RubyPlay – Sun of Ra

RubyPlay has officially launched its Sun of Ra slot, after toasting what the firm lauds as “huge success” after a period of exclusivity with GVC Holdings.

The game invites players to bask in the power of the Egyptian sun as Ra, with opportunities offered to discover the mystical secrets and treasures of ancient Egypt as the reels spin.

Any wild symbol can open the door to increased payouts with the jackpot pick feature, where matching three coins awards a guaranteed jackpot. The Sunlight Spins’ hold and spin feature is triggered by over six coins, while more than three scatters can activate sunlight spins or award free games with added wilds.

“We at RubyPlay are very excited about the launch of Sun of Ra, and we believe it is potentially the biggest game we have released to date. We’re particularly proud of the Sunlight Spins feature which gives players a chance to win the €20,000 grand jackpot.” – Ittai Zur, chief operating officer at RubyPlay.

iSoftBet – Macau High Roller

Players are invited to spin the reels in the lavish VIP Lounges of one of the world’s most exciting gambling destinations via iSoftBet’s Macau High Roller.

This 3×5 slot aims to bring all the glitz and glamour of a big-stakes table to a player’s fingertips as they search for three free spins symbols to trigger the bonus.

When the bonus round is awarded, players are granted free spins where any chips which lands is instantly cashed in, while the Macau money spin, which can trigger randomly on any spin in base play, will also see any chips instantly exchanged for cash payouts.

There is also the option to step up to VIP status and play in the high roller lounge, where bets cost 20x the standard stake, but added rewards await those prepared to enter.

“Macau High Roller is a thrilling new addition to our ever-expanding slot portfolio, offering two ways to play while giving players a taste of the fast-paced tables in one of the world’s most exciting cities.

“We continue to develop unique and exciting content for our partners across the globe and look forward to seeing how it is received by our customers worldwide.” – Mark Claxton, head of games at iSoftBet.

Spearhead Studios – Black Forest

Designed with the German marker in mind, EveryMatrix’s games development company Spearhead Studios follows up a busy July Black Forest.

Inspired by the fairy tale mythology associated with this historical German woodland, Black Forest’s dark, magical theme sets the player in a fantasy world filled with mystery.

The medium-volatility slot offers random wilds, free spins, expanding symbols and a card gamble option, and the woodland creatures can bring wins of 2,200x.

“Designed around a dark, magical, fantasy theme, this 9 payline slot offers random mystery wilds, free spins which can re-trigger, and the marquee feature; ‘Lord Of The Forest’ in which, the top paying symbol can expand on any reels it lands to create new and/or expanded wins, delivering additional big win potential. The game also offers card and ladder gamble options.” – Kevin Corti, game development director at Spearhead Studios.

OneTouch – Tiki Terror

Mobile-first games developer OneTouch is challenging players to embrace the dark side with the launch of its new slot Tiki Terror.

The 5×4 title invites players to an amphibious world packed with humanoid-style Tiki symbols, as winning combinations set the Tiki masks alight. Players are also challenged to match symbols on its fixed 50 paylines, with sticky wilds and free spins aldo available.

Landing six or more free games symbols triggers the bonus round, with the cashback feature granting players half their total bet, multiplied by the number of free games.

“We’re conjuring mysterious supernatural forces that can lead to huge real-life wins in Tiki Terror, the latest engaging addition to our portfolio. 

“Boasting exciting new gameplay features, a spooky soundtrack and immersive visual effects amid an entrancing background, it is sure to send chills down your spine.” – Ollie Castleman, head of marketing at OneTouch.

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In this edition, we spoke to RubyPlay’s  Chief Product Officer, Dr. Eyal Loz, as he shared unique stories from New Zealand radio and why he has an unwavering love for ABBA. 

CasinoBeats: What was your first-ever gig, and what was it like?

Dr. Eyal Loz: Being a musician myself, I’ve had more gigs than I can remember. I think the most memorable one was playing live on the Jim Mora show on Radio New Zealand with my band Ishta. The year was 2006, and all seven of us were crammed in the Nelson Street studio with him for the live broadcast. 

The show lasted for about an hour and included live music, a Q&A and the odd solo on our collection of unique instruments. It was exciting, but also a bit stressful to know that more people than can fit in a football stadium were listening. Any word we said or sound we made was live on air, so we had to get it perfect.

CB: What’s the best performance you have ever seen live, and why was it so good?

EL: Back in the mid 90’s, Ian Paice, the legendary Deep Purple drummer, was visiting Tel Aviv for a private session with up-and-coming young Israeli musicians. The event was organised by Halilit Jaffa, which was not only a music shop, but an indie music institution. I was fortunate enough to be invited to this exclusive event, and it was truly inspirational. 

Not only was Ian a force of nature when seated behind a drum kit, he taught us a valuable lesson – “find your inspiration, and do as they do, but better”. In the words of Steve Jobs, “good artists copy, great artists steal”.

CB: Is there an artist who, in your eyes, can do no wrong? If so, why?

EL: ABBA! It is one of the very few bands that is both forever fresh and has lyrics that have passed the test of time with flying colours. I really do believe the best judge of a great artist is the test of time and so many famous songs from my early years, the 80’s and 90’s, have failed this test. In ABBA’s music, they did no wrong, and I bet they never will.

CB: What is your most cherished album, and what makes it so special to you?

EL: Making Music by Zakir Hussain is and will always be my all-time favourite. It was the first album that introduced me to the fusion of classical eastern music with western jazz. This album has inspired me to travel to India and study music. Later on, I even met Zakir Hussain in New Zealand when he visited the University of Auckland music school.

CB: What song always makes it to your gym playlist? What activities do you usually do in the gym while listening to it?

EL: Dance Monkey by Tones and I has a magical effect on me. I can lift, run, jump and press 20 per cent more when this song is playing. I believe there should be some studies on this, to understand this phenomenon better. The fact that Toni Watson is an internationally recognised Australian artist is a bonus.

CB: Which artist or song helps take your mind off work? Why have you chosen this artist and genre?

EL: Sweet Dreams (Are Made of This) by Eurythmics is my go-to brain reboot song. That is, whenever I’m stuck in a thought loop or have an unwanted tune stuck in my head, I just let this song play and a few minutes later, good as new. We should all have a go-to brain reboot song – if you don’t have one yet, just try some Sweet Dreams.

CB: If you could go on a night out with any musician, who would it be, and where would you take them?

EL: I would like to take the young Chet Baker out for a few drinks by the Sydney Opera House and find out more about that sweet sadness driving the creative theme in his Chet Baker Sings album. I would probably ask Johnny Cash to join us too and tell us all about that Boy Named Sue.

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Prominent slot studio Play ‘n Go recently commissioned a poll of Swedish players asking them if the feature should be banned, revealing that 55 per cent of respondents thought it should. Throwing the question out to a wider audience CasinoBeats sought the opinion of several leading industry suppliers, streamers and affiliates to find out if the opinion was shared.

Representing slot studios are Dr. Eyal Loz, CPO of RubyPlay; Wazdan’s CCO, Andrzej Hyla and Amy Brewis Account Manager at Realistic Games.

From the affiliate world is BigWinBoard’s Founder, Daniel Hansson Sokcic, while Josh Green CEO of FruitySlots offers insight in his capacity as a renowned streamer.

CasinoBeats: With the vast majority of gambling done so responsibly, are there any other approaches, other than the ultimate sanction that could work?

Daniel Hansson Sokcic: I firmly believe that prohibiting bonus buys isn’t the most effective strategy. While Relax Gaming’s approach with the Money Cart series offers an alternative, it’s clear that many players are dissatisfied with restrictions on their choices. Given that bonus buys are permitted in other jurisdictions, many players might feel unfairly treated. This discontent could lead them to seek alternatives, including playing at offshore casinos, which poses its own set of challenges.

Dr. Eyal Loz: The bonus buy feature is a hotly debated topic. On one hand, more suppliers are releasing elaborate buy feature designs with their newly released products. On the other hand, the value of a single feature can represent the overall cost of an average session, with some versions as expensive as 250x the player’s bet. Streamers are regularly seen immersed in sessions filled with excessive buy features purchases, which see individuals burning through eye-watering sums of money with often very little to show for it at the end of the gameplay. Therefore, it’s not surprising that operators and players alike are voting to exclude the buy feature from their platforms. 

Despite all that, this year RubyPlay introduced the buy feature mechanic to all newly released games and many existing releases. First and foremost, we enable our buy feature to have a very low entry price point, very low minimum bet support and a feature cost of 50X bet. Our debut buy feature title Mad Hit Marlin Bonanza offers players the experience at as little as $5. The feature offered is the signature aspect of the game and is frequently triggered by players during normal gameplay. At a low cost, players can test and experience the feature immediately, without having to spend their precious time grinding the slot.

Andrzej Hyla: With the vast majority of gambling done so responsibly, are there any other approaches, other than the ultimate sanction, that could work?

At our core, we prioritise player autonomy and responsibility. Offering players the choice to enable or disable features such as bonus buy, empowers them to tailor the experience to suit their preferred gaming style. Players who do not wish to use this option can simply ignore it, but we do not restrict the freedom of other players in this way. By providing more control and customisation we aim to cultivate a gaming environment that fosters empowerment, safety, and enjoyment for all. An environment where everyone’s a winner.

Moreover, we comply with the regulatory requirements of each jurisdiction, including the integration of key responsible gaming features mandated by regulators. From panic buttons to reality check tools, maximum stake limits and minimum spin times, we put regulation and player welfare first. 

Josh Green: Current responsible gambling regulations seem to target slots over other verticals. While player freedom is important, the focus on limiting bets or bonus buys in slots doesn’t translate for instance to table games, where much larger wagers can be placed on a single hand or roulette spin. This inconsistency creates an unfair situation where slots are more heavily restricted, despite the potential for high-risk behaviour in other areas of the sector. 

One measure that we firmly believe should be introduced is the removal of a “max bet” button entirely from the user interface. This eliminates the risk of accidental clicks that can lead to unintended high wagers especially if this is located close to the spin button.  Players can still choose their desired bet size manually, allowing for more control and promoting responsible gambling.

Amy Brewis: The availability of choice, aligned with robust and proportionate responsible gambling measures must be the way forward to ensure a healthy regulated gambling market that works for all stakeholders and limits the impact and relevance of grey market forces.

Age restrictions for bonus buys or offering the ability for players to disable the feature may be considered among sensible steps to addressing any dissatisfaction rather than a blanket ban. Limits on the number of times players can purchase the bonus could also work, but there will always be a section of the player base that would object to any restrictions. Working with player communities and reaching consultative solutions are likely to enjoy the most success.

CB: Is this player opinion shared across geos?

DHS: If you pose a question to the general public about gambling, as Play’n GO did, the typical response is likely to be negative. However, if you consult the dedicated gambling community, like we did at Bigwinboard, who gamble regularly, you’ll receive a markedly different reaction. Specifically, the majority of this core group is opposed to the idea of removing bonus buys, indicating a clear disparity in perspectives based on the audience’s familiarity and engagement with gambling.

DEL: What players do and what players say is often different. Players who engage with the buy feature typically purchase them at large intervals rather than serially. Unsurprisingly, streamers and average players behave differently when it comes to bonus buys. Our data suggests that the buy feature is a player retention-enhancing tool, not a bet-enhancing initiative. Players will only buy a handful of features and this results in much longer play sessions. I would suggest that purchasing a feature or two gives players a better indication of the quality of the overall design of the game.

AH: Currently, those who use the buy feature in Wazdan games make up only 5 to 10 per cent of our player base. However, we believe completely getting rid of this feature would needlessly hurt this minority and there has not been such a request from the vast majority of our players.

We believe in controlling one’s luck, and this approach is appreciated by players and operators alike, whether we are talking about the Buy Feature or any other aspect of our software. Of course, we have disabled this option in jurisdictions where it is prohibited.

JG: We believe the banning of bonus buys was not a well-thought-out, data-driven or logical decision. Whilst a bonus buy is inherently more expensive for the player, the returns are reflected in the RTP. Whether a player chooses to lose over a longer period of 100 or 500 spins as opposed to buying a bonus should be their choice. 

Across our community of slot enthusiasts from many different countries, we feel players largely echo this sentiment. There doesn’t seem to be a direct correlation between geos and player preferences towards bonus buys. People’s opinions tend to be strongest in those geos where they have already been restricted after having experienced the ability to bonus buy in the past.

AB: This is not something we have conducted huge amounts of research on, however, could be an opinion shared across the more regulated markets. Some of the feedback we’ve seen in recent months tends to suggest there is a level of demand for a ban, but like so many other issues concerning gambling in general it is difficult to come to a definitive conclusion without further consultation. 

CB: Has there been any adverse effects of banning bonus buys in the regions where this has been implemented already?

DHS: Yes, I do believe that banning bonus buys (along with other things) pushes players towards offshore casinos, which is a concern I often hear from UK players lamenting their lack of access to these features. From my observations, this issue is quite widespread. Many express frustration over the increased difficulty in triggering bonus features, as many current games are centred around the concept of bonus buys. In some instances, it’s actually impossible to achieve the max win without bonus buys, underscoring a notable unfairness within the game design.

I’m convinced that the availability of bonus buy options and responsible gambling can harmoniously coexist. Numerous effective tools are already implemented to support players in gambling responsibly, and these measures can be enhanced without detracting from the overall gaming experience. This balance ensures that players have the freedom to enjoy bonus features while also promoting a safe and responsible gaming environment.

DEL: We will continue to experiment with buy features at different price points and with different designs. Unfortunately, it seems buy features have got a bad reputation, perhaps due to PR or streamer behaviour. RubyPlay’s design focuses on giving players a quick “try before you buy” option, where players can decide to engage with our games, knowing full well that the most important aspect of the game is how well the feature delivers. So far, we are very happy to report that we see significant improvement in game engagement while seeing only a very modest increase in bet behaviour.

AH: Although we haven’t done any research on this issue, we are firm believers in empowering players with choice whilst upholding responsible gaming practices. Our players have a lot of self-control. They have the final decision when it comes to using the buy feature. We believe that players should and can be in control of their gaming, as evidenced by the fact that, despite the availability of the buy feature, those who don’t find it worthwhile simply choose not to use it.

From our data, we can see that only around 10 per cent of players use the buy feature, which shows that 90 per cent of players find playing our games in the “full version” perfectly fine and enjoyable, and we are happy to be able to offer both options and give our players the final say, without restricting them or making decisions on their behalf.

JG: Absolutely, It’s no secret that the black market has grown and benefited from this restriction. We constantly hear from players that they are now playing on non-regulated sites so they can experience features such as quick spins, auto-spins and bonus buys. It’s evident in screenshots of big wins that they send to us or share on forums. 

Whilst we encourage and urge players to avoid playing on unregulated sites, we understand players’ reasons for looking elsewhere for what they deem a better playing experience.

AB: Not so much an adverse effect, but it could have played a role in the way markets have evolved, where players prefer medium volatility games that offer more frequent wins. 

We’ve seen that players in such jurisdictions may not stay in a game as long because of the time it takes to get to the bonus, so it appears that bonus buys being unavailable has influenced play patterns.

The post CasinoBeats roundtable: the future of the bonus buy appeared first on CasinoBeats.

As a result of the deal, RubyPlay’s collection of in-house online casino content will become available on EveryMatrix’s aggregation platform, SlotMatrix. 

The games will then be distributed amongst the aggregator’s network of affiliated operators, providing ‘thrilling new opportunities for company growth’ for RubyPlay in several regulated markets. 

Dr. Eyal Loz, CPO at RubyPlay, said: “The integration of RubyPlay’s slots into EveryMatrix’s platform represents a mutually beneficial partnership that will undoubtedly elevate the gaming experience for players. 

“EveryMatrix’s extensive network of international brands combined with RubyPlay’s diverse portfolio of high-quality slots sets the stage for an exciting journey ahead.

“We are confident that this collaboration will open up new avenues for expansion and solidify our position as a leading provider of innovative igaming solutions.”

Through the collaboration, EveryMatrix’s partners will gain access to slot titles such as Immortal Ways Diamonds, Diamond Explosions 7s and Mayan Cache. 

Amund Stensland, COO of CasinoEngine, said: “We are pleased to welcome RubyPlay to our network of global partners, the largest content library in the igaming industry. 

“This collaboration signifies our commitment to delivering the most comprehensive and engaging gaming content to our operator partners and their players.”

EveryMatrix Chief Commercial Officer Bobby Longhurst recently talked to CasinoBeats about the company’s growth in Latin America, detailing how SlotMatrix has already been utilised to target the upcoming Brazilian market.

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The deal will see RubyPlay’s complete catalogue of slot content added to the over 100,000 titles from more than 100 supplier partners listed on Sportingtech’s third-party platform. 

Robert Nevill, Senior Commercial Manager at Sportingtech, commented: “We are always seeking ways to enhance the content portfolio that we provide to our operator partners. 

“RubyPlay has created a strong reputation in the LatAm market and integrating its library of slots will go a long way to ensuring operators can deliver a diverse range of titles to its players.

“RubyPlay prides itself on creating unique gaming experiences and we are sure that the array of games will be well received by operators and players alike.”

Now, Sportingtech’s partnered operators will be able to integrate RubyPlay slots into their own online casino platforms, providing players access to games like Immortal Ways Diamonds, Diamond Explosion 7s, and Mad Hit Marlin Bonanza. 

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “Being able to partner with a tier one provider in Sportingtech will further our ambitious growth plans, ensuring our content is engaged by as wide an audience as possible.

“Sportingtech prides itself on providing bespoke offerings and we are thrilled that our content is going to play a key part in its top class delivery to operators.”

Sportingtech suggested that the collaboration supports its ‘ambitious growth plans’, which include making an impact in Latin America, seen as a ‘major focus’ for the platform provider in 2024. 

The firm recently strengthened the LatAm appeal of its online casino platform in a similar deal with Darwin Gaming, gaining the studio’s “rich LatAm-themed releases”.

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Digitain

Digitain has promoted Ani Mkrtchyan to the position of Chief Sales Officer. 

Joining Digitain as a Sales Manager over five and a half years ago, Mkrtchyan has served as the company’s Head of Strategy for almost three years, utilising her igaming experience in international development strategy, operations, and sales strategies across several regulated markets. 

Vardges Vardanyan, Founder of the Digitain Group, commented: “Digitain is committed to investing in its people and nurturing that talent. 

“Over the nearly six years of being part of the Digitain Family and its growth into multiple markets, Ani has demonstrated exemplary attention to detail, insight, and leadership, putting our partners and customers at the heart of everything we do.

“We are delighted to have Ani join our leadership team as we continue expanding as one of the major platform providers to B2C partner operators in regulated markets.” 

Mkrtchyan added: “I’m immensely grateful to Mr Vardanyan for his unfaltering vision in Digitain, mentoring and coaching our people. 

“When engineering complex sales solutions for today’s multi-jurisdictional operators, we put partners and our people first and strive for the very best versions of ourselves and for our partners in that delivery goal. I look forward to assembling and building a game-changing team over the months and years ahead.”

GREF

The Gambling Regulators European Forum Board has launched the Anti-Money Laundering Working Group and has appointed Rachel Bezzina from the Malta Gaming Authority and Christophe Vidal from the French National Gambling Authority as co-chairs of the group.

The AML Working Group is the fifth group to be created by GREF, along with Responsible Gambling, Digital & Innovation, InfoStat, and Enforcement.

AML experts will come together within the group to share insights into best practices, trends and developments, and consider any necessary joint action.

Sportradar

Sportradar has appointed Jim Bombassei as Senior Vice President, Investor Relations and Corporate Finance, effective immediately. 

Reporting directly to CFO Gerard Griffin, Bombassei will be responsible for building and maintaining global investment relationships, communicating Sportradar’s business model, long-term strategy and financial performance, and will have oversight of the company’s Corporate Finance function. 

Bombassei brings experience in financial and investor relations to the role, having previously held senior executive positions in the media, technology and gaming industries, most recently serving as CFO of SciPlay Corporation.

Griffin stated: “We are pleased to welcome Jim to the Sportradar team. He is a talented and respected finance executive, with a wealth of investor relations experience and a track record of success.

“Jim will be a great asset as we continue to communicate our vision and strategy to the market and our investor community.”

RubyPlay

RubyPlay has hired Olga Sirokha as its new Director of Partnerships.

With over 20 years of experience within the gaming industry, including in Latin America’s land-based casino sector, Sirokha will be tasked with managing RubyPlay’s partner network and securing agreements with operators in key regions globally.

Dr Eyal Loz, Chief Product Officer at RubyPlay, said: “We’re delighted to welcome Olga to the team. Her deep knowledge of successful partnerships is sure to secure even more opportunities and collaborations for RubyPlay moving forward.

“We’ve signed some fantastic agreements with operators recently, and with our eye on further expansion in key markets in the near future, Olga is absolutely the right person for the role. We look forward to showing you some extremely exciting developments very soon.”

Sirokha added: “RubyPlay are on a fantastic upward trajectory, and I couldn’t be happier to be joining the company at such a pivotal time of expansion.

“Recent partnerships with some of the industry’s biggest brands have put us in good stead for the future. I’m thrilled to be able to contribute to even more growth as we approach 2024. Watch this space – we’re taking RubyPlay to the next level.”

American Gaming Association

The American Gaming Association has announced Joe Maloney as its new Senior Vice President, Strategic Communications. 

In this role, Maloney will direct the AGA’s communications, research, marketing and public affairs campaigns to advance key priorities for the association’s members.

AGA President and CEO Bill Miller commented: “I’m thrilled to have Joe join the AGA and lead our best-in-class communications team. Joe is an accomplished professional who has taken on significant public affairs challenges throughout his career.

“We will benefit not only from his depth of experience and his tireless advocacy, but his enthusiasm and energy to hit the ground running as a champion for the casino gaming industry.”  

Maloney will join the AGA in January 2024 from the Washington Commanders, where he served as Vice President of Public Affairs and Strategic Communications. 

“I’m honoured to join the AGA and its dedicated team at this pivotal moment for the gaming industry,” added Maloney. 

“The future holds great promise and I’m energised by the opportunity and challenge of communicating the remarkable benefits and economic impact of legal gaming across the country.” 

FSB

FSB has appointed Craig Artley to the role of Chief Financial Officer.

As CFO, Artley will oversee FSB’s financial strategy, lead its finance and compliance teams and direct commercial relationships with platform partners.

Joining from Sporting Group where he held several senior financial positions, he has also previously worked for Deloitte and Gfinity.

Adam Smith, CEO at FSB, noted: “Craig is another outstanding hire into our senior leadership executive team.

“As we continue to build our partner network across multiple continents, it was clear we needed a dynamic figure to deliver a robust, holistic economic strategy to support the overall ecosystem of our global business. With Craig’s sector experience and infectious desire to deliver he was the clear choice to fill this role and we’re thrilled to have him on board.”

Commenting on his new role, Artley said: “FSB’s transformation into a leading global sportsbook supplier has been inspiring to follow from within the industry, so to be offered the opportunity to join this journey is a great honour.

“My job now is to support the business from a financial view across our four operational continents and growing partner pool as we look forward to a busy 2024.”

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ParlayBay, which was founded in 2020 amid a belief that innovation in sports betting has yet to reach its full potential, is aiming to revolutionise the market via a “player-centric experience” that includes fast gameplay and features such as re-buy, cash-out, leaderboards and other social tools.

Under the terms of the partnership, an array of sports betting games will be made available to operators via iGaming Deck.

Patrick Nordwall, CEO at ParlayBay, noted: “Not only does iGP offer us a fantastic opportunity to reach new players in key markets around the world, but they also share the same values and vision as we do here at ParlayBay, we look forward to working with them going forward.”

iGaming Platform’s aggregation offering will house a catalogue of over 5000 titles from a range of gaming suppliers, including Evolution, Pragmatic Play and Relax Gaming.

In addition to the catalogue of titles, the aggregation hub boasts a single API Integration, dashboards offering users a holistic view of their casino activity and technical support.

“We are delighted to be able to offer our customers ParlayBay’s first-class portfolio of content via iGaming Deck powered by iGP,” said Elliott Banks, Sales Director at iGP.

“There is a huge appetite amongst players for fast-paced, entertaining, and easy-to-follow gameplay. We are wholly confident that operators will grasp the opportunity to enhance their casino offering with these innovative titles with both hands.”

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Following the official disclosure of this latest partnership, the igaming operator has issued praise to the studio’s creation of “captivating and immersive casino games”, noting that its products “perfectly align” with its own internal ambitions.

“We are pleased to partner with RubyPlay and bring their exciting games to our players,” stated Claudia Georgevici, NetBet Italy’s PR manager. 

“RubyPlay is known for its commitment to innovation and delivering top-quality gaming content. With the addition of Diamond Explosion 7s, Adventures of Li’l Red, and Rush Fever 7s Deluxe, we are confident that our players will be captivated by these immersive experiences.”

As a result of the integration, players will be able to access a gaming suite that includes titles such as Diamond Explosion 7s, Adventures of Li’l Red and Rush Fever 7s Deluxe

RubyPlay, founded in 2017, has inked numerous similar agreements in recent weeks and months, with NetBet maintaining the global momentum build-up alongside the likes of Atlas-IAC, REEVO, Salsa Technology and LottoStar. 

Dr Eyal Loz, RubyPlay’s CPO, added: “Partnering with NetBet Italy is an exciting opportunity for us to bring our games to a wider audience. 

“We are confident that our innovative and thrilling titles will resonate well with NetBet Italy’s discerning players, and we look forward to a successful partnership.”

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Immortal Ways: Diamonds – RubyPlay

RubyPlay has presented its latest slot mechanic, splitting the reels into two as players aim to collect bonus wheel symbols on a six-reel slot with a 4-5-5-5-5-4 row set-up. While offering 10,000-ways to win and four jackpots, the slot uses medium volatility with an RTP of 96.29 per cent. 

Dr. Eyal Loz, CPO of RubyPlay, stated: “We’re extremely excited to debut Immortal Ways, the product of much hard work and innovation from the RubyPlay team. This mechanic presents an entirely new and unique way to enjoy slots, with Immortal Ways: Diamonds seeing a fantastic reception since its launch.

“This release features 10,000-ways to win, with large symbol stacks and persistent coins combining for monster winning potential.”

With the Immortal Ways mechanic, the reel set is divided into two halves. One half covers reels one to three, with the other covering reels four to six. Gold coins that drop into play will stay on the board for three spins, with any additional gold coins that drop into their half within those spins resetting the number of spins back to three. 

If players manage to land a full half with gold coins symbols, they will receive the accumulated value of all gold coins present on that half of the board. 

Meanwhile, bonus wheel scatters can drop into either half to spin a wheel in either the first or sixth reel, depending on which half it drops into. 

Loz continued: “We’re already developing the next range of titles within this new game series, dominating our product roadmap for the remainder of 2023. It’s a volatile and rewarding experience, and we’re sure it’ll be an immortal player go-to.”

Spinning this wheel can either award an extra gold coin in its place with a value of x5, x6, x7, x8, x9 or x10 the player’s bet, one of four jackpot prizes, multipliers to be applied to any available coins or a collect function to award players the accumulated value of all coins on that half of the board. 

While awarding instant payouts, the diamond scatter symbols will also provide eight free spins when three or more drop in on the same spin. 

During these free spins, gold coins will not be removed after three spins, but will stay sticky until the free spins end or a collect feature is activated. 

Wolf Land: Hold and Win – Playson

Playson has players howling at the moon with its latest slot title, showcasing a 5×4 board with 25-paylines and a maximum win of up to x3,000 the player’s bet. The slot offers wins through full moon bonuses, mystery clouds, free spins and more. 

Tamas Kusztos, CCO at Playson, said: “Our Hold and Win portfolio continues to thrill players and Wolf Land: Hold and Win is another excellent example of this classic library of slots.

“The Boost and Extra Bonus features are always well-received by players and the engrossing gameplay and aesthetics will keep users entertained as they get set to ascend the mountain range in search of treasure.”

Full moon symbols are also available, displaying either monetary values between x1 and x15 the player’s bet or jackpot prizes of mini (x20), minor (x50) or major (x100). Landing six or more moon symbols on the same spin will activate the hold and win game mode. 

Additionally, moons can appear depicting ‘boost’ text. These symbols will collect all moon values present on the reels and apply them to a winning payout. 

In the hold-and-win game mode, players are given three spins to land as many moon symbols on a reel set as possible. Each additional symbol that drops into play will reset the number of spins to three. 

Once all three spins have been played out, the player will receive the accumulated value of all moon symbols on the reels, in addition to any jackpot prize moons that have dropped in. 

Players can win the game’s maximum win of x3,000, the grand jackpot prize, if they manage to land a full reel set of moon symbols during the bonus game mode. 

Mystery cloud symbols can only appear in the hold-and-win game mode, revealing either monetary values or jackpot prizes once the feature finishes. However, if a boost symbol is active on the board, the mystery symbol will be revealed immediately. 

Finally, wolf wild symbols can drop into play, substituting for all symbols other than moon symbols and mountain scatters. 

Toro Wilds Reel – SYNOT Games

Olé! SYNOT Games has invited players to step into the bullring with a 5×4 reel slot that offers 50-paylines and a maximum win of up to x2,000 the player’s wager. The slot has medium volatility with an RTP range of 85.03-98.03 per cent. 

Low value symbols are represented by the high end of a deck of cards, from 10 through to Ace. If the right number of winning combinations land on a single spin, these symbols can offer between x0.1 and x1.2 the player’s wager. 

Meanwhile, guitars, fans, roses, coins and señoritas depict the high value symbols, offering between x0.2 and x4 the player’s preferred wager. 

Wild Matadors are also available, substituting for all symbols other than the bull scatter. Landing three, four or five wilds in a winning combination can provide wins of x1, x2 or x10 the player’s bet, respectively. 

Finally, landing three or more bull scatters on the same spin will activate the free spins game mode. During the free spins, all wins will be multiplied by three. 

Luck & Magic – BGaming

Fans of fantasy card games will be enthralled with BGaming’s latest slot release, presenting a 3×3 reel board with five-paylines and a maximum win of up to x1,039 the player’s wager. The game has high volatility with an RTP of 96 per cent. 

Yulia Aliakseeva, Co-CPO at BGaming, commented: “At BGaming, our vision is to convert gambling into gaming and with Luck & Magic, we invite players to experience a card game and slot all-in-one. In a truly innovative move, we offer players the chance to flip cards on the reels and see each symbol’s value without having to refer to a paytable.

“Additionally, we used some of the most magical and classic video game characters to feature in this release – including highly-detailed artwork for an enchanting experience like no other.”

Low value symbols come in the form of the high end of a deck of cards, from 10 through to Ace. If the right number of matching combinations land on a single spin, these symbols can offer between x1 and x4 the player’s bet. 

Meanwhile, fantasy characters represent the high value symbols, including maidens, warriors and orcs. These symbols can offer between x8 and x60 the player’s preferred wager. 

Bonus wizard scatters can also drop into play, triggering the bonus game mode if three land on the same spin. 

In this bonus game mode, players are presented with five playing cards hiding multiplied bet amounts behind them. Only one card can be chosen, awarding either x40, x100, x200, x400 or x999 to be applied to the player’s stake. 

Furthermore, players can buy access to the bonus game mode for the price of x80 their stake. 

Shinobi Moon – Realistic Games

Stealth is required with Realistic Games’ latest Asian-themed slot, allowing players to feel like ninjas with a 5×4 reel slot that has 50-paylines and a maximum win of up to x4,500 the player’s wager. 

Alice Timson, Head of Account Management at Realistic Games, stated: “Shinobi Moon has been built with replayability in mind, its New Moon respin feature increases the thrills already in the base game and the bonus expands on this to deliver a buildable wild and multiplier mechanic-focused free spins round.

“All of this action takes place in an immersive ninja-inspired setting and together with the innovative features, we are confident that players will be drawn to the game and our operator partners will find success with it.”

Wild moon symbols are available on reels two through five, substituting for all symbols other than the bonus tree scatter. 

Any wilds that drop in on these reels will trigger the new moons respins enhancement, awarding three free respins while the wilds stay sticky on the reel set and gain multipliers in a stick & stack feature. 

Each wild can also display a multiplier value of up to x3, which will be applied to any wins that the wild contributes to. 

Additionally, landing three or more cherry blossom bonus scatters on the same spin will activate the free spins bonus. Three, four or five scatters on the same spin will award 10, 12 or 15 free spins respectively. 

During the free spins, all wilds will perform the stick & stack feature throughout the entirety of the bonus game mode. 

The post RubyPlay, Playson and SYNOT Games: on the spin appeared first on CasinoBeats.

In what is hailed as a landmark alliance by the igaming content creator, it is hoped that a strengthened reach across the region will be achieved alongside a slew of brands.

This latest integration, which follows recent alliances across the Netherlands and South Africa, will see operators that utilise the Salsa Gator platform gain access to the studio’s suite of content.

Trevor Ginsberg, CEO of RubyPlay, explained: “It’s our mission to bring the widest variety of tailored, ground-breaking content to users in regulated jurisdictions around the world. Signing a deal with a prominent market leader, such as Salsa Technology, goes a long way towards achieving our ambitions.

“It’s a pleasure to have agreed this landmark partnership with Salsa Technology, as they are an established Latin American brand, which needs no introduction. We’re confident the company’s extensive operator network will appreciate the new content coming their way.”

This partnership will see the entire RubyPlay platform become accessible, including titles such as Diamond Explosion 7s, Mayan Cache and Zeus Rush Fever Deluxe.

Eliane Nunes, Salsa Technology’s Head of Marketing & Sales, said: “Gaining access to RubyPlay’s content is hugely beneficial for Salsa Technology and our desire to extend our casino content offering. 

“Being able to offer our operator customers such a large, ever-expanding catalogue of first-class games will allow us to continue to maintain our impressive level of growth in the Latin American market.”

The post RubyPlay eyes Latin American uplift via Salsa’s Gator platform appeared first on CasinoBeats.