Speaking to CasinoBeats, Daniel Lee discussed why their partnership with SoftSwiss has been so successful before touching upon the ways in which behavioural insights can help gain a more in-depth understanding of player preferences.

CasinoBeats: Firstly, can you tell us a little bit about Satoshi Gaming with the TrustDice project? What was the decision behind using cryptocurrency to accept bets?

DL: Satoshi Gaming Group is a blockchain gaming company. The team behind it is distributed around the world, we came together to build something great in the cryptocurrency world. We have launched 5+ blockchain games since 2017. 

Among them, TrustDice is a crypto gaming platform launched in 2018. It uses a unique play-to-mine mechanism: by playing games, players can earn TXT tokens. We believe that blockchain is the key technology in building a gaming platform that is truly transparent and provably fair. That’s why we use cryptocurrencies and build the platform on blockchain.

CasinoBeats: You initially partnered with SoftSwiss back in September 2019. How did this collaboration come about?

DL: The TrustDice gaming platform grew fast in 2019, and players asked us to provide more diverse types of games. We did some research on the market and then found the unique solution made available by SoftSwiss. 

The SoftSwiss Game Aggregator solution helped us to integrate thousands of casino games within only a few weeks, which requires much less technical investment than integrating each game individually and consequently results in great ROI for us. 

To be specific, SoftSwiss helped us save tons of time and money in business development, negotiation, and software development. Besides, the fee structure is quite straightforward and transparent, with no hidden tricks. I would say that TrustDice would not be able to grow so fast without the help from SoftSwiss.

CasinoBeats: How has this partnership helped you strengthen your presence within the Asian gaming market? 

DL: SoftSwiss provides games for the Asian market and shares market trends with us (e.g., top games in specific countries). With the help of these statistics, we get to know more about the players’ ever-changing interests. 

With the help of SoftSwiss, we now provide Asian players with the games they genuinely like, instead of pushing less personalized games they hardly recognize.

CasinoBeats: With the Game Aggregator solution giving your players access to games from big-name providers such as BGaming, Habanero, Evolution and Betsoft, what type of content has proved to be more popular with players? And how has this content helped drive betting volumes? 

DL: From our side, we see that live games from Evolution are popular among players, for example, Monopoly. We can see that that popular content is usually also popular on other platforms. By providing this popular content, we’re able to retain players and increase their engagement.

CasinoBeats: And finally, what are your hopes for your collaboration with SoftSwiss in the coming months? 

DL: We plan to integrate more game providers from SoftSwiss and optimise our game recommendation system alongside SoftSwiss. We also hope that SoftSwiss can provide more statistics about games and transactions. This will definitely help with our daily operations and marketing.

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The new service, the supplier explained, will help boost the ‘quality and speed enhancement’ of SoftSwiss Game Aggregator’s helpdesk.  

Tatyana Kaminskaya, game aggregator team lead at SoftSwiss, said: “We’re excited to be able to provide our clients with ongoing support, which will further help to enhance our relationships. 

“Here at SoftSwiss, it’s extremely crucial for us to deliver the best service possible, so we’re glad our clients can rely on us as we can assist them on all queries that may arise”.

By utilising the 12/7 B2B support service, clients can receive a response to their queries within an hour, with the majority of requests closed on the same or next day. 

In addition, SoftSwiss noted that personally assigned account managers will have access to ‘exact tools and competencies’, enabling them to support clients with a wide range of issues.

Last week, clients of the SoftSwiss online casino platform were able to activate all available payment markets as part of the Pay N Play module from Trustly.

SoftSwiss explained that it will enable its online casino clients to ‘activate all currently available markets seamlessly and hassle-free at once’.

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The solutions provider has attributed the growth to the expansion of its game aggregator into new markets such as Latin America and Asia – which SoftSwiss believes has helped deliver ‘its one-stop-shop services to more and more new clients’.

At the end of 2020, the SoftSwiss game aggregator topped €100m GGR, before reaching €4bn in total bets in March 2021.

Tatyana Kaminskaya, game aggregator team lead at SoftSwiss, said: “Here comes another fantastic achievement for our team and we cannot be happier! Hard work does truly pay off. 

“Reaching the target of €150 million GGR after very recently marking the 4 billion total bets goal is beyond amazing and is an important milestone in the game aggregator growth roadmap. 

“Our goal is to further strengthen the position of the aggregator on the market by continuously increasing its capacity, expanding the game provider network, and continuing to deliver a superb level of service to our clients.”

The game aggregator gives access to more than 11,000 games from over 70 games studios, including more than 3,000 games that support crypto in-game.

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The gaming studio’s content – which includes titles such as Forest of Wealth, Galactic Win, Red Hot Fruits and Retro Joker – is already available via Spinomenal’s prior integration with the SoftSwiss Game Aggregator 

Nikita Keino, partner managers team lead at SoftSwiss, commented: “It’s a joy to be partnering with a newcomer like Retro Gaming, who burst into the igaming industry with a bang. 

“Their strive for innovative and fresh technology surely aligns with our integral values as a brand, so we rest assured this partnership will be of great success.” 

Through the integration, the studio’s content will become available for all SoftSwiss white label and game aggregator clients operating both under the Maltese and Curacao licenses.

Along with freespins, all Retro Gaming games – which will largely be tailored towards the CIS and Central European markets – will include the unique RetroBet feature, which allows the player to double the bet amount for a chance to win a multiplier of x1-10. 

“SOFTSWISS is one of our most efficient, fast responding and organized partners, it wasn’t a surprise for us that SoftSwiss was the first partner to launch Retro Gaming,” added Nir Ronen, chief commercial and operations officer at Retro Gaming. 

“This is a new huge step for us in terms of studio development as now we’ll be able to provide our gaming content to an extensive audience.”

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Through this new partnership, Barbara Bang will gain access to the full SOFTSWISS Game Aggregator portfolio which features a “collection of more than 30 titles”. Barbara Bang’s games will also be rolled out to SOFTSWISS’ partners with a Curaçao gaming licence. 

Nikita Keino, Partner Managers Team Lead at SOFTSWISS, commented: “We are delighted that Barbara Bang is becoming a SOFTSWISS Game Aggregator’s partner. This cooperation will expand the game content options available to our clients. 

“The SOFTSWISS team is doing its best to offer top-notch winning solutions to help our partners unlock new business opportunities and deliver exciting gaming experiences to players. Breaking new ground is always challenging and exciting, but I am confident that SOFTSWISS will make it big.”

The integration, SOFTSWISS explained, marks the next step in its growth strategy as the company continues to expand its global footprint. 

Christina Mirnaia, Head of Partnerships and Business Development at Barbara Bang, added: “We are excited to partner with SOFTSWISS and have our high-quality modern products integrated in its global content portfolio. This deal marks a new milestone for Barbara Bang’s expansion in Europe and LatAm. 

“We are confident that players will enjoy our exciting games and appreciate our offering with a great variety of entertainment tools, including the unique and unforgettable €500,000 Big Bang tournament.”

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Adding the tool to SOFTSWISS’ third-party platform offering, the Game Release Calendar will showcase a weekly preview of upcoming game launches, while offering information about new suppliers set to join the aggregation service. 

Combining the solution with the over 20,000 games from 260 suppliers hosted on the aggregation platform, the tool’s aim is to inform operators on their decisions in terms of acquiring games and planning integrations. 

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, commented: “We aim to provide our clients with the best and most diverse content. The Game Release Calendar helps our clients manage content effectively. This anticipated feature allows our clients to more easily decide which providers to engage with and plan their activities accordingly. 

“At SOFTSWISS, we continually strive to deliver the tools and solutions that ensure our clients have the resources they need to succeed in the competitive igaming landscape.”

Last month, SOFTSWISS revealed that its Game Aggregator service achieved a “significant milestone” in its Q1 2024 performance results, handling over €13m in bets each month across the quarter. 

The number of clients utilising the SOFTSWISS Game Aggregator also increased across the period, rising by 112 to reach a total of 1,052 brands worldwide.

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The deal will offer slot games from Ready Play to SOFTSWISS’ client brands, utilising the provider’s track record of a 20-year legacy and certification from the Alderney Gaming Control Commission to deliver an “unparalleled gaming adventure”.

“The excellence of our Game Aggregator in igaming is attributed to the robustness and variety of its offerings,” commented Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator.

“Collaborating with providers like Ready Play allows us to sustain our leading positions. Ready Play’s games deliver distinctive, unparalleled experiences, and we are eager to observe their reception across our network.”

Ready Play states that its gamified slot titles such as Reel Bingo and Snakes & Ladders offer features that “inject an additional level of entertainment into the player experience” built upon a foundation of “statistical data and analysis”. 

The game provider also involves real players in its game testing phase, gaining feedback to adjust titles to produce a “distinct gaming experience”.

Grant Benson, Commercial Officer of Ready Play, noted: “We are delighted to make our top-quality games accessible through a content hub that reaches diverse audiences across various locations.

“Our goal is to provide our games to the most discerning players possible, and partnering with SOFTSWISS allows us to achieve precisely that. The integration with the Game Aggregator not only showcases the incredible potential of our brand but also opens up avenues for new business opportunities.”

Earlier this month, SOFTSWISS opened a new office in Poznan, Poland, to accommodate its growth and tech development capabilities.

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Through the deal, TaDa Gaming’s content portfolio of video slots, table games, fishing games, cards, bingo and crash games will be integrated into SOFTSWISS’ aggregation platform, all of which are tailored for mobile, consoles, and H5 platforms.

“We’re excited to announce our partnership with TaDa Gaming, now a part of the SOFTSWISS Game Aggregator,” commented Gregory Penkov, Head of Sales at SOFTSWISS Game Aggregator.

“This collaboration helps enrich our gaming content for clients. The dedicated SOFTSWISS team is devoted to delivering exceptional solutions, empowering our partners to explore new business horizons and offering players diverse gaming adventures.

“Venturing into this partnership is both a challenge and an exhilarating opportunity, yet I have full confidence in SOFTSWISS’ readiness for success.”

Licensed in Curacao, Estonia and Malta, TaDa Gaming supports more than 12 languages, games with features such as jackpots and tournaments, and the ability to accommodate over 50 currencies, including the USDT cryptocurrency.

Andy Huang, CEO of TaDa Gaming, added: “Entering into a partnership with a distinguished company like SOFTSWISS marks a significant milestone for TaDa Gaming as we consistently explore opportunities to expand our product offerings into newly regulated markets.

“Our unwavering commitment to providing exceptional service to our valued customers remains at the forefront of our mission. The SOFTSWISS Game Aggregator, renowned for its extensive presence across multiple markets, emerges as a strategic ally perfectly suited to our goals.

“While TaDa Gaming is making a substantial impact in the LatAm market, this collaboration not only strengthens our position in the region but also sets the stage for expansion into diverse markets, both established and emerging.”

Last month, SOFTSWISS published its iGaming Trends 2024 report, exploring the trending igaming topics heading into the new year.

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Through the deal, BetGames’ live dealer betting games will be integrated into the game aggregation platform, helping to broaden the platform’s reach globally.

Titles from BetGames that will now be available to SOFTSWISS customers include War of Bets, the flagship Lotto range and the newly introduced Instant Lucky 7. They will also benefit from engagement tools such as cashback and bonus options.

“This integration will expand the content choices available in our clients’ casinos and deliver an excellent gaming experience with live-dealer betting games for players,” commented Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.

“We are confident that the collaboration between the SOFTSWISS Game Aggregator and BetGames will prove mutually beneficial for both partners.”

The Game Aggregator is the content hub of the SOFTSWISS product ecosystem, bringing together 16,000+ games from over 190 providers.

Yury Mikhaylov, VP CIS at BetGames, added: “Through this collaboration, we aim to set new industry benchmarks by integrating our full suite of games with the SOFTSWISS Game Aggregator and bring an exceptional gaming experience to players worldwide.

“This deal is a great fit for both parties, not only owing to our leading positions in the respective fields but also due to the alignment of our growth plans.”

SOFTSWISS is also showcasing the Game Aggregator product during SBC Summit Barcelona this week at stand CG58.

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This new content agreement will mean that SOFTSWISS’ network of 300 igaming partners will gain access to titles from Apparat Gaming, including  Fruit Storm, The Black Book of Pirates, King of the Vikings and Jack Potter & The Book of Dynasties and the others.

Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator, commented: “Our Game Aggregator excels in igaming due to the strength and depth of its offering, and by partnering with such providers as Apparat Gaming we are able to maintain our leading positions. 

“Apparat’s games offer unique, unmatched experiences, and we can’t wait to see how they will be received across our network.”

Martin Frindt, Co-Founder and Chief Product Officer of Apparat Gaming, added: “After a large number of integrations completed last year, the agreement with SOFTSWISS is an incredibly important milestone for us. SOFTSWISS is a giant in the igaming industry, and this partnership will help significantly increase our international reach. 

“We are pleased to be able to provide further proof that the German accent of our outstanding games is well understood beyond the German borders.”

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