Central to the partnership will be enabling Bede to tap into Xtremepush’s plug-in technology and build personalised experiences. 

Robbie Sexton, Director of Partnerships & Igaming at Xtremepush, commented: “We’re thrilled to have been selected by Bede Gaming to help enhance their customer experience through timely, meaningful interactions.

“Bede has a deserved reputation for delivering everything an operator needs to be successful in multiple markets. 

“We are happy that our CRM suite will benefit their leading gaming platform as a proven, ready-made solution flexible enough to deliver customer satisfaction for operators of all sizes.”

It continues the expansion of Xtremepush’s partner portfolio, having previously agreed deals with Betsson, Superbet, LiveScore, Rush Street Interactive and BetMGM.

“At Bede, we are committed to delivering market-leading products and services to our customers, across both in-house products and in alliance with providers who are experts in their field,” added Sarah Hitchcock, Chief Product Officer and EVP Bede Canada at Bede Gaming.

“Partnering with Xtremepush was a perfect choice for us. They are leaders in CRM and offer a powerful suite of tools with a proven record of delivering fantastic results. 

“We look forward to replicating this with customers on our platform, working closely with the Xtremepush team to create engaging player experiences across acquisition and retention journeys.”

The post Bede Gaming elevates personalisation with Xtremepush appeared first on CasinoBeats.

Tatiana García Barrenechea, Commercial Director for LatAm at Light & Wonder, Thomas Smallwood, Chief Commercial Officer at ESA Gaming, Izabela Słodkowska-Popiel, Head of Account Management for North America and Latin America at Wazdan, Helena do Couto, Regional Legal Officer LatAm at Eeze, Alvaro Camargo, Country Manager Brazil at Xtremepush, and Thiago Calmon, Online Sales Manager at R. Franco Digital, conclude the latest CasinoBeats roundtable by addressing critical factors to consider to achieve success and issuing a vision as to what the market could ultimately look like.

CasinoBeats: What are the key factors operators need to consider when putting together a profitable offering that appeals to players and bettors and how important is localisation?

Tatiana García: Without a casino-floor heritage, Brazil requires a bespoke approach to content, and it will be intriguing to discover early trends that emerge once the regulated market goes live.

We believe certain game types will appeal to a large segment of players in the country, with crash games being one in particular. They offer quick-fire, unpredictable entertainment that is engaging while also simple to understand for those players who are not acquainted with feature-rich slot experiences.

Our analysis also suggests that video bingo games will be a big hit for operators, along with three-reel slots that are accessible and engaging. 

Thomas Smallwood: Selecting the right local partners is crucial. We pride ourselves on offering our game aggregator system as a localised product, not only in terms the game suppliers we offer but also the experience we can add.

Having relevant themes and popular game types, such as our mine games, which have proved very popular in the past in Brazil can make a significant difference. 

Player loyalty will also be essential in a market where tax impacts operators, suppliers, and players alike. Those operators who adopt innovative cross-selling techniques, like our EasySwipe games accessible through our sportsbook widget, can gain an edge by driving conversion from sports to casino without cannibalising existing revenue streams.

Izabela Słodkowska: To develop a profitable offering in Latin American markets, operators must prioritise player demographics and preferences, tailoring content and promotions for each specific region.

Localisation is essential: adapting to diverse regulations, preferred payment methods, and responsible gaming standards helps foster trust among players. A strong, region-specific approach not only enhances credibility but also boosts long-term growth potential across Latin America.

Helena do Couto: Beyond gathering data from current player behaviour, it’s essential for operators to present themselves to potential players in ways that captivate, connect and build trust.

When comparing Brazil to Europe, its territory covers an area roughly 80% the size of the entire continent. So, although Brazil is just one country, it is crucial for operators to explore the cultural diversity of each region. This approach helps players feel recognised and connected to the operator. 

The Brazilian tendency to bargain for discounts and love of giveaways translates into a market preference for bonus offers. Connection can also be enhanced by integrating the operator’s brand into elements already familiar to players.

Trust will be built on a license to operate in Brazil, clear games rule, and efficient customer service, given the country’s strong consumer protection system. And of course, a portfolio featuring the most popular games among Brazilians, with a dash of new releases.

Alvaro Camargo: This is a good question. While entering the market with a set of services and products that have been successful in other markets is a reasonable strategy, it is also vital to remember that you are dealing with a very specific audience.

You need to understand your customer and the ways that things are run in Brazil. There are local habits and cultural differences that have a big impact on the way customers relate to brands and operators. 

It is also important to understand that Brazilians are impulsive, emotional customers. Well-structured support teams and service levels are required to allow players to make quick deposits, interact and offer real time incentives in a dynamic way, constantly keeping them engaged.

Brazil is also a very visual culture, too. By packaging services attractively, this will help to keep players within an ecosystem.

Thiago Calmon: To succeed in the competitive gaming and betting industry, operators must prioritise a seamless user experience. This involves optimising both website and app interfaces to ensure intuitive navigation and accessibility for all players.

Coupled with this is the importance of offering flexible payment options tailored to local preferences. By accommodating various payment methods that resonate with regional habits, operators can enhance user convenience and build greater trust among their clients.

Localisation within content is also essential; understanding local interests, such as favoured sports and cultural nuances, enables operators to engage effectively with their target audience. Additionally, emphasising responsible gaming practices is crucial in establishing a trustworthy brand.

By promoting a safe and responsible gambling environment, operators not only foster player loyalty but also contribute to the integrity and sustainability of the industry as a whole.

CB: Finally, amid reports that Brazil won’t be quite as lucrative for operators as was first predicted, what is your ideal vision for the future of the regulated market in the country?

TS: My ideal vision for Brazil’s regulated igaming market is one that strikes a sustainable balance for all stakeholders—operators, suppliers, players, and the regulator. For regulators, this shouldn’t just be about blocking unauthorised sites; they also need to create an environment where regulated operators can flourish.

Such an approach would benefit players, maintain industry integrity, and ensure long-term growth. A balanced ecosystem, where regulation doesn’t stifle opportunity, would make Brazil a leading example in LatAm and beyond.

It can also lead to Brazil becoming a hub for companies looking to establish a corporate presence to target the wider LatAm region and to lessen the impact of withholding tax.

IS: The ideal future for Brazil’s regulated market would strive for a balance between fair profitability and sustainable growth.

This includes streamlined licensing processes, moderate tax rates, and flexible payment solutions. Such an environment would encourage investment, enhance market competitiveness, and serve as a benchmark for regulatory practices in Latin America, fostering trust and promoting growth across the region.

HdC: It depends on what was previously forecast as profitable. There is, of course, a difference between the period prior to the regulation and the one that will begin on January 1, 2025, but Brazil will continue to be a major force in the betting sector.

As for my ideal vision, I imagine an industry recognised by everyone for what it is: a form of entertainment. People will understand that regulation – not prohibition – is the best path.

Regulations will be consolidated, discussions about interpreting the rules will be minimised to almost zero, data published by institutions and the media will be accurate, and we’ll be able to focus all our energy on improving the product and player experience.

AC: We have a unique tax structure, so that presents a challenge to companies entering the market. The government has proposed a lot of questions that will affect profitability, but there has to be an understanding that it’s all about scalability.

In the pre-regulated market you had small, profitable operations that did not spend much on marketing and instead went down the route of affiliation. With the new structure in place, the margins that were in play no longer are and that means businesses will need to go big. Otherwise, it will be very difficult to become profitable. 

This is where customer engagement also becomes invaluable, interacting with existing players in the right way. If operators gain highly relevant data about their customers and leverage that effectively, connecting with them effectively at the right times, this can help to extract so much value compared to chasing new players.

TC: In the gambling industry, it’s crucial to understand that although initial profits may not meet expectations, a well-regulated market can bring significant long-term benefits. Establishing a transparent environment protects players and encourages fair competition among operators.

Clear regulations enhance trust, promoting responsible gambling practices and instilling confidence in stakeholders. This transparency attracts investment, as stability and integrity are appealing to investors.

For Brazil, creating a reliable market not only benefits local operators but also enhances its global competitiveness. Supporting innovation through strong regulations will ensure the industry meets consumer expectations while respecting ethical standards, contributing to long-term sustainability and growth in Brazil’s gambling landscape.

TG: Brazil is the biggest country in Latin America and with a population of 250 million people, the potential for our industry to flourish is substantial. It is really important that within the regulated market, players are presented with the widest possible range of content that appeals to every segment.

This will help channelisation efforts, enabling Brazilian operators to deliver entertainment that is fun, wide-ranging and above all, safe and secure. I am optimistic this will be the case once regulations kick into effect early next year.

It’s a very exciting time and we look forward to continuing to work with operators, alongside our commercial and games teams, to ensure that this is a very successful market for Light & Wonder.  

The post What does a perfect Brazilian market comprise? appeared first on CasinoBeats.

In the first of a two-part special, CasinoBeats spoke to Alvaro Camargo, Country Manager Brazil at Xtremepush, Thiago Calmon, Online Sales Manager at R. Franco Digital, Tatiana García Barrenechea, Commercial Director for LatAm at Light & Wonder, Thomas Smallwood, Chief Commercial Officer at ESA Gaming, Izabela Słodkowska-Popiel, Head of Account Management for North America and Latin America at Wazdan, and Helena do Couto, Regional Legal Officer LatAm at Eeze, about the current standing within the country, as well as how critical it is for the continent as a whole that Brazil becomes a raging success.

CasinoBeats: How optimistic are you about the current state of play in the regulated gambling industry in Brazil?

Alvaro Camargo: We are very excited, because we have seen the regulators have understood what is at stake. Many companies were concerned about whether the regulations being put in place would be attractive, but there has been a significant movement in terms of applications for Brazilian licenses.

There are also many foreign suppliers and operators looking to make a big play in the market, bringing with them major investment and top-level industry expertise. All of this contributes to the raising of the quality within the market, in terms of services, the professional teams involved and ultimately, the customer experience.

Thiago Calmon: I hold an optimistic view on the Brazilian market’s future. There is significant potential for growth, driven by rising interest from both local and international operators. With the regulatory framework launching early next year, a foundation is beginning to form, which is a positive step towards market maturation.

However, it is important to acknowledge that specific challenges must be addressed to facilitate the market’s full development. These hurdles will need strategic navigation to unlock the full advantages of this burgeoning landscape.

Tatiana García: The region’s biggest country embracing regulation is a highly significant event not only in LatAm, but across the entire world of online gaming. The number of licence applications that have been submitted ahead of the market’s launch at the start of next year shows that there is a strong appetite to become actively involved in what is an exciting opportunity.

I expect a wide range of industry stakeholders will want to be heavily involved very early on, including Light & Wonder, supplying the market with the content and services that will help to create a highly entertaining, safe gaming environment.

Thomas Smallwood: I’m cautiously optimistic about Brazil’s regulated gambling market. It’s a promising yet complex space with strong potential. We’ve seen significant growth in recent years, although this has slowed somewhat as regulation approaches. However, in general, it bodes well for content providers as it signals a maturing market.

If the regulatory rollout is smooth and taxation does not stifle the industry, we could see sustained growth and continue attracting international operators and developers keen to tap into this lucrative market.

That said, challenges do remain, such as multiple layers of taxation and uncertainty around how various costs will be shared between operators and suppliers, not to mention the current time constraints around regulation by January 1 this may be delayed in the near future.

Izabela Słodkowska: The outlook for Brazil’s regulated gambling industry is highly optimistic. Recent regulations for online betting and casino games are expected to drive significant growth, potentially reaching a $3b market by 2027.

Although the regulatory landscape poses operational challenges, Brazil’s framework is aligned with the growing trend of responsible gambling in Latin America, making it a promising opportunity for operators looking to invest. 

Helena do Couto: I would say I’m a realistic optimist. Regulation has been necessary for years, and today, we have it in a comprehensive format. However, it is new, and the administrative authority responsible is also new.

While it is certainly composed of competent people, it is still in its first year of operation. We also have some conflicts between state and federal jurisdictions as operators and the entire chain involved are adapting to the rules and conducting tests. 

In other words, we have the theory – the legislation and ordinances – ready. Now, we’re creating practical experience from this theory, adapting operations that previously followed other regulations, such as those from Curaçao. So, the current state is one of intensive learning, but I am certain that this somewhat turbulent adaptation period we’re experiencing has its days numbered.

CB: How vital is it for the continued growth of regulation in Latin American markets for Brazil to be a success story?

TC: Brazil’s success is of paramount importance within the context of Latin America’s regulatory landscape. As the largest market in the region, Brazil has the potential to set a benchmark for other countries to follow. If Brazil can develop an effective regulatory framework, it could pave the way for similar strategies across Latin America.

This would not only drive growth and attract investment, but also contribute to creating a more cohesive and unified regional market. Thus, in my opinion, Brazil’s regulatory journey is essential for fostering a stable and favourable business environment that benefits the entire region.

TG: Brazil is undoubtedly a very important country and its impact after launch will inevitably have a ripple effect across other countries considering putting regulations in place. The balance of a thriving, competitive market with all-important protections for players is one that we believe can act as a model for others to follow. 

At the same time, what operators need to offer players to thrive does not necessarily translate easily across the region. Brazil has not had legal land-based casinos in place in most people’s lifetimes, meaning it is slightly different to many other existing regulated markets across LatAm from a player and content perspective.

We have seen that Argentina, with its land-based casino heritage, has become a success in several regulated regions despite challenging economic circumstances. It is a similar story in Mexico, where that casino heritage has helped our popular, recognisable omnichannel franchises to perform well.  

TS: Brazil is in a prime position to become Latin America’s gambling hub, offering ample opportunities for both domestic and international stakeholders. As the largest economy in the region, with a population exceeding 200 million and a deep-rooted sports culture, Brazil could set a strong precedent for other markets in the region.

Success will depend on a model that balances operator and supplier profitability with robust player protections, making regulated markets more attractive across LatAm. If tax burdens, for instance on player winnings and gaming companies, are carefully managed, the country could become an exemplary case for sustainable growth.

IS: Brazil’s success in establishing a regulated gambling market is critical for the broader regulatory progress in Latin America. It sets a vital precedent for market stability, revenue generation, and responsible gaming practices across the region.

As one of the largest potential markets, Brazil’s effective regulatory framework could encourage neighbouring countries to adopt similar measures, enhancing Latin America’s appeal to international operators and investors.

HdC: Brazil plays a central role in Latin America, and this influence extends beyond the igaming industry. Brazil borders nearly every country in South America, spans continental dimensions, and is the largest economy in LatAm. It acts as the main driver of investment, innovation, and serves as a strategic hub for market expansion and regulatory developments in emerging areas.

Brazil’s success – which is already underway – will inspire other countries on the continent who have not yet regulated the sector to do so and will draw the attention of both local and global investors to a region with clear potential for investment and growth.

AC: While we already have regulated markets across LatAm, the relevance of Brazil in the region cannot be overstated. Once a market of this size goes through the process of creating and rolling out a regulatory model, implementing its policies successfully, it speaks to what is possible for neighbouring countries.

Thanks to strong policies and a layer of built-in protection for the supplier, operator, service provider and customer, Brazil presents a positive outcome that can certainly be emulated elsewhere.

The post Roundtable: is a Brazil success story critical for the whole of Latin America? appeared first on CasinoBeats.

In his new role, Durand will be responsible for leading and managing Xtremepush’s global account management team across the UK, Ireland, Europe, the US and Latin America, as well as developing and maintaining client relationships, identifying new revenue opportunities and driving customer retention and growth. 

Commenting on his appointment, Durand said: “I’m delighted to join Xtremepush’s talented team at this time of sustained global growth. Nurturing our partnerships has been the key to unlocking the successes of the last year and is at the centre of my new role. 

“Xtremepush is renowned for taking pride in delivering the best possible service to their customers and I look forward to leveraging my client-facing experience gained over more than a decade to deliver the best possible outcomes for our operator partners.”

Durand has more than 15 years of expertise, having worked for the likes of PayPal and Click Dimensions. He will bring knowledge in building and managing small to large multi-country sales and customer success teams to Xtremepush, as well as customer service and account management. 

Tommy Kearns, CEO of Xtremepush, added: “We are pleased to add another dedicated expert to our company as we continue to launch a series of major partnerships and foster existing and new relationships.  

“Building our team with experience and talent is essential to driving continuous growth. We are pleased to have Stephane take the helm of our account management department, with his vast expertise set to greatly benefit our customers.”

The post Xtremepush adds Stephane Durand as Director of Account Management appeared first on CasinoBeats.

Key to the collaboration is the elevation of personalised marketing campaigns, as Playtronix taps into Xtremepush’s, all-in-one customer engagement platform to deliver real-time CRM and free-to-play (F2P) solutions to clients. 

In turn, the company will also integrate Xtremepush’s gamification and multi-channel engagement tools.

Robbie Sexton, Director of Partnerships at Xtremepush, said: “We are pleased to have been chosen by Playtronix to improve the experience of their customer base and bring added value to their wider offering. 

“Playtronix pride themselves on being at the forefront of player gamification and top-notch UX and have identified our product as a must-have to continue fulfilling this commitment to customers.”

Furthermore, Xtremepush will initially bolster one of Playtronix’s Brazilian clients’ retention and data-driven marketing power, with plans to expand this to other global customers in the future. 

Marin Zvonarevic, Co-Founder and COO at Playtronix, added: “We are truly excited to agree this partnership with Xtremepush and bring their personalised solutions to our iGaming clients across various markets. 

“We strongly believe this will significantly improve the satisfaction of our customers and drive increased loyalty of their players.”

In a recent interview with CasinoBeats, Tommy Kearns, CEO and Co-Founder of Xtremepush, shared details around the company’s new vision looking into the future.

“We’ve had a totally new rebrand over the last four months. It wasn’t that the old brand was poor, but this new fresh brand look and feel is matching the ambitions of us being the category leader within this industry,” Kearns said. 

With a great rebrand comes great responsibility however, as the path that lies ahead is beset by many challenges, one of which is the fast pace of developments that has become synonymous with the industry. 

Kevin Collins, Xtremepush CTO and Co-Founder, added: “Regulations are always there as a big challenge that has to be managed. Another big trend is gamification. In order to differentiate, people want to have free-to-play loyalty on different offerings.

“The pace is changing digitally. The amount of things that need to speed up in terms of your data, your ability to give great experiences, the need for consolidation. That pace of change is never ending really.”

Kearns continued: “The industry that we’re in it’s all about real-time. The experiences have to be real time, how we respond to those experiences must be in real-time. Consumers – they need instant gratification. Being able to have one unified CRM to do all of your intelligence – that’s kind of the big trend.”

The post Xtremepush and Playtronix link to focus on Brazilian player retention   appeared first on CasinoBeats.

The consensus is, that due to a currently siloed approach to CRM marketing, companies are losing substantial revenue, missing key opportunities to engage with players and struggling with declining retention. 

Adam Palmerini, Director of Product & Services at Xtremepush joins Fernando Garita, CEO at Betsul alongside Editor of CasinoBeats and SlotBeats Joe Streeter as moderator to discuss how a unified approach to CRM marketing could drive efficiency, increase growth, and enhance player loyalty.

Streeter commented: “As retention becomes more and more important in the industry with the rising costs of acquisition, operators must stay at the cutting edge of CRM innovation. To gain the insights of both Betsul and Xtremepush when it comes to the impact of a unified approach is truly an opportunity I’m incredibly excited about.

“I’m confident that this conversation will provide education and actionable insights for operators across the globe, and help them on the path to increasing revenue and retention through increased player engagement, both in their existing markets and new territories.”

What else can you expect from this session?

• Real-World Success Stories: Learn from real-life examples that showcase the
  transformative impact of unified CRM marketing.
• Actionable Strategies: Explore practical steps and the latest technologies to unify your CRM marketing efforts and elevate your business

You can sign up for this session via the link below, this will also give you unlimited access to the full video session, once the recording is complete.

Click here to register!

The post SBC Webinars | From Silos to Success: The power of unified CRM marketing appeared first on CasinoBeats.

The link looks to enable Casino Time to deliver ‘relevant, timely and hyper-personalised’ player experiences as it develops its online presence.

Tommy Kearns, CEO of Xtremepush, commented: “Ontario is a market of major significance in North America and it’s great to partner with Casino Time as it enters the online casino world for the first time.

“Casino Time was seeking a dynamic and responsive communications partner capable of extending player engagement across all channels for the benefit of the wider community. It is gratifying that our track record in the iGaming world led to them opting for our solution.”

D’Arcy Stuart, CEO at Casino Time, added on the collaboration: “Xtremepush offers a powerful marketing automation tool that goes beyond sending emails. We are excited about the opportunities to engage our community across platforms as they explore and build their relationship with our uniquely social and Ontario-focused gaming experience.”

The post Casino Time taps into AI with Xtremepush collaboration  appeared first on CasinoBeats.

In the latest CasinoBeats roundtable, John Smith, VP of Sales, Gamification and Loyalty at Xtremepush, and Denis Kosinsky, Chief Operating Officer at NuxGame, address evolving trends, which tools are found to be the most effective when it comes to retention and the effectiveness of data within the process.

CasinoBeats: Data-driven decision making is at the forefront of platform providers’ minds this year. What do your data insights show about how operators can retain and continually engage customers?

John Smith: Effective personalisation is the key to retention and growth for operators. The more data an operator has on a player, the richer the profile of that player becomes, meaning they can be presented with highly relevant content and offers via their preferred channels. This is where the modern CRM platform comes in, as an essential tool for shaping the player journey.

We believe that AI has a big part to play within retention and engagement, giving operators the power to leverage machine learning for campaign personalisation.

Our solution will offer out-of-the-box models for the most common use cases while allowing operators to create highly customised AI models to match their own user data and use cases. It’s a transparent tool that provides a detailed view of a customer’s behaviour and preferences to tailor their experience.

Denis Kosinsky: At NuxGame, staying ahead of the curve means anticipating the evolution of player preferences. Working on retention on the casino platform side is more of a multifaceted process than within a game itself and involves looking at the external factors that would keep a player coming back rather than specific gameplay.

Our platform has a strong emphasis on user experience and AI-driven personalisation, which has led to the success of clients dependent on retention. We have also revolutionised our aggregation platform to deliver more than just games; we provide a bespoke, customer-centric service.

Through harnessing cutting-edge data analytics, we not only address the immediate requirements of our operators but also anticipate and adjust to their users’ evolving preferences.

CB: Gamification and personalisation are all methods used to tailor products to specific demographics of customers. How do you see this evolving in 2024 and what key trends have caught your eye?

DK: Loyalty programs remain a quintessential strategy in all sectors for retention. They mean that operators can form a connection with users and personalise the experience.

Speaking to player psychology, loyalty programs stimulate a challenge and a need to accumulate points which maintains engagement on the operator’s website. Our Loyalty Tier Programme provides an easy-to-use UI to track points, redeem rewards and view history.

Our vision is trained on crafting a personalised iteration of this concept. This means empowering our clients with advanced admin tools including tier management, deleting, or modifying tiers, as well as the ability to create shop items and track purchases to tailor rewards specifically for individual players. This customisation fosters stronger brand loyalty and deeper connections with an audience.

JS: Free-to-play games are a useful tool that can help operators gather a deeper understanding of a player’s behaviour. We still see some operators utilising FTP purely for acquisition, but mindsets are starting to change as the realisation kicks in that they can offer so much more than that.

Used to best effect, FTP solutions can help to increase daily activity, reactivate players and increase deposits. I believe that FTP should form an integral part of an overall CRM strategy for operators, as part of a unified solution. This way, operators can use player data to serve up personalised content based on real-time rewards and real-time actions.

While I expect to see new game types emerge in 2024 as operators seek to grow their player bases, the real evolution will be how the data this content provides is used.

CB: Which of your retention tools do you find to be most successful and what is it about them that works so well?

JS: The key is to provide a range of solutions across a number of channels because one size will never fit all. Within the mix, loyalty and reward programmes will always have a big part to play in making players feel valued, even before they sign up. Education is also an important aspect that can be addressed through FTP experiences.

It’s a chance for players to try something new for free – a parlay bet, for example, or a slot game – and build confidence to have a go at it for real. We are also increasingly seeing operator mindsets changing over omni-channel solutions.

While once there was a perception that the online solutions would cannibalise land-based business in a market like the US, we have found that players are more likely to try new games or place different bet types in person, having experienced them first online. The right omnichannel marketing strategy presents players with offers and reward schemes across both land-based and online worlds.

DK: In a fiercely competitive igaming landscape, gamification is a vital tool for player acquisition and retention. Features such as player tournaments, free spins, live stream promotions and leaderboards are integrated into our platform, providing an immersive experience that truly entertains.

An emerging trend from 2023 has been multiplayer slots, with the feature waking the competitive spirit with players, mirroring the feeling of a video game. Our proprietary PVP battles allow users to take on opponents for jackpot prizes. They have been a resounding success in increasing the LTV of clients’ players.

In addition, the new tool allows operators to customise the mechanic in line with their brand’s identity, including battle type, stake limits and jackpot boundaries, to finely tune the game to resonate strongly with their specific player base.

The post CasinoBeats roundtable: the future of player retention appeared first on CasinoBeats.

Tommy Kearns, CEO and Co-Founder of Xtremepush, shared details around the company’s new vision looking into the future and shared observations on the company’s successful trajectory eight years after establishment. 

“We’ve had a totally new rebrand over the last four months. It wasn’t that the old brand was poor, but this new fresh brand look and feel is matching the ambitions of us being the category leader within this industry,” Kearns said. 

With a great rebrand comes great responsibility however, as the path that lies ahead is beset by many challenges, one of which is the fast pace of developments that has become synonymous with the industry. 

Kevin Collins, Xtremepush CTO and Co-Founder, commented: “Regulations are always there as a big challenge that has to be managed. Another big trend is gamification. In order to differentiate, people want to have free-to-play loyalty on different offerings.

“The pace is changing digitally. The amount of things that need to speed up in terms of your data, your ability to give great experiences, the need for consolidation. That pace of change is never ending really.”

Kearns added: “The industry that we’re in it’s all about real-time. The experiences have to be real time, how we respond to those experiences must be in real-time. Consumers – they need instant gratification. Being able to have one unified CRM to do all of your intelligence – that’s kind of the big trend.”

Another highlight in Xtremepush’s arsenal is its latest InfinityAI solution, seeking to bolster player loyalty through predictive insights using machine learning. 

Kearns expressed that the tool has been in development for the past 12 months, and that it is built on years of experimenting at Xtremepush with machine learning use cases within the industry. 

“We’ve been thinking about how we can bring machine learning to the masses, to their marketeers,” the CEO added. “We’ve now put this module together on our platform that makes it easy for other marketeers or data scientists to roll out these machine learning and AI use cases at scale, very quickly.”

“It connects to everything,” Collins added. “The idea for us is that all the player data should be available to you for your intelligence efforts. There’s a constant circle of ability to keep building on top of your results.”

On whether or not InfinityAI is a byproduct of the wider adoption of AI, Kearns added: “Everything’s becoming more autonomous. How we think about improving our business is to make things more automated and easier for the consumer or the marketeer to try the use cases that get these outcomes. To scale businesses, but not needing to have huge heavy lifting in your marketing or CRM team.”

The post  Xtremepush: players need instant gratification appeared first on CasinoBeats.

The collaboration will see Purple Square CX offer Xtremepush’s customer engagement platform and real-time Customer Data Platform (CDP) to its European customers, placing a specific focus on the igaming industry. 

Tommy Kearns, CEO of Xtremepush, commented: “We’re excited to be joining forces with Purple Square CX, increasing the number of potential customers we can serve with our unified customer engagement platform and real-time CDP.

“Purple Square CX is renowned as one of Europe’s leading customer experience specialists and in helping to deliver our solution to its big-name operator partners, we believe this is a partnership that will bear fruit for both parties.”

Purple Square CX’s clients can now also benefit from Xtremepush’s new InfinityAI solution, tapping into marketing techniques. 

UK-based Purple Square CX is a customer experience advisory offering a diverse range of services aimed at enhancing customer interactions. Its expertise lies in three key areas – customer experience advice and strategy, marketing automation and CDPs.

Timothy Biddiscombe at Purple Square CX, added: “Our agnostic approach to technology means we are always looking for partnerships that will help to bring increased value to our customers. Xtremepush fits that bill perfectly.

“Xtremepush’s range of solutions, including its new InfinityAI technology, is very impressive. We look forward to working together to help to drive superior relationships between operators and their customers.”

The post Xtremepush elevates customer loyalty in igaming with Purple Square CX  appeared first on CasinoBeats.