’re ecstatic to be able to offer Pariplay’s market-leading content to our player base in the new year.

“The Wizard Games portfolio, combined with an expansive Fusion offering, will ensure there’s something for everyone to enjoy. Pariplay is quickly becoming one to watch in the North American market, and we’re honoured to hit the ground running with this collaboration.”

While this move sees Pariplay enhance the distribution of its in-house and third-party slot studios in New Jersey, the firm recently brought Wizard Games’ content catalogue to Germany in a deal with ZEAL.

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As a result, this enhanced North American presence will see the NeoGames subsidiary take its suite of igaming titles to the recently launched Hard Rock Bet platform in New Jersey. This will include games from the supplier’s in-house studio, Wizard Games, via the Fusion aggregation offering.

Upon undertaking an initial launch within the Garden State in August, Hard Rock Digital reflected on an “important milestone” as the operator looks to deliver an elevated experience to online players.

Grant Williams, Senior Vice President of Casino at Hard Rock Digital, commented: “We’re thrilled to be adding Wizard Games’ expansive and innovative portfolio to our highly rated Hard Rock Bet platform in New Jersey. 

“With a huge selection of slots, table games, and live dealer options, Hard Rock Bet is entertaining our players like no one else can.”

Under the terms of the agreement, a range of slots, such as Dragons of the North, Spirit of Mustang, and Wolf Riches, will become available to players of Hard Rock Bet. 

The launch also further strengthens Wizard Games’ foothold in a key market, adding to several existing partnerships in New Jersey. The studio’s games are also live in other regions across the continent, including Michigan, West Virginia, Alberta, Ontario, and Atlantic Canada.

Tsachi Maimon, President and Head of iGaming at NeoGames, added: “New Jersey is an extremely important market for us, so we’re delighted to be growing further with Hard Rock Digital. 

“We’ve got a fantastic portfolio of high-quality content, and we’re looking forward to bringing our games to even more players through a fruitful partnership.”

Earlier in the month, NeoGames detailed pleasing progress towards achieving strategic goals through the third quarter, as the company continues to work towards finalising a merger with Aristocrat.

May’s proposal to purchase NeoGames came in at a price of £29.50 per share, valuing the group at $1.2bn to represent a 104 per cent premium on the value of the company’s shares in the three months ending May 12.

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This latter point is once again a key talking point of an address delivered by CEO and MD Trevor Croker, who stressed that the company is focused on continuing to navigate challenges ahead.

This includes focusing “on portfolio performance and capturing the significant strategic opportunities in front of us”, which comprises delivering on its online gaming ambitions and maximising the impact of the impending NeoGames purchase.

After meeting an ultimately doomed fate following a long protracted $2.7bn Playtech pursuit, Aristocrat is expecting to close the aforementioned $1.2bn acquisition during the first half of 2024.

During the year, Croker has hailed company growth as demonstrating “ongoing resilience, competitiveness and diversification”, in addition to “sound fundamentals” that have enabled Aristocrat to “accelerate investment behind our successful growth strategy”.

Within the group’s latest financial breakdown, Aristocrat reported a revenue increase of 13 per cent to A$6.29bn (2022: A$5.57bn), with the aforementioned factors, in addition to “the benefit of our strategic investments”, said to be “particularly evident”.

Elsewhere, net profit after tax recorded a 24.4 per cent uptick to A$1.24bn (2022: A$1bn), while EBITDA closed at A$2.1bn, up 13.8 per cent year-on-year from A$1.85bn. 

The Aristocrat Gaming division saw the Americas deliver an increase in post-tax profit, driven by a 26 per cent increase in North America outright sales units, while Pixel United is said to have “demonstrated resilience” despite the global mobile games market declining five per cent.

Furthermore, Anaxi is reported as having “delivered on its initial market entry commitments and continued to establish solid foundations for growth”. 

The group’s RMG unit is live with seven operators in six countries across eight jurisdictions, and has secured “content agreements with partners representing over 80 per cent of the US igaming market”.

Croker continued: “The benefit of our strategic investments to grow and diversify Aristocrat was particularly evident in the strong seven per cent revenue and EBITDA growth in constant currency at group level over the year. 

“This was underpinned by an exceptional gaming performance which more than offset an extended industry-wide moderation in mobile game demand, again highlighting diversification and scale as fundamental strengths of our business.” 

Adding: “We continued to invest to grow in attractive adjacencies and verticals, as we build further resilience in our operating portfolio, including through executing our ‘build and buy’ strategy in online RMG.”

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May’s proposal to purchase NeoGames came in at a price of £29.50 per share, valuing the group at $1.2bn to represent a 104 per cent premium on the value of the company’s shares in the three months ending May 12. 

Two months later, shareholders approved the agreement and the continuation, with a second vote scheduled to take place during the first half of the 2024 fiscal year.

Currently, it is updated that those representing  61 per cent of the company’s outstanding shares have executed a support agreement with Aristocrat, pursuant to which it is said that “they have also irrevocably agreed to vote in favour” of the transaction.

Completion, which is scheduled for the first half of 2024, is dependent on customary closing conditions that includes the receipt of all required gaming and antitrust approvals

“We continue to make progress towards completing our merger with Aristocrat Leisure, and during this quarter have received additional regulatory approvals which are required to close. We continue to expect the deal to be completed during the first half of fiscal year 2024,” stated Moti Malul, Chief Executive Officer of NeoGames.

“In the meantime, we remain dedicated to elevating the igaming landscape, capitalising on opportunities, and diligently executing on our strategic objectives for the benefit of all stakeholders.”

This update was delivered as the company reported revenue of $63.3m, which represents a drop from $73.3m that is aligned to a slowdown in Aspire Core.

NeoGames noted that this primarily due to regulatory changes in the United Kingdom, as well as a temporary pause in operations in Germany prior to the company recently securing its local licence.

Revenue across the group’s igaming division dropped 34.21 per cent to $31.91m (2022: $48.51m), with the aforementioned drawbacks taking hold.

The company’s ilottery division rose 5.1 per cent to $14.4m (2022: $13.7m), while its share in NeoPollard Interactive came in at $31.4m, up 26.9 per cent. This was put down to a continued positive growth trend across most major accounts.

Group-wide net loss closed to £3.6m versus the $4.4m recorded one year earlier, primarily attributed to costs attributed to the Aristocrat transaction. Adjusted EBITDA increased 12.9 per cent to $19.9m (2022: $17.6m). 

“Our ilottery business continues to win market share and grow as we have recently announced that our joint venture, NeoPollard Interactive, expanded its footprint in the US, winning a public procurement to provide the West Virginia Lottery with a full ilottery program,” Malul commented. 

“Furthermore, we are working together with the North Carolina Lottery to prepare for the expansion of their ilottery program as they recently received approval to launch einstant games.”

Adding: “While Aspire Core results slowed due to regulatory shifts in the United Kingdom and operational changes in Germany as we obtained our licence to operate in that market, we anticipate seeing gradual improvement over the next few quarters. We remain focused on achieving sustainable growth. 

“We are also encouraged by the interest and pipeline in the US market for our igaming offering. We plan to continue to invest in delivering the deals we’ve announced and to enhance our product offering to scale and capture future opportunities in the space.”

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Through the deal, the aggregation platform of the NeoGames subsidiary has gone live with RSI’s BetRivers and PlaySugarHouse brands, bringing tailored content from its proprietary Wizard Games studio to players in the Keystone State.

Richard Schwartz, Chief Executive Officer at Rush Street Interactive, commented: “RSI and Pariplay have a close relationship and we’re pleased to facilitate its entry into Pennsylvania for the first time.

“At BetRivers and PlaySugarHouse, we offer our players an immersive and entertaining gaming experience. With games that are proven hits in other states, we’re confident players from the Quaker State will love them too.”

Featuring over 14,000 games from more than 120 suppliers, Pariplay’s aggregation platform also provides operators with a comprehensive suite of back-office conversion and retention tools, including Fusion Tournaments, Raffle Rocket and Spin That Wheel.

“We are thrilled to enter Pennsylvania, which marks the latest state that we have entered in the United States,” added Tsachi Maimon, President and Head of iGaming at NeoGames.

“Our proprietary Wizard Games content has performed superbly across America, while our aggregation platform boasts an incredible breadth to it, giving operators a fantastic choice of content.

“Rush Street Interactive is one of the most experienced and trusted online operators in North America and has been our close partner for some time. We are delighted to take this step with them.”

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As of the online casino developer’s Canadian growth, the agreement will see Wizard Games, such as Spirit of Mustang and Flamin’ 7’s, become available to the operator’s player base through Pariplay’s Fusion aggregation platform.

Shivan Patel, VP of North America at Pariplay, said: “Canada is an important market for us, so we’re thrilled to have completed our integration with Atlantic Lottery. Our market-leading offerings of in-house content are sure to excite players in Atlantic Canada.”

This becomes the latest Canadian update issued by the studio amid an overarching ambition of becoming “a major force in the Canadian online gaming markets”. The supplier is also live with AGLC in Alberta and boasts a number of alliances with Ontario licensed operators.

“At Wizard Games, we strive to keep raising the bar and entertaining players across the world, so we’re happy to be able to provide our content to Atlantic Canadian players,” noted Benedict McDonagh, Managing Director at Wizard Games.

“We’ve already seen considerable success in North America and Canada, so we’re excited to see where this partnership leads.”

Atlantic Lottery (or Loto Atlantique) is a Canadian organisation providing government-regulated and responsible lottery products in the region of Atlantic Canada. 

The entity is owned by the governments of Nova Scotia, New Brunswick, Newfoundland and Labrador and Prince Edward Island, and returns 100 per cent of its profit to the provinces.

Michael MacKinnon, VP, Product at Atlantic Lottery, added: “We’re delighted to have gone live with Wizard Games’ content offering players in the region an exciting array of forward-thinking, engaging titles to discover and enjoy. 

“We look forward to providing a wealth of fantastic games to our customers and to a successful partnership with the studio.”

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