The deal will see Hacksaw Gaming’s complete catalogue of slot releases introduced to Swiss players via Jackpots.ch, Grand Casino Baden’s digital casino platform. 

Brian Christner, Chief Online Gaming at Casino Baden, commented: “We’re elated to offer our players the diversity of Hacksaw Gaming’s content. Hacksaw’s dynamic games not only meet our entertainment goals but surpass them!”

Each game will be added to the brand’s online casino lobby via Gamanza Group’s third-party platform built for regulated markets, Gamanza Core. 

Simon Pukl, Head of Product at Gamanza Group AG, stated: “We’re excited about our partnership with Hacksaw Gaming, which enriches the collection of casino games available through Gamanza Core platform. 

“This integration brings access to a diverse array of premium and modern-themed slots, allowing our operators to expand their content portfolio with fresh and innovative games.” 

Hacksaw Gaming’s content will gain increased exposure through the partnership, holding top positions on Jackpots.ch’s site for four weeks.  

Marcus Cordes, CEO of Hacksaw Gaming, added: “Our collaboration with Gamanza Group AG and Grand Casino Baden is a significant first step into Switzerland. 

“It allows us to showcase our innovative games to a new audience and aligns perfectly with our global mission of delivering high-quality content.”

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Building on several market entries formed since the beginning of 2024, BGaming’s complete roster of slot releases and instant games will be made available to Swiss players for the first time via 7 Melons. 

As a result of the integration, Swiss players with access to 7 Melons’ online casino offering will be able to spin the reels on BGaming slots such as Wild Cash x9990, Aztec Magic Bonanza and Merge Up. 

Gerald Fineder, COO Online Casino at 7 Melons, stated: “We are committed to consistently bringing new and engaging games to the table, with our customers expecting the best content on the market. 

“This is why we are proud to add BGaming’s large selection of creative and innovative releases to our platform and look forward to delighting more players going forward.”

The slot developer continues to extend the reach of its slot content across the globe, with the Swiss debut marking its sixth market entry this year. Recent expansion efforts have seen BGaming enter Lithuania with Uniclub and Slovakia with TIPOS. 

Olga Levshina, CCO at BGaming, commented: “We are delighted to debut in Switzerland with one of the country’s most prominent operator brands. 7 Melons is renowned for delivering high-quality entertainment and is the ideal partner to bring our growing portfolio to Swiss players.”

BGaming recently announced a collaboration with crypto casino operator Roobet and affiliate service Casinolytics, showcasing a new slot featuring hip hop icon Snoop Dogg set to be launched network-wide within the next month.

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The deal marks Relax Gaming’s 23rd market entry as Swiss players can expect to gain access to the studio’s roster of slot releases via Grand Casino Luzern’s online offering, mycasino. 

Martin Stålros, CEO of Relax Gaming, stated: “Our continued growth across the globe is something we are all incredibly proud of. The Swiss market presents many interesting opportunities and I believe we have the right content to appeal to the passionate audience.”

To finalise its entry into Switzerland, the slot developer was challenged with securing approval from the European nation’s Federal Gaming Board, with the Grand Casino Luzern deal signalling successful certification. 

Alexia Smilovic Rønde, Chief Regulatory Officer at Relax Gaming, commented: “Entering the Swiss market through our prime partnership with Grand Casino Luzern marks another significant step in expanding our presence in high-profile regulated markets.

“Switzerland is truly a staple of European jurisdictions and is known for its high regulatory standards, which we are pleased to have successfully met. We will be looking forward expanding our presence in the coming months.”

Following the partnership, Switzerland-based online casino players with access to mycasino will be able to spin the reels on established Relax Gaming slots such as Banana Town, Money Train and Wild Chapo. 

“The partnership with Relax Gaming marks an important step for mycasino,” added Wolfgang Bliem, CEO at Grand Casino Luzern.

“Their innovative approach and diverse game portfolio perfectly align with our commitment to maintaining our leadership in the market. We’re thrilled to be the first online casino in the Swiss market to partner with Relax Gaming and continue providing top-tier entertainment to our players.”

One slot release that could be set to debut in Switzerland through this deal is Ancient Tumble. Anders Lokrantz, Head of Studio, and Kunal PatelSmith, Game Production Director, recently described to CasinoBeats how this release will “meet high expectations”. 

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Following the agreement, Casino Lugano’s online casino offering will be bolstered by slots from SYNOT Games’ content portfolio. The move continues SYNOT’s European expansion efforts having formed recent deals in Serbia with Rizk and Italy with Betano. 

Dagmar Cvrčková, Head of Strategic Partnership at SYNOT Games, stated: “Our alliance with Swiss4Win by Casino Lugano is a testament to SYNOT Games‘ commitment to excellence and innovation in the gaming industry. We are excited to introduce our portfolio to Swiss players and contribute to enriching the gaming experience at Casino Lugano.”

The deal signals SYNOT’s maiden voyage into Switzerland’s online casino market, with the studio’s CCO Martina Krajčí outlining in Q4 2023 that it had been “working on achieving the necessary certifications” to debut in the nation. 

As a result of the collaboration, Swiss4Win players will gain access to SYNOT slots such as Respin Joker 81, Hell Mania and Book of Secrets.

Paolo Sanvido, CEO at Casino Lugano, added: “We are excited to mark this significant milestone in our journey to redefine gaming excellence in Switzerland. Our partnership allows us to bring popular, world-class titles to Swiss4Win, enriching our players’ experience.”

SYNOT recently reinforced its position in several jurisdictions across the world by entering an agreement with Calimaco, with the aggregator adding the studio’s titles to its third-party platform. 

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Gathering stakeholders from all corners of Europe, the event’s new Portuguese destination will shine a light on key developments and prevalent issues within the casino sector, among many other industries. 

One nation set to be placed under the spotlight at the Summit is Switzerland. Wolfgang Bliem, CEO at Grand Casino Luzern, spoke to CasinoBeats about Swiss online casino gaming and the operator’s push to bring land-based activity back to pre-pandemic levels. 

CasinoBeats: Can you give us a brief oversight of the Money Gaming Act and the framework that oversees the casino sector in Switzerland?

Wolfgang Bliem: In 1998, the Swiss parliament approved Switzerland’s first casino law, whereupon the Grand Casino Luzern was granted a casino licence in 2001. The Gaming Act was then revised in 2019, incorporating the requirements for online casinos. This was another major milestone. 

The Gambling Act regulates all forms of gambling. The aim is to protect players from gambling addiction, ensure fair games and transfer revenues to the old-age and survivor’s insurance scheme (pensions). The casino sector is monitored by the Swiss Federal Gaming Board, which issues licences, monitors gaming operations and enforces measures to combat illegal games.

CB: How important is it that Swiss regulators take action to strengthen protections against the black market?

WB: It is very important that the Swiss Federal Gaming Board takes measures to strengthen protection against the black market in the casino sector. Illegal providers are not controlled by the Swiss authorities, offer no protection against gambling addiction and manipulation and pay no taxes or duties in Switzerland. In addition, black market providers circumvent gambling addiction prevention regulations, which increases the risk of gambling addiction.

Illegal gambling activities deprive the state of significant tax revenues that could be used for old-age and survivor’s insurance. Increased measures against the black market therefore safeguard the integrity of the market and protect both players and the economy.

CB: Can you give us more details on some of the successful impacts of the ring-fenced model being utilised in Switzerland? 

WB: The ring-fenced model applied in Switzerland has had several positive effects. It has increased security and fairness in the casino sector by only allowing land-based licensed operators to offer gambling services. This has led to better protection for players, as all operators are subject to strict regulations and controls. The model has also helped to secure revenue for the state and keep illegal providers out of the market. This has generated considerable revenue, which is exclusively used for the old-age and survivor’s insurance.

CB: Have you had any success in cross-selling and transitioning land-based players to the online space? What type of challenge does this provide? 

WB: We launched mycasino.ch in 2019. During the pandemic, we had to close the casino for several months and many of our players switched to the online platform. We proactively supported this switch with various promotions. In addition, the Grand Casino Luzern brand has created trust among online players.

We were able to benefit from the first-mover advantage and remain the most successful online casino in Switzerland with a market share of one-third. On the other hand, the number of visitors to brick-and-mortar casinos has not yet returned to pre-pandemic levels. That is why we are now trying to get online players excited about land-based casinos again with our cross-selling measures. 

We offer our guests various promotions and events and have our own loyalty club “myclub” in our land-based operations. This comprises different levels and players receive different benefits depending on their level. We also offer more special events in all areas. In combination with our fine-dining restaurant, there are attractive opportunities for cross-selling activities in all directions. 

Not all players want to play on both sales channels and the challenge is to find the right offers and the right player segments. The high-rollers in both segments are usually reluctant to switch sides and the best cross-selling opportunities are in the middle player segment. We are also increasingly offering cross-divisional special events. For example, online players are invited to an event at the Grand Casino Lucerne.

CB: How crucial is it that you continue to diversify your slots offering to keep players engaged? Are there any key trends when it comes to game preferences in Switzerland? 

WB: The Grand Casino Luzern offers a variety of different slot machines from over 10 providers. The classic reel machines from a Swiss manufacturer, which have been in use for over 20 years, are still popular. As a special feature, we offer a roulette table that can be played directly at the gaming table, at terminals in the casino or via our online casino mycasino.ch. The global trend in slots towards larger screens, branded gaming content and immersive gaming experiences also applies to Switzerland.

CB: Can you tell us what you are looking forward to and why the SBC Summit in Lisbon is such a key event on the calendar? 

WB: The SBC Summit in Lisbon is an important event in the calendar as it brings together industry experts and leaders from across the gambling and sports betting industry. I am looking forward to the networking opportunities where I can make valuable contacts and form new partnerships. The summit will also provide a platform for sharing knowledge and best practices through presentations and panel discussions with leading experts. 

I am honoured to be one of the speakers and look forward to learning from my peers during the event.

CB: Finally, what else can we expect to see from Grand Casino Luzern in the coming months, ahead of the event and beyond? 

WB: The Grand Casino Lucerne has been repeatedly voted the best casino in Switzerland and is the market leader in the online segment. With excellent positioning in all three segments (online casino, land-based casino and F&B), targeted and specific promotions are being planned and will leverage cross-selling on the one hand and synergies on the other. The granting of the concession for another 20 years last year allows us to consider corresponding investments in the modernisation of our land-based casino.

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The deal sees Stakelogic’s full roster of live casino products integrated into mycasino’s online casino platform in Switzerland, offering players games such as Speed Baccarat, Super Stake Blackjack and Spin to Win. 

Neil Tanti, Senior Sales Manager at Stakelogic Live, commented: “mycasino is the market leader in Switzerland and we are excited to be able to provide them with our unique range of live casino products, as well as add them to our ever-growing list of partners using Chroma Key Studio.

“Our live casino games are meticulously designed to provide players with a one-of-a-kind live casino experience that is fully immersive and highly engaging. Our goal is to ensure these products reach the widest audience possible and working with market-leading operators like mycasino ensures that this goal is achieved.”

Grand Casino Luzern’s mycasino brand will also benefit from Stakelogic Live’s Chroma Key Studio solution. This allows Stakelogic’s operator partners to customise live casino games provided by the supplier, with mycasino set to offer a fully branded 7-seat Blackjack game. 

Wolfgang Bliem, CEO at Grand Casino Luzern, added: “Partnering with a provider like Stakelogic Live was an easy decision for us. Our players love live casino, and working alongside one of the best providers in the industry ensures we can provide them with the best gaming experience available.”

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The partnership will see SYNOT’s range of in-house slot content introduced into JackpotsCH’s online casino lobby, one of the brands partnered with Gamanza. 

Simon Pukl, Head of Product at Gamanza Group, stated: “We’re excited about our new partnership with SYNOT Games, which enriches the collection of games available through Gamanza GaminGenius platform. 

“This integration brings access to a diverse array of both classic and modern-themed slots, allowing our operators to expand their content portfolio with fresh and innovative games.”

Gamanza’s affiliated operators will benefit from several SYNOT slot titles, with the supplier boasting a range of slots that cover a variety of themes, including Firebird 27, Zeus Wild Thunder, and Book of Secrets Extra. 

Dagmar Cvrčková, Head of Strategic Partnership at SYNOT Games, commented: “This pivotal alliance with Gamanza underscores our expansion strategy, centred around forging major strategic partnerships with distinguished platforms. 

“We are confident that by utilising Gamanza as the primary gateway to online casino operators in Switzerland, we will be able to successfully connect with a wide audience of new customers and strengthen our position in the market.“

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With titles broadcasted from studios in Malta and the Netherlands, Stakelogic Live has agreed to integrate its range of proprietary slot releases into Grand Casino Baden’s online casino platform, Jackpots.ch. 

Neil Tanti, Senior Sales Manager at Stakelogic Live, said: “The Swiss market is one that fills us with excitement and this deal with Grand Casino Baden is a significant step on our journey there. 

“Grand Casino Baden is a brand that needs no introduction to Swiss players. By working closely with them, we will be able to establish a strong base in Switzerland and make ourselves the region’s number one live casino provider.”

Jackpots.ch, Switzerland’s oldest online casino, will benefit from a range of live casino content supplied by Stakelogic. The collaboration will see titles like Speed Baccarat, Super Stake Blackjack and Spin to Win Live hosted on the operator’s flagship website. 

In addition to proprietary live casino titles, the operator will also benefit from the provider’s range of in-house bonus features, such as the Super Wheel feature. 

Brian Christner, Chief Online Gaming at Grand Casino Baden, said: “We are beyond thrilled to begin working with Stakelogic Live. Live casino is an important vertical to us, and we want to ensure our players get the most immersive and high-tech experience we can provide. 

“Partnering up with Stakelogic Live ensures exactly the level of quality we take pride in offering our players.”

Stakelogic’s live casino sister company continues to focus on European expansion in recent deals, forming an alliance with betFIRST earlier this year to bolster its position in Belgium’s online casino space. 

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Coinciding with the launch of Swiss4Win’s new ‘meticulously crafted’ website, the deal will see the operator’s player base gain access to a whole host of Wazdan content that are ‘designed to appeal to Swiss players’. 

Radka Bacheva, Head of Sales and Business Development at Wazdan, explained: “We’re excited to join forces with www.swiss4win.ch to introduce our latest games to players worldwide. This collaboration represents a shared commitment to innovation and excellence in the igaming industry.”

As a result of the agreement, Swiss4Win players will gain access to a plethora of Wazdan slot releases, potentially benefiting from recently released titles such as Mighty Symbols: Sevens and 16 Coins Grand Gold Edition. 

The operator will also utilise the studio’s range of proprietary mechanics, offering enhanced gamification experiences through in-house developed bonus features like Hold the Jackpot and Cash to Infinity. 

Paolo Sanvido, Chief Executive Officer at Casino Lugano and Swiss4Win, added: “Wazdan’s distinguished reputation stems from its exceptional graphics and innovative features, which have resonated with players globally.

“Its dedication to crafting enriching casino experiences offers players greater control over their gaming preferences and seamlessly aligns with our audience’s interests.”

Wazdan continues to focus on European expansion with this partnership, having recently extended its reach in Lithuania’s igaming market through a deal with Twinsbet earlier this month. 

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Through the agreement, Golden Grand Casino, Grand Casino Basel’s online operations, will be migrated onto GiG’s CoreX platform, assisting with the online casino’s growth in the market.

“We are pleased to announce that we have partnered with GiG, a highly experienced platform provider for the burgeoning Swiss online casino market,” commented Kai Laepple, CEO of Grand Casino Basel.

“We anticipate a promising partnership ahead and are confident in our joint success.”

GiG’s CoreX platform is part of its X-Suite, which also includes the advanced machine learning toolkit LogicX, as well as DataX which “enhances decision-making processes and rule building”.

The company has stated that the technology has been “meticulously designed to deliver agility, scalability, and is committed to driving revenue growth and support for its partners in complex regulated markets”.

Andrew Cochrane, Chief Business Officer of GiG, noted: “We’re delighted to formally announce our partnership with Grand Casino Basel to migrate their online casino to our powerful platform technology, CoreX. 

“The combination of their established and popular brand, with our proven expertise at delivering highly successful digital operations, provides a great opportunity to drive value and growth in the attractive Swiss online market.”

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